Expert insights. Personalized for you.
Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. Common myths and misunderstandings can leave you standing alone in the corner at parties when you try to describe what you do. MORE
This morning, I Googled the acronym "TCB2B" to make sure I'm not stepping on the toes of anyone who might have coined it before me, but surprisingly, no one has - score! Do It : You've thought it through, now it's time to take action. It's not wrong to say no. MORE
B2B is the acronym for Business to Business whereas B2C is an acronym for Business to customer. The post Difference Between B2B And B2C appeared first on ONLY B2B. These are two marketing models that focus on two varied categories of the. blogs MORE
While you face a number of challenges unique to the B2B tech universe, you also have quite a bit in common with B2C brands. If your company’s sales and marketing strategy isn’t quite cutting it, look to your favorite B2C brands for ideas. We’d love to meet with you. MORE
On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. Oracle ’s recent agreement to purchase Eloqua reinflamed that wound, since much of the commentary ignored Oracle’s extensive existing suite of consumer marketing systems. The system was also designed to scale. MORE
Our analysis begged the question: Do consumer brands and business brands use social channels in different ways? Stunningly, B2C brands rely on just 5 social media sites for 95% of this type of traffic, and 75% of this audience is hooked into Facebook alone! MORE
As well as increasing turnover, B2B eCommerce can also help manufacturers, wholesalers and distributors capitalise on many other opportunities to drive business performance. It’s just another way that the right B2B eCommerce platform can add extra value to your business. MORE
A recognition of the growing importance of digital content marketing to overall marketing strategies today. For B2C CMOs, the concept of developing audiences and communities has been an essential core principle for some time. To get at goals and behaviors requires qualitative research. MORE
The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Click here to cancel reply. MORE
The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Click here to cancel reply. MORE
Some people think that B2B and B2C social media are very different. But one thing people often see as the hallmark of B2B social media is actually useful in some B2C situations as well. But I want to tell you that many businesses need this technique no matter who their customers are. MORE
Business-to-business (B2B) sales and marketing are entirely different from business-to-consumer (B2C) tactics — or that’s the general assumption. B2C relies on consumers, transaction events, impulse buys and coupons. MORE
When it comes to the state of B2B content marketing and engagement, this proverb is on the mark. According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%. MORE
Today more thank ever, buyers want a human experience from the brands and businesses they buy from. This is true of both the business-to-business (B2B) and business-to-consumer (B2C) environments. MORE
This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. But when the panel was over, I realized something scary: Most of the success factors we wound up talking about had nothing to do with social media. They had to do with other things that companies have to do before they can successfully engage in social media. But I talk to them all the time and I know that’s not the case for most of them. MORE
Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns. However, some of the challenges specific to B2B can be tackled with some of the most successful ways that B2C companies reach their audience. MORE
Business-to-business (B2B) describes a commercial relationship between business entities. Building on that definition, B2B sales is the process by which B2B companies engage decision makers at other companies to sell products or services. What is B2B Sales? MORE
Apart from knowing that the target audiences are different, the average business professional may not know the differences between business-to-business and business-to-consumer marketing. That said, there are definite nuances and characteristics of B2B marketing that are different from marketing to a general consumer. Target audience is the most known distinction factor between B2B marketing and B2C marketing. MORE
Small businesses account for a huge chunk of business revenue produced in our country. In fact, there are nearly seven million small businesses in America. As the drivers of employment growth, all of these businesses are vital. Big businesses market their strengths easily. MORE
Seemed a bit harsh, but I had to admit that I had been harboring my own doubts about the value of Facebook for B2B for a long time. There are just too many people passing through those turnstiles not to put up a sign somewhere. So I think B2B businesses should have a Facebook page that shares whatever content the company is already producing. Much of what works on Facebook seems to fall into two camps: Charity. Is it any wonder that B2C marketing techniques dominate? MORE
Social platforms have become a primary source of inspiration over the past few years, so it’s no wonder we tend to think of social media advertising in the context of brands targeting individual shoppers. A quick look at the top 50 accounts on Instagram, for example, reveals that the majority of most-followed brands are B2C […]. MORE
When it comes to marketing, which is easier, business to business marketing or business to consumer marketing? Business to business (B2B) is the marketing exchange between two businesses. Business to consumer (B2C) is the marketing from a business directed at consumers. And if you happen to sell to both groups, should you focus more on one than the other? Guest post by Megan Totka. MORE
Fundamentally reshaping markets in five years’ time compared to the fifty to seventy years it may have taken to build up a market. Revenues falling by as much as 40% and many drivers switching to Uber. by Louis Prado. MORE
The most significant difference between B2B SEO and B2C is the core goals and objectives of campaigns. While B2B SEO campaigns aim to increase brand exposure and generate quality leads that will eventually turn into sales through actions like demo requests, whitepaper download, newsletter sign ups, etc., B2C SEO campaigns must get visitors to make an immediate purchase on the website. What’s the Difference Between B2B and B2C? MORE
E-commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study. Xiameter sales grew so successfully that in 2009, Dow Corning moved as much as 2500 of its 7000 products to the site. Business buyers are people, too. MORE
The world of business-to-business marketing continues to evolve in 2018. The trends and tactics that will move business forward may not be the strategies that experts thought would work months ago. MORE
Business-to-business (B2B) sales and marketing are entirely different from business-to-consumer (B2C) tactics — or that’s the general assumption. B2C relies on consumers, transaction events, impulse buys and coupons. MORE
Mitch Joel has a nice post on HBR this week about bringing utility to marketing and social media. As is often the case, his advice pertains more to B2C than B2B, as I point out in a comment: “Utility” is a clear, succinct way of putting it. For customers in this realm, I think utility has long meant access to their peers and to expert advice during the purchasing and post-sales processes. MORE
I’ve seen some recent perspectives that all marketing, whether business-to-business (B2B) or business-to-consumer (B2C), should actually be lumped into a broader bucket of human-to-human (H2H) communication. . MORE
Business to business and business to customer companies might share similar business goals to an extent. Having said that, the approach to achieve these goals is different for B2B and B2C businesses. MORE
The digitization of the global business economy has been taking place at an unprecedented rate. Approximately forty years ago, 83% of the market value of the S&P 500 were tied to tangible assets – physical products. Or is Nike in the healthcare business? Business Models. MORE
This is part 3 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. . Each of these now filled with more psychological aspects related to why B2B buyers buy. MORE
A number of blind men each have the opportunity to inspect an elephant. To get the full idea of an elephant you’d have to combine all of the blind descriptions into one, big, woolly whole. To some, content feels like a PR campaign. by Alexandra Fisher | Tweet this. MORE
When you want above and beyond results from your sales team, you need to offer above and beyond compensation. One way to do that is by having contests. Contests are a great way to engage your sales team and provide the extra push for extra performance. MORE
Customer experience has been and will continue to be one of the major influences on how buyers make choices. Whereas in an age of hard to come by differentiation the actual product or service offering plus price combination accounts for only 20% of buying decisions. Most notably in B2C. MORE
A majority of modern businesses fall into one of two categories: B2C (business-to-consumer) or B2B (business-to-business). For decades, such denominations have ruled the business world. Enter, B2P (business-to-person) sales and marketing. MORE
I’ve seen some recent perspectives that all marketing, whether business-to-business (B2B) or business-to-consumer (B2C), should actually be lumped into a broader bucket of human-to-human (H2H) communication. . MORE
According to the Internet Retailer’s analysis of U.S. As more individuals and businesses start selling online, choosing an ecommerce solution with the right mix of out-of-the-box functionality and customization becomes increasingly important. . Elements of B2C Selling. MORE
I’m sure by now you’ve read or heard enough about how the lines are merging between Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing. IMO, the decision making process is more complex and there are many more stakeholders involved in industrial and B2B purchases but it still boils down to people doing business with people. It is highly intuitive and very simple to use. MORE
Both companies cater simultaneously to consumers (B2C) and businesses (B2B). It occurred to me it would be interesting to see how online activity, or digital body language , differs between companies that are either B2B or B2C. MORE
Webbiquity
OCTOBER 26, 2012
Small businesses account for a huge chunk of business revenue produced in our country. In fact, there are nearly seven million small businesses in America. As the drivers of employment growth, all of these businesses are vital. Big businesses market their strengths easily.
KoMarketing Associates
AUGUST 3, 2017
Apart from knowing that the target audiences are different, the average business professional may not know the differences between business-to-business and business-to-consumer marketing. That said, there are definite nuances and characteristics of B2B marketing that are different from marketing to a general consumer. Target audience is the most known distinction factor between B2B marketing and B2C marketing.
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Navigate the Channel
MARCH 20, 2018
The world of business-to-business marketing continues to evolve in 2018. The trends and tactics that will move business forward may not be the strategies that experts thought would work months ago.
Webbiquity
SEPTEMBER 28, 2012
When it comes to marketing, which is easier, business to business marketing or business to consumer marketing? Business to business (B2B) is the marketing exchange between two businesses. Business to consumer (B2C) is the marketing from a business directed at consumers. And if you happen to sell to both groups, should you focus more on one than the other? Guest post by Megan Totka.
Speaker: Robert Bly, Independent Copywriter and Consultant
Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.
Only B2B
JULY 9, 2019
B2B is the acronym for Business to Business whereas B2C is an acronym for Business to customer. The post Difference Between B2B And B2C appeared first on ONLY B2B. These are two marketing models that focus on two varied categories of the. blogs
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Webbiquity
OCTOBER 8, 2019
Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. Common myths and misunderstandings can leave you standing alone in the corner at parties when you try to describe what you do.
KoMarketing Associates
JANUARY 25, 2018
The most significant difference between B2B SEO and B2C is the core goals and objectives of campaigns. While B2B SEO campaigns aim to increase brand exposure and generate quality leads that will eventually turn into sales through actions like demo requests, whitepaper download, newsletter sign ups, etc., B2C SEO campaigns must get visitors to make an immediate purchase on the website. What’s the Difference Between B2B and B2C?
MLT Creative
MAY 21, 2010
This morning, I Googled the acronym "TCB2B" to make sure I'm not stepping on the toes of anyone who might have coined it before me, but surprisingly, no one has - score! Do It : You've thought it through, now it's time to take action. It's not wrong to say no.
KoMarketing Associates
DECEMBER 7, 2017
Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns. However, some of the challenges specific to B2B can be tackled with some of the most successful ways that B2C companies reach their audience.
Tony Zambito
MARCH 6, 2017
The digitization of the global business economy has been taking place at an unprecedented rate. Approximately forty years ago, 83% of the market value of the S&P 500 were tied to tangible assets – physical products. Or is Nike in the healthcare business? Business Models.
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Modern Marketing
AUGUST 3, 2013
Our analysis begged the question: Do consumer brands and business brands use social channels in different ways? Stunningly, B2C brands rely on just 5 social media sites for 95% of this type of traffic, and 75% of this audience is hooked into Facebook alone!
Convert
MAY 24, 2019
Business to business and business to customer companies might share similar business goals to an extent. Having said that, the approach to achieve these goals is different for B2B and B2C businesses.
Golden Spiral
FEBRUARY 19, 2019
While you face a number of challenges unique to the B2B tech universe, you also have quite a bit in common with B2C brands. If your company’s sales and marketing strategy isn’t quite cutting it, look to your favorite B2C brands for ideas. We’d love to meet with you.
Customer Experience Matrix
JANUARY 3, 2013
On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. Oracle ’s recent agreement to purchase Eloqua reinflamed that wound, since much of the commentary ignored Oracle’s extensive existing suite of consumer marketing systems. The system was also designed to scale.
Zoominfo
OCTOBER 4, 2019
A majority of modern businesses fall into one of two categories: B2C (business-to-consumer) or B2B (business-to-business). For decades, such denominations have ruled the business world. Enter, B2P (business-to-person) sales and marketing.
Industrial Marketing Today
JULY 25, 2011
I’m sure by now you’ve read or heard enough about how the lines are merging between Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing. IMO, the decision making process is more complex and there are many more stakeholders involved in industrial and B2B purchases but it still boils down to people doing business with people. It is highly intuitive and very simple to use.
Biznology
APRIL 29, 2013
E-commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study. Xiameter sales grew so successfully that in 2009, Dow Corning moved as much as 2500 of its 7000 products to the site. Business buyers are people, too.
Biznology
DECEMBER 8, 2014
When you want above and beyond results from your sales team, you need to offer above and beyond compensation. One way to do that is by having contests. Contests are a great way to engage your sales team and provide the extra push for extra performance.
Modern Marketing
NOVEMBER 7, 2011
Both companies cater simultaneously to consumers (B2C) and businesses (B2B). It occurred to me it would be interesting to see how online activity, or digital body language , differs between companies that are either B2B or B2C.
Tony Zambito
JANUARY 22, 2017
Fundamentally reshaping markets in five years’ time compared to the fifty to seventy years it may have taken to build up a market. Revenues falling by as much as 40% and many drivers switching to Uber. by Louis Prado.
Tony Zambito
FEBRUARY 28, 2016
When it comes to the state of B2B content marketing and engagement, this proverb is on the mark. According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%.
TrustRadius Marketing
DECEMBER 5, 2019
According to the Internet Retailer’s analysis of U.S. As more individuals and businesses start selling online, choosing an ecommerce solution with the right mix of out-of-the-box functionality and customization becomes increasingly important. . Elements of B2C Selling.
Modern Marketing
APRIL 8, 2011
A number of blind men each have the opportunity to inspect an elephant. To get the full idea of an elephant you’d have to combine all of the blind descriptions into one, big, woolly whole. To some, content feels like a PR campaign. by Alexandra Fisher | Tweet this.
Ignite Tech
MAY 16, 2017
Business-to-business (B2B) sales and marketing are entirely different from business-to-consumer (B2C) tactics — or that’s the general assumption. B2C relies on consumers, transaction events, impulse buys and coupons.
Ignite Tech
MAY 15, 2017
Business-to-business (B2B) sales and marketing are entirely different from business-to-consumer (B2C) tactics — or that’s the general assumption. B2C relies on consumers, transaction events, impulse buys and coupons.
B2B Marketing Traction
NOVEMBER 22, 2013
Today more thank ever, buyers want a human experience from the brands and businesses they buy from. This is true of both the business-to-business (B2B) and business-to-consumer (B2C) environments.
Aspidistra
JUNE 25, 2018
As well as increasing turnover, B2B eCommerce can also help manufacturers, wholesalers and distributors capitalise on many other opportunities to drive business performance. It’s just another way that the right B2B eCommerce platform can add extra value to your business.
Marketing Insider Group
NOVEMBER 4, 2010
The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Click here to cancel reply.
Tony Zambito
JUNE 5, 2016
Customer experience has been and will continue to be one of the major influences on how buyers make choices. Whereas in an age of hard to come by differentiation the actual product or service offering plus price combination accounts for only 20% of buying decisions. Most notably in B2C.
Tony Zambito
JUNE 26, 2016
A recognition of the growing importance of digital content marketing to overall marketing strategies today. For B2C CMOs, the concept of developing audiences and communities has been an essential core principle for some time. To get at goals and behaviors requires qualitative research.
Marketing Insider Group
NOVEMBER 4, 2010
The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Click here to cancel reply.
Chris Koch
DECEMBER 10, 2012
Mitch Joel has a nice post on HBR this week about bringing utility to marketing and social media. As is often the case, his advice pertains more to B2C than B2B, as I point out in a comment: “Utility” is a clear, succinct way of putting it. For customers in this realm, I think utility has long meant access to their peers and to expert advice during the purchasing and post-sales processes.
Biznology
APRIL 6, 2011
Some people think that B2B and B2C social media are very different. But one thing people often see as the hallmark of B2B social media is actually useful in some B2C situations as well. But I want to tell you that many businesses need this technique no matter who their customers are.
Bulldog Solutions
NOVEMBER 27, 2018
I’ve seen some recent perspectives that all marketing, whether business-to-business (B2B) or business-to-consumer (B2C), should actually be lumped into a broader bucket of human-to-human (H2H) communication. .
Chris Koch
OCTOBER 7, 2011
This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. But when the panel was over, I realized something scary: Most of the success factors we wound up talking about had nothing to do with social media. They had to do with other things that companies have to do before they can successfully engage in social media. But I talk to them all the time and I know that’s not the case for most of them.
Tony Zambito
FEBRUARY 28, 2012
This is part 3 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. . Each of these now filled with more psychological aspects related to why B2B buyers buy.
Adaptly
MARCH 7, 2019
Social platforms have become a primary source of inspiration over the past few years, so it’s no wonder we tend to think of social media advertising in the context of brands targeting individual shoppers. A quick look at the top 50 accounts on Instagram, for example, reveals that the majority of most-followed brands are B2C […].
Chris Koch
AUGUST 5, 2011
Seemed a bit harsh, but I had to admit that I had been harboring my own doubts about the value of Facebook for B2B for a long time. There are just too many people passing through those turnstiles not to put up a sign somewhere. So I think B2B businesses should have a Facebook page that shares whatever content the company is already producing. Much of what works on Facebook seems to fall into two camps: Charity. Is it any wonder that B2C marketing techniques dominate?
Bulldog Solutions
NOVEMBER 27, 2018
I’ve seen some recent perspectives that all marketing, whether business-to-business (B2B) or business-to-consumer (B2C), should actually be lumped into a broader bucket of human-to-human (H2H) communication. .
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