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Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. Common myths and misunderstandings can leave you standing alone in the corner at parties when you try to describe what you do. Here’s how to combat those myths and explain B2B marketing in a way that’s actually interesting to those outside the profession. Oh, and the purchases tend to be a lot larger. MORE
This morning, I Googled the acronym "TCB2B" to make sure I'm not stepping on the toes of anyone who might have coined it before me, but surprisingly, no one has - score! We all know that Elvis and Bachman-Turner Overdrive (yes, I just went there) made the abbreviation "TCB" (short for "Taking Care of Business") popular, but when you're B2B marketers like us here at MLT, it's also important to make the most of each day, and better serve your clients and customers, by TCB2B. MORE
B2B is the acronym for Business to Business whereas B2C is an acronym for Business to customer. The post Difference Between B2B And B2C appeared first on ONLY B2B. These are two marketing models that focus on two varied categories of the. blogs MORE
While you face a number of challenges unique to the B2B tech universe, you also have quite a bit in common with B2C brands. If your company’s sales and marketing strategy isn’t quite cutting it, look to your favorite B2C brands for ideas. Here are six things that B2C companies do exceptionally well that B2B tech companies should take note of. They Speak to their Customers Like Humans. And by definition, B2B does mean business-to- business. MORE
On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. Oracle ’s recent agreement to purchase Eloqua reinflamed that wound, since much of the commentary ignored Oracle’s extensive existing suite of consumer marketing systems. The system was also designed to scale. MORE
Our analysis begged the question: Do consumer brands and business brands use social channels in different ways? This week we analyzed the referred traffic to Eloqua B2B and B2C customers from 36 of the top social sites and pulled benchmark data that comprises the top 95% of traffic for each segment. Stunningly, B2C brands rely on just 5 social media sites for 95% of this type of traffic, and 75% of this audience is hooked into Facebook alone! MORE
As well as increasing turnover, B2B eCommerce can also help manufacturers, wholesalers and distributors capitalise on many other opportunities to drive business performance. This saves your business time and resource, while reducing the chance of errors that can come with manual activities. The latest B2B eCommerce solutions also provide sellers with access to rich data sets on customer activity and website performance. MORE
A recognition of the growing importance of digital content marketing to overall marketing strategies today. For B2C CMOs, the concept of developing audiences and communities has been an essential core principle for some time. Questions I often receive when working with CMOs specific to B2B. Cultivating and connecting with an audience in the digital economy has become a must-do ingredient to successful B2B Marketing. As mentioned above, to engage is clearly a choice. MORE
Business-to-business (B2B) sales and marketing are entirely different from business-to-consumer (B2C) tactics — or that’s the general assumption. B2C relies on consumers, transaction events, impulse buys and coupons. Although we often perceive B2B companies as one step behind their B2C counterparts when it comes to adopting the latest sales, marketing and advertising techniques, that is quickly changing. MORE
When it comes to the state of B2B content marketing and engagement, this proverb is on the mark. According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%. Track Maven referred to this as the “content marketing paradox” when publishing the study. They also believed there should be 3 to 4 types of content for each stage. MORE
This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. But when the panel was over, I realized something scary: Most of the success factors we wound up talking about had nothing to do with social media. They had to do with other things that companies have to do before they can successfully engage in social media. But I talk to them all the time and I know that’s not the case for most of them. MORE
Today more thank ever, buyers want a human experience from the brands and businesses they buy from. This is true of both the business-to-business (B2B) and business-to-consumer (B2C) environments. I think this has always been true for those who knew enough to leverage relationships in business. Some of the most successful sales, marketing and business people fostered great relationships with customers and colleagues. MORE
Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns. However, some of the challenges specific to B2B can be tackled with some of the most successful ways that B2C companies reach their audience. MORE
Business-to-business (B2B) describes a commercial relationship between business entities. Building on that definition, B2B sales is the process by which B2B companies engage decision makers at other companies to sell products or services. In general, it involves high price points, long and complex buying cycles, and direct outreach and follow-up to prospects via multiple communication channels. How Are B2B and B2C Sales Different? MORE
Apart from knowing that the target audiences are different, the average business professional may not know the differences between business-to-business and business-to-consumer marketing. That said, there are definite nuances and characteristics of B2B marketing that are different from marketing to a general consumer. Target audience is the most known distinction factor between B2B marketing and B2C marketing. MORE
The term B2B, nearly always used to abbreviate business-to-business , is an umbrella category for all companies that market and sell products to other businesses. Business-to-business content marketing: types of content. Click To Tweet. MORE
Small businesses account for a huge chunk of business revenue produced in our country. In fact, there are nearly seven million small businesses in America. This includes everything from high-tech startups to mom-and-pop shops in your local town to freelance work done in your neighbor’s basement. As the drivers of employment growth, all of these businesses are vital. Completing a business to business transaction for a large corporation is no big deal. MORE
Seemed a bit harsh, but I had to admit that I had been harboring my own doubts about the value of Facebook for B2B for a long time. There are just too many people passing through those turnstiles not to put up a sign somewhere. So I think B2B businesses should have a Facebook page that shares whatever content the company is already producing. Much of what works on Facebook seems to fall into two camps: Charity. Is it any wonder that B2C marketing techniques dominate? MORE
When it comes to marketing, which is easier, business to business marketing or business to consumer marketing? Business to business (B2B) is the marketing exchange between two businesses. Business to consumer (B2C) is the marketing from a business directed at consumers. And if you happen to sell to both groups, should you focus more on one than the other? Guest post by Megan Totka. MORE
Fundamentally reshaping markets in five years’ time compared to the fifty to seventy years it may have taken to build up a market. In the past few years, the yellow cab companies have been unable to stem a rapid decline from the onslaught of Uber, Lyft, Juno, Via, and other ride platforms. Revenues falling by as much as 40% and many drivers switching to Uber. To think digital transformation is primarily a consumer phenomenon is a fallacy. by Louis Prado. MORE
The most significant difference between B2B SEO and B2C is the core goals and objectives of campaigns. While B2B SEO campaigns aim to increase brand exposure and generate quality leads that will eventually turn into sales through actions like demo requests, whitepaper download, newsletter sign ups, etc., B2C SEO campaigns must get visitors to make an immediate purchase on the website. What’s the Difference Between B2B and B2C? MORE
E-commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study. The typical B2B company selling online is the classic catalogers like Edmund Optics and Seton , which were fast to supplement their print catalogs with e-commerce. Xiameter sales grew so successfully that in 2009, Dow Corning moved as much as 2500 of its 7000 products to the site. Business buyers are people, too. MORE
The world of business-to-business marketing continues to evolve in 2018. The trends and tactics that will move business forward may not be the strategies that experts thought would work months ago. Companies may have to open up their supply chains to scrutiny, and they will certainly have to learn how to communicate the value of their suppliers to prospects. The phrase “content is king” is finally being put to rest. MORE
Mitch Joel has a nice post on HBR this week about bringing utility to marketing and social media. As is often the case, his advice pertains more to B2C than B2B, as I point out in a comment: “Utility” is a clear, succinct way of putting it. For customers in this realm, I think utility has long meant access to their peers and to expert advice during the purchasing and post-sales processes. MORE
Business-to-business (B2B) sales and marketing are entirely different from business-to-consumer (B2C) tactics — or that’s the general assumption. B2C relies on consumers, transaction events, impulse buys and coupons. Although we often perceive B2B companies as one step behind their B2C counterparts when it comes to adopting the latest sales, marketing and advertising techniques, that is quickly changing. MORE
Interestingly, these moves seem to capture the attention of both B2C and B2B marketers. Whether your trips to the water cooler are inside the walls of a consumer-oriented brand or a company that mainly sells to other businesses, there’s a good chance the marketing tactics of Ford, GM, Toyota and car-makers come up. People spend between 18 to 19 hours doing research when selecting a used or new car, according to Polk & Co. MORE
Business to business and business to customer companies might share similar business goals to an extent. Having said that, the approach to achieve these goals is different for B2B and B2C businesses. There are common goals such as increasing sales, generating high-quality leads, boosting traffic, and maximizing profits. The way their customers approach them is. Marketing MORE
The digitization of the global business economy has been taking place at an unprecedented rate. Approximately forty years ago, 83% of the market value of the S&P 500 were tied to tangible assets – physical products. A new era of business will develop in the next 10 years that will fundamentally change how organizations work, conduct business transactions, and establish relationships. Such transformation will also redefine what it means to acquire buyer insights. MORE
A number of blind men each have the opportunity to inspect an elephant. To get the full idea of an elephant you’d have to combine all of the blind descriptions into one, big, woolly whole. If content is the elephant, then we marketers are the blind men trying to describe it. To some, content feels like a PR campaign. To others, content is a slickly designed landing page. To achieve this nirvana, marketers need to monitor relevant keywords. MORE
Here’s the kind of pressure that social media puts on us: After not posting anything to my blog in nearly six weeks, I feel compelled to offer an explanation. Social media are like a school of sharks; keep moving forward or sink lifelessly to the bottom. I broke my hip about four weeks ago (my bike slid from underneath me on a rainy morning on my way to work). I thought drugs were supposed to prevent that sort of thing.). You’re going to be going to surgery. MORE
Its visualisation extends from the initial ‘awareness’ stage, where they first learn about your business/product, all the way through to purchase. Business-to-business (B2B) and business-to-consumer (B2C) marketers aim to capture the attention of two distinct audiences. So, how does the marketing funnel differ between B2B and B2C marketing ? The post How do B2B and B2C Marketing Funnels Differ? MORE
When you want above and beyond results from your sales team, you need to offer above and beyond compensation. One way to do that is by having contests. Contests are a great way to engage your sales team and provide the extra push for extra performance. Whether you’re in B2C or B2B, contests can be very effective because we are all consumers at heart, and we can all relate to the idea of winning something. Why do you want to have a contest? MORE
Customer experience has been and will continue to be one of the major influences on how buyers make choices. Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. Whereas in an age of hard to come by differentiation the actual product or service offering plus price combination accounts for only 20% of buying decisions. MORE
A majority of modern businesses fall into one of two categories: B2C (business-to-consumer) or B2B (business-to-business). For decades, such denominations have ruled the business world. The terms B2B and B2C are so ingrained in our vernacular that only seasoned vets will recall a time when such terms weren’t the status quo. Enter, B2P (business-to-person) sales and marketing. What is B2P (business-to-person)? MORE
According to the Internet Retailer’s analysis of U.S. As more individuals and businesses start selling online, choosing an ecommerce solution with the right mix of out-of-the-box functionality and customization becomes increasingly important. . It’s safe to say that ecommerce isn’t going away anytime soon. For business selling to other businesses, it’s largely a values game. The market for B2B sales also looks different than it does for B2C. MORE
I’m sure by now you’ve read or heard enough about how the lines are merging between Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing. IMO, the decision making process is more complex and there are many more stakeholders involved in industrial and B2B purchases but it still boils down to people doing business with people. It is highly intuitive and very simple to use. MORE
Both companies cater simultaneously to consumers (B2C) and businesses (B2B). It occurred to me it would be interesting to see how online activity, or digital body language , differs between companies that are either B2B or B2C. Traditionally one would think that a pure B2C company would have much higher website traffic than a pure B2B company of similar size, due to both consumer behavior and online marketing spend. MORE
ClearVoice
FEBRUARY 3, 2021
The term B2B, nearly always used to abbreviate business-to-business , is an umbrella category for all companies that market and sell products to other businesses. Business-to-business content marketing: types of content. Click To Tweet.
Navigate the Channel
MARCH 20, 2018
The world of business-to-business marketing continues to evolve in 2018. The trends and tactics that will move business forward may not be the strategies that experts thought would work months ago. Companies may have to open up their supply chains to scrutiny, and they will certainly have to learn how to communicate the value of their suppliers to prospects. The phrase “content is king” is finally being put to rest.
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KoMarketing Associates
AUGUST 3, 2017
Apart from knowing that the target audiences are different, the average business professional may not know the differences between business-to-business and business-to-consumer marketing. That said, there are definite nuances and characteristics of B2B marketing that are different from marketing to a general consumer. Target audience is the most known distinction factor between B2B marketing and B2C marketing.
Webbiquity
OCTOBER 26, 2012
Small businesses account for a huge chunk of business revenue produced in our country. In fact, there are nearly seven million small businesses in America. This includes everything from high-tech startups to mom-and-pop shops in your local town to freelance work done in your neighbor’s basement. As the drivers of employment growth, all of these businesses are vital. Completing a business to business transaction for a large corporation is no big deal.
Speaker: Robert Bly, Independent Copywriter and Consultant
Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.
Webbiquity
SEPTEMBER 28, 2012
When it comes to marketing, which is easier, business to business marketing or business to consumer marketing? Business to business (B2B) is the marketing exchange between two businesses. Business to consumer (B2C) is the marketing from a business directed at consumers. And if you happen to sell to both groups, should you focus more on one than the other? Guest post by Megan Totka.
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Zoominfo
OCTOBER 4, 2019
A majority of modern businesses fall into one of two categories: B2C (business-to-consumer) or B2B (business-to-business). For decades, such denominations have ruled the business world. The terms B2B and B2C are so ingrained in our vernacular that only seasoned vets will recall a time when such terms weren’t the status quo. Enter, B2P (business-to-person) sales and marketing. What is B2P (business-to-person)?
Oracle
AUGUST 3, 2013
Our analysis begged the question: Do consumer brands and business brands use social channels in different ways? This week we analyzed the referred traffic to Eloqua B2B and B2C customers from 36 of the top social sites and pulled benchmark data that comprises the top 95% of traffic for each segment. Stunningly, B2C brands rely on just 5 social media sites for 95% of this type of traffic, and 75% of this audience is hooked into Facebook alone!
Outreach
MAY 14, 2019
Business-to-business (B2B) describes a commercial relationship between business entities. Building on that definition, B2B sales is the process by which B2B companies engage decision makers at other companies to sell products or services. In general, it involves high price points, long and complex buying cycles, and direct outreach and follow-up to prospects via multiple communication channels. How Are B2B and B2C Sales Different?
MLT Creative
MAY 21, 2010
This morning, I Googled the acronym "TCB2B" to make sure I'm not stepping on the toes of anyone who might have coined it before me, but surprisingly, no one has - score! We all know that Elvis and Bachman-Turner Overdrive (yes, I just went there) made the abbreviation "TCB" (short for "Taking Care of Business") popular, but when you're B2B marketers like us here at MLT, it's also important to make the most of each day, and better serve your clients and customers, by TCB2B.
KoMarketing Associates
JANUARY 25, 2018
The most significant difference between B2B SEO and B2C is the core goals and objectives of campaigns. While B2B SEO campaigns aim to increase brand exposure and generate quality leads that will eventually turn into sales through actions like demo requests, whitepaper download, newsletter sign ups, etc., B2C SEO campaigns must get visitors to make an immediate purchase on the website. What’s the Difference Between B2B and B2C?
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Tony Zambito
MARCH 6, 2017
The digitization of the global business economy has been taking place at an unprecedented rate. Approximately forty years ago, 83% of the market value of the S&P 500 were tied to tangible assets – physical products. A new era of business will develop in the next 10 years that will fundamentally change how organizations work, conduct business transactions, and establish relationships. Such transformation will also redefine what it means to acquire buyer insights.
Customer Experience Matrix
JANUARY 3, 2013
On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. Oracle ’s recent agreement to purchase Eloqua reinflamed that wound, since much of the commentary ignored Oracle’s extensive existing suite of consumer marketing systems. The system was also designed to scale.
KoMarketing Associates
DECEMBER 7, 2017
Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns. However, some of the challenges specific to B2B can be tackled with some of the most successful ways that B2C companies reach their audience.
Oracle
NOVEMBER 7, 2011
Both companies cater simultaneously to consumers (B2C) and businesses (B2B). It occurred to me it would be interesting to see how online activity, or digital body language , differs between companies that are either B2B or B2C. Traditionally one would think that a pure B2C company would have much higher website traffic than a pure B2B company of similar size, due to both consumer behavior and online marketing spend.
Industrial Marketing Today
JULY 25, 2011
I’m sure by now you’ve read or heard enough about how the lines are merging between Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing. IMO, the decision making process is more complex and there are many more stakeholders involved in industrial and B2B purchases but it still boils down to people doing business with people. It is highly intuitive and very simple to use.
Webbiquity
OCTOBER 8, 2019
Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. Common myths and misunderstandings can leave you standing alone in the corner at parties when you try to describe what you do. Here’s how to combat those myths and explain B2B marketing in a way that’s actually interesting to those outside the profession. Oh, and the purchases tend to be a lot larger.
The Lead Agency
APRIL 28, 2020
Its visualisation extends from the initial ‘awareness’ stage, where they first learn about your business/product, all the way through to purchase. Business-to-business (B2B) and business-to-consumer (B2C) marketers aim to capture the attention of two distinct audiences. So, how does the marketing funnel differ between B2B and B2C marketing ? The post How do B2B and B2C Marketing Funnels Differ?
Convert
MAY 24, 2019
Business to business and business to customer companies might share similar business goals to an extent. Having said that, the approach to achieve these goals is different for B2B and B2C businesses. There are common goals such as increasing sales, generating high-quality leads, boosting traffic, and maximizing profits. The way their customers approach them is. Marketing
Oracle
APRIL 8, 2011
A number of blind men each have the opportunity to inspect an elephant. To get the full idea of an elephant you’d have to combine all of the blind descriptions into one, big, woolly whole. If content is the elephant, then we marketers are the blind men trying to describe it. To some, content feels like a PR campaign. To others, content is a slickly designed landing page. To achieve this nirvana, marketers need to monitor relevant keywords.
Golden Spiral
FEBRUARY 19, 2019
While you face a number of challenges unique to the B2B tech universe, you also have quite a bit in common with B2C brands. If your company’s sales and marketing strategy isn’t quite cutting it, look to your favorite B2C brands for ideas. Here are six things that B2C companies do exceptionally well that B2B tech companies should take note of. They Speak to their Customers Like Humans. And by definition, B2B does mean business-to- business.
Oracle
MAY 23, 2012
Interestingly, these moves seem to capture the attention of both B2C and B2B marketers. Whether your trips to the water cooler are inside the walls of a consumer-oriented brand or a company that mainly sells to other businesses, there’s a good chance the marketing tactics of Ford, GM, Toyota and car-makers come up. People spend between 18 to 19 hours doing research when selecting a used or new car, according to Polk & Co.
Biznology
APRIL 29, 2013
E-commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study. The typical B2B company selling online is the classic catalogers like Edmund Optics and Seton , which were fast to supplement their print catalogs with e-commerce. Xiameter sales grew so successfully that in 2009, Dow Corning moved as much as 2500 of its 7000 products to the site. Business buyers are people, too.
Biznology
DECEMBER 8, 2014
When you want above and beyond results from your sales team, you need to offer above and beyond compensation. One way to do that is by having contests. Contests are a great way to engage your sales team and provide the extra push for extra performance. Whether you’re in B2C or B2B, contests can be very effective because we are all consumers at heart, and we can all relate to the idea of winning something. Why do you want to have a contest?
Tony Zambito
JANUARY 22, 2017
Fundamentally reshaping markets in five years’ time compared to the fifty to seventy years it may have taken to build up a market. In the past few years, the yellow cab companies have been unable to stem a rapid decline from the onslaught of Uber, Lyft, Juno, Via, and other ride platforms. Revenues falling by as much as 40% and many drivers switching to Uber. To think digital transformation is primarily a consumer phenomenon is a fallacy. by Louis Prado.
TrustRadius Marketing
DECEMBER 5, 2019
According to the Internet Retailer’s analysis of U.S. As more individuals and businesses start selling online, choosing an ecommerce solution with the right mix of out-of-the-box functionality and customization becomes increasingly important. . It’s safe to say that ecommerce isn’t going away anytime soon. For business selling to other businesses, it’s largely a values game. The market for B2B sales also looks different than it does for B2C.
Aspidistra
JUNE 25, 2018
As well as increasing turnover, B2B eCommerce can also help manufacturers, wholesalers and distributors capitalise on many other opportunities to drive business performance. This saves your business time and resource, while reducing the chance of errors that can come with manual activities. The latest B2B eCommerce solutions also provide sellers with access to rich data sets on customer activity and website performance.
Tony Zambito
FEBRUARY 28, 2016
When it comes to the state of B2B content marketing and engagement, this proverb is on the mark. According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%. Track Maven referred to this as the “content marketing paradox” when publishing the study. They also believed there should be 3 to 4 types of content for each stage.
Chris Koch
DECEMBER 10, 2012
Mitch Joel has a nice post on HBR this week about bringing utility to marketing and social media. As is often the case, his advice pertains more to B2C than B2B, as I point out in a comment: “Utility” is a clear, succinct way of putting it. For customers in this realm, I think utility has long meant access to their peers and to expert advice during the purchasing and post-sales processes.
Ignite Tech
MAY 16, 2017
Business-to-business (B2B) sales and marketing are entirely different from business-to-consumer (B2C) tactics — or that’s the general assumption. B2C relies on consumers, transaction events, impulse buys and coupons. Although we often perceive B2B companies as one step behind their B2C counterparts when it comes to adopting the latest sales, marketing and advertising techniques, that is quickly changing.
Chris Koch
OCTOBER 7, 2011
This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. But when the panel was over, I realized something scary: Most of the success factors we wound up talking about had nothing to do with social media. They had to do with other things that companies have to do before they can successfully engage in social media. But I talk to them all the time and I know that’s not the case for most of them.
Ignite Tech
MAY 15, 2017
Business-to-business (B2B) sales and marketing are entirely different from business-to-consumer (B2C) tactics — or that’s the general assumption. B2C relies on consumers, transaction events, impulse buys and coupons. Although we often perceive B2B companies as one step behind their B2C counterparts when it comes to adopting the latest sales, marketing and advertising techniques, that is quickly changing.
B2B Marketing Traction
NOVEMBER 22, 2013
Today more thank ever, buyers want a human experience from the brands and businesses they buy from. This is true of both the business-to-business (B2B) and business-to-consumer (B2C) environments. I think this has always been true for those who knew enough to leverage relationships in business. Some of the most successful sales, marketing and business people fostered great relationships with customers and colleagues.
Tony Zambito
JUNE 26, 2016
A recognition of the growing importance of digital content marketing to overall marketing strategies today. For B2C CMOs, the concept of developing audiences and communities has been an essential core principle for some time. Questions I often receive when working with CMOs specific to B2B. Cultivating and connecting with an audience in the digital economy has become a must-do ingredient to successful B2B Marketing. As mentioned above, to engage is clearly a choice.
Tony Zambito
JUNE 5, 2016
Customer experience has been and will continue to be one of the major influences on how buyers make choices. Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. Whereas in an age of hard to come by differentiation the actual product or service offering plus price combination accounts for only 20% of buying decisions.
Chris Koch
AUGUST 5, 2011
Seemed a bit harsh, but I had to admit that I had been harboring my own doubts about the value of Facebook for B2B for a long time. There are just too many people passing through those turnstiles not to put up a sign somewhere. So I think B2B businesses should have a Facebook page that shares whatever content the company is already producing. Much of what works on Facebook seems to fall into two camps: Charity. Is it any wonder that B2C marketing techniques dominate?
Chris Koch
JULY 22, 2011
Here’s the kind of pressure that social media puts on us: After not posting anything to my blog in nearly six weeks, I feel compelled to offer an explanation. Social media are like a school of sharks; keep moving forward or sink lifelessly to the bottom. I broke my hip about four weeks ago (my bike slid from underneath me on a rainy morning on my way to work). I thought drugs were supposed to prevent that sort of thing.). You’re going to be going to surgery.
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