markempa

MARCH 2, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Leads Lead 120

Industrial Marketing Today

OCTOBER 2, 2010

Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix. Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Marketing Insider Group

AUGUST 10, 2010

I once worked for a great guy who I was lucky enough to follow up the ranks as he became Chief Marketing Officer of a large company. This was one of my great work-life lessons: never lack a strategy. He made everyone write a business plan. If you wanted funding: write a business plan.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

I once worked for a great guy who I was lucky enough to follow up the ranks as he became Chief Marketing Officer of a large company. This was one of my great work-life lessons: never lack a strategy. He made everyone write a business plan. If you wanted funding: write a business plan.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Adobe Experience Cloud Blog

APRIL 26, 2011

In fact, if your marketing courses were anything like mine, your marketing professors largely overlooked the whole notion of B2B marketing , and simply focused on B2C. If you have been in B2B marketing for a while the items below are likely just a summary of the work you are currently doing.

Class 48

Class B2B Marketing B2B BtoB 48

markempa

MARCH 30, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B2B must stop copying B2C - we’re not Coca-Cola, Disney or McDonalds - so let’s stop acting like it!

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

markempa

FEBRUARY 28, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. My skeptical coffee companion had a schotoma (blind spot) because his viewpoint came from a product driven, B2C, branding perspective.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

The ROI Guy

FEBRUARY 14, 2011

This is indicated vividly in a new report from Bazaarvoice, a poll of 175 B2C and B2B CMOs across various industries, with 74% of CMOs predicting they will finally tie social efforts to hard ROI in 2011. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

MLT Creative

NOVEMBER 1, 2011

London , UK: The aim of this event is to provide digital marketers, both Client and Agency side, with insight into the variety of applications for M-commerce and looking at the creative use of mobile technology to support E-commerce in B2C and B2B markets. Sources: BtoB, Mashable, aima, AMA Atlanta, BMA Atlanta, DMA Atlanta, Econsultancy.

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

The ROI Guy

DECEMBER 6, 2010

From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1. Internet Fueled Buying Cycles on the Rise – In the B2C space, the Internet has fundamentally changed how books, apparel, electronics, music, cars and other goods are bought and sold.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Top Rank Marketing

JULY 19, 2023

Generative AI has continued its run as 2023’s centerpiece topic, as marketers in both B2C and B2B have grappled with how to best use the technology while maintaining — or growing — brand authenticity and trust. “AI Where can B2B marketers find the latest and most relevant generative artificial intelligence (AI) tools in 2023?

Marketing AI 52

Marketing AI Marketing Automation Services Enterprise Management Budget Programs 52

ViewPoint

MAY 2, 2012

He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. You can connect with Paul and learn more about his work advising marketers and business executives on social media strategies by visiting the following resources: Paul on Twitter: @pgillin. Stay Tuned.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

Delivra

OCTOBER 23, 2018

If you aren’t already prioritizing it as one of the main ways to increase revenue, consider this statistic from BtoB Magazine: 59% of B2B marketers cite email as the most effective channel for generating revenue. As with B2C interactions, the B2B industry is influenced by changes in consumer habits regarding mobile devices.

Email Marketing 58

Email Marketing Marketing Automation Services Top of Funnel Trigger Marketing 58

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

Paul has been a featured speaker for AMA, MarketingProfs, Marketing Sherpa, BtoB Magazine, ITSMA, CMO Council, Marketing Operations Management and his articles and research have appeared in CMO Magazine, Information Week, Marketing Sherpa, iMedia, and quoted several times in BtoB Marketing Magazine.

Thought Leadership 48

Thought Leadership Buzz BtoB Wiki 48

Marketing Insider Group

SEPTEMBER 30, 2010

In BtoB Magazine , Karen J. Then work with sales to fill those gaps in content and process. After that you can work through building consistent messaging so that sales and marketing are saying the same thing and reinforcing each other, and each knows and acts on what the other is saying. Why does the sun rise in the East?

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Online Marketing Institute

JUNE 22, 2009

And while a lot of marketers think that’s what they’re doing when they crank out… Read more… Doug Kessler | May 27th, 2009 | no comments The changing look of listing / portfolio sites Websites that present a portfolio or list of creative work are always a design challenge.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Webbiquity

NOVEMBER 28, 2011

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.”

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100