Webbiquity

MAY 30, 2023

1) B2B marketers are faring (a little) better than B2C. Looking at marketing studies over the past several decades, the objectives topping the list for B2B marketing professionals have consistently been lead generation and brand awareness. Here are seven findings from the report worth highlighting.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Webbiquity

FEBRUARY 28, 2023

While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Image credit: John Schnobrich on Unsplash According to Shopify , “Revenue from online B2C transactions in the US reached $875 billion in 2022.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Top Rank Marketing

MARCH 25, 2024

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. But we also fully recognize the enduring factors that distinguish successful marketing in B2B versus B2C. Compared to B2C strategies, B2B SEO focuses more on reaching specific audiences through niche keywords and topics.

Top of Funnel 105

Top of Funnel SEO Long Tail Marketing B2B 105

Webbiquity

MAY 25, 2021

As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C. The same is true for B2C. Tom: Excellent, I love that.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Canadian Marketing Association

FEBRUARY 7, 2018

So often when one thinks of PR they think of brands or properties talking directly to their customers. How is B2B PR different from B2C PR, and why should brands care? Like B2C strategies, a strong B2B PR program needs interesting and meaningful content, and a strong spokesperson to communicate that content.

PR 48

PR Advertising Agencies B2B Thought Leadership B2B 48

Litmus

APRIL 17, 2024

Did you know 80% of customers are more likely to purchase from a brand that provides personalized experiences? Personalized experiences don’t just drive clicks— but also conversions —because you’re able to engage your subscribers in a fun way that creates memorable brand experiences in the inbox.

Click Rate 85

Click Rate Display Email Campaigns Validation 85

ANNUITAS

JANUARY 30, 2024

On the surface, much of these product announcements seem aimed at B2C GTM teams and general retailers. GTM Implications The obvious benefit for B2C/retail GTM use cases is clear. The reduction in friction for commerce is clear for B2C users.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Automation Services Google Tools 130

Navigate the Channel

JANUARY 17, 2024

That presents both B2C and B2B brands with a great opportunity draw audience engagement and to grow brand affinity. In fact, B2C brands from large corporations to small startups are already actively participating on the Snapchat platform, but B2B have gotten on the bandwagon more slowly.

B2B Marketing 65

B2B Marketing B2B Amazon Social Media 65

The Lead Agency

APRIL 2, 2024

That includes: On-page SEO (keywords, content, user experience (UX)) Off-page SEO (link building, social media engagement, brand mentions) Technical SEO (mobile optimisation, site speed, HTTPS, schema markups, URL structures, sitemaps). B2C strategies are all about the purchase. B2C can appeal to all at once.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Martech

NOVEMBER 6, 2023

But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers. A great customer experience matters for B2B, just as in B2C. Who are B2B customers?

B2B 133

B2B Customer Satisfaction Lead Scoring Lead Ranking 133

Marketing Insider Group

MARCH 17, 2021

Customer experience: As Forbes points out, companies that focus on a customer experience mindset drive revenue four to eight percent higher than other brands in the same industry. In fact, those brands that take the lead in customer experience outperform their competitors by almost 80 percent.

Content Marketing 304

Content Marketing Paid Search Agency Advertising Agencies Business 304

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

Digital Asset Management 116

Digital Asset Management Work Management Marketing Management Digital Experience Platform 116

Oktopost

FEBRUARY 26, 2024

Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. B2B social media metrics and how they differ from B2C As a B2B marketer, you know at the end of the day, you’re marketing to people. However, this is where the similarities end.

Social Media 62

Social Media Top of Funnel Media Allocation 62

Act-On

DECEMBER 19, 2023

But when you’re sending on behalf of a brand, you have a lot more options for the email display name. DO: Use a brand name your recipients can instantly recognize as yours. This gives your audience an inconsistent brand experience, and could even result in your emails ending up in spam.

Email Marketing 195

Email Marketing Practices Deliverability Best Practices 195

Martech

JANUARY 23, 2024

B2C budgets. Much of the growth is driven by large consumer brands. Global B2C marketing organizations spent 18% of their marketing budget on martech last year. Each of these broad areas account for approximately one-third each of martech spend: Brand strategy (resource and performance management). over the coming years.

Marketing Management 96

Marketing Management Marketing Budget Budget Programs Forrester 96

Webbiquity

OCTOBER 11, 2022

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

NOVEMBER 4, 2021

Every brand strives to meet the ever-changing needs of their customers. How does this customer perceive my brand? These are all common questions that business owners, CMOs, and brand managers asks themselves. Whether your business is B2B or B2C, your client or customer experience needs to be prioritized. Convenience.

Acquisitions 264

Acquisitions WOMM Marketing & Strategy Word of Mouth 264

Marketing Insider Group

DECEMBER 17, 2019

Research shows that B2B marketers are lagging behind their B2C peers in several areas, including technology use, analytics, and innovation. B2B buying cycles are also much longer than B2C and involve many different stakeholders, compared to B2C purchases, which are often instantaneous and involve one person only. Be creative.

Tactics 276

Tactics B2B Marketing Work Management Planning 276

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Revamp your brand perception to appeal to your new market. In addition to a larger workload, brand expansion usually requires shifts in messaging and expertise.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Webbiquity

DECEMBER 6, 2022

While B2C marketers have an established ecosystem, tools, common practices, and even standard pricing for their influencer marketing programs, B2B influencer marketing is different from B2C. They are the experts, so let them share their expertise on behalf of your brand!” ” Again, that’s not surprising.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. They can choose from brand awareness, driving traffic and collecting leads. It’s one of the oldest debates in lead generation: quantity vs. quality. We get better leads, more serious leads.

Lead Gen 60

Lead Gen Paid Content Social Media Sales Qualified Leads 60

SalesIntel

APRIL 15, 2024

The B2B buyer experience is more complex and time-consuming than that of B2C. Difference Between B2B and B2C Buyers Journey Before we jump into the stages, let’s discuss the difference between the B2B buyer’s journey and the B2C buyer’s journey. This often results in a more intricate and extended buying process.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Biznology

JUNE 21, 2018

What’s more, generating content with a unified style in mind is one of the best ways to establish to establish a strong brand identity in the digital world. B2B vs B2C Content. Obviously, B2B businesses should have vastly different strategies than B2C companies. Remember: when in doubt, stick to what you know best.

Online Marketing 187

Online Marketing Content Paid Search Agency Marketing & Strategy 187

Navigate the Channel

DECEMBER 19, 2023

Understanding the Complex B2B Landscape Unlike B2C brands that primarily target individual consumers, B2B companies engage with a diverse range of stakeholders within an organization. FAQs What is the primary difference between B2B and B2C marketing? This includes blog posts, whitepapers, case studies, videos, and more.

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

Heinz Marketing

MAY 22, 2023

While video marketing is commonly associated with B2C marketing, it’s becoming increasingly popular in the B2B space as well showing immense opportunity. To utilize video marketing to its highest potential, it’s crucial to understand the distinct characteristics and advantages that set apart B2B vs B2C.

B2B Marketing 94

B2B Marketing Video Marketing B2B Thought Leadership B2B 94

Contently

APRIL 18, 2023

But when budgets tighten across B2B and B2C organizations, there’s greater pressure to prove content marketing value relative to revenue contribution. Common KPIs That B2B and B2C Brands Track Clicks, visits, and downloads… oh my! It’s important not to place all of your ROI expectations on a single tactic.

Lead Ranking 148

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 148

Navigate the Channel

OCTOBER 24, 2017

B2B and B2C are too often seen as completely separate and distinct modes of business. As consumers become bulk buyers and large companies demand more personalized service, however, business practices are overlapping between the two disciplines more and more.

B2B Marketing 56

B2B Marketing B2B Top of Funnel Sales Qualified Leads 56

Content Marketing Institute

OCTOBER 1, 2021

Media brands serve up hot takeaways for B2C and B2C content marketers. Continue reading → The post 3 Hot Takeaways: Delicious Content Ideas Inspired by Media Brands appeared first on Content Marketing Institute. What can you learn from ESPN crowing about a rooster? A popular food show expanding across platforms?

Brand Identity 132

Brand Identity Branding Media Content 132

Heinz Marketing

AUGUST 7, 2021

The Meme Theory: How Brands Can Tap Into Internet Culture. Sharing memes is a fun way of communicating with people and lots of brands see this as an opportunity to engage with their audience. The Closing Gap Between B2B And B2C Marketing | Branding Strategy Insider. Thanks for the read, Colleen Francis.

B2B 112

B2B B2B Sales Case Studies Webinar Metrics 112

Martech

DECEMBER 19, 2023

That’s a lot of people in a market with a lot of big brand names. Many marketers will tell you their brand is more than a logo or color palette, it evokes emotions and, most importantly, trust. If you have friends who work in B2C marketing, you probably know the feeling. “Oh, Get calls from sales reps. Receive email after email.

Paid Search Agency 113

Paid Search Agency Classified Ads Advertising Agencies Work Management 113

ClearVoice

OCTOBER 31, 2023

B2C SEO is not merely a tool but a dynamic strategy that can help your e-commerce business rise above the digital noise. Defining B2C SEO B2C SEO is the art of optimizing your online presence to attract, engage, and convert individual consumers. Tailored keyword research for B2C Keywords are the foundation of B2C SEO.

SEO 52

SEO Marketing Analytics Tools Work Management Top of Funnel 52

Navigate the Channel

MARCH 11, 2024

B2B eCommerce has followed the business path of business-to-consumer (B2C), probably because what we do in our personal lives and our learned digital preferences follow us to our professional lives. A buyer’s journey is an entire experience a customer has while communicating with a brand, even a B2B brand.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Engagio

AUGUST 15, 2023

Other “B2B advertising” providers rely on third-party ad tech that was originally built for B2C and they’ve retrofitted it for B2B. B2B, B2C, or Retrofitted B2C: What’s the difference and why does that matter? (In a hurry? Let’s start by examining the differences between B2B and B2C buying journeys. Think boots.

Paid Search Agency 62

Paid Search Agency DemandBase Ads Ideal Customer Profiles 62

The Lead Agency

DECEMBER 4, 2023

Seasonality in B2B Marketing is often overlooked, with many associating it solely with B2C enterprises. From Black Friday sales to Summer Specials, B2C businesses typically work their promotional activities around significant calendar events. Because it works. They are also more likely to be shopping.

B2B Marketing 112

B2B Marketing Planning B2B Marketing Budget 112

Martech

JULY 27, 2022

While B2C companies collect more consumer data, their compliance rate is essentially the same as B2B companies (11.3% for B2C vs. 10.3% Brand reputational damage is likely to be much higher. More than 50% of companies fail to comply with these laws despite stating on their websites that they need to do so.

Privacy 138

Privacy Privacy Protection Business Case Studies 138

The Lead Agency

JULY 24, 2023

The term “Marketing Mix” is synonymous with “the four Ps”: Product Price Promotion Place However, what many people don’t realise is that the business-to-consumer (B2C) marketing mix and the business-to-business (B2B) marketing mix are not one and the same. Ask yourself: How can we change our pricing model to benefit our clients?

Marketing Mix 118

Marketing Mix B2B Marketing Advertising Agencies Paid Search Agency 118

LeanData

OCTOBER 27, 2022

While digital transformation started decades ago in the B2B space, the B2C sector has led the way in recent years. B2C shopping journeys have transformed dramatically. Shoppers are clearly in charge of their shopping experience, and they have shown they have little tolerance for brands that don’t “get” them. .

Digital Transformation 97

Digital Transformation Enterprise Management Buyer's Journey Work Management 97