Contently

NOVEMBER 18, 2016

There is a big portion of martech today premised on the idea that increasingly targeted analytics and greater personalization is really the best way for marketing to improve its effectiveness. A big part of martech isn’t just about the analytics or personalization but about creating better experiences for people.

Work Management 60

Work Management Marketing Management Budget Programs Marketing AI 60

The ROI Guy

FEBRUARY 14, 2011

This is indicated vividly in a new report from Bazaarvoice, a poll of 175 B2C and B2B CMOs across various industries, with 74% of CMOs predicting they will finally tie social efforts to hard ROI in 2011. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Powered by Blogger.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

Internet Fueled Buying Cycles on the Rise – In the B2C space, the Internet has fundamentally changed how books, apparel, electronics, music, cars and other goods are bought and sold. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. They do if they are.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Hubspot

NOVEMBER 16, 2012

In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." The report detailed a trend existing among B2B and B2C companies alike -- hiring an individual to oversee customer communications and customer happiness. Customer Evangelist / Customer Experience Professionals.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Marketing Insider Group

JANUARY 14, 2014

During this time, Forrester found that those companies who performed poorest in the Customer Experience Index also performed poorest in terms of stock performance. Do you see a greater need for personalization? 100% It’s like customer experience by osmosis (moving from B2C to B2B). Strategy'

Multi-Channel 100

Multi-Channel Forrester Loyalty CRM 100

Convince & Convert

SEPTEMBER 21, 2010

That's why I mentioned that even though I'm showing in my table my personal ranking of these tools, it's meant to be just a starting point. FohBoh (the restaurant community) works exclusively in the restaurant industry, which seems to be attractive to a lot of social web developers these days, particularly on the B2C side.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

JULY 28, 2010

I personally can help people with every aspect of running a business operationally as well aside from accounting and law and I have referrals for both, as well as connections with experts in the areas I am not an expert in. Great list, looks a lot like the discovery we do prior to content planning. & Go Canada!]

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Webbiquity

JANUARY 17, 2011

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. 35% of bloggers are professional journalists. Frequent best-of contributor Brian Solis shares stats from Technorati showing that nearly half of all bloggers are U.S.-based, Twitter has the fifth oldest.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

JANUARY 10, 2010

Mike Keller offers a helpful set of tips for new bloggers to optimize their blogs for search, covering basics such as variable title tags in Blogger (note: this won’t work with all templates), meta tags and setting up RSS feeds. He also quotes a finding from Nate Elliot of Forrester that there are “an average of 4.7

SEO 100

SEO Tips Best Practices PageRank 100

Online Marketing Institute

NOVEMBER 1, 2010

Corrected now :) 4 days 10 hours ago More tweets » This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelabs clients, or the contributors respective employers or clients. this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Certainly in this era where people actively seek information that is pertinent for their needs, questions or buying journey, personalized and valuable content is crucial. People are now curating lists of the most influential bloggers by Klout score. Oracle’s Updated Social Media Policy - Paul Gillin , November 24, 2010 Dated 11/22/10.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Online Marketing Institute

OCTOBER 1, 2010

Jeremiah Owyang No doubt the first opportunities we'll see are in the B2C consumer space --but don't discount how LinkedIn is indeed a B2B based network. Plus, building in some checks to the login process should further help keep personal information in sync. "We How about in the B2B space? or something to that effect.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Personalization. I learned this by studying B2C publications/companies such as The Husle, Buzzfeed & Movoto.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Online Marketing Institute

JUNE 22, 2009

Being… Read more… Doug Kessler | November 25th, 2008 | no comments Spamalot to the Holy Grail: a personal email journey Are you a spammer? We… Read more… Neil Stoneman | May 8th, 2009 | 4 comments Why we steal from our clients. I’m sure you’re not. Thought maybe I’d write a white paper on it.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Webbiquity

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? 92% said they personally use LinkedIn, versus 56% on Facebook. While social network use is highest among the young, it’s not exclusively their club: two-thirds of 25- to 34-year-olds and half of those aged 35 to 44 also now have personal profile pages.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

JUNE 6, 2011

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! An avid search marketing blogger, he’s written extensively for SearchEngineWatch, SearchEngineLand, SEORoundTable and others. According to Tom Grant , Ph.D,

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Convince & Convert

SEPTEMBER 20, 2010

Overwhelmingly, respondents in the study prefer interacting with official, branded accounts rather than personal accounts from employees. Most Interesting New Piece Info For Me Overwhelmingly, respondents in the study prefer interacting with official, branded accounts rather than personal accounts from employees. Wrong approach.

Twitter 145

Twitter CRM Business Paid Search Agency 145