52 MarTech and Marketing Ops Champions You Need to Follow
NOVEMBER 19, 2015
VP, Principal Analyst at Forrester | Serving CMOs | B2B enthusiast. CEO and Co-founder of @Engagio | Former co-founder of @ Mark e to | Marketing speaker and blogger | Entrepreneur | Advisor to @GetScripted and @Newscred.
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies.
Top Instagram Influencers
MARCH 18, 2016
Forrester found that engagement rates on Instagram are almost 58 times higher than engagement on Facebook and 120 times higher than Twitter’s. Is Instagram B2C or B2B? It’s not just individuals and B2C companies; many B2B companies are also seeing great success from using Instagram.
Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it
JULY 15, 2014
As digital disrupter and technology blogger Travis Wright noted last week , Interact 2014 is “one of the biggest events for digital marketers of the year” It’s also one of the few marketing conferences for both B2C and B2B marketers.
Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011
The ROI Guy
FEBRUARY 14, 2011
This is indicated vividly in a new report from Bazaarvoice, a poll of 175 B2C and B2B CMOs across various industries, with 74% of CMOs predicting they will finally tie social efforts to hard ROI in 2011. Frugalnomics in Full Effect: Forrester and Gartner. Powered by Blogger
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. 35% of bloggers are professional journalists. Frequent best-of contributor Brian Solis shares stats from Technorati showing that nearly half of all bloggers are U.S.-based,
73 Experts Reveal B2B Marketing Trends to Leverage in 2017
DECEMBER 14, 2016
Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. I learned this by studying B2C publications/companies such as The Husle, Buzzfeed & Movoto. Freelance Content Creator / Blogger / Copywriter.
How to Write Your First Blog Post
Modern B2B Marketing
SEPTEMBER 3, 2013
I’m no seasoned blogger by any stretch of the term, but I thought I would share what I learned during my experience and how I got over my fears and published my first blog post. Whether you are a B2B or B2C company, the summer intern or the CMO, writing is required.
Understanding the New Roles in Marketing
NOVEMBER 16, 2012
In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." The report detailed a trend existing among B2B and B2C companies alike -- hiring an individual to oversee customer communications and customer happiness. "Ch-ch-ch-ch-changes."
The Contently Interview: Scott Brinker on the Pitfalls and Promise of Martech
NOVEMBER 18, 2016
Generally speaking, B2C businesses still have need for content, but it tends to be a different quantity of content or a different depth of content, compared to B2B. There’s a space between those two models that bloggers can jump in the middle of.
17 Compelling and Highly Usable B2B Marketing Statistics
NOVEMBER 1, 2010
The 2011 #Nifty50 Top Twitter Men Reprise
JUNE 6, 2011
Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! Award-winning marketing and social media blogger.
B2B Social Media Marketing -- Does It Work?
DECEMBER 23, 2010
On the surface it seems there are more successful B2C social media examples than B2B, but online seems to be where its at if youre looking to market to those B2B decision makers. Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Kaila is also the editor of the SEO & Link Building Best Practices Blog and is a frequent industry guest blogger.
Is Your Social Media Strategy Dynamic?
NOVEMBER 22, 2013
What’s even more interesting is that virtually all your buyers – whether you’re B2C or B2B – are using it as well, often for research into purchasing decisions. Even though 62% of marketers blog or plan to blog in 2013, only 9% of US marketing companies employ a full-time blogger.
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
Jeremiah Owyang No doubt the first opportunities we'll see are in the B2C consumer space --but don't discount how LinkedIn is indeed a B2B based network.
17 Compelling And Highly Usable B2B Marketing Statistics
Modern B2B Marketing
SEPTEMBER 29, 2010
Source : Forrester Research. 86% of B2B firms are using social media, compared to 82% of B2C outfits. Only 32% of B2B firms engage in social media on a daily basis compared with 52% of B2C firms. Bloggers on Brands.
This is the week that was: The death of the tagline?
Earnest about B2B
NOVEMBER 23, 2011
When you think of any brand, whether it be B2B or B2C, one of the first things that comes to mind is its tagline – well that’s what us marketing folk would like to believe. Following a Forrester report launched last year talking about the number of CMOs looking to upend their marketing function and bring them kicking and screaming into the modern age, Accenture responded this week with a report showing that progress is actually slowing.
Inbound Marketing Goes Global
DECEMBER 9, 2010
” “Accenture: Our social media policy can be boiled down to ‘Don’t be stupid’” “Kodak's chief listener & chief blogger roles give social media cred & engage 150+ employees to share in the conversation!”
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
How do B2B social media marketing practices differ from B2C companies? Facebook pages that use the words “collaboration or “blogger have on average three times as many fans as pages about SEO or optimization. companies and 30% for B2C companies..
Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies
JUNE 22, 2009
Let me explain… This post hereby announces the death of… Read more… Roger Warner | January 25th, 2008 | one comment The difference between B2B and B2C… in one New Yorker cartoon I’ve been thinking a lot about the difference between B2B versus B2C marketing. Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it?
5 B2B Social Media Success Stories
Modern B2B Marketing
MAY 16, 2010
While they may not always be as loudly touted as B2C, B2B companies have been just as successful at conquering social media. Clearly it’s not just B2C companies that can succeed on the social web. Forrester Research.
Best of 2009: SEO Tips, Part 1
JANUARY 10, 2010
This post combines useful information about setting up b2b SEO and SEM campaigns (such as getting the website information architecture right to start with, choosing keywords carefully with an eye toward the long tail, using PPC advertising effectively, and targeting local search) with humor—at least to those of us who live and breathe b2b marketing, and are amused by how perplexing it can be to b2c marketing agencies. Which factors are really most important in search engine rankings?
Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.
The ROI Guy
DECEMBER 6, 2010
Internet Fueled Buying Cycles on the Rise – In the B2C space, the Internet has fundamentally changed how books, apparel, electronics, music, cars and other goods are bought and sold. Frugalnomics in Full Effect: Forrester and Gartner. Powered by Blogger
Top 60 B2B Marketing Posts and Hottest Topics November 2010
B2B Marketing Zone Posts
DECEMBER 1, 2010
People are now curating lists of the most influential bloggers by Klout score. Though it’s a B2C case study, it clearly illustrates the importance of social media and, thus, is applicable to B2B marketing as well. Why Chris Brogan is invincible - grow - Practical Marketing Solutions , November 14, 2010 I am fascinated with uber-blogger Chris Brogan as a cultural icon of the social media revolution. How are your landing pages and blogger pitches?