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We Analyzed 2,848 Pieces of Finance Content and Found 3 Key Opportunities for You

Contently

You can download the free report by clicking the banner below.) In fact, the top 20 fintech and crypto stories in our data set had 4x as much engagement as the top 20 B2C personal finance stories. Use multimedia content formats like podcasts and video to develop your thought leadership. Looking for another way to stand out?

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The Shocking ROI of Influencer Marketing

Convince & Convert

Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever. Influencer Marketing generates as much as 11X banner ad ROI (highlight to tweet, you’ll love it).

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We Analyzed 2,848 Pieces of Finance Content and Found 3 Key Opportunities for You

Contently

You can download the free report by clicking the banner below.) In fact, the top 20 fintech and crypto stories in our data set had 4x as much engagement as the top 20 B2C personal finance stories. Use multimedia content formats like podcasts and video to develop your thought leadership. Looking for another way to stand out?

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27 Content Distribution Ideas to Promote Primary Research

Hinge Marketing

When running visual advertisements like banner ads or ads on social, you could incorporate a research statistic into the creative. Interviews with research analysts — If you co branded a research study with another organization, you could interview one of their analysts on your podcast. Digital Advertisements.

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The New Market for B2B Social Influencers

Navigate the Channel

Influencer marketing has long been a staple in the B2C marketplace. As thought leaders in influential markets begin to grow social media followings, they will be able to use inbound marketing techniques like podcasts and live streaming in the same way that commercial companies do. The audience is definitely there for these techniques.

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Three Quick Tips for B2B Holiday Marketing (Yes – it’s a thing.)

Televerde

Around Halloween, when B2C marketers begin to construct their twinkling holiday displays and door-busting black-Friday promotions, B2B marketers can feel left a little left out. Google is famous for their holiday-themed banners. This includes social media banners and posts. Prospects are people, too. & A Happy new year!

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How Do Live Events and B2B Digital Marketing Work Together?

KoMarketing Associates

Even though Casper is a B2C brand, their SXSW presence offers a few lessons for B2B marketers. If your brand has a booth at the tradeshow or vendor area, instead of using the “same old table and banner with free pens” approach, think about how you can creatively approach engaging your customers in a way that is useful and fun.