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The Power of Persuasion: 3 Psychology Principles for B2B Marketers

Engagio

The top marketers in both B2B and B2C are psychologists. In a study on banner ads , college-aged students were asked to read an article online while banner ads were displayed. How can you prominently display popularity for everyone to see? We’ve all been sold products and services that didn’t live up to the hype.