The Difference Between B2C and B2B Content Marketing

B2B Marketing Insider

What I don’t often touch on, is the distinction between content marketing in B2C industries and content marketing in B2B industries. The post The Difference Between B2C and B2B Content Marketing appeared first on Marketing Insider Group.

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B2B And B2C Marketing: Is There Really Any Difference?

B2B Marketing Insider

What’s the difference between B2B and B2C marketing? While both B2B and B2C marketers may use the same terminologies, the methods and tactics they use can vary greatly given their different needs. The post B2B And B2C Marketing: Is There Really Any Difference?

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Trending Sources

5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed. Like many B2C sites, your products and services pages are a category.

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RedPoint Offers Broad, Deep B2C Marketing Automation

Customer Experience Matrix

Even some of the less prominent B2C products have been acquired recently: Conversen by Experian and Entiera by FICO , although neither of these are enterprise software vendors. The net result of all this harvesting by big buyers has been to clear the ground for the next crop of B2C marketing automation systems. The auto-generation feature, which can easily produce segmentations with hundreds or thousands of cells, is a hallmark of sophisticated B2C marketing automation systems.

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B2B Marketing is Becoming More Like B2C Marketing – Or is it?

Webbiquity

Driven by shifting customer expectations and demands, “B2B vendors clearly feel that they need to evolve to more closely resemble their B2C counterparts,” according to recent research reported on by MarketingCharts. So, are B2B marketers really adopting B2C practices?

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B2B vs. B2C: How Content Marketing Changes by Target Audience

Hubspot

When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. It’s clear that there are some significant differences to be addressed in the way content marketing changes for B2B versus B2C target audiences.

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How B2C and B2B Email Deliverability Differ

Marketing Action

The boundaries between B2C and B2B email delivery often overlap. But the boundaries between B2C and B2B deliverability are a bit more complicated. We often assume that Mary@yahoo.com is a consumer email address, and so potentially a B2C customer. The B2C mailbox.

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The State Of B2C Content Marketing In 2017 [Research]

B2B Marketing Insider

The post The State Of B2C Content Marketing In 2017 [Research] appeared first on Marketing Insider Group.

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Digital Marketing: B2B marketers can get fresh, new ideas from B2C

B2B Lead Generation Blog

Consider the words of Shawn Burns , Global Vice President of Digital Marketing, SAP: “The B2B space has the same opportunities as the B2C space when it comes to digital marketing. Have you produced great results from testing a B2C marketing technique with your B2B marketplace?

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New Forrester Research: B2B Should Use B2C Customer Loyalty Principles

Influitive b2b

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. That’s why B2B marketers can’t afford to overlook the opportunity to learn from their B2C counterparts, who are experts at driving customer loyalty. And Forrester’s latest research report, B2B Loyalty, The B2C Way , outlines practical ways B2B marketers can apply B2C principles to deepen relationships and engagement. B2B Loyalty, The B2C Way.

How B2B and B2C Marketing Are Different

Paul Gillin

As Eric and I began to dig into this topic, we put some thought into how B2B and B2C markets differ. My fourth book, Social Marketing to the Business Customer , came out this week.

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11 Impressive B2C Campaigns That B2B Marketers Can Learn From

Hubspot

In fact, there's actually a lot B2B marketers can learn by observing the approach of B2C companies. Of course, B2B and B2C marketing have their long list of differences. 11 B2C Campaigns for B2B Marketers to Learn from in 2016. Time for another brainstorm session.

What Great Divide? How Storytelling Erases the Lines Between B2B and B2C Marketing Tactics

Content Standard

Sure, I didn’t have a college degree or work experience in the B2B or B2C marketing fields—and the extent of my industry knowledge was a business plan for a lemonade stand that consisted of a single piece of paper with some very convincing crayon diagrams.

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Why B2C Marketers and Agencies Need to Work Together

Modern Marketing

This is not breaking news by any means but there are currently 7 billion people on our planet right now. And by the year 2100, it is expected to reach over 11 billion according to the United Nations.

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Anything B2C Can Do, B2B Can Do (Better?)

Leadspace

If you’re a B2B marketer, there will inevitably have been times when you’ve envied your B2C counterparts. Anything B2C can do, B2B can too. The result, to quote Travis again, is a “volume, specificity and accuracy that even a B2C marketer would envy.”

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B2B and B2C Marketing Automation: Understanding the Differences

Customer Experience Matrix

As you might have guessed from my recent list of B2C marketing automation systems , I’ve recently been spending some time helping consumer marketers to select vendors. But it also means that B2B systems are much less flexible than B2C marketing automation systems, since the B2B systems are built around a fixed data structure that is derived from the CRM data model. Some B2C systems offer similar features and pricing with the same Software-as-a-Service business model.

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Eight ways B2B market research differs from B2C

The B2B Research Blog

One of the most important tricks is to avoid shoehorning a B2C research approach into a B2B environment. B2B market research B2B Marketing Magazine column B2C market researchWarning. Market research can be bad for your health. It can actively hurt business performance by drawing misleading conclusions. Conclusions which fail to consider the full picture, which focus on the obvious rather than delving deep or which are simply based on faulty information. The result is bad decisions.

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[Infographic] B2C Marketers Speak—5 Predictions About The Future of Marketing

Modern B2B Marketing

As we return from Austin for SXSW , I wanted to take a deep dive into survey results from these B2C marketers–the creative minds typically responsible for the expensive, yet memorable ads and branding , that fueled plenty of water cooler discussions across the world.

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B2C, B2B and What They Can Learn From Each Other

Modern Marketing

There is a growing sentiment among many that the tried and true marketing designations of B2C and B2B will essentially go by the wayside as we collectively move toward a more holistic marketing approach (AKA H2H or Human To Human.).

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B2B Buyers Vs. B2C Buyers And Why You Should Care

MLT Creative

But what really is b2b marketing and how is it really different than “b2c marketing?” ” In this post, I’ll discuss the differences between b2b and b2c and why these distinctions […]. We talk about “b2b” a lot at MLT Creative.

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Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation

Customer Experience Matrix

As I noted in yesterday’s post , B2C marketing systems like Epiphany have actually been more popular acquisition targets than B2B products. Since many readers of this blog are unfamiliar with the B2C products, it’s worth taking a detailed look at Epiphany’s components.

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How Does B2B Marketing Compare to B2C?

KoMarketing Associates

This is a question that I get asked frequently and often wonder at times myself : How does B2B marketing compare with B2C marketing? One thing B2B marketing has going for it that is usually much more difficult for B2C marketers is the ability to target a very specific niche.

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B2B and B2C Marketing are Dead. Long Live B2H!

B2B Marketing Traction

This is true of both the business-to-business (B2B) and business-to-consumer (B2C) environments. Today more thank ever, buyers want a human experience from the brands and businesses they buy from.

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Selligent Brings a New B2C Marketing Automation Option to the U.S.

Customer Experience Matrix

The late 1990’s were really the last time we saw major innovation in the B2C market, when vendors like Unica and Aprimo released their then-innovative systems to create lists for direct mail and, somewhat later, email campaigns.

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Cross-Channel Marketing Technology: A Pillar of the Overall B2C Ecosystem

Modern Marketing

Cross-channel marketing technology is a pillar of the overall B2C ecosystem because it represents the execution engine of your marketing strategy. Let's just cut right to the chase.

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3 B2C Companies That Have Tackled the Marketing ROI Challenge

Content Standard

For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past. B2C marketers—retailers especially—have a hard time wrapping their heads around content marketing.

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IBM May Buy Silverpop: B2B Marketing Automation and B2C Email Would Be Great Fit

Customer Experience Matrix

The other enterprise-level B2C email vendors ( ExactTarget , Responsys ) have already been bought at wondrously high prices, and every B2B marketing automation vendor I talk to tells me that potential investors are approaching them constantly. Although they bought B2C marketing automation leader Unica several years ago, they lack enterprise-scale B2C email engine and B2B marketing automation.

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Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate

Customer Experience Matrix

The interesting news was that B2C marketing automation remains separate. As this suggests, and conference presentations confirm, Salesforce has kept B2C marketing distinct from its Sales and Service businesses, most importantly at the data and platform levels. The good news is the B2C marketing vision. I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. Here are my observations. The big news was for geeks.

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3 Brilliant B2C Marketing Campaigns That Every B2B Marketer Can Learn From

HG Data

Traditionally, B2C marketeering has had an advantage over B2B, particularly when it comes to tapping into the emotional drivers of consumer behavior. B2C Marketing: No Longer The Sentimental Frontrunner. Sure, the science of customer emotion gives B2C marketing a creative leg up.

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4 Simple Steps For B2C Marketers To Define Their Customer Nurturing Goals

Modern B2B Marketing

Author: Ellen Gomes As a B2C Marketer, you may have thought that the concept of “lead nurturing” only applied to B2B businesses. But with technology, like Marketo’s engagement marketing platform, savvy B2C marketers are starting to implement nurturing programs.

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Eight ways B2B market research differs from B2C

The B2B Research Blog

One of the most important tricks is to avoid shoehorning a B2C research approach into a B2B environment. The post Eight ways B2B market research differs from B2C appeared first on Circle Research - B2B market research agency. Uncategorized B2B market research B2C market research Warning. Market research can be bad for your health. It can actively hurt business performance by drawing misleading conclusions.

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Blueshift Offers a Simple B2C Customer Data Platform

Customer Experience Matrix

B2C CDPs have often included campaign engines that manage triggers, query-based segmentations, and multi-step program flows in addition to predictive models. But even the B2C CDPs rely on external systems such as email agents and Web content managers to deliver the campaign messages. What sets Blueshift apart – and this is typical of later entrants to a new market – are a lower price point and simpler operation than early B2C CDPs like RedPoint and AgilOne.

How to Make Your Content More Shareable: An Analysis of 175K Blog Posts From B2B & B2C Companies [New Report]

Hubspot

HubSpot Research and BuzzSumo dug deep into 175,000 B2B and B2C blog posts to give you guidelines on optimizing your own content for the maximum amount of shares per social network. Easy-to-read charts showing the differences between B2B and B2C content.

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25 Effective B2B, B2C and Non-Profit Email Sign up Forms

Vertical Response

Ready to see some real-life examples from B2B, B2C and non-profits? B2C Examples. The post 25 Effective B2B, B2C and Non-Profit Email Sign up Forms appeared first on VR Marketing Blog.

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Don’t Be Boring: What Creative B2B Marketers Can Learn from B2C

Kapost

There’s a myth among B2C marketers. As if B2B marketers sit around dreaming, “If only I could be a B2C marketer—oh, all the flashy ads and brand loyal customers I’d have!” But, there are quite a few things we can pull from our B2C counterparts. B2C marketers are on the cutting-edge of creative content and design. With a short sales cycle, B2C can quickly gather invaluable learnings about consumer behavior.

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B2B vs. B2C Copywriting: An Emotional Journey

Fathom

As a copywriter who is dedicated to working primarily on B2B websites, I’ve often fallen into the trap of thinking that B2B copywriting vastly differs from B2C writing. … Read the rest The post B2B vs. B2C Copywriting: An Emotional Journey appeared first on Fathom.

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Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?

Customer Experience Matrix

Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. Neolane announced $58 million revenue in 2012 and has been growing around 40% per year, which would yield about $80 million 2013 revenue.) The deal is not particularly surprising.

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B2C Marketers: 4 Reasons Why Webinars Are Worth the Investment

Marketing Action

But it’s a different story in the B2C world where anecdotes, casual conversations, and bona fide studies all indicate the same thing: B2C companies don’t seem to use webinars. ” Seemed to us that webinars suffer from an image problem among the B2C set.

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The Customer Journey, Orchestration and What B2C Marketers Need To Know

Modern Marketing

Whereas some of our competitors are new to customer journeys and orchestration, we’ve been in-market with Oracle Responsys’s Program, our B2C orchestration system, for more than five years. “Where marketers once talked about the customer funnel, they now talk about the customer journey. That is a good development. It recognizes that customers aren’t cattle moving through a chute.”

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10 B2B Marketing Tips from the Best B2C Ads

Sales Intelligence View

Today’s post is from Janice Bowen, Partner Market […]. InsideView Culture Marketing Sales-Marketing Alignment Tips and Tricks best marketing campaigns of 2014 marketing creativity Marketing Tips top 10 advertisements top 10 b2b ads top 10 list top 10 marketing tips

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