Act-On

FEBRUARY 13, 2020

Many marketers think that lead scoring is only for B2B marketing, but it can also be especially effective when used for a B2C consumer base. Lead Management

Lead Scoring 152

Lead Scoring B2C Practices Companies 152

Marketing Insider Group

DECEMBER 17, 2019

Research shows that B2B marketers are lagging behind their B2C peers in several areas, including technology use, analytics, and innovation. Many B2C companies are experts at jumping onto the latest trend or pop culture reference to get more attention to their marketing campaigns.

B2C 212

B2C Tactics Storytelling B2B 212

Act-On

APRIL 9, 2020

Click here to learn several proven marketing strategies to help B2C companies attract new customers and generate a great return on investment. Demand and Lead Generation

B2C 134

B2C Help Companies Click 134

Act-On

FEBRUARY 6, 2020

Click here to learn how B2C companies of all shapes and sizes can use email marketing to attract interested buyers who become repeat customers! Email Marketing

B2C 148

B2C Companies Email Click 148

Speaker: Robert Bly, Independent Copywriter and Consultant

Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.

B2C

Biznology

SEPTEMBER 5, 2018

I know that many people specialize in either B2B or B2C marketing, but I have done both in my career, with more emphasis on B2B. Come to think of it, many B2C companies haven’t learned this lesson, either.

B2C 143

B2C B2B Ecommerce Search Engine 143

Marketing Insider Group

JULY 29, 2019

Wise B2B and B2C marketers alike work hard to build brands that not only win attention from prospects and customers, but also win the kind of trust that results in strong customer relationships and retention. The post Building Brand Trust in B2B vs. B2C: What’s the Difference?

B2C 274

B2C Trust Differences Build 274

Influitive

FEBRUARY 26, 2020

The post 5 Tips for B2B Loyalty Programs Inspired by B2C appeared first on Influitive. Loyalty programs are pretty commonplace with consumer brands but don’t seem to be as prevalent in B2B. This is because the traditional loyalty model of cash incentives doesn’t translate as well to business customers. In B2B, purchase decisions involve more than one stakeholder and your core user is not always the person paying the bill. […].

Loyalty 143

Loyalty B2C Tips Purchase 143

Act-On

APRIL 16, 2020

Plan your next B2C webinar, nurture your audience to improve registrations and attendees, and host the on-demand version to drive more leads! Customer Marketing Demand and Lead Generation Events Marketing

B2C 163

B2C Companies Customer Plan 163

Outreach

MAY 14, 2019

Real estate companies leasing office/work/commercial spaces Consumer brands partnering with supermarkets, convenience stores, and other retail outlets to distribute their products What is B2C Sales? Some large enterprises such as Amazon, Microsoft, and Google have both B2B and B2C operations.

B2C 96

B2C Sales Sales Cycle Pricing 96

RockContent

JUNE 4, 2020

Since that journey can be extremely complex, we tend to simplify it to a few stages, which are generally valid for both B2C and B2B environments. The amount of time B2C buyers will spend in this stage will vary, depending on the business.

Buyer's Journey 157

Buyer's Journey B2C Persona Buyer Personas 157

Only B2B

JULY 9, 2019

B2B is the acronym for Business to Business whereas B2C is an acronym for Business to customer. The post Difference Between B2B And B2C appeared first on ONLY B2B. These are two marketing models that focus on two varied categories of the. blogs

B2C 82

B2C Differences Business to Business B2B 82

KoMarketing Associates

FEBRUARY 12, 2019

If you do a search for “B2B versus B2C marketing,” you’ll immediately see a bunch of articles about how B2B marketers “lag” behind B2C marketers. Or “what B2B marketers can learn from B2C marketers.”. B2C marketers sell to one. Many B2C brands can drive buyers to a store.

B2C 179

B2C B2B Cable Cost Per Click 179

Act-On

MARCH 17, 2020

Learn how you can use marketing automation to create a B2C rewards program that improves retention, drives ROI, and results in happier customers. Customer Marketing

B2C 143

B2C ROI Marketing Automation Automation 143

Hubspot

JUNE 23, 2020

Recently, however, LinkedIn has become the home of B2C marketing as well. Let's talk about how — and why — B2C marketing can fit into LinkedIn, and other reasons why the channel is usually known as a place for B2B marketing. Can B2C Marketers Engage LinkedIn Audiences?

B2C 60

B2C Linkedin CPM Hashtag 60

KoMarketing Associates

OCTOBER 9, 2014

This is a question that I get asked frequently and often wonder at times myself : How does B2B marketing compare with B2C marketing? One thing B2B marketing has going for it that is usually much more difficult for B2C marketers is the ability to target a very specific niche.

B2C 269

B2C B2B Portal Curation 269

Marketing Insider Group

NOVEMBER 2, 2016

The post The State Of B2C Content Marketing In 2017 [Research] appeared first on Marketing Insider Group.

B2C 271

B2C Research Content Marketing Benchmark 271

KoMarketing Associates

JANUARY 25, 2018

The most significant difference between B2B SEO and B2C is the core goals and objectives of campaigns. B2C SEO campaigns must get visitors to make an immediate purchase on the website. As you can imagine, these essential differences impact how SEO is applied across programs; however, there are certainly some strategies that can be tailored to both B2C and B2B SEO campaigns. What’s the Difference Between B2B and B2C? How to Leverage B2C SEO Strategies for B2B.

B2C 211

B2C Differences SEO B2B 211

Biznology

SEPTEMBER 25, 2018

But did you ever think about what the B2C world of consumer marketers can learn from us? Much of B2C prospecting is about deals and discounts. The post What B2C marketers can learn from B2B appeared first on Biznology.

B2C 141

B2C Rules B2B Banner Ads 141

Webbiquity

OCTOBER 8, 2019

In addition, below are six ways B2B and B2C marketing are different (and note it’s not t hat “B2B marketers sell to businesses, B2C marketers sell to people”), plus one very important way they are alike.

B2C 216

B2C Differences Buying Cycle Buy 216

KoMarketing Associates

AUGUST 3, 2017

A study by Deloitte published by the Wall Street Journa l shows that B2C companies spend more on social media than B2C, but B2B spends more money on marketing training and analytics, possibly due to the fact that B2B industries are often more intricate and require more professional training and product support. With almost a 1/10th of a company’s entire budget going toward marketing, it pays to know the difference between B2B and B2C to make sure the resources are well spent.

B2C 130

B2C Differences Business to Business B2B 130

PFL

DECEMBER 16, 2019

Unique ideas for combining online and offline channels for B2C marketers. The post B2C Tactile Marketing Idea Book appeared first on PFL. B2C Marketing Tactile Marketing Automation

B2C 52

B2C Channel Online Marketing 52

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns. However, some of the challenges specific to B2B can be tackled with some of the most successful ways that B2C companies reach their audience.

B2C 202

B2C Strategy B2B Facebook 202

Marketing Insider Group

FEBRUARY 2, 2016

What I don’t often touch on, is the distinction between content marketing in B2C industries and content marketing in B2B industries. The post The Difference Between B2C and B2B Content Marketing appeared first on Marketing Insider Group.

B2C 227

B2C Differences Viral Content Marketing 227

Marketing Insider Group

JUNE 8, 2016

What’s the difference between B2B and B2C marketing? While both B2B and B2C marketers may use the same terminologies, the methods and tactics they use can vary greatly given their different needs. The post B2B And B2C Marketing: Is There Really Any Difference?

B2C 200

B2C Differences Tactics B2B 200

Modern Marketing

SEPTEMBER 11, 2018

It’s become common knowledge among marketers that personalized marketing provides higher ROI and directly benefits consumers in the form of better engagement and more personal brand relationships.

B2C 187

B2C Personalization Companies Distribution 187

ClickZ

JULY 18, 2019

Forrester evaluated and scored the top 11 B2C commerce suites in late 2018 in their Forrester Wave report. SAP’s full-featured suite has a 50/50 revenue split between B2B and B2C clients, and “is equally adept at both,” Forrester writes.

Forrester 70

Forrester B2C Elasticity Regression 70

Biznology

OCTOBER 3, 2014

B2C marketers moved from a feature marketing approach to an emotional marketing approach a long, long, time ago. B2C marketers understand that they can sell more products if they package them inside an emotional appeal, rather than if they just list the features of the products.

B2C 189

B2C RFP B2B Storytelling 189

Visitor Queue

DECEMBER 27, 2019

The post What’s the Difference Between B2B and B2C Marketing? B2B Marketing Marketing Strategy B2C Marketing Marketing Driven Companies

B2C 60

B2C Differences Channel B2B 60

Modern Marketing

AUGUST 3, 2013

This week we analyzed the referred traffic to Eloqua B2B and B2C customers from 36 of the top social sites and pulled benchmark data that comprises the top 95% of traffic for each segment. How Do B2B and B2C Marketers Use Social Media?

B2C 277

B2C Social Media Media Social 277

Buzz Marketing for Technology

NOVEMBER 21, 2012

But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed. Like many B2C sites, your products and services pages are a category.

B2C 262

B2C Buying Cycle Sales Cycle B2B 262

Fusion Marketing Partners

MARCH 5, 2019

There’s a lot of talk in the B2B world about what we can learn from consumer marketers. We need to […]. Guest Expert Contributor

B2C 101

B2C B2B Marketing 101

Fathom

APRIL 5, 2013

As a copywriter who is dedicated to working primarily on B2B websites, I’ve often fallen into the trap of thinking that B2B copywriting vastly differs from B2C writing. … Read the rest The post B2B vs. B2C Copywriting: An Emotional Journey appeared first on Fathom.

B2C 145

B2C B2B Persona Tactics 145

Modern Marketing

AUGUST 8, 2017

Here are 5 ways in particular that B2B marketers can continue to evolve by taking a page from the B2C handbook: 1. This echoes the approach of contemporary B2C marketing. The world of B2B marketing is changing rapidly.

B2C 260

B2C Viral B2B Attitudes 260

Webbiquity

SEPTEMBER 28, 2012

Business to consumer (B2C) is the marketing from a business directed at consumers. The lead time in B2C marketing is generally very small. B2C marketing can be much vaguer, sometimes with just a word or slogan and a captivating image. Guest post by Megan Totka. When it comes to marketing, which is easier, business to business marketing or business to consumer marketing? Both concepts are pretty self-explanatory.

B2C 134

B2C B2B Business to Business Exchange 134

Oktopost

APRIL 10, 2019

B2C 134

B2C Differences Social Media Media 134

B2B Lead Generation

MAY 13, 2013

Consider the words of Shawn Burns , Global Vice President of Digital Marketing, SAP: “The B2B space has the same opportunities as the B2C space when it comes to digital marketing. Have you produced great results from testing a B2C marketing technique with your B2B marketplace?

B2C 251

B2C Lead Generation Clickthrough B2B 251