What’s the Difference Between B2B vs. B2C Marketing?


Read this blog to learn the differences and similarities of B2C vs. B2B marketing. B2B Marketing Corporate Marketing Strategy B2B marketing B2B vs B2C B2C Marketing

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Why B2B Marketers Could Learn Some Things From B2C Brands

Navigate the Channel

B2B and B2C are too often seen as completely separate and distinct modes of business. B2B Uncategorized B2B and B2C Marketing Seminaries B2B vs B2C Marketing

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The State Of B2C Content Marketing In 2017 [Research]

Marketing Insider Group

The post The State Of B2C Content Marketing In 2017 [Research] appeared first on Marketing Insider Group.

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3 Holiday Marketing Tips B2B Marketers Can Learn From B2C Marketing

Marketing Insider Group

It’s no secret that B2C marketing tactics have a way of ascending to the B2B industry over time. The post 3 Holiday Marketing Tips B2B Marketers Can Learn From B2C Marketing appeared first on Marketing Insider Group. Whether you’re targeting a consumer or another business, you’re still tasked with forming a human connection and creating a need for your offering, after all. Most recently and according to McKinsey1, the adoption of multi-channel marketing in […].

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B2B SEO vs B2C: What’s the Difference?

KoMarketing Associates

The most significant difference between B2B SEO and B2C is the core goals and objectives of campaigns. B2C SEO campaigns must get visitors to make an immediate purchase on the website. As you can imagine, these essential differences impact how SEO is applied across programs; however, there are certainly some strategies that can be tailored to both B2C and B2B SEO campaigns. What’s the Difference Between B2B and B2C? How to Leverage B2C SEO Strategies for B2B.

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How is B2B Marketing Different From B2C Marketing?

KoMarketing Associates

A study by Deloitte published by the Wall Street Journa l shows that B2C companies spend more on social media than B2C, but B2B spends more money on marketing training and analytics, possibly due to the fact that B2B industries are often more intricate and require more professional training and product support. With almost a 1/10th of a company’s entire budget going toward marketing, it pays to know the difference between B2B and B2C to make sure the resources are well spent.

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What B2C Strategies Can You Use in B2B Marketing?

KoMarketing Associates

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns. However, some of the challenges specific to B2B can be tackled with some of the most successful ways that B2C companies reach their audience.

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5 Things B2B Marketers Should Learn from B2C

Modern Marketing

Here are 5 ways in particular that B2B marketers can continue to evolve by taking a page from the B2C handbook: 1. This echoes the approach of contemporary B2C marketing. The world of B2B marketing is changing rapidly.

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B2B Vs B2C Marketing Automation [Infographic]


Now, think of a B2B company as a country home with a badger problem, and a B2C company as a farm with hundreds of acres and droves of sheep. Marketing automation tactics should vary between B2B and B2C companies. I love dogs. I love big dogs, small dogs, energetic dogs, and lazy dogs.

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RedPoint Offers Broad, Deep B2C Marketing Automation

Customer Experience Matrix

Even some of the less prominent B2C products have been acquired recently: Conversen by Experian and Entiera by FICO , although neither of these are enterprise software vendors. The net result of all this harvesting by big buyers has been to clear the ground for the next crop of B2C marketing automation systems. The auto-generation feature, which can easily produce segmentations with hundreds or thousands of cells, is a hallmark of sophisticated B2C marketing automation systems.

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Show, don’t tell: Applying B2C marketing techniques to B2B


B2C marketers moved from a feature marketing approach to an emotional marketing approach a long, long, time ago. B2C marketers understand that they can sell more products if they package them inside an emotional appeal, rather than if they just list the features of the products.

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B2B Marketing is Becoming More Like B2C Marketing – Or is it?


Driven by shifting customer expectations and demands, “B2B vendors clearly feel that they need to evolve to more closely resemble their B2C counterparts,” according to recent research reported on by MarketingCharts. So, are B2B marketers really adopting B2C practices?

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B2B vs. B2C Marketing


Business to consumer (B2C) is the marketing from a business directed at consumers. The lead time in B2C marketing is generally very small. B2C marketing can be much vaguer, sometimes with just a word or slogan and a captivating image. Guest post by Megan Totka. When it comes to marketing, which is easier, business to business marketing or business to consumer marketing? Both concepts are pretty self-explanatory.

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B2C vs B2B Marketing: Is It All the Same?

BOP Design

Everything that appears to be B2C marketing is just called “marketing.” In this article, we take a close look at B2C vs. B2B marketing to understand what makes them different. B2C vs B2B Marketing: Isn’t it all the same? B2B Marketing Is Not the Same as B2C.

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Blueshift Offers a Simple B2C Customer Data Platform

Customer Experience Matrix

B2C CDPs have often included campaign engines that manage triggers, query-based segmentations, and multi-step program flows in addition to predictive models. But even the B2C CDPs rely on external systems such as email agents and Web content managers to deliver the campaign messages. What sets Blueshift apart – and this is typical of later entrants to a new market – are a lower price point and simpler operation than early B2C CDPs like RedPoint and AgilOne.

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How B2C and B2B Email Deliverability Differ

Marketing Action

The boundaries between B2C and B2B email delivery often overlap. But the boundaries between B2C and B2B deliverability are a bit more complicated. We often assume that Mary@yahoo.com is a consumer email address, and so potentially a B2C customer. The B2C mailbox.

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Iterable Offers Mid-Size B2C Marketers Powerful Campaigns in Outbound Channels

Customer Experience Matrix

Nearly all B2B marketing automation systems do have form and page builders, but Iterative is targeted primarily at mid-tier B2C marketers, who are less likely to expect them. b2c marketing automation campaign flows marketing software marketing stack martech message orchestration

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Are B2C Content Marketing Teams Getting What They Need to Succeed? [New Research]

Content Marketing Institute

B2C marketers may be about to hit that stage given the signs that popped up as we read through the survey data and fill-in responses to the latest annual content marketing research. Don’t get us wrong – the B2C research reveals many encouraging findings.

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How Do B2B and B2C Marketers Use Social Media? [CHART]

Modern Marketing

This week we analyzed the referred traffic to Eloqua B2B and B2C customers from 36 of the top social sites and pulled benchmark data that comprises the top 95% of traffic for each segment. How Do B2B and B2C Marketers Use Social Media?

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5 Things B2B Marketers Should Learn from B2C Marketing


Here are 5 ways in particular that B2B marketers can continue to evolve by taking a page from the B2C handbook: 1. This echoes the approach of contemporary B2C marketing. Related: Why B2B Marketers Don’t Need to Envy B2C AdTech Anymore.

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Selligent Brings a New B2C Marketing Automation Option to the U.S.

Customer Experience Matrix

The late 1990’s were really the last time we saw major innovation in the B2C market, when vendors like Unica and Aprimo released their then-innovative systems to create lists for direct mail and, somewhat later, email campaigns.

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B2C Marketing: What No One is Talking About 

Modern B2B Marketing

Although the B2C world is different, in some ways there’s a lot to be learned from the way B2B marketers manage their audiences, personalize their customer experiences, and use data to drive strategy. So how does this translate to B2C? Using rich data is commonplace in the B2B world.

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How B2B and B2C Marketing Are Different

Paul Gillin

As Eric and I began to dig into this topic, we put some thought into how B2B and B2C markets differ. My fourth book, Social Marketing to the Business Customer , came out this week.

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CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples

Content Marketing Institute

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. Some of the best inspirational and engaging content comes from unexpected places.

Oh How the Tables Have Turned: What B2C Marketers Can Learn From B2B


Business-to-business (B2B) sales and marketing are entirely different from business-to-consumer (B2C) tactics — or that’s the general assumption. B2C relies on consumers, transaction events, impulse buys and coupons. 4 Ways B2C Can Benefit From a B2B Martech Stack.

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How Does B2B Marketing Compare to B2C?

KoMarketing Associates

This is a question that I get asked frequently and often wonder at times myself : How does B2B marketing compare with B2C marketing? One thing B2B marketing has going for it that is usually much more difficult for B2C marketers is the ability to target a very specific niche.

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B2B Marketing is Becoming More Like B2C Marketing – Or is it?


Driven by shifting customer expectations and demands, “B2B vendors clearly feel that they need to evolve to more closely resemble their B2C counterparts,” according to recent research reported on by MarketingCharts. So, are B2B marketers really adopting B2C practices?

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B2B vs. B2C Copywriting: An Emotional Journey


As a copywriter who is dedicated to working primarily on B2B websites, I’ve often fallen into the trap of thinking that B2B copywriting vastly differs from B2C writing. … Read the rest The post B2B vs. B2C Copywriting: An Emotional Journey appeared first on Fathom.

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B2C, B2B and What They Can Learn From Each Other

Modern Marketing

There is a growing sentiment among many that the tried and true marketing designations of B2C and B2B will essentially go by the wayside as we collectively move toward a more holistic marketing approach (AKA H2H or Human To Human.).

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New Forrester Research: B2B Should Use B2C Customer Loyalty Principles

Influitive b2b

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. That’s why B2B marketers can’t afford to overlook the opportunity to learn from their B2C counterparts, who are experts at driving customer loyalty. And Forrester’s latest research report, B2B Loyalty, The B2C Way , outlines practical ways B2B marketers can apply B2C principles to deepen relationships and engagement. B2B Loyalty, The B2C Way.

B2B and B2C Marketing are Dead. Long Live B2H!

B2B Marketing Traction

This is true of both the business-to-business (B2B) and business-to-consumer (B2C) environments. Today more thank ever, buyers want a human experience from the brands and businesses they buy from.

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B2B Buyers Vs. B2C Buyers And Why You Should Care

MLT Creative

But what really is b2b marketing and how is it really different than “b2c marketing?” ” In this post, I’ll discuss the differences between b2b and b2c and why these distinctions […]. We talk about “b2b” a lot at MLT Creative.

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Why B2C Marketers and Agencies Need to Work Together

Modern Marketing

This is not breaking news by any means but there are currently 7 billion people on our planet right now. And by the year 2100, it is expected to reach over 11 billion according to the United Nations.

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B2C Marketers: 4 Reasons Why Webinars Are Worth the Investment

Marketing Action

But it’s a different story in the B2C world where anecdotes, casual conversations, and bona fide studies all indicate the same thing: B2C companies don’t seem to use webinars. ” Seemed to us that webinars suffer from an image problem among the B2C set.

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Yesterday's News: Marketo Plans IPO, Eloqua Eyes B2C

Customer Experience Matrix

This makes Eloqua's plan to pursue B2C marketers even more interesting. But my immediate reaction is that Oracle already has a B2C marketing system, cleverly called Oracle Marketing and derived from its Siebel acquisition. B2B and B2C marketers have different requirements.

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Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation

Customer Experience Matrix

As I noted in yesterday’s post , B2C marketing systems like Epiphany have actually been more popular acquisition targets than B2B products. Since many readers of this blog are unfamiliar with the B2C products, it’s worth taking a detailed look at Epiphany’s components.

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Chart: Groupon, LinkedIn & The Blurring of B2C and B2B Marketing

Modern Marketing

Both companies cater simultaneously to consumers (B2C) and businesses (B2B). It occurred to me it would be interesting to see how online activity, or digital body language , differs between companies that are either B2B or B2C.

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B2B vs. B2C: How Content Marketing Changes by Target Audience


When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. It’s clear that there are some significant differences to be addressed in the way content marketing changes for B2B versus B2C target audiences.

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The Digital Concierge: Catering to Business Buyers’ B2C Expectations

Golden Spiral

Expectations from the consumer purchase process, particularly in the digital sphere, are influencing the the way that business buyers research and make decisions.

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Are B2B and B2C Going to Converge into One?


For many years, marketers have drawn a distinction between B2B and B2C marketing. The post Are B2B and B2C Going to Converge into One? At one point, this division made sense. Work cultures operated under the assumption that people had two.

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