Act-On

AUGUST 15, 2017

Read this blog to learn the differences and similarities of B2C vs. B2B marketing. B2B Marketing Corporate Marketing Strategy B2B marketing B2B vs B2C B2C Marketing

B2C 141

B2C Differences B2B Marketing 141

Navigate the Channel

OCTOBER 24, 2017

B2B and B2C are too often seen as completely separate and distinct modes of business. B2B Uncategorized B2B and B2C Marketing Seminaries B2B vs B2C Marketing

B2C 141

B2C Brand Branding B2B 141

Navigate the Channel

APRIL 5, 2018

The successful methodologies that work in B2C sales funnels are not traditionally the ones that work in B2B. Now that virtually every company in the world has the ability to aggregate data at scale, the world of B2B is beginning to look more like B2C every day.

B2C 130

B2C Lead Qualification Conversion Rate Acquisition 130

Marketing Insider Group

NOVEMBER 2, 2016

The post The State Of B2C Content Marketing In 2017 [Research] appeared first on Marketing Insider Group.

B2C 263

B2C Research Content Marketing Benchmark 263

Marketing Insider Group

JUNE 8, 2016

What’s the difference between B2B and B2C marketing? While both B2B and B2C marketers may use the same terminologies, the methods and tactics they use can vary greatly given their different needs. The post B2B And B2C Marketing: Is There Really Any Difference?

B2C 193

B2C Differences Tactics B2B 193

Buzz Marketing for Technology

NOVEMBER 21, 2012

But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed. Like many B2C sites, your products and services pages are a category.

B2C 184

B2C Buying Cycle Sales Cycle Multivariate 184

Marketing Insider Group

FEBRUARY 2, 2016

What I don’t often touch on, is the distinction between content marketing in B2C industries and content marketing in B2B industries. The post The Difference Between B2C and B2B Content Marketing appeared first on Marketing Insider Group.

B2C 175

B2C Differences Viral Content Marketing 175

KoMarketing Associates

AUGUST 3, 2017

A study by Deloitte published by the Wall Street Journa l shows that B2C companies spend more on social media than B2C, but B2B spends more money on marketing training and analytics, possibly due to the fact that B2B industries are often more intricate and require more professional training and product support. With almost a 1/10th of a company’s entire budget going toward marketing, it pays to know the difference between B2B and B2C to make sure the resources are well spent.

B2C 100

B2C Differences FAQ Business to Business 100

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns. However, some of the challenges specific to B2B can be tackled with some of the most successful ways that B2C companies reach their audience.

B2C 156

B2C Strategy Review Facebook 156

Modern Marketing

AUGUST 3, 2013

This week we analyzed the referred traffic to Eloqua B2B and B2C customers from 36 of the top social sites and pulled benchmark data that comprises the top 95% of traffic for each segment. How Do B2B and B2C Marketers Use Social Media?

B2C 199

B2C Social Media Media Social 199

Customer Experience Matrix

JANUARY 3, 2013

Even some of the less prominent B2C products have been acquired recently: Conversen by Experian and Entiera by FICO , although neither of these are enterprise software vendors. The net result of all this harvesting by big buyers has been to clear the ground for the next crop of B2C marketing automation systems. The auto-generation feature, which can easily produce segmentations with hundreds or thousands of cells, is a hallmark of sophisticated B2C marketing automation systems.

B2C 122

B2C Marketing Automation Automation Recency 122

distribion

NOVEMBER 16, 2016

Now, think of a B2B company as a country home with a badger problem, and a B2C company as a farm with hundreds of acres and droves of sheep. Marketing automation tactics should vary between B2B and B2C companies. I love dogs. I love big dogs, small dogs, energetic dogs, and lazy dogs.

B2C 92

B2C Automation Marketing Automation Multi-Channel 92

Biznology

OCTOBER 3, 2014

B2C marketers moved from a feature marketing approach to an emotional marketing approach a long, long, time ago. B2C marketers understand that they can sell more products if they package them inside an emotional appeal, rather than if they just list the features of the products.

B2C 120

B2C RFP Storytelling B2B 120

Webbiquity

NOVEMBER 19, 2013

Driven by shifting customer expectations and demands, “B2B vendors clearly feel that they need to evolve to more closely resemble their B2C counterparts,” according to recent research reported on by MarketingCharts. So, are B2B marketers really adopting B2C practices?

B2C 186

B2C Purchase B2B Demographics 186

Ignite Tech

MAY 16, 2017

Business-to-business (B2B) sales and marketing are entirely different from business-to-consumer (B2C) tactics — or that’s the general assumption. B2C relies on consumers, transaction events, impulse buys and coupons. 4 Ways B2C Can Benefit From a B2B Martech Stack.

B2C 141

B2C Funnel Segmentation API 141

Webbiquity

SEPTEMBER 28, 2012

Business to consumer (B2C) is the marketing from a business directed at consumers. The lead time in B2C marketing is generally very small. B2C marketing can be much vaguer, sometimes with just a word or slogan and a captivating image. Guest post by Megan Totka. When it comes to marketing, which is easier, business to business marketing or business to consumer marketing? Both concepts are pretty self-explanatory.

B2C 100

B2C Business to Business B2B Exchange 100

Customer Experience Matrix

JUNE 2, 2015

B2C CDPs have often included campaign engines that manage triggers, query-based segmentations, and multi-step program flows in addition to predictive models. But even the B2C CDPs rely on external systems such as email agents and Web content managers to deliver the campaign messages. What sets Blueshift apart – and this is typical of later entrants to a new market – are a lower price point and simpler operation than early B2C CDPs like RedPoint and AgilOne.

B2C 100

B2C Custom Publishing SMS Customer 100

Marketing Action

MAY 13, 2015

The boundaries between B2C and B2B email delivery often overlap. But the boundaries between B2C and B2B deliverability are a bit more complicated. We often assume that Mary@yahoo.com is a consumer email address, and so potentially a B2C customer. The B2C mailbox.

Deliverability 63

Deliverability B2C Differences Email 63

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. B2C brands often rely on the art of storytelling to engage and influence their audience.

B2C 61

B2C Zoominfo Storytelling Buyer Personas 61

Customer Experience Matrix

NOVEMBER 5, 2015

Nearly all B2B marketing automation systems do have form and page builders, but Iterative is targeted primarily at mid-tier B2C marketers, who are less likely to expect them. b2c marketing automation campaign flows marketing software marketing stack martech message orchestration

B2C 130

B2C Campaign Channel SMS 130

Customer Experience Matrix

MAY 22, 2013

The late 1990’s were really the last time we saw major innovation in the B2C market, when vendors like Unica and Aprimo released their then-innovative systems to create lists for direct mail and, somewhat later, email campaigns.

B2C 188

B2C Marketing Automation Automation Bundling 188

BOP Design

JANUARY 29, 2018

Everything that appears to be B2C marketing is just called “marketing.” In this article, we take a close look at B2C vs. B2B marketing to understand what makes them different. B2C vs B2B Marketing: Isn’t it all the same? B2B Marketing Is Not the Same as B2C.

B2C 62

B2C Sales Cycle Comparison Differentiation 62

Paul Gillin

JANUARY 20, 2011

As Eric and I began to dig into this topic, we put some thought into how B2B and B2C markets differ. My fourth book, Social Marketing to the Business Customer , came out this week.

B2C 177

B2C Differences B2B Vendor 177

Modern Marketing

SEPTEMBER 22, 2014

There is a growing sentiment among many that the tried and true marketing designations of B2C and B2B will essentially go by the wayside as we collectively move toward a more holistic marketing approach (AKA H2H or Human To Human.).

B2C 201

B2C Terms and Conditions Opinions Correlation 201

Modern Marketing

MAY 26, 2016

This is not breaking news by any means but there are currently 7 billion people on our planet right now. And by the year 2100, it is expected to reach over 11 billion according to the United Nations.

B2C 174

B2C Agency Work Acquisition 174

Modern B2B Marketing

JUNE 13, 2017

Although the B2C world is different, in some ways there’s a lot to be learned from the way B2B marketers manage their audiences, personalize their customer experiences, and use data to drive strategy. So how does this translate to B2C? Using rich data is commonplace in the B2B world.

B2C 79

B2C Reachforce Income Marketo 79

KoMarketing Associates

OCTOBER 9, 2014

This is a question that I get asked frequently and often wonder at times myself : How does B2B marketing compare with B2C marketing? One thing B2B marketing has going for it that is usually much more difficult for B2C marketers is the ability to target a very specific niche.

B2C 131

B2C Portal B2B Curation 131

Content Marketing Institute

DECEMBER 6, 2017

B2C marketers may be about to hit that stage given the signs that popped up as we read through the survey data and fill-in responses to the latest annual content marketing research. Don’t get us wrong – the B2C research reveals many encouraging findings.

B2C 83

B2C Research Benchmark Sample 83

Webbiquity

NOVEMBER 19, 2013

Driven by shifting customer expectations and demands, “B2B vendors clearly feel that they need to evolve to more closely resemble their B2C counterparts,” according to recent research reported on by MarketingCharts. So, are B2B marketers really adopting B2C practices?

B2C 130

B2C Purchase Demographics Ecommerce 130

Vidyard

SEPTEMBER 12, 2014

As a B2B company with a complex message to communicate, you’re a little jealous of cool video marketing from B2C brands. (It’s Here are 4 examples of B2C video concepts and their underlying storytelling devices that serve as great lessons for structuring B2B content.

B2C 130

B2C Video Hashtag Spot 130

Fathom

APRIL 5, 2013

As a copywriter who is dedicated to working primarily on B2B websites, I’ve often fallen into the trap of thinking that B2B copywriting vastly differs from B2C writing. … Read the rest The post B2B vs. B2C Copywriting: An Emotional Journey appeared first on Fathom.

B2C 70

B2C Persona Tactics Websites 70

Influitive b2b

APRIL 22, 2015

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. That’s why B2B marketers can’t afford to overlook the opportunity to learn from their B2C counterparts, who are experts at driving customer loyalty. And Forrester’s latest research report, B2B Loyalty, The B2C Way , outlines practical ways B2B marketers can apply B2C principles to deepen relationships and engagement. B2B Loyalty, The B2C Way.

Loyalty 144

Loyalty Forrester B2C Research 144

B2B Marketing Traction

NOVEMBER 22, 2013

This is true of both the business-to-business (B2B) and business-to-consumer (B2C) environments. Today more thank ever, buyers want a human experience from the brands and businesses they buy from.

B2C 139

B2C Environment Relationship B2B 139

Modern Marketing

NOVEMBER 7, 2011

Both companies cater simultaneously to consumers (B2C) and businesses (B2B). It occurred to me it would be interesting to see how online activity, or digital body language , differs between companies that are either B2B or B2C.

B2C 148

B2C Linkedin Cross-Sell Traffic 148

MLT Creative

AUGUST 2, 2016

But what really is b2b marketing and how is it really different than “b2c marketing?” ” In this post, I’ll discuss the differences between b2b and b2c and why these distinctions […]. We talk about “b2b” a lot at MLT Creative.

B2C 70

B2C Creative Differences B2B 70

Leadspace

AUGUST 16, 2017

Here are 5 ways in particular that B2B marketers can continue to evolve by taking a page from the B2C handbook: 1. This echoes the approach of contemporary B2C marketing. Related: Why B2B Marketers Don’t Need to Envy B2C AdTech Anymore.

B2C 56

B2C Viral Permission Attitudes 56

Marketing Action

JANUARY 30, 2014

But it’s a different story in the B2C world where anecdotes, casual conversations, and bona fide studies all indicate the same thing: B2C companies don’t seem to use webinars. ” Seemed to us that webinars suffer from an image problem among the B2C set.

B2C 70

B2C Stats Loyalty Marketing Mix 70

Customer Experience Matrix

FEBRUARY 27, 2013

This makes Eloqua's plan to pursue B2C marketers even more interesting. But my immediate reaction is that Oracle already has a B2C marketing system, cleverly called Oracle Marketing and derived from its Siebel acquisition. B2B and B2C marketers have different requirements.

Eloqua 130

Eloqua Marketo B2C Plan 130

Modern Marketing

JUNE 15, 2016

Cross-channel marketing technology is a pillar of the overall B2C ecosystem because it represents the execution engine of your marketing strategy. Let's just cut right to the chase.

B2C 187

B2C Channel Stats Behavior 187

Customer Experience Matrix

OCTOBER 18, 2012

As I noted in yesterday’s post , B2C marketing systems like Epiphany have actually been more popular acquisition targets than B2B products. Since many readers of this blog are unfamiliar with the B2C products, it’s worth taking a detailed look at Epiphany’s components.

B2C 130

B2C Interactive Examples Marketing Automation 130