Act-On

FEBRUARY 13, 2020

Many marketers think that lead scoring is only for B2B marketing, but it can also be especially effective when used for a B2C consumer base. Lead Management

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Lead Scoring B2C Practices Companies 116

Zoominfo

JANUARY 27, 2021

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting.

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B2C Target Audience Customer 160

Influitive

FEBRUARY 26, 2020

The post 5 Tips for B2B Loyalty Programs Inspired by B2C appeared first on Influitive. Loyalty programs are pretty commonplace with consumer brands but don’t seem to be as prevalent in B2B. This is because the traditional loyalty model of cash incentives doesn’t translate as well to business customers. In B2B, purchase decisions involve more than one stakeholder and your core user is not always the person paying the bill. […].

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Loyalty B2C Tips Purchase 143

Act-On

AUGUST 15, 2017

Read this blog to learn the differences and similarities of B2C vs. B2B marketing. B2B Marketing Corporate Marketing Strategy B2B marketing B2B vs B2C B2C Marketing

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B2C Differences B2B Marketing 103

Speaker: Robert Bly, Independent Copywriter and Consultant

Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.

B2C

Biznology

SEPTEMBER 5, 2018

I know that many people specialize in either B2B or B2C marketing, but I have done both in my career, with more emphasis on B2B. I am glad that I have B2C in my background, however, because it has helped me to notice a few really important things that B2C marketers focus on that B2B marketers are a bit slower on the uptake for: Customer experience matters. Come to think of it, many B2C companies haven’t learned this lesson, either.

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B2C Ecommerce Search Engine Amazon 110

Marketing Insider Group

DECEMBER 17, 2019

Research shows that B2B marketers are lagging behind their B2C peers in several areas, including technology use, analytics, and innovation. B2B buying cycles are also much longer than B2C and involve many different stakeholders, compared to B2C purchases, which are often instantaneous and involve one person only. Many B2C companies are experts at jumping onto the latest trend or pop culture reference to get more attention to their marketing campaigns.

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B2C Tactics Storytelling B2B 151

Only B2B

JULY 9, 2019

B2B is the acronym for Business to Business whereas B2C is an acronym for Business to customer. The post Difference Between B2B And B2C appeared first on ONLY B2B. These are two marketing models that focus on two varied categories of the. blogs

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B2C Differences Business to Business B2B 79

Act-On

FEBRUARY 6, 2020

Click here to learn how B2C companies of all shapes and sizes can use email marketing to attract interested buyers who become repeat customers! Email Marketing

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B2C Companies Email Click 113

Zoominfo

OCTOBER 4, 2019

A majority of modern businesses fall into one of two categories: B2C (business-to-consumer) or B2B (business-to-business). The terms B2B and B2C are so ingrained in our vernacular that only seasoned vets will recall a time when such terms weren’t the status quo. While B2C brands have adapted in the face of an ever-sophisticated Internet audience, many of their B2B counterparts haven’t experienced a similar evolution.

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B2C Zoominfo Storytelling B2B 152

KoMarketing Associates

AUGUST 3, 2017

A study by Deloitte published by the Wall Street Journa l shows that B2C companies spend more on social media than B2C, but B2B spends more money on marketing training and analytics, possibly due to the fact that B2B industries are often more intricate and require more professional training and product support. With almost a 1/10th of a company’s entire budget going toward marketing, it pays to know the difference between B2B and B2C to make sure the resources are well spent.

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B2C Differences Business to Business B2B 129

Marketing Insider Group

JULY 29, 2019

Wise B2B and B2C marketers alike work hard to build brands that not only win attention from prospects and customers, but also win the kind of trust that results in strong customer relationships and retention. The post Building Brand Trust in B2B vs. B2C: What’s the Difference? Building a trusted brand is everything when it comes to the long-term success of a company.

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B2C Trust Differences Build 202

Act-On

APRIL 9, 2020

Click here to learn several proven marketing strategies to help B2C companies attract new customers and generate a great return on investment. Demand and Lead Generation

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B2C Help Companies Click 103

Content Marketing Institute

JANUARY 27, 2021

The pandemic accelerated the fundamental changes underway in content marketing as CMI’s newly released B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021 shows.

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B2C Benchmark Research Release 87

Oracle

SEPTEMBER 11, 2018

It’s become common knowledge among marketers that personalized marketing provides higher ROI and directly benefits consumers in the form of better engagement and more personal brand relationships. Therefore, smart marketers are constantly investing and pushing to make their marketing more personalized. Yet, these same seemingly smart marketers are making a dumb mistake – forgetting to focus on the underlying fundamentals which are the key enablers of good marketing personalization.

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B2C Personalization Companies Distribution 143

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns. However, some of the challenges specific to B2B can be tackled with some of the most successful ways that B2C companies reach their audience.

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B2C Strategy B2B Facebook 202

Oracle

AUGUST 3, 2013

This week we analyzed the referred traffic to Eloqua B2B and B2C customers from 36 of the top social sites and pulled benchmark data that comprises the top 95% of traffic for each segment. Stunningly, B2C brands rely on just 5 social media sites for 95% of this type of traffic, and 75% of this audience is hooked into Facebook alone! How Do B2B and B2C Marketers Use Social Media? Social Media B2B B2C Eloqua App Cloud Facebook social diversity social media referral traffic

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B2C Social Media Media Social 213

Outreach

MAY 14, 2019

Real estate companies leasing office/work/commercial spaces Consumer brands partnering with supermarkets, convenience stores, and other retail outlets to distribute their products What is B2C Sales? Business-to-consumer (B2C) describes a commercial relationship between a business and individual consumers. B2C sales can refer to any sales process that sells directly to consumers, though it tends to refer specifically to retail sales. How Are B2B and B2C Sales Different?

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B2C Sales Sales Cycle Pricing 74

ClearVoice

FEBRUARY 3, 2021

Often abbreviated to B2C, business-to-consumer is a broad category for all “personal use” transactions: for the customer’s own enjoyment, not a business use. B2C commerce can be in goods or services. B2C example: Telecom. B2C marketing: tone and strategy.

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B2C Cable Amazon Business 60

Versium

NOVEMBER 23, 2020

Data analysis is the life blood of modern B2C marketing. Blog b2c data b2c marketing consumer data data appending data enrichmentEnriched data can help you make more insightful, data-informed decisions, improve contact rates and email send rates, and inform content creation.

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B2C Analysis Rate Contact 56

KoMarketing Associates

OCTOBER 9, 2014

This is a question that I get asked frequently and often wonder at times myself : How does B2B marketing compare with B2C marketing? In specific areas of implementation, like creativity and audience targeting, B2B marketing has specific qualities that may make it easier to implement than projects aimed toward B2C audiences. One thing B2B marketing has going for it that is usually much more difficult for B2C marketers is the ability to target a very specific niche.

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B2C B2B Portal Curation 206

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. It’s a common practice among B2C marketers, but only 15% of B2B brands have an established influencer marketing program ( source ). In the B2C world, influencer marketing is fairly straightforward and generates more immediate results.

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B2C Storytelling Zoominfo B2B 171

Content Marketing Institute

SEPTEMBER 24, 2020

In an extraordinary year, extraordinary B2C content marketers rose to the occasion. Here are a group and two individuals who are at the top of their game – the 2020 B2C Content Marketer of the Year finalists.

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B2C Audience Content Marketing Content 70

KoMarketing Associates

FEBRUARY 12, 2019

If you do a search for “B2B versus B2C marketing,” you’ll immediately see a bunch of articles about how B2B marketers “lag” behind B2C marketers. Or “what B2B marketers can learn from B2C marketers.”. B2B marketers have a lot of challenges their B2C peers rarely have to deal with. Many studies, of course, have shown B2C marketers ahead in terms of marketing technology and marketing best practices. B2C marketers sell to one. B2B marketers get a bad rap.

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B2C B2B Cable Cost Per Click 136

Oracle

AUGUST 8, 2017

Here are 5 ways in particular that B2B marketers can continue to evolve by taking a page from the B2C handbook: 1. This echoes the approach of contemporary B2C marketing. B2C marketers work hard to ensure their customers will keep coming back for more, and ideally act as advocates and encourage their friends to buy. The world of B2B marketing is changing rapidly.

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B2C B2B Viral Attitudes 200

Marketing Insider Group

NOVEMBER 2, 2016

The post The State Of B2C Content Marketing In 2017 [Research] appeared first on Marketing Insider Group. Earlier last month the Content Marketing Institute (CMI) and MarketingProfs released their highly anticipated annual B2B Content Marketing Benchmarks, Budgets and Trends report, which painted a much more positive picture of content marketing compared to last year’s findings.

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B2C Research Content Marketing Benchmark 199

ClickZ

AUGUST 6, 2020

In partnership with Bidfood UK, Brakes was able to keep both their B2C and B2B platforms successfully running in tandem – which is one of the key takeaways of the Brakes project. The post How Brakes bridged the B2B/ B2C gap to feed a nation appeared first on ClickZ.

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B2C Case Study Ecommerce Urgency 87

Act-On

APRIL 16, 2020

Plan your next B2C webinar, nurture your audience to improve registrations and attendees, and host the on-demand version to drive more leads! Customer Marketing Demand and Lead Generation Events Marketing

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B2C Companies Customer Plan 124

Biznology

SEPTEMBER 25, 2018

But did you ever think about what the B2C world of consumer marketers can learn from us? Much of B2C prospecting is about deals and discounts. The post What B2C marketers can learn from B2B appeared first on Biznology. B2B Marketing Business Advice Digital Marketing B2B B2B marketing b2c B2C marketing B2C prospecting lead nurturing Rule of 45There’s a lot of talk in the B2B world about what we can learn from consumer marketers.

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B2C Rules B2B Banner Ads 108

Marketing Insider Group

FEBRUARY 2, 2016

What I don’t often touch on, is the distinction between content marketing in B2C industries and content marketing in B2B industries. The post The Difference Between B2C and B2B Content Marketing appeared first on Marketing Insider Group. A huge chunk of what I talk about relates to content marketing. I talk about how to create it, how to optimize it, and how to help it go viral.

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B2C Differences Viral Content Marketing 189

Act-On

MARCH 17, 2020

Learn how you can use marketing automation to create a B2C rewards program that improves retention, drives ROI, and results in happier customers. Customer Marketing

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B2C ROI Marketing Automation Automation 109

Savanta

JANUARY 22, 2013

One of the most important tricks is to avoid shoehorning a B2C research approach into a B2B environment. B2B market research B2B Marketing Magazine column B2C market researchWarning. Market research can be bad for your health. It can actively hurt business performance by drawing misleading conclusions. Conclusions which fail to consider the full picture, which focus on the obvious rather than delving deep or which are simply based on faulty information. The result is bad decisions.

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B2C Research Differences B2B 185

Biznology

OCTOBER 3, 2014

B2C marketers moved from a feature marketing approach to an emotional marketing approach a long, long, time ago. B2C marketers understand that they can sell more products if they package them inside an emotional appeal, rather than if they just list the features of the products. Despite the success this tactic has had in the B2C space, B2B marketers have been slow to adopt it. B2B Marketing B2B b2c brand story emotional marketing visual marketing

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B2C RFP B2B Storytelling 145

Marketing Insider Group

JUNE 8, 2016

What’s the difference between B2B and B2C marketing? While both B2B and B2C marketers may use the same terminologies, the methods and tactics they use can vary greatly given their different needs. The post B2B And B2C Marketing: Is There Really Any Difference? Is there any difference at all? For those who are new to marketing or are exploring the “other side” of the marketing world, […]. appeared first on Marketing Insider Group. Content Marketing

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B2C Differences Tactics B2B 147

PFL

DECEMBER 16, 2019

Unique ideas for combining online and offline channels for B2C marketers. The post B2C Tactile Marketing Idea Book appeared first on PFL. B2C Marketing Tactile Marketing Automation

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B2C Channel Online Marketing 40

Oracle

SEPTEMBER 22, 2014

There is a growing sentiment among many that the tried and true marketing designations of B2C and B2B will essentially go by the wayside as we collectively move toward a more holistic marketing approach (AKA H2H or Human To Human.). There will obviously still be discernible differences between the two marketing mediums so my thinking is the old standbys of B2C and B2B will never completely go away. What Do You Think A B2B Marketer Can Learn From B2C Or Vice Versa?

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B2C Terms and Conditions Efficiency B2B 214

Customer Experience Matrix

JANUARY 3, 2013

Even some of the less prominent B2C products have been acquired recently: Conversen by Experian and Entiera by FICO , although neither of these are enterprise software vendors. The net result of all this harvesting by big buyers has been to clear the ground for the next crop of B2C marketing automation systems. The auto-generation feature, which can easily produce segmentations with hundreds or thousands of cells, is a hallmark of sophisticated B2C marketing automation systems.

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B2C Marketing Automation Automation Recency 191