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The Difference Between B2C and B2B Content Marketing

B2B Marketing Insider

What I don’t often touch on, is the distinction between content marketing in B2C industries and content marketing in B2B industries. The post The Difference Between B2C and B2B Content Marketing appeared first on Marketing Insider Group.

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B2B And B2C Marketing: Is There Really Any Difference?

B2B Marketing Insider

What’s the difference between B2B and B2C marketing? While both B2B and B2C marketers may use the same terminologies, the methods and tactics they use can vary greatly given their different needs. The post B2B And B2C Marketing: Is There Really Any Difference?

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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed. Like many B2C sites, your products and services pages are a category.

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RedPoint Offers Broad, Deep B2C Marketing Automation

Customer Experience Matrix

Even some of the less prominent B2C products have been acquired recently: Conversen by Experian and Entiera by FICO , although neither of these are enterprise software vendors. The net result of all this harvesting by big buyers has been to clear the ground for the next crop of B2C marketing automation systems. The auto-generation feature, which can easily produce segmentations with hundreds or thousands of cells, is a hallmark of sophisticated B2C marketing automation systems.

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How Do B2B and B2C Marketers Use Social Media? [CHART]

It's All About Revenue

This week we analyzed the referred traffic to Eloqua B2B and B2C customers from 36 of the top social sites and pulled benchmark data that comprises the top 95% of traffic for each segment. How Do B2B and B2C Marketers Use Social Media?

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New Forrester Research: B2B Should Use B2C Customer Loyalty Principles

Influitive b2b

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. That’s why B2B marketers can’t afford to overlook the opportunity to learn from their B2C counterparts, who are experts at driving customer loyalty. And Forrester’s latest research report, B2B Loyalty, The B2C Way , outlines practical ways B2B marketers can apply B2C principles to deepen relationships and engagement. B2B Loyalty, The B2C Way.

B2B vs. B2C: How Content Marketing Changes by Target Audience

Hubspot

When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. It’s clear that there are some significant differences to be addressed in the way content marketing changes for B2B versus B2C target audiences.

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Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products. The issue, at least in marketing technology, is that all systems address pretty much the same general problem of sending the right messages to the right customers (in the right time, place, medium, device, language, tone, etc.).

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How B2C and B2B Email Deliverability Differ

Marketing Action

The boundaries between B2C and B2B email delivery often overlap. But the boundaries between B2C and B2B deliverability are a bit more complicated. We often assume that Mary@yahoo.com is a consumer email address, and so potentially a B2C customer. The B2C mailbox.

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The State Of B2C Content Marketing In 2017 [Research]

B2B Marketing Insider

The post The State Of B2C Content Marketing In 2017 [Research] appeared first on Marketing Insider Group.

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Digital Marketing: B2B marketers can get fresh, new ideas from B2C

B2B Lead Generation Blog

Consider the words of Shawn Burns , Global Vice President of Digital Marketing, SAP: “The B2B space has the same opportunities as the B2C space when it comes to digital marketing. Have you produced great results from testing a B2C marketing technique with your B2B marketplace?

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B2B Vs B2C Marketing Automation [Infographic]

distribion

Now, think of a B2B company as a country home with a badger problem, and a B2C company as a farm with hundreds of acres and droves of sheep. Marketing automation tactics should vary between B2B and B2C companies. I love dogs. I love big dogs, small dogs, energetic dogs, and lazy dogs.

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How B2B and B2C Marketing Are Different

Paul Gillin

As Eric and I began to dig into this topic, we put some thought into how B2B and B2C markets differ. My fourth book, Social Marketing to the Business Customer , came out this week.

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Discover 4 Key Differences Between B2C and B2B Marketers [New Research]

Junta 42

B2C marketers meet more frequently to discuss their content marketing and find more value in those meetings than their B2B peers. We offer a few highlights of the 2016 B2C content marketing survey and encourage you to read the full-length report for the comprehensive results.

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11 Impressive B2C Campaigns That B2B Marketers Can Learn From

Hubspot

In fact, there's actually a lot B2B marketers can learn by observing the approach of B2C companies. Of course, B2B and B2C marketing have their long list of differences. 11 B2C Campaigns for B2B Marketers to Learn from in 2016. Time for another brainstorm session.

INFOGRAPHIC: Social Sharing - B2B vs. B2C

Client Bridge

A study by Compendium also showed significant differences in what works with social sharing between B2B and B2C companies. Figuring out how and when your company should share on social media can be as difficult as figuring out what to share. From Compendium, here's an infographic on what works for social sharing. View Original Article

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What Great Divide? How Storytelling Erases the Lines Between B2B and B2C Marketing Tactics

Content Standard

Sure, I didn’t have a college degree or work experience in the B2B or B2C marketing fields—and the extent of my industry knowledge was a business plan for a lemonade stand that consisted of a single piece of paper with some very convincing crayon diagrams.

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Why B2C Marketers and Agencies Need to Work Together

It's All About Revenue

This is not breaking news by any means but there are currently 7 billion people on our planet right now. And by the year 2100, it is expected to reach over 11 billion according to the United Nations.

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B2B and B2C Marketing Automation: Understanding the Differences

Customer Experience Matrix

As you might have guessed from my recent list of B2C marketing automation systems , I’ve recently been spending some time helping consumer marketers to select vendors. But it also means that B2B systems are much less flexible than B2C marketing automation systems, since the B2B systems are built around a fixed data structure that is derived from the CRM data model. Some B2C systems offer similar features and pricing with the same Software-as-a-Service business model.

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[Infographic] B2C Marketers Speak—5 Predictions About The Future of Marketing

Modern B2B Marketing

As we return from Austin for SXSW , I wanted to take a deep dive into survey results from these B2C marketers–the creative minds typically responsible for the expensive, yet memorable ads and branding , that fueled plenty of water cooler discussions across the world.

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B2B Buyers Vs. B2C Buyers And Why You Should Care

MLT Creative

But what really is b2b marketing and how is it really different than “b2c marketing?” ” In this post, I’ll discuss the differences between b2b and b2c and why these distinctions […]. We talk about “b2b” a lot at MLT Creative.

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Eight ways B2B market research differs from B2C

The B2B Research Blog

One of the most important tricks is to avoid shoehorning a B2C research approach into a B2B environment. B2B market research B2B Marketing Magazine column B2C market researchWarning. Market research can be bad for your health. It can actively hurt business performance by drawing misleading conclusions. Conclusions which fail to consider the full picture, which focus on the obvious rather than delving deep or which are simply based on faulty information. The result is bad decisions.

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B2C, B2B and What They Can Learn From Each Other

It's All About Revenue

There is a growing sentiment among many that the tried and true marketing designations of B2C and B2B will essentially go by the wayside as we collectively move toward a more holistic marketing approach (AKA H2H or Human To Human.).

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B2B and B2C Marketing are Dead. Long Live B2H!

B2B Marketing Traction

This is true of both the business-to-business (B2B) and business-to-consumer (B2C) environments. Today more thank ever, buyers want a human experience from the brands and businesses they buy from.

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Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation

Customer Experience Matrix

As I noted in yesterday’s post , B2C marketing systems like Epiphany have actually been more popular acquisition targets than B2B products. Since many readers of this blog are unfamiliar with the B2C products, it’s worth taking a detailed look at Epiphany’s components.

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How Does B2B Marketing Compare to B2C?

KoMarketing Associates

This is a question that I get asked frequently and often wonder at times myself : How does B2B marketing compare with B2C marketing? One thing B2B marketing has going for it that is usually much more difficult for B2C marketers is the ability to target a very specific niche.

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Selligent Brings a New B2C Marketing Automation Option to the U.S.

Customer Experience Matrix

The late 1990’s were really the last time we saw major innovation in the B2C market, when vendors like Unica and Aprimo released their then-innovative systems to create lists for direct mail and, somewhat later, email campaigns.

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Cross-Channel Marketing Technology: A Pillar of the Overall B2C Ecosystem

It's All About Revenue

Cross-channel marketing technology is a pillar of the overall B2C ecosystem because it represents the execution engine of your marketing strategy. Let's just cut right to the chase.

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3 B2C Companies That Have Tackled the Marketing ROI Challenge

Content Standard

For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past. B2C marketers—retailers especially—have a hard time wrapping their heads around content marketing.

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8 Reasons Why B2B Social Media is Easier than B2C

Social Media B2B

Although social media is seldom “easy,&# there are some distinct advantages that B2B companies have over B2C brands in the social media space. Here’s a list of 8 reasons why B2B social media is easier than B2C: 1. B2C marketing is largely based on a product and its price.

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What is the Difference between B2C and B2B Marketing?

Savvy B2B Marketing

But if you’re used to writing for B2C companies and you get asked to write B2B marketing copy, you might well take a moment to ask yourself, “What’s the difference between writing copy for B2B and B2C?”

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IBM May Buy Silverpop: B2B Marketing Automation and B2C Email Would Be Great Fit

Customer Experience Matrix

The other enterprise-level B2C email vendors ( ExactTarget , Responsys ) have already been bought at wondrously high prices, and every B2B marketing automation vendor I talk to tells me that potential investors are approaching them constantly. Although they bought B2C marketing automation leader Unica several years ago, they lack enterprise-scale B2C email engine and B2B marketing automation.

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Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate

Customer Experience Matrix

The interesting news was that B2C marketing automation remains separate. As this suggests, and conference presentations confirm, Salesforce has kept B2C marketing distinct from its Sales and Service businesses, most importantly at the data and platform levels. The good news is the B2C marketing vision. I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. Here are my observations. The big news was for geeks.

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3 Brilliant B2C Marketing Campaigns That Every B2B Marketer Can Learn From

HG Data

Traditionally, B2C marketeering has had an advantage over B2B, particularly when it comes to tapping into the emotional drivers of consumer behavior. B2C Marketing: No Longer The Sentimental Frontrunner. Sure, the science of customer emotion gives B2C marketing a creative leg up.

The Difference Between B2B and B2C Digital Marketing

Social Media B2B

I was tempted to write a list of seven or so ideas on the differences between B2B and B2C marketing. It’s important that we recognize the shift in how similar B2B and B2C have become. Some might say that B2B products and services require a lot more detail than B2C.

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4 Simple Steps For B2C Marketers To Define Their Customer Nurturing Goals

Modern B2B Marketing

Author: Ellen Gomes As a B2C Marketer, you may have thought that the concept of “lead nurturing” only applied to B2B businesses. But with technology, like Marketo’s engagement marketing platform, savvy B2C marketers are starting to implement nurturing programs.

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Eight ways B2B market research differs from B2C

The B2B Research Blog

One of the most important tricks is to avoid shoehorning a B2C research approach into a B2B environment. The post Eight ways B2B market research differs from B2C appeared first on Circle Research - B2B market research agency. Uncategorized B2B market research B2C market research Warning. Market research can be bad for your health. It can actively hurt business performance by drawing misleading conclusions.

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