What’s the difference between B2B and B2C marketing? While both B2B and B2C marketers may use the same terminologies, the methods and tactics they use can vary greatly given their different needs. The post B2B And B2C Marketing: Is There Really Any Difference? MORE
Cross-channel marketing technology is a pillar of the overall B2C ecosystem because it represents the execution engine of your marketing strategy. Let's just cut right to the chase. MORE
For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. That’s why B2B marketers can’t afford to overlook the opportunity to learn from their B2C counterparts, who are experts at driving customer loyalty. And Forrester’s latest research report, B2B Loyalty, The B2C Way , outlines practical ways B2B marketers can apply B2C principles to deepen relationships and engagement. B2B Loyalty, The B2C Way. MORE
Traditionally, B2C marketeering has had an advantage over B2B, particularly when it comes to tapping into the emotional drivers of consumer behavior. B2C Marketing: No Longer The Sentimental Frontrunner. Sure, the science of customer emotion gives B2C marketing a creative leg up. MORE
Ready to see some real-life examples from B2B, B2C and non-profits? B2C Examples. The post 25 Effective B2B, B2C and Non-Profit Email Sign up Forms appeared first on VR Marketing Blog. MORE
Even some of the less prominent B2C products have been acquired recently: Conversen by Experian and Entiera by FICO , although neither of these are enterprise software vendors. The net result of all this harvesting by big buyers has been to clear the ground for the next crop of B2C marketing automation systems. The auto-generation feature, which can easily produce segmentations with hundreds or thousands of cells, is a hallmark of sophisticated B2C marketing automation systems. MORE
This is not breaking news by any means but there are currently 7 billion people on our planet right now. And by the year 2100, it is expected to reach over 11 billion according to the United Nations. MORE
This week we analyzed the referred traffic to Eloqua B2B and B2C customers from 36 of the top social sites and pulled benchmark data that comprises the top 95% of traffic for each segment. How Do B2B and B2C Marketers Use Social Media? MORE
If you’re a B2B marketer, there will inevitably have been times when you’ve envied your B2C counterparts. Anything B2C can do, B2B can too. The result, to quote Travis again, is a “volume, specificity and accuracy that even a B2C marketer would envy.” MORE
As a copywriter who is dedicated to working primarily on B2B websites, I’ve often fallen into the trap of thinking that B2B copywriting vastly differs from B2C writing. … Read the rest The post B2B vs. B2C Copywriting: An Emotional Journey appeared first on Fathom. MORE
As we return from Austin for SXSW , I wanted to take a deep dive into survey results from these B2C marketers–the creative minds typically responsible for the expensive, yet memorable ads and branding , that fueled plenty of water cooler discussions across the world. MORE
But it’s a different story in the B2C world where anecdotes, casual conversations, and bona fide studies all indicate the same thing: B2C companies don’t seem to use webinars. ” Seemed to us that webinars suffer from an image problem among the B2C set. MORE
Now, think of a B2B company as a country home with a badger problem, and a B2C company as a farm with hundreds of acres and droves of sheep. Marketing automation tactics should vary between B2B and B2C companies. I love dogs. I love big dogs, small dogs, energetic dogs, and lazy dogs. MORE
In fact, there's actually a lot B2B marketers can learn by observing the approach of B2C companies. Of course, B2B and B2C marketing have their long list of differences. 11 B2C Campaigns for B2B Marketers to Learn from in 2016. Time for another brainstorm session. MORE
The next marketing trend will be to pivot to more B2C metrics like share of wallet and total lifetime value. Whether B2C or B2B, the sale is closed between people based on human perceptions of needs and benefits. The post How Account-Based Marketing Metrics Are Like B2C Metrics appeared first on emedia. When did four P’s become eight? B2B marketers have a lot on their plate. Marketing automation used to be the new shiny object. MORE
There is a growing sentiment among many that the tried and true marketing designations of B2C and B2B will essentially go by the wayside as we collectively move toward a more holistic marketing approach (AKA H2H or Human To Human.). MORE
This is true of both the business-to-business (B2B) and business-to-consumer (B2C) environments. Today more thank ever, buyers want a human experience from the brands and businesses they buy from. MORE
Consider the words of Shawn Burns , Global Vice President of Digital Marketing, SAP: “The B2B space has the same opportunities as the B2C space when it comes to digital marketing. Have you produced great results from testing a B2C marketing technique with your B2B marketplace? MORE
As you might have guessed from my recent list of B2C marketing automation systems , I’ve recently been spending some time helping consumer marketers to select vendors. But it also means that B2B systems are much less flexible than B2C marketing automation systems, since the B2B systems are built around a fixed data structure that is derived from the CRM data model. Some B2C systems offer similar features and pricing with the same Software-as-a-Service business model. MORE
But what really is b2b marketing and how is it really different than “b2c marketing?” ” In this post, I’ll discuss the differences between b2b and b2c and why these distinctions […]. We talk about “b2b” a lot at MLT Creative. MORE
HubSpot Research and BuzzSumo dug deep into 175,000 B2B and B2C blog posts to give you guidelines on optimizing your own content for the maximum amount of shares per social network. Easy-to-read charts showing the differences between B2B and B2C content. MORE
Although the B2C world is different, in some ways there’s a lot to be learned from the way B2B marketers manage their audiences, personalize their customer experiences, and use data to drive strategy. So how does this translate to B2C? Using rich data is commonplace in the B2B world. MORE
The boundaries between B2C and B2B email delivery often overlap. But the boundaries between B2C and B2B deliverability are a bit more complicated. We often assume that Mary@yahoo.com is a consumer email address, and so potentially a B2C customer. The B2C mailbox. MORE
But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed. Like many B2C sites, your products and services pages are a category. MORE
Sure, I didn’t have a college degree or work experience in the B2B or B2C marketing fields—and the extent of my industry knowledge was a business plan for a lemonade stand that consisted of a single piece of paper with some very convincing crayon diagrams. MORE
B2C CDPs have often included campaign engines that manage triggers, query-based segmentations, and multi-step program flows in addition to predictive models. But even the B2C CDPs rely on external systems such as email agents and Web content managers to deliver the campaign messages. What sets Blueshift apart – and this is typical of later entrants to a new market – are a lower price point and simpler operation than early B2C CDPs like RedPoint and AgilOne. MORE
Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. Neolane announced $58 million revenue in 2012 and has been growing around 40% per year, which would yield about $80 million 2013 revenue.) The deal is not particularly surprising. MORE
For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past. B2C marketers—retailers especially—have a hard time wrapping their heads around content marketing. MORE
One of the most important tricks is to avoid shoehorning a B2C research approach into a B2B environment. The post Eight ways B2B market research differs from B2C appeared first on Circle Research - B2B market research agency. Uncategorized B2B market research B2C market research Warning. Market research can be bad for your health. It can actively hurt business performance by drawing misleading conclusions. MORE
The late 1990’s were really the last time we saw major innovation in the B2C market, when vendors like Unica and Aprimo released their then-innovative systems to create lists for direct mail and, somewhat later, email campaigns. MORE
One of the most important tricks is to avoid shoehorning a B2C research approach into a B2B environment. B2B market research B2B Marketing Magazine column B2C market researchWarning. Market research can be bad for your health. It can actively hurt business performance by drawing misleading conclusions. Conclusions which fail to consider the full picture, which focus on the obvious rather than delving deep or which are simply based on faulty information. The result is bad decisions. MORE
This is a question that I get asked frequently and often wonder at times myself : How does B2B marketing compare with B2C marketing? One thing B2B marketing has going for it that is usually much more difficult for B2C marketers is the ability to target a very specific niche. MORE
For many years, marketers have drawn a distinction between B2B and B2C marketing. The post Are B2B and B2C Going to Converge into One? At one point, this division made sense. Work cultures operated under the assumption that people had two. MORE
As I noted in yesterday’s post , B2C marketing systems like Epiphany have actually been more popular acquisition targets than B2B products. Since many readers of this blog are unfamiliar with the B2C products, it’s worth taking a detailed look at Epiphany’s components. MORE
As Eric and I began to dig into this topic, we put some thought into how B2B and B2C markets differ. My fourth book, Social Marketing to the Business Customer , came out this week. MORE
The interesting news was that B2C marketing automation remains separate. As this suggests, and conference presentations confirm, Salesforce has kept B2C marketing distinct from its Sales and Service businesses, most importantly at the data and platform levels. The good news is the B2C marketing vision. I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. Here are my observations. The big news was for geeks. MORE
When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. It’s clear that there are some significant differences to be addressed in the way content marketing changes for B2B versus B2C target audiences. MORE
Driven by shifting customer expectations and demands, “B2B vendors clearly feel that they need to evolve to more closely resemble their B2C counterparts,” according to recent research reported on by MarketingCharts. So, are B2B marketers really adopting B2C practices? MORE
I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products. The issue, at least in marketing technology, is that all systems address pretty much the same general problem of sending the right messages to the right customers (in the right time, place, medium, device, language, tone, etc.). MORE
What I don’t often touch on, is the distinction between content marketing in B2C industries and content marketing in B2B industries. The post The Difference Between B2C and B2B Content Marketing appeared first on Marketing Insider Group. MORE
The other enterprise-level B2C email vendors ( ExactTarget , Responsys ) have already been bought at wondrously high prices, and every B2B marketing automation vendor I talk to tells me that potential investors are approaching them constantly. Although they bought B2C marketing automation leader Unica several years ago, they lack enterprise-scale B2C email engine and B2B marketing automation. MORE
The post The State Of B2C Content Marketing In 2017 [Research] appeared first on Marketing Insider Group. MORE
Author: Ellen Gomes As a B2C Marketer, you may have thought that the concept of “lead nurturing” only applied to B2B businesses. But with technology, like Marketo’s engagement marketing platform, savvy B2C marketers are starting to implement nurturing programs. MORE
B2C Related Topics 
B2B Marketing Insider
FEBRUARY 2, 2016
What I don’t often touch on, is the distinction between content marketing in B2C industries and content marketing in B2B industries. The post The Difference Between B2C and B2B Content Marketing appeared first on Marketing Insider Group.
B2B Marketing Insider
JUNE 8, 2016
What’s the difference between B2B and B2C marketing? While both B2B and B2C marketers may use the same terminologies, the methods and tactics they use can vary greatly given their different needs. The post B2B And B2C Marketing: Is There Really Any Difference?
Buzz Marketing for Technology
NOVEMBER 21, 2012
But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed. Like many B2C sites, your products and services pages are a category.
Customer Experience Matrix
JANUARY 3, 2013
Even some of the less prominent B2C products have been acquired recently: Conversen by Experian and Entiera by FICO , although neither of these are enterprise software vendors. The net result of all this harvesting by big buyers has been to clear the ground for the next crop of B2C marketing automation systems. The auto-generation feature, which can easily produce segmentations with hundreds or thousands of cells, is a hallmark of sophisticated B2C marketing automation systems.
Webbiquity
NOVEMBER 19, 2013
Driven by shifting customer expectations and demands, “B2B vendors clearly feel that they need to evolve to more closely resemble their B2C counterparts,” according to recent research reported on by MarketingCharts. So, are B2B marketers really adopting B2C practices?
Hubspot
SEPTEMBER 7, 2015
When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. It’s clear that there are some significant differences to be addressed in the way content marketing changes for B2B versus B2C target audiences.
distribion
NOVEMBER 16, 2016
Now, think of a B2B company as a country home with a badger problem, and a B2C company as a farm with hundreds of acres and droves of sheep. Marketing automation tactics should vary between B2B and B2C companies. I love dogs. I love big dogs, small dogs, energetic dogs, and lazy dogs.
Marketing Action
MAY 13, 2015
The boundaries between B2C and B2B email delivery often overlap. But the boundaries between B2C and B2B deliverability are a bit more complicated. We often assume that Mary@yahoo.com is a consumer email address, and so potentially a B2C customer. The B2C mailbox.
B2B Lead Generation Blog
MAY 13, 2013
Consider the words of Shawn Burns , Global Vice President of Digital Marketing, SAP: “The B2B space has the same opportunities as the B2C space when it comes to digital marketing. Have you produced great results from testing a B2C marketing technique with your B2B marketplace?
B2B Marketing Insider
NOVEMBER 2, 2016
The post The State Of B2C Content Marketing In 2017 [Research] appeared first on Marketing Insider Group.
Paul Gillin
JANUARY 20, 2011
As Eric and I began to dig into this topic, we put some thought into how B2B and B2C markets differ. My fourth book, Social Marketing to the Business Customer , came out this week.
Influitive b2b
APRIL 22, 2015
For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. That’s why B2B marketers can’t afford to overlook the opportunity to learn from their B2C counterparts, who are experts at driving customer loyalty. And Forrester’s latest research report, B2B Loyalty, The B2C Way , outlines practical ways B2B marketers can apply B2C principles to deepen relationships and engagement. B2B Loyalty, The B2C Way.
Hubspot
JANUARY 5, 2016
In fact, there's actually a lot B2B marketers can learn by observing the approach of B2C companies. Of course, B2B and B2C marketing have their long list of differences. 11 B2C Campaigns for B2B Marketers to Learn from in 2016. Time for another brainstorm session.
Content Standard
AUGUST 13, 2016
Sure, I didn’t have a college degree or work experience in the B2B or B2C marketing fields—and the extent of my industry knowledge was a business plan for a lemonade stand that consisted of a single piece of paper with some very convincing crayon diagrams.
emedia
JULY 7, 2017
The next marketing trend will be to pivot to more B2C metrics like share of wallet and total lifetime value. Whether B2C or B2B, the sale is closed between people based on human perceptions of needs and benefits. The post How Account-Based Marketing Metrics Are Like B2C Metrics appeared first on emedia. When did four P’s become eight? B2B marketers have a lot on their plate. Marketing automation used to be the new shiny object.
Modern Marketing
MAY 26, 2016
This is not breaking news by any means but there are currently 7 billion people on our planet right now. And by the year 2100, it is expected to reach over 11 billion according to the United Nations.
Customer Experience Matrix
OCTOBER 18, 2011
As you might have guessed from my recent list of B2C marketing automation systems , I’ve recently been spending some time helping consumer marketers to select vendors. But it also means that B2B systems are much less flexible than B2C marketing automation systems, since the B2B systems are built around a fixed data structure that is derived from the CRM data model. Some B2C systems offer similar features and pricing with the same Software-as-a-Service business model.
The B2B Research Blog
JANUARY 22, 2013
One of the most important tricks is to avoid shoehorning a B2C research approach into a B2B environment. B2B market research B2B Marketing Magazine column B2C market researchWarning. Market research can be bad for your health. It can actively hurt business performance by drawing misleading conclusions. Conclusions which fail to consider the full picture, which focus on the obvious rather than delving deep or which are simply based on faulty information. The result is bad decisions.
Leadspace
NOVEMBER 3, 2016
If you’re a B2B marketer, there will inevitably have been times when you’ve envied your B2C counterparts. Anything B2C can do, B2B can too. The result, to quote Travis again, is a “volume, specificity and accuracy that even a B2C marketer would envy.”
Modern Marketing
SEPTEMBER 22, 2014
There is a growing sentiment among many that the tried and true marketing designations of B2C and B2B will essentially go by the wayside as we collectively move toward a more holistic marketing approach (AKA H2H or Human To Human.).
Modern B2B Marketing
MARCH 23, 2015
As we return from Austin for SXSW , I wanted to take a deep dive into survey results from these B2C marketers–the creative minds typically responsible for the expensive, yet memorable ads and branding , that fueled plenty of water cooler discussions across the world.
KoMarketing Associates
OCTOBER 9, 2014
This is a question that I get asked frequently and often wonder at times myself : How does B2B marketing compare with B2C marketing? One thing B2B marketing has going for it that is usually much more difficult for B2C marketers is the ability to target a very specific niche.
MLT Creative
AUGUST 2, 2016
But what really is b2b marketing and how is it really different than “b2c marketing?” ” In this post, I’ll discuss the differences between b2b and b2c and why these distinctions […]. We talk about “b2b” a lot at MLT Creative.
Customer Experience Matrix
OCTOBER 18, 2012
As I noted in yesterday’s post , B2C marketing systems like Epiphany have actually been more popular acquisition targets than B2B products. Since many readers of this blog are unfamiliar with the B2C products, it’s worth taking a detailed look at Epiphany’s components.
B2B Marketing Traction
NOVEMBER 22, 2013
This is true of both the business-to-business (B2B) and business-to-consumer (B2C) environments. Today more thank ever, buyers want a human experience from the brands and businesses they buy from.
Customer Experience Matrix
MAY 22, 2013
The late 1990’s were really the last time we saw major innovation in the B2C market, when vendors like Unica and Aprimo released their then-innovative systems to create lists for direct mail and, somewhat later, email campaigns.
Modern Marketing
JUNE 15, 2016
Cross-channel marketing technology is a pillar of the overall B2C ecosystem because it represents the execution engine of your marketing strategy. Let's just cut right to the chase.
Content Standard
DECEMBER 11, 2015
For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past. B2C marketers—retailers especially—have a hard time wrapping their heads around content marketing.
Customer Experience Matrix
MARCH 26, 2014
The other enterprise-level B2C email vendors ( ExactTarget , Responsys ) have already been bought at wondrously high prices, and every B2B marketing automation vendor I talk to tells me that potential investors are approaching them constantly. Although they bought B2C marketing automation leader Unica several years ago, they lack enterprise-scale B2C email engine and B2B marketing automation.
Customer Experience Matrix
NOVEMBER 22, 2013
The interesting news was that B2C marketing automation remains separate. As this suggests, and conference presentations confirm, Salesforce has kept B2C marketing distinct from its Sales and Service businesses, most importantly at the data and platform levels. The good news is the B2C marketing vision. I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. Here are my observations. The big news was for geeks.
HG Data
SEPTEMBER 6, 2016
Traditionally, B2C marketeering has had an advantage over B2B, particularly when it comes to tapping into the emotional drivers of consumer behavior. B2C Marketing: No Longer The Sentimental Frontrunner. Sure, the science of customer emotion gives B2C marketing a creative leg up.
The B2B Research Blog
JANUARY 22, 2013
One of the most important tricks is to avoid shoehorning a B2C research approach into a B2B environment. The post Eight ways B2B market research differs from B2C appeared first on Circle Research - B2B market research agency. Uncategorized B2B market research B2C market research Warning. Market research can be bad for your health. It can actively hurt business performance by drawing misleading conclusions.
Modern B2B Marketing
MARCH 27, 2015
Author: Ellen Gomes As a B2C Marketer, you may have thought that the concept of “lead nurturing” only applied to B2B businesses. But with technology, like Marketo’s engagement marketing platform, savvy B2C marketers are starting to implement nurturing programs.
Customer Experience Matrix
JUNE 2, 2015
B2C CDPs have often included campaign engines that manage triggers, query-based segmentations, and multi-step program flows in addition to predictive models. But even the B2C CDPs rely on external systems such as email agents and Web content managers to deliver the campaign messages. What sets Blueshift apart – and this is typical of later entrants to a new market – are a lower price point and simpler operation than early B2C CDPs like RedPoint and AgilOne.
Kapost
JULY 10, 2017
For many years, marketers have drawn a distinction between B2B and B2C marketing. The post Are B2B and B2C Going to Converge into One? At one point, this division made sense. Work cultures operated under the assumption that people had two.
Vertical Response
JULY 18, 2014
Ready to see some real-life examples from B2B, B2C and non-profits? B2C Examples. The post 25 Effective B2B, B2C and Non-Profit Email Sign up Forms appeared first on VR Marketing Blog.
Hubspot
APRIL 7, 2016
HubSpot Research and BuzzSumo dug deep into 175,000 B2B and B2C blog posts to give you guidelines on optimizing your own content for the maximum amount of shares per social network. Easy-to-read charts showing the differences between B2B and B2C content.
Fathom
APRIL 5, 2013
As a copywriter who is dedicated to working primarily on B2B websites, I’ve often fallen into the trap of thinking that B2B copywriting vastly differs from B2C writing. … Read the rest The post B2B vs. B2C Copywriting: An Emotional Journey appeared first on Fathom.
Customer Experience Matrix
JUNE 27, 2013
Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. Neolane announced $58 million revenue in 2012 and has been growing around 40% per year, which would yield about $80 million 2013 revenue.) The deal is not particularly surprising.
Marketing Action
JANUARY 30, 2014
But it’s a different story in the B2C world where anecdotes, casual conversations, and bona fide studies all indicate the same thing: B2C companies don’t seem to use webinars. ” Seemed to us that webinars suffer from an image problem among the B2C set.
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