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Five Advanced Strategies for Improving Your B2B Website SEO

Webbiquity

B2B buyers have relied heavily on search for years, but recent research shows that Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online. That makes SEO one of the top areas of investment for B2B marketing teams. Image credit: Andrea Piacquadio on Pexels. Target decision makers.

SEO 292
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Typography Trends for B2B Websites

BOP Design

It’s about how the written content in a B2B website design is structured and how it impacts the user experience on the website. In this post, we’ll take a closer look at why typography matters, steps to take to get improve your website’s typography, as well as trends and considerations for any B2B web design project.

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7 Simple Ways Chatbots Convert Leads on Your B2B Website

Zoominfo

Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website. How to Optimize Chatbots for B2B Lead Generation. website visitors feel more confident moving forward in their decision-making process. Time is of the essence in the B2B world.

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WordPress Security Tips for B2B Websites

BOP Design

If you have an online presence and are serious about your B2B website , you need to pay attention to WordPress security best practices. There are many things you can do to secure your website to prevent hackers and vulnerabilities. One step to help you in securing your B2B website is to install one or more security plugins.

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Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

A shift is occurring for B2B Marketers. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. But as a B2B Marketer, what does engagement mean? We were measured by the number of leads we generate. How can you get there?

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How to Make a Splash with a New-to-the-World Website

Webbiquity

There can be many reasons to build and launch a completely new-to-the-world website. Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence for a start-up company; To launch a new brand, product, or tool; To enter a new market (e.g.,

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How to Keep Your SEO When Relaunching Your Website

Webbiquity

Your organization has an awesome website that ranks highly, engages visitor, and produces leads. A website relaunch is an exciting time. How to Maintain SEO During a Website Redesign When your new, redesigned website launches, Google and other search engines will see it as…well, a new website.

SEO 245
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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? In this webinar, she'll discuss how to make your website more customer-centric. But how do you go about this?

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.