Marketing Automation Vendor Consolidation: Lessons from History
Customer Experience Matrix
JULY 22, 2010
Decision Software has remained a small company while Aprimo is most successful in B2B marketing resource management. Again, there was already one transaction: Silverpop/Vtrenz in 2007. A handful of vendors managed to survive as independent firms: the big winner has been Unica , which competes successfully among high-end buyers.
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