Onalytica B2B

FEBRUARY 17, 2016

Adding IOT into this mix will drive a 3 way play, with IOT leveraging both cloud and mobility to redefine the way we deliver so many things in both B2C and B2B world’s. Cloud has already defined itself as a change instigator and through its inherent linkage to mobility and its demands from users, continues its rapid growth trajectory.

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Predictions for 2011: The End of B2B Sales & Marke.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Predictions for 2011: The End of B2B Sales & Marke.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Predictions for 2011: The End of B2B Sales & Marke.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

NetLine

SEPTEMBER 20, 2018

David’s presentation focused on the tools and data that marketers can deploy to do such a thing – leveraging insights from our 2018 State of B2B Content Consumption and Demand Report , B2B marketers can use factoids like, C-level employees are engaged with content but busy – they take 21% more time than managers to consume content they’ve requested.

Cost per Lead 58

Cost per Lead VALS Top of Funnel CPL 58

Brandpoint

DECEMBER 3, 2020

Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. Whether you’re B2B or B2C, working to stay relevant, helpful and genuine while speaking to your audience is one of the most important things you can focus on. I asked some pros around the country what they were expecting to see as major trends next year.

Planning 156

Planning Paid Search Agency VALS Allocation 156

Unbounce

JANUARY 14, 2020

B2B email expert Sophia Le makes the case for pairing emails with landing pages this way: If ecommerce brands take the extra step to make a landing page, it allows them to create a consistent story arc between the email copy and the actual conversion goal.

Landing Pages 145

Landing Pages eCommerce Email Marketing Click Rate 145

Convince & Convert

JULY 28, 2010

RT @jaybaer: 5 Simple Ways to Turn Helpfulness Into Marketing Gold: [link] [link] Foundora 5 Ways to Turn Helpfulness Into Marketing Greatness – [link] By @jaybaer [link] Deirdre Reid, CAE 5 Ways to Turn Helpfulness into Marketing Greatness (by @jaybaer) [link] [link] Jack Scharff How can b2b apply? All rights reserved.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Content Marketing Institute

MARCH 29, 2018

Val Swisher (in her talk Artificial Intelligence: Changing the Game for the Future of Content) similarly assured her audience that not all chatbots must be sophisticated like Siri or Alexa. Scale Your B2B Content With Artificial Intelligence: Ideas and Tools Marketers Can Try. Wanna build a bot?

Marketing AI 106

Marketing AI Conference Top of Funnel Enterprise Management 106

Litmus

SEPTEMBER 25, 2023

It’s not too late to learn how to achieve a 100% conversion rate, discover copy strategies you can steal, create the best B2B lifecycle marketing plan, and so much more! First on the Professional track was an insightful and practical look at getting organizational buy-in from Val Geisler. Thanks for the tips, Val!

Marketing AI 97

Marketing AI VALS Top of Funnel Work Management 97

Convince & Convert

AUGUST 3, 2010

3 Ways Facebook is Killing Your Website" [link] [link] Val F RT @jaybaer: "R.I.P. 3 Ways Facebook is Killing Your Website" by @jaybaer [link] [link] Strongman’s Best RT @briansolis: Reading "R.I.P. 3 Ways Facebook is Killing Your Website" [link] [link] Danielle Uskovic RT @jaybaer: "R.I.P.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

3 Ways Facebook is Killing Your Website" [link] [link] Val F RT @jaybaer: "R.I.P. 3 Ways Facebook is Killing Your Website" by @jaybaer [link] [link] Strongman’s Best RT @briansolis: Reading "R.I.P. 3 Ways Facebook is Killing Your Website" [link] [link] Danielle Uskovic RT @jaybaer: "R.I.P.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

AUGUST 25, 2010

link] [link] Val White Altesman Oh no! " [link] #LBS” [link] Mark Schaefer They get content => Is Starbucks the Most Dangerous Competitor to Facebook? link] via @jaybaer [link] Mike Cassidy Grande: RT @jaybaer: Is Starbucks the Most Dangerous Competitor to Facebook? Now I'll NEVER find a seat at @Starbucks. All rights reserved.

Paid Content 142

Paid Content Facebook Paid Search Agency Advertising Agencies 142