14 Brilliant B2B Marketing Strategy Guides

Webbiquity

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

ABM is a Strategy, Not a Campaign.

The Point

In the headlong rush to Account-Based Marketing , many B2B companies are, quite naturally, looking to implement ABM in a manner that allows them to dip their toes in the proverbial water. The post ABM is a Strategy, Not a Campaign.

Trending Sources

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing.

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30-60-10 B2B Content Strategy

B2B Marketing Insider

To the degree companies develop a formal B2B content strategy, deciding this mix is one decision output. The post 30-60-10 B2B Content Strategy appeared first on Marketing Insider Group.

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Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

10 B2B Lead Generation Strategies for 2017

B2B Marketing Insider

We’re well into the New Year, and most companies are revamping their lead generation strategies to meet its demands. In the past, we’ve mentioned that there’s an information overload when it comes to finding the right strategy, and now this is truer than ever.

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Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

The Point

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development.

The Basics of B2B Social Media Marketing Strategy

Webbiquity

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy.

Five B2B Social Strategy Myths

Salesfusion

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Key B2B Demand Generation Strategies for 2015

The Point

We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. What is the first B2B marketing strategy that marketers must consider for 2015? (HS) AN) Are you looking at new B2B marketing strategies or tried-and-true approaches this year?

The strategy behind the content

grow - Practical Marketing Solutions

I thought I would share for you my strategic view of the strategy behind the content streams going into 2016. What is the strategy with video? Pinterest — I have dabbled in Pinterest but with my B2B services business, this has not been a priority.

9 Ways B2B Analytics Can Optimize Marketing Strategies

bizible

Attempting B2B marketing optimizations without accurate analytics is like flying blind. But which B2B analytics platforms are best equipped for certain types of measurement? We’ll discuss nine methods that B2B analytics can be used to optimize marketing strategies.

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Rethinking Market Strategy In A Digital Economy

Tony Zambito

Specifically, how market behaviors are changing and how these changes impact not only customer behaviors but also market strategies. Reframing Market Strategy. Affecting the development of market strategy is a multitude of market forces. by Delwar Hossain.

3 Good Questions to Align Strategy, B2B Marketing, and Sales

B2B Lead Generation Blog

Have you intentionally linked your sales, b2b marketing, and strategy? . So, I reached out to him and interviewed him about what he’s learned through his research for his most recent book Aligning Strategy and Sales (Harvard Business Review Press). No strategy is forever.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

B2B Marketers – Your Lead Generation Targeting Strategy is Missing Key Influencers

B2B Marketing Insider

As a B2B marketer, one of the primary goals for your department is to run lead generation initiatives to fill your pipeline with revenue driving opportunities. The post B2B Marketers – Your Lead Generation Targeting Strategy is Missing Key Influencers appeared first on Marketing Insider Group.

How to Build a B2B Marketing Team

Webbiquity

With a bit of tweaking, his model can apply to any B2B product company, whether software or manufacturing. Here’s one useful sequence for growing a B2B marketing team from the first hire through a dozen employees (which can scale well beyond the $30 million revenue level).

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B2B Marketers Lose with Inbound Only Strategies

B2B Marketing Insider

By Amanda Dooley, Content and Product Marketing Manager at NetLine Corporation B2B marketers, it’s time to wake up and smell the content marketing opportunity outside of inbound. The post B2B Marketers Lose with Inbound Only Strategies appeared first on Marketing Insider Group.

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Effective Marketing Strategies for B2B Companies

KEO Marketing

As a business to business (B2B) company, lead generation is an essential part of your marketing and sales strategy. Successful lead generations campaigns leverage effective marketing strategies that will draw prospects in and keep them interested in your offerings.

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4 B2B Marketing Strategies for Lead Generation

KoMarketing Associates

Driving qualified leads is a pain point for many B2B marketers, as the pressure to generate these leads is increasing. Below I’ve outlined a few B2B marketing strategies to increase lead generation. I have had tremendous success [humble brag] driving B2B leads through LinkedIn with organic and sponsored posts. In addition to LinkedIn, Twitter is another great platform to drive B2B leads.

10 Reasons to Develop a B2B Blogging Strategy

KoMarketing Associates

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. Create opportunities for new SEO keyword strategies. Support existing SEO keyword strategies.

30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year

KoMarketing Associates

While we realize that successful B2B marketing programs leverage a combination of investments, social media needs to remain in a part of that mix. Social Media Strategy and Budgeting. 86% of marketers surveyed leverage paid and organic strategies for social media marketing initiatives.

The new standards for strategy and social media success

grow - Practical Marketing Solutions

Despite their differences, where does the diagnosis for strategy begin when you meet with them? The biggest predictor of success is not a strategy, budget, or even talented resources. What is the current strategy, if they even have one? By Mark Schaefer.

7 Steps to a Successful Account-Based Marketing (ABM) Strategy

The Point

Account-Based Marketing (ABM) is certainly the hot topic in B2B circles these days, but like other trends, ABM can encompass a whole range of activity – from something as simple as an email drip campaign to a more comprehensive, sustained, integrated program that incorporates multiple channels.

B2B Marketing Strategies: How to Create Clearer Messaging

Marketri

After you’ve chosen the best B2B marketing strategies for your business, and you’re faced with the realities of execution, success might feel like a distant dream.

You Need to Understand These 6 Things About What B2B Buyers Want

Act-On

The more we know, the better we can sell – especially when it comes to knowing what B2B buyers want. Because we’re kinda tone deaf on some key information about them, more specifically what B2B buyers want. I can guarantee that is not what B2B buyers want.

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Is Your Organization Ready For Market Strategy In A Digital Economy?

Tony Zambito

Digital disruption means organizations must stay alert to how an existing market strategy may have to undergo reinvention. In the case of Garmin, they began to explore new market strategies. Company Readiness In Market Strategy. Rethinking Market Strategy In A Digital Economy.

B2B SEO Strategies for Multilingual Web Content

KoMarketing Associates

It is becoming more common for B2B organizations to offer website visitors content accessible in multiple languages. In the past, B2B marketers would be concerned with duplicate content issues that could arise in the implementation of multilingual web content.

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B2B Marketing: Know the Trends, Pick the Right Strategy

Great B2B Marketing

What key tactics best fit our Marketing Strategy? What B2B marketing tactics are working now for others, and how well? In working with leading global B2B companies, our Fusion Marketing team is extremely familiar with the cost/benefits of various lead generation programs.

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Is B2B Content Engagement Heading In The Wrong Direction?

Tony Zambito

When it comes to the state of B2B content marketing and engagement, this proverb is on the mark. According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%.

The Wall: Lessons in Content Strategy for B2B Tech Marketers

Content Standard

It’s a dog-eat-dog world in B2B tech marketing. Combine this crowding with the sense of speed inherent to most tech-based industries, and B2B marketing becomes a perfect storm for marketing stress. And if so, does this mean that her content strategy has to go?

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B2B Marketing Strategy

Salesfusion

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Why B2B Marketers Should Be Building Their Website Around Their Lead Generation Strategy

Tomorrow People

It's time to put your website to work for the business! Lead Generation

4 Myths Preventing True B2B Customer Understanding

Tony Zambito

There is a big problem when it comes to B2B customer research. And, most B2B executives may be unable to see or recognize the problem. Which is, a majority of buyer persona development efforts are focused on reinforcing incorrect assumptions about B2B buyers. by Alex Auda Samora.

Why You Need a B2B Sales Content Strategy

B2B Marketing Insider

If you sell the way you did 10 years ago, you don’t need a sales content strategy. There’s little strategy required to tell people about your company, products, features — just don’t forget those benefit statements!

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Reboot Buyer Insights To Drive B2B Growth

Tony Zambito

B2B companies are faced with the most transformative era in business history. The scale of disruption will mean the B2B buyer and seller dynamic will continue to be rocked. What are signs B2B senior executives will know they are in need of a reboot of their buyer insights?

Content Marketing Strategy? Think Like A Reporter

Webbiquity

Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. So—creating a content marketing strategy is vital. These same six questions can provide the basis for formulating your content marketing strategy.

6 Great B2B Business, Marketing, and Strategy Books

KoMarketing Associates

Below are some great business, marketing, and strategy books that can be extremely useful for those in the B2B industry. This book is useful for B2B business owners and marketers because it allows you to identify the key areas where you can specifically improve and grow your business.

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B2B Marketing Strategies: Getting Started With Content

Marketri

In the not-so-distant past, mid-sized B2B companies treated their websites like they were chiseled in stone. Marketing Strategy Inbound Marketing Content Marketing B2B Marketing Strategic Marketing Consulting