Aberdeen

MARCH 8, 2019

The B2B intent data space headline roundup spans a Forbes column, a marketing conference, and product announcements. This Forbes article suggests using artificial intelligence (AI) and machine learning to identify intent signals and improve segmentation efforts for marketing programs. B2B2MX: Invest in Intent Data.

Marketing AI 40

Marketing AI Ideal Customer Profiles B2B Marketing DemandBase 40

Valasys

JANUARY 23, 2020

Lead generation forms the bedrock of a highly successful B2B sales strategy. With the constant evolution in the digitized landscape & Internet of Things (IoT), the B2B sales process has changed. To develop an impregnable B2B sales strategy, marketers need to get more qualified leads, which helps maintain a healthy sales pipeline.

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

Aberdeen

JANUARY 23, 2019

Fit, Intent, Opportunity. This article explores targeting prospects with the right fit and the right purchase intent. On the list of key players / competitors within the ABM market are a few familiar organizations from within the intent data space. B2B Marketing Trend Watch. 10 Tips for B2B Content Syndication.

Buyer Intent 40

Buyer Intent Intent Data Intent Account Based Marketing 40

Aberdeen

JANUARY 8, 2019

She is a principal analyst, managing partner, and founder of Cognilytica, an AI research and advisory firm, and co-host of the popular AI Today podcast. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Good news – It is now possible to know this, with up to 91% accuracy.

Marketing AI 40

Marketing AI Purchase Intent Business Youtube 40

Directive Agency

FEBRUARY 28, 2022

Focus on Purchase Intent Before Information Intent. The further your content goes away from purchase intent, the less impactful it can be in driving revenue. When I say purchase intent, I mean keywords that are relevant to someone who is making a buying decision. Don’t Be Picky.

Paid Content 52

Paid Content Planning Ideal Customer Profiles Marketing Plans 52

Aberdeen

FEBRUARY 20, 2019

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. “I can give you all the information you need to take action, but if you don’t know where you’re going or what your goal is, then it’s pretty useless.”. Good news – It is now possible to know this, with up to 91% accuracy.

Marketing & Strategy 45

Marketing & Strategy Business Purchase Intent Intent Data 45

Aberdeen

JANUARY 25, 2019

Demystifying B2B Purchase Intent Data. Intent data is a game-changing tool that can enable you to increase pipeline quality, close larger deals, and significantly boost win-rates. But not all intent data is created equal, and it’s crucial to look before you leap in order to ensure the highest possible ROI.

Statistics 40

Statistics Analysis Research Intent Data 40

Aberdeen

DECEMBER 18, 2018

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Wouldn’t it be easier to sell to them if you already knew who they were , what they thought of you , and what they thought of your competitors ? Good news – It is now possible to know this, with up to 91% accuracy.

Work Management 45

Work Management Enterprise Management Marketing Management Paid Search Agency 45

Aberdeen

JANUARY 29, 2019

Demystifying B2B Purchase Intent Data. Intent data is a game-changing tool that can enable you to increase pipeline quality, close larger deals, and significantly boost win-rates. But not all intent data is created equal, and it’s crucial to look before you leap in order to ensure the highest possible ROI.

Effectiveness 40

Effectiveness Intent Data Purchase Intent Business 40

Aberdeen

JANUARY 29, 2019

Demystifying B2B Purchase Intent Data. Intent data is a game-changing tool that can enable you to increase pipeline quality, close larger deals, and significantly boost win-rates. But not all intent data is created equal, and it’s crucial to look before you leap in order to ensure the highest possible ROI.

Effectiveness 40

Effectiveness Intent Data Purchase Intent Business 40

Aberdeen

JANUARY 15, 2019

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. They will justify them rationally, but the reason why people choose is emotional. Qualitative evidence is how we get at that.” Good news – It is now possible to know this, with up to 91% accuracy. appeared first on Aberdeen.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Business Purchase Intent 40

Aberdeen

OCTOBER 29, 2019

Each week on The Intelligent Business Show (TIBS) podcast, our host, Jessie Coan (Aberdeen’s VP of Marketing), will chat with marketers and sales folks who are leveraging data and exploring new ways to find customers and close deals. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Peer-to-peer 40

Peer-to-peer Business Purchase Intent Youtube 40

Aberdeen

FEBRUARY 12, 2019

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. “You can’t standardize the way people operate the best.” Wouldn’t it be easier to sell to them if you already knew who they were , what they thought of you , and what they thought of your competitors ?

Business 40

Business Purchase Intent Acquisitions Intent Data 40

Aberdeen

FEBRUARY 5, 2019

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Wouldn’t it be easier to sell to them if you already knew who they were , what they thought of you , and what they thought of your competitors ? Good news – It is now possible to know this, with up to 91% accuracy.

Business 40

Business Purchase Intent Intent Data Segmentation 40

Aberdeen

MARCH 5, 2019

Randy Frisch is CMO and Co-Founder at Uberflip, a content experience platform that empowers B2B marketers to create personalized content experiences for demand generation, ABM, content marketing, and sales enablement at scale. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Business 40

Business Purchase Intent Demand Generation Account Based Marketing 40

Directive Agency

MAY 24, 2017

B2B marketers frequently use the terms “demand generation” and “lead generation” interchangeably. In this post, I will focus on the individual value of each tactic and how striking a balance between them can empower your B2B marketing strategy. Two different terms, two different meanings!

Lead Gen 53

Lead Gen Demand Ideal Customer Profiles Lead Scoring 53

Aberdeen

OCTOBER 15, 2019

Han Wang has deep expertise in global sales and marketing operations for complex B2B software solutions. Each week on The Intelligent Business Show (TIBS) podcast, our host, Jessie Coan (Aberdeen’s VP of Marketing), will chat with marketers and sales folks who are leveraging data and exploring new ways to find customers and close deals.

Peer-to-peer 40

Peer-to-peer Marketing Management Business Top of Funnel 40

Aberdeen

NOVEMBER 12, 2019

Each week on The Intelligent Business Show (TIBS) podcast, our host, Jessie Coan (Aberdeen’s VP of Marketing), will chat with marketers and sales folks who are leveraging data and exploring new ways to find customers and close deals. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Class 45

Class Peer-to-peer Business Purchase Intent 45

Aberdeen

FEBRUARY 26, 2019

On this week’s episode of The Intelligent Business Show podcast — your one-stop shop where business leaders, experienced practitioners, and noted experts offer their sage wisdom so you can make your business more intelligent — our host Matthew Grant discusses how to make data a valuable asset to your organization with Dan Scudder of Highland Math.

Business 40

Business Purchase Intent Youtube Intent Data 40

Aberdeen

DECEMBER 4, 2019

Daniel is a professional webinar wrangler and crafty B2B marketer. Each week on The Intelligent Business Show (TIBS) podcast, our host, Jessie Coan (Aberdeen’s VP of Marketing), will chat with marketers and sales folks who are leveraging data and exploring new ways to find customers and close deals.

Webinar Metrics 52

Webinar Metrics Peer-to-peer Business Leads 52

Aberdeen

APRIL 3, 2019

Every week on Aberdeen’s The Intelligent Business Show (TIBS) podcast, Principal Analyst, Dr. Matthew Grant , discusses intelligent businesses — with the experts behind the proverbial wheel — sharing their stories, experience, wisdom, and expertise with folks whose organizations aren’t quite as paradigm shifting.

Enterprise Management 40

Enterprise Management Marketing Management Planning Business 40

Aberdeen

JANUARY 29, 2019

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. ”… there would be around 1% that would give a cohesive definition to what it is and how it’s used.” Good news – It is now possible to know this, with up to 91% accuracy.

Marketing AI 40

Marketing AI Paid Search Agency PR Advertising Agencies 40

Aberdeen

OCTOBER 1, 2019

Each week on The Intelligent Business Show (TIBS) podcast, our host, Jessie Coan (Aberdeen’s VP of Marketing), will chat with marketers and sales folks who are leveraging data and exploring new ways to find customers and close deals. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Account Based Marketing 40

Account Based Marketing ABM Peer-to-peer Business 40

Aberdeen

DECEMBER 31, 2019

Each week on The Intelligent Business Show (TIBS) podcast, our host, Jessie Coan (Aberdeen’s VP of Marketing), will chat with marketers and sales folks who are leveraging data and exploring new ways to find customers and close deals. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Peer-to-peer 40

Peer-to-peer Business Paid Search Agency Intent Data 40

Aberdeen

SEPTEMBER 17, 2019

Each week on The Intelligent Business Show (TIBS) podcast, our host, Jessie Coan (Aberdeen’s VP of Marketing), will chat with marketers and sales folks who are leveraging data and exploring new ways to find customers and close deals. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Peer-to-peer 40

Peer-to-peer Business Intent Data Purchase Intent 40

Aberdeen

JANUARY 22, 2019

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. ” Well then they’re engaged, they’re just not as engaged as you’d like them to be. So what does that mean?” Good news – It is now possible to know this, with up to 91% accuracy.

Communities 40

Communities Business Purchase Intent Intent Data 40

Aberdeen

APRIL 30, 2019

Many B2B companies set aside up to 70% of their marketing budgets for events: the least evolved component of the marketing world. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Pete has also been the Managing Director at Marketpoint for nearly four decades.

Marketing Management 40

Marketing Management Marketing Budget Business Lead Qualification 40

Aberdeen

MARCH 26, 2019

Every week on Aberdeen’s The Intelligent Business Show (TIBS) podcast, Principal Analyst, Dr. Matthew Grant , discusses intelligent businesses — with the experts behind the proverbial wheel — sharing their stories, experience, wisdom, and expertise with folks whose organizations aren’t quite as paradigm shifting. He holds an MBA and a B.A.

Marketing AI 40

Marketing AI Business Intent Data Purchase Intent 40

Aberdeen

MAY 14, 2019

Each week on Aberdeen’s The Intelligent Business Show (TIBS) podcast, Principal Analyst, Dr. Matthew Grant , discusses intelligent businesses — with the experts behind the proverbial wheel — sharing their stories, experience, wisdom, and expertise with folks whose organizations aren’t quite as paradigm shifting.

Forecasting 40

Forecasting Business Work Management Cross-Selling 40

Aberdeen

MARCH 12, 2019

Every week on Aberdeen’s The Intelligent Business Show podcast, Principal Analyst, Dr. Matthew Grant , discusses intelligent businesses — with the experts behind the proverbial wheel — sharing their stories, experience, wisdom, and expertise with folks whose organizations aren’t quite as paradigm shifting. Sheryl holds a B.A.

Enterprise Management 40

Enterprise Management Optimization Marketing Management Business 40

Aberdeen

MARCH 19, 2019

Every week on Aberdeen’s The Intelligent Business Show (TIBS) podcast, Principal Analyst, Dr. Matthew Grant , discusses intelligent businesses — with the experts behind the proverbial wheel — sharing their stories, experience, wisdom, and expertise with folks whose organizations aren’t quite as paradigm shifting. He holds an M.B.A

Business 40

Business Purchase Intent Youtube Intent Data 40

Aberdeen

APRIL 9, 2019

Every week on Aberdeen’s The Intelligent Business Show (TIBS) podcast, Principal Analyst, Dr. Matthew Grant , discusses intelligent businesses — with the experts behind the proverbial wheel — sharing their stories, experience, wisdom, and expertise with folks whose organizations aren’t quite as paradigm shifting. She holds a B.S.

Marketing AI 40

Marketing AI Business Purchase Intent Youtube 40

Aberdeen

MAY 7, 2019

Each week on Aberdeen’s The Intelligent Business Show (TIBS) podcast, Principal Analyst, Dr. Matthew Grant , discusses intelligent businesses — with the experts behind the proverbial wheel — sharing their stories, experience, wisdom, and expertise with folks whose organizations aren’t quite as paradigm shifting. Jeffrey holds a Ph.D

Marketing AI 40

Marketing AI Business Purchase Intent Intent Data 40

Aberdeen

APRIL 16, 2019

Each week on Aberdeen’s The Intelligent Business Show (TIBS) podcast, Principal Analyst, Dr. Matthew Grant , discusses intelligent businesses — with the experts behind the proverbial wheel — sharing their stories, experience, wisdom, and expertise with folks whose organizations aren’t quite as paradigm shifting. She holds a B.S.

Business 40

Business Purchase Intent Youtube Intent Data 40

Digilant

AUGUST 10, 2023

These are delivered via streaming platforms, like podcasts or music streaming apps like Spotify, Pandora, or iHeartRadio, for example. Enterprise Software : A B2B enterprise software company operating in a category with very little differentiation leveraged programmatic advertising to drive brand awareness and audience engagement.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

These are delivered via streaming platforms, like podcasts or music streaming apps like Spotify, Pandora, or iHeartRadio, for example. Enterprise Software : A B2B enterprise software company operating in a category with very little differentiation leveraged programmatic advertising to drive brand awareness and audience engagement.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

QuanticMind

OCTOBER 9, 2023

They like to independently navigate their way to a purchase decision ( particularly those in B2B ) and expect brands to educate and inspire them on their journey rather than simply market their commodities and value propositions. lift in purchase intent, a 75% uplift to margin, and a 3.8x increase in weekly revenue.

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74