Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. It’ll help you stay ahead of potential attacks and offer your B2B services that your customers can trust. Phishing Attacks. Brands, especially B2B businesses, need to manage multiple social media accounts on different channels.

Social Media 125

Social Media Phishing Marketing Management Media 125

Heinz Marketing

FEBRUARY 12, 2021

Often, I see B2B companies with small marketing teams neglecting their web site. Regardless of the type of website you have or what it is vulnerable to hacker attacks, phishing, and spambots, it needs to be secured. A B2B website should be optimized to do the following: Drive the conversion of web visitors into qualified leads.

Marketing Websites 126

Marketing Websites Allocation Privacy Policies Marketing Management 126

Valasys

SEPTEMBER 11, 2020

3) Phishing. Phishing is amongst the most common forms of email malware and amongst the foremost types of data breaches, worth mentioning. According to the Data Breach Investigations Report (DBIR) by Verizon, 70% of cyber attacks use a combination of phishing and hacking. 4) Denial of Service (DoS).

Phishing 52

Phishing Spyware Marketing Management Lead Ranking 52

Martech

MARCH 22, 2022

The difference between B2B and B2C in email marketing. Permission and privacy regulation. Permission has evolved from a vague concept to a best practice and now to the law in most countries around the world. B2B and B2C marketers say email is essential. The difference between B2B and B2C in email marketing.

Email Marketing 120

Email Marketing Planning Work Management Marketing Management 120

Act-On

NOVEMBER 7, 2023

We suspect that statistic has a lot to do with companies and employees becoming more savvy about increased hacking and phishing attacks around the web. Malicious actors often use links to external websites for malware attacks and phishing for personal information.

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187

Zoominfo

OCTOBER 14, 2021

No other B2B business intelligence product offers the same level of email data fidelity, thanks to our unique combination of sophisticated automation technologies and in-house human expertise. Inaccurate email data can jeopardize sales, limit the reach of marketing campaigns, and let quality candidates slip through the cracks.

Zoominfo 100

Zoominfo Marketing Automation Services Lead Ranking Ad Exchange 100

Delivra

SEPTEMBER 21, 2021

In the email marketing world, this means building a solid, permission-based list where your recipients have expressly opted-in to receive your emails. Sometimes, old adages are true; prevention is better than the cure. For instance, the use of link-shorteners (e.g.

Deliverability 52

Deliverability Ad Frequency Domain Burn Rate 52