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12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. In this post, we’ll focus on LinkedIn and identify which professional groups are the most essential for B2B marketers to join via the LinkedIn network.

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B2B Marketing Agencies: How to Choose the Best Fit

BOP Design

In this blog post, we take a quick look at how to choose the B2B marketing agency that is the best fit for your needs. Are All B2B Marketing Agencies Are Created Equal? As such, it’s imperative that you find the right B2B marketing agency for your firm. Be wary of B2B marketing agencies that offer everything. Web Design?

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How to Use SlideShare for B2B Lead Generation

Hinge Marketing

It might be seasonally related — or it might be time to think outside the box with where you are targeting B2B lead generation. In a research study of 500 professional services firms, we found striking connections between online lead generation and firm growth and profitability. Consider this.

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5 Steps to achieve Lead Generation ROI

Marketing Insider Group

Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Marketing needs to be the engine to identify qualified leads for sales. I will say it here: every B2B marketer should know how to do this. Think sales, leads, pipeline.

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How to Get Some ???Quick Wins??? for Your B2B Lead Generation

LEADership

Lets discuss how to make SMALL changes and gain some QUICK wins for your B2B lead generation efforts. 5 Easy Ways to Reward Your B2B Lead Generation with Quick Wins. B2B companies are steadily moving share of budget from offline to online marketing and lead generation.

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Top 24 B2B Marketing Posts in February

B2B Marketing Zone Posts

Best of B2B Marketing. Is Your B2B Company REALLY Ready for Social Media? Conduct B2B marketing research in 15 minutes or less. B2BMarketingSmarts , February 23, 2010 Most good B2B marketers today know that effective marketing requires the insight of market research. February 2010. Great stuff in February. companies.

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Can’t Stop. Won’t Stop. Why You Should Stop Selling In Your Content Marketing

Marketing Insider Group

Back in 2007, I joined SAP to run an online lead generation program. The aim was to get more high-quality leads for sales. The natural instinct of the business was to push product brochures, thinking this would provide a smaller number of more highly-qualified leads. Don’t Believe Me? We can help!