Modern B2B

APRIL 18, 2024

In this blog, we outline what the new SGE developments are expected to look like, and how you can ensure your search engine optimisation (SEO) and pay per click (PPC) strategies are prepared for these changes. What will this mean for my SEO and PPC strategy ? How can I mitigate any negative impacts on my B2B marketing strategy ?

PPC 52

PPC SEO Marketing & Strategy SERP 52

BOP Design

JULY 13, 2021

Search engine optimization is absolutely critical for B2B web design and content marketing. Then, yes, SEO is essential for your videos as well. Then, yes, SEO is essential for your videos as well. Follow these tips when publishing any videos for your B2B firm. Post It to Your B2B Website. Share It Everywhere!!!

SEO 159

SEO Video Marketing Marketing Agencies 2 Tips 159

Webbiquity

NOVEMBER 29, 2019

Here’s how to use search engine optimization (SEO) and other digital marketing tactics to grow your business without a huge chunk of capital. The Leanest (and Most Lucrative) Method of All: SEO. When it comes to digital marketing for startups , SEO has the best ROI of all efforts you can possibly engage in. Shameless Plug.

SEO 285

SEO Paid Search Agency Lead Scoring Lead Ranking 285

Excelsior Research

OCTOBER 5, 2022

Why meta newsletter is shutting down? Why meta newsletter is shutting down? The reason behind meta newsletter is shutting down. Why meta newsletter is shutting down? But recently the announced shutting down of the meta newsletter feature in the coming months. Why meta newsletter is shutting down? Conclusion.

Newsletter 52

Newsletter Social Networks Case Study Case Studies 52

Trade Press Services

MARCH 11, 2024

Industry editors and society directors, they have 37 years of B2B publishing experience between them. Cory Sekine-Pettite Cory Sekine-Pettite is president of ASBPE and an award-winning, Atlanta-based editor with more than 25 years of experience in traditional news reporting and B2B publishing.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Only B2B

DECEMBER 29, 2022

We’ve had a busy year at ONLY B2B. Strategies For Generating B2B Leads In 2023. In general, B2B businesses prioritize producing high-quality leads above a large volume of leads. Additionally, B2B businesses do this through long-term organic lead creation techniques. Search Engine Optimization (SEO).

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

Webbiquity

MARCH 26, 2024

SEO articles that say you need 1,500 to 3,000 words on a page to rank. In the highly competitive world of general-news newsletters, success depends on growing a base of subscribers who actively open, read, and click. The post Book Review: Smart Brevity appeared first on B2B Marketing Blog | Webbiquity. Writers want to be read.

Newsletter 172

Newsletter Blogger PR Paper 172

BOP Design

MAY 16, 2022

Google Analytics is an extremely useful tool when it comes to SEO for your B2B website. Google Analytics provides valuable information and data that your business can use to monitor and improve SEO performance. Here are 4 questions to ask when going through Google Analytics to see if there are any areas for SEO improvement.

Marketing Analytics Tools 109

Marketing Analytics Tools Analytics SEO Google 109

Webbiquity

AUGUST 1, 2023

Bake-In SEO Your website design should incorporate search engine optimization (SEO) from the earliest stages. Directory Listings Although they don’t have as much impact on SEO as they did a few years ago, directory listings (on the most reputable, high-traffic sites) can still help increase site visibility.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Exo B2B

MARCH 6, 2024

But also about blog, search engine optimization (SEO) and artificial intelligence. Which led me to the following: a comparison between two texts generated by AI and one by a human (yours truly), all three answering the same “prompt” : “What are the most important tips to have an effective B2B marketing blog?”

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

MKT1

DECEMBER 18, 2023

Over the past couple years writing newsletters and working with hundreds of founders and marketers, we’ve developed a fairly-comprehensive approach to building B2B marketing. As a follow up to this newsletter, we are launching the MKT1 Guide in early 2024. Access to the overview slides for paid subscribers.

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

BOP Design

JUNE 7, 2022

It’s about getting your brand in front of the right audience, getting them to your B2B website, communicating effectively with them, and getting website visitors to convert. B2B marketing , when done strategically, can be a significant contributor to driving revenue for your business. Create a Consistent, Strong Brand.

Paid Content 117

Paid Content Paid Search Agency B2B Marketing Advertising Agencies 117

KoMarketing Associates

AUGUST 22, 2017

A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. There is very little low hanging fruit in the SEO landscape. Established sites lacking SEO focus may benefit from a refined keyword strategy coupled with on-page optimization.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

Martech

JANUARY 4, 2023

B2B marketing is as direct and personalized as it gets. Here’s our list of the top B2B marketers to follow. A consultant who helps businesses with brand building and marketing strategy, Dave’s passion project is Exit Five, a private, online community for B2B marketers with more than 3,000 members. That’s not easy to do. .

Marketing Analytics Tools 119

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 119

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. Do you want proprietary B2B content marketing? What other channels do you have?

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

KoMarketing Associates

DECEMBER 5, 2017

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Marketing Insider Group

MARCH 13, 2023

Sharing meaningful newsletters, blog posts, and social media updates, can make a serious impact on the success of your business. Most Resourceful: Contract Logix Contract Logix, a B2B SAS company, needed an effective way to teach potential clients about their contract management software. Not convinced? We have proof!

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

KoMarketing Associates

NOVEMBER 17, 2016

As every search marketer knows, content is critical in driving SEO efforts. As noted by Neil Patel , content marketing and SEO are like peanut butter and jelly. In an ideal world, your content and SEO strategy would align perfectly and you’d start seeing your content ranking for your target keywords overnight. Just kidding.

SEO 120

SEO B2B Marketing Content Marketing Tips 120

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. In 2023, B2B firms saw trends shift to adapt to a post-pandemic world. Let’s have a look at the trends shaping the future of B2B web design in 2024.

Design 94

Design Trends Marketing Websites B2B 94

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

SalesGrape

NOVEMBER 19, 2023

Understanding the Unique Challenges of B2B Lead Generation in the Pharmaceutical Sector Lead generation is a critical aspect of any business, and it holds particular significance in the pharmaceutical sector. For example, SEO plays a crucial role in driving organic traffic to pharmaceutical websites. Subscribe to our weekly newsletter.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

Trade Press Services

JANUARY 15, 2024

Social media is often seen as an area where B2B companies excel and B2C organizations struggle to stand out. Yet, it’s a misconception to believe that B2B businesses can’t reap the benefits of social media marketing. Here are the top eight common missteps B2B organizations can make when establishing their brand on social media.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

nDash

JUNE 8, 2022

For this Wednesday Writer Roundup, we have a former veterinary technician, a medical writer, an environmentally-focused business expert, and a B2B/B2C SEO pro. I specialize in creating marketing copy and content strategies for B2B and B2C companies. Lia Aprile. I’m Lia.

SEO 52

SEO B2B Copywriting Ideal Customer Profiles 52

Marketing Insider Group

APRIL 11, 2023

Using SEO-based research and keywords to optimize content for high ranking on SERPs. We’ve seen these results in dozens of our own clients across several industries, including B2B, B2C, SaaS, nonprofit , tech and even real estate ! Optimization. Consistent Conversions.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

KoMarketing Associates

NOVEMBER 12, 2019

So there’s little margin for error if you’re a B2B SaaS marketer: Your competitors are well-funded, learn fast, and track everything. B2B SaaS marketers who follow best practices can still absolutely find the leads they need. This has been developing for years and is now standard practice among B2B marketers.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. As the Founder and President of Tiecas, a B2B industrial marketing agency in Houston, TX , I’ve spent the past 35+ years immersed in industrial and manufacturing marketing. Source ] So, what does this mean for B2B industrial marketers?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. For example, you could mark an important event like a purchase or newsletter subscription as a key event. And who can blame them?

Merchandising 104

Merchandising Marketing Analytics Tools Conversion Lead Ranking 104

BOP Design

JUNE 29, 2022

Before you start drafting your first blog, designing your first ebook, or recording your first video, you need to have a solid B2B content strategy. In this post, you’ll get an overview of what you need to do to create a stellar B2B content strategy. Read more: 10 stats to consider when building your B2B content marketing strategy.

Marketing & Strategy 89

Marketing & Strategy B2B Content Privacy 89

nDash

JUNE 8, 2022

For this Wednesday Writer Roundup, we have a former veterinary technician, a medical writer, an environmentally-focused business expert, and a B2B/B2C SEO pro. I specialize in creating marketing copy and content strategies for B2B and B2C companies. Lia Aprile. I’m Lia.

SEO 52

SEO Copywriting Ideal Customer Profiles B2B 52

MKT1

FEBRUARY 8, 2023

#marketingtwitter 8:12 PM ∙ Aug 5, 2022 51 Likes 1 Retweet Over 2 years ago, I wrote my first MKT1 newsletter on B2B org charts –it was a hit and it really illuminated for founders, marketers, and other teams what a modern B2B marketing org chart looks like.

Growth Marketing 69

Growth Marketing Organization Marketing Analytics Tools B2B Marketing 69

Martech

AUGUST 22, 2023

B2B buying has changed dramatically in the last decade, and marketers need to change with it. So, in 2018, they brought in the Cleveland-based B2B marketing agency RH Blake, which for more than 30 years has specialized in the manufacturing sector. Monthly newsletter for distributors So, what were the results of all this activity?

Case Studies 74

Case Studies Case Study Studies Buy 74

Oktopost

AUGUST 27, 2020

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? How we picked our top 10 B2B influencers.

B2B 125

B2B Guerilla Marketing Social Media Linkedin 125

Webbiquity

OCTOBER 11, 2022

Improve Your SEO. Search Engine Optimization (SEO) is, of course, a set of techniques that improve the visibility of your website and other digital assets in search results. SEO helps generate traffic created from people who come to your site from organic search results, which often has one of the highest conversion rates.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

KoMarketing Associates

NOVEMBER 12, 2015

Ratings and reviews can be important for SEO and PPC. This experience got me thinking about where B2B marketers may miss out on SEO opportunities because there isn’t a direct connection to SEO performance. Consider the following tactics for optimizing email communication in coordination with SEO viability.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

Exo B2B

MAY 10, 2021

Based on B2B Content Marketing, benchmarks, budgets and trends 2021 statistics, it is clear that the effects of COVID-19 have affected content marketing in 2020 and continue to do so this year. First of all, on the short or long-term effects of this Pandemic on B2B marketing, 65% say this will have major or moderate effects.

Top of Funnel 72

Top of Funnel B2B Marketing Effectiveness B2B 72

Moz

MARCH 11, 2021

Posted by Cody_McDaniel It’s no secret that B2B marketing is different than B2C. My name is Cody McDaniel, and I'm an SEO manager at Obility. We are a B2B digital marketing agency, and today I want to talk about selecting meaningful B2B SEO keyword targets and the process and steps you can take in your own keyword research.

Keywords 60

Keywords Top of Funnel SEO B2B 60