Vidyard

MARCH 19, 2014

There are a few myths about video marketing out there, but none more misleading than the idea that B2B videos are boring. Well – okay – some are admittedly a snoozefest but , if your brand is clever about your messaging, even B2B videos can be brilliant (they can even be funny!). What’s so different about Taulia?

Narrowcasting 51

Narrowcasting Video Marketing Lead Ranking B2B Marketing 51

Vidyard

MAY 20, 2014

A co-branded guide with our friends at Oracle Marketing Cloud, it’s packed with full of practical B2B video examples and tactics, including examples from B2B companies including Taulia, Cisco, Cvent, General Electric, and more.

Narrowcasting 51

Narrowcasting Video Marketing Marketing Qualified Leads Top of Funnel 51

Vidyard

APRIL 17, 2015

Rather than simply tell marketers about how they build their storytelling culture, Hyland presented a framework that every B2B marketing team can use to start producing more engaging stories: What makes a great story in #B2B marketing?

Narrowcasting 51

Narrowcasting Advertising Agencies P2P Work Management 51

Vidyard

DECEMBER 4, 2013

What you’ll notice in the attention span data above is that there’s an initial drop off where we lose 20% of the audience after the first seven seconds, but this is actually what you should aim to do when narrowcasting your message.

Video Marketing 53

Video Marketing Design Narrowcasting Sales Qualified Leads 53

Convince & Convert

JUNE 25, 2014

Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral. Your target market as a B2B company is way smaller than this and your videos should appeal to your niche rather than be broadcast to a huge, irrelevant group.

Lead Ranking 166

Lead Ranking Narrowcasting Lead Scoring Video Marketing 166

ANNUITAS

OCTOBER 26, 2020

According to a recent survey conducted by our team at ANNUITAS, 72% of B2B business leaders feel CMOs are measuring against the wrong goals, likely because they aren’t thinking like Chief Growth Officers. Marketing is shifting to being less about broadcast and more about narrowcast. You can read about how you can do it here.

Account Based Marketing 147

Account Based Marketing Top of Funnel Narrowcasting Peer-to-peer 147

The ROI Guy

DECEMBER 23, 2010

Some examples include: Independent reviews Video testimonials Success stories and case studies Personalization Content marketing in the social domain isn’t just about broadcasting, but about creating a collaborative dialogue with your followers, fans and connections, a term we call interactive narrowcasting.

Social Media 40

Social Media ROI Practices Media 40