Webbiquity

MARCH 26, 2021

B2B customers have come to expect the same type and level of personalization as B2C customers. Consequently, businesses must personalize interactions across channels to form a rich, cohesive experience for B2B customers. Optimize for Mobile. Your clients won’t tolerate a great website with a poor mobile experience.

Personalization 294

Personalization Marketing Management Tips B2B 294

Zoominfo

FEBRUARY 5, 2020

It’s tough to name a marketing tool more powerful than the mobile phone. They’re also using their mobile phones to interact with businesses and make purchases. This development has had a significant impact on the B2B buyer’s journey. This development has had a significant impact on the B2B buyer’s journey.

Mobile Marketing 100

Mobile Marketing Statistics B2B Marketing Planning 100

Webbiquity

FEBRUARY 16, 2023

According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% Image credit: Pexels Part of the field’s growth can be attributed to innovations and changes being made within B2B marketing. Here are three key B2B marketing trends for 2023 worth watching.

Trends 308

Trends B2B Marketing B2B Thought Leadership B2B 308

Webbiquity

JANUARY 3, 2024

Ever noticed that some B2B websites are a breeze to navigate, but others leave you caught in a web of confusion? When the click of one button could result in an important deal, seamless navigation is paramount to B2B e-commerce. With the increasing use of mobile devices, this is essential. Guest post by Mykyta Diagovets.

SEO 161

SEO B2B Paid Search Agency eCommerce 161

Webbiquity

FEBRUARY 20, 2018

Few new technologies have been embraced as rapidly and as globally as mobile phones, particularly since smartphones came to market a decade ago. Though the small form factor of the devices is a challenge, marketers have embraced mobile marketing, particularly for local B2C businesses. For mobile devices, 40.9% Jeff Bullas ).

Mobile Marketing 237

Mobile Marketing Mobile Advertising Planning Stats 237

Sana Commerce

SEPTEMBER 22, 2023

It’s time to get to know the newest technology in B2B that makes checkout easy: mobile barcode scanning. 10 years ago, B2B customers couldn’t imagine using their smart devices to scan and order items in warehouses. Read more Why implement barcode scanning within your B2B organization? What is a barcode reader?

B2B 52

B2B Work Management Marketing Management POS 52

KoMarketing Associates

JULY 28, 2021

As B2B marketers continue to target multiple key objectives, new research indicates that customer engagement and experience remain at the top of the list. In terms of the digital customer experience, social media (57%) appears to have the most impact on overall strategic success, according to B2B marketers.

B2B Marketing 296

B2B Marketing B2B Top of Funnel Digital Marketing Funnels 296

KoMarketing Associates

JUNE 10, 2019

As marketers in B2B organizations look for new avenues to reach their target audience, new research suggests that mobile is growing in even greater prominence. Wpromote recently conducted the “2019 State of B2B Digital Marketing” report and discovered that for the majority of marketers (30.13

Mobile Marketing 121

Mobile Marketing Marketing Report Traffic B2B Marketing 121

KoMarketing Associates

DECEMBER 9, 2020

B2B marketers are almost universally relieved to be turning their calendars over to 2021. What does the online environment look like for B2B global digital marketing, digital usage, and social media activity across the globe? Here’s what the data forecasts: Internet Usage is Increasingly Mobile. via mobile phones.

B2B Marketing 219

B2B Marketing Work Management Marketing Attribution Marketing Management 219

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Enough with the negativity and cliches.

Marketing Budget 353

Marketing Budget Marketing Budget Creation Budget Programs Research 353

Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Ride the Rise of Mobile. Ride the Rise of Mobile. Have a Formal Marketing Plan.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Webbiquity

DECEMBER 14, 2021

Websites are the “storefront” of B2B organizations. Like a real-world storefront, a business website should be clean, attention-getting, and inviting, which makes effective B2B website design crucial. B2B businesses understand the value of their website and blog as the core of their online presence. Guest post by Dylan Berger.

Design 255

Design Privacy Policies Marketing Websites Effectiveness 255

Thinkers360

JANUARY 19, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Mobility for 2024. Congratulations to all our Mobility influencers who participated! Join Enterprise Lite to work with all of these Mobility influencers! Join us today ! 8 Brian Burton, Ed.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

SendX

MARCH 18, 2021

What is B2B email marketing? Let's first clarify how B2B is different & similar to B2C. B2B means business-to-business, while b2c means business-to-customer. In B2B communication focuses on information, facts, and profit. Why B2B email marketing? So here are the 8 best ESPs for your B2B biz. Integration.

Marketing Management 364

Marketing Management Budget Programs Email Marketing B2B Marketing 364

KoMarketing Associates

FEBRUARY 26, 2020

Although marketers are now deploying mobile advertising campaigns, new research suggests that they are having trouble measuring the metrics associated with these types of efforts. Just 24% stated that they were confident in their company’s ability to gauge click-through rates from their mobile advertising efforts.

Mobile Marketing 156

Mobile Marketing Marketing Report Paid Search Agency Mobile Advertising 156

KoMarketing Associates

APRIL 20, 2017

The 2017 digital marketing buzzword of the year is mobile SEO. How do we capture the mobile market? How do we use mobile as a competitive advantage? How do we do mobile? B2B organizations must make sure their mobile sites are conveying the same amount information and performance as the desktop site.

SEO 127

SEO Ad Building Marketing & Strategy B2B 127

Zoominfo

AUGUST 16, 2021

With hybrid or fully remote models now the norm for you and your customers, the need to stay “mobile” and flexible is more imperative than ever. ZoomInfo’s Mobile App for sales professionals puts the convenience of instantaneous access to actionable, high-quality B2B data in your back pocket. Plus, the UX is extraordinary.

Zoominfo 130

Zoominfo Business Buyer Intent Mobile Marketing 130

KoMarketing Associates

MARCH 10, 2021

Are you still doing Twitter B2B marketing like it’s 2018? But Twitter is still a core part of most B2B social media marketing strategies. 82% of B2B content marketers use it according to recent research from The Content Marketing Institute. It’s an easy mistake to make. Twitter for brand awareness.

Twitter 295

Twitter B2B Marketing B2B Paid Search Agency 295

KoMarketing Associates

MARCH 23, 2022

While LinkedIn is the most popular social platform for B2B marketing, it’s not the only paid social media platform that can be effective. . In fact, 54% of B2B marketers currently use Twitter to expand brand awareness, interact with prospects, and, yes, even drive sales. . Twitter Ads B2B Best Practices.

Twitter 229

Twitter Paid Search Agency Advertisements Advertising 229

Golden Spiral

AUGUST 28, 2020

Learning How to Think Beyond Mobile First to Mobile Best. Emphasizing mobile in your B2B marketing mix right now may sound a bit counter-intuitive for two reasons: the COVID-19 pandemic has kept most of us at home, and B2B buying decisions are made at work, where buyers are usually parked in front of a laptop or monitor.

Mobile Marketing 77

Mobile Marketing B2B Marketing B2B Marketing Mix 77

KoMarketing Associates

OCTOBER 20, 2015

Mobile device connectivity continues to take more and more of our time, focus, and energy. According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. One of the biggest challenges B2B advertisers have is simply getting there ads served to the right user.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Webbiquity

MAY 8, 2018

Two months ago, Webbiquity posted an article regarding mobile-first indexing. Since then, Google has officially started their mobile-first changeover, though it is still in the trial phase and only a select few websites are the testing grounds. Mobile Friendly Practices. Plenty of mobile users are restricted by data caps.

Mobile Advertising 210

Mobile Advertising Mobile Marketing Aggregators Google 210

Navigate the Channel

SEPTEMBER 6, 2023

In this digital age, where smartphones have become an integral part of our lives, having a Google mobile-friendly website is no longer an option but a necessity. In this article, we will explore the importance of having a Google mobile-friendly website and how it can benefit your online presence.

Google 65

Google Marketing Websites Mobile Marketing Lead Scoring 65

Tony Zambito

OCTOBER 12, 2020

Putting pressure on B2B Executives to transform their businesses. If B2B companies are not thinking about this, planning for this, and doing something about this – they will bound to be in big trouble. Consider this, in an Accenture survey three years ago, only 12% of B2B buyers even wanted to meet with a sales representative.

Buyer Personas 310

Buyer Personas B2B Amazon Fulfillment 310

Navigate the Channel

AUGUST 14, 2023

We’ve all read and understand the significant volume and value that email marketing has to commerce, whether it’s B2B or B2C. 2 – Mobile Display is Everything Of that approximately 70% of mobile users opening emails on a mobile device, 72% of them will delete the emails, particularly if it doesn’t display correctly on their device.

Mobile Marketing 65

Mobile Marketing Email Marketing Paid Search Agency Open Rate 65

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Congratulations to all who participated! Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

KoMarketing Associates

MARCH 3, 2020

A change is coming for the world of B2B ecommerce. Meticulous Research study reports that B2B sales will see the fastest growth of all ecommerce categories over the next 7 years. This is due to more B2B ecommerce buyers shopping online, as well as an increase in buyers using mobile devices to shop. Define Your Audience.

Paid Search Agency 212

Paid Search Agency eCommerce Effectiveness Companies 212

Marketing Insider Group

MAY 31, 2023

With Qualtrics, B2B marketers can gather customer insights and feedback by creating: Surveys Online reviews Feedback forms Qualtrics also allows users to segment customers according to demographics, behaviors, and preferences, making it easier to design targeted marketing campaigns and personalized experiences.

Enterprise Management 260

Enterprise Management B2B Marketing Tools Marketing Management 260

markempa

OCTOBER 7, 2013

Tweet We all are hearing time spent with mobile devices will surpass time spent with desktops. It won’t be too long before it starts happening in the B2B world. According to the MarketingSherpa 2012 Mobile Marketing Benchmark Report (free excerpt at that link), when asked, “Which mobile marketing tactic does your company use?”

Mobile Marketing 120

Mobile Marketing Paid Search Agency B2B Marketing Companies 120

Webbiquity

JULY 11, 2023

Today, they have transcended those glittering confines and entered the lofty corridors of the B2B realm, bestowing their unique brand of persuasive charm on industry segments that have traditionally taken a more reserved marketing approach. But how do you go about creating and managing such partnerships?

Marketing Management 191

Marketing Management B2B Marketing Planning B2B 191

Zoominfo

APRIL 5, 2022

Chorus Mobile App Our conversational intelligence platform, Chorus , is getting more powerful for sellers on the go. We’ve launched a reimagined mobile app to give you a better experience and provide easier access to all of your calls. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

Zoominfo 100

Zoominfo Amazon Mobile Marketing Contact Marketing 100

Martech

MARCH 28, 2022

The report found that 58% of traffic came from mobile devices last year, a 9% drop YOY. Of the 12 sectors studied, mobile generated the most traffic for the luxury goods’ sites, with 76% of visitors coming from that channel. Unsurprisingly, B2B was the desktop leader at 78%. Get the daily newsletter digital marketers rely on.

Traffic 97

Traffic Mobile Marketing Advertising Benchmark User-Generated Content 97

Launch Marketing

AUGUST 16, 2023

Email marketing is an impactful tool that all B2B organizations use for a variety of reasons. Nearly 84% of B2B companies have email marketing implemented in their marketing strategy with 29% rating it as their most effective marketing channel. As other devices like tablets increase their usage, optimizing for mobile is non-negotiable.

Startups 117

Startups Marketing AI Email Marketing Practices 117

Marketing Insider Group

MAY 10, 2016

It’s clear that mobile marketing is an increasingly powerful channel for reaching today’s modern consumers, but it doesn’t stop there. Mobile marketing stretches just as powerfully to a B2B audience. Below, we’ll discuss five important reasons that mobile marketing is a must-have for B2B businesses as well: 1.

Mobile Marketing 100

Mobile Marketing B2B Marketing B2B Marketing 100

Launch Marketing

DECEMBER 6, 2023

B2B marketing has never been more personalized and to continue to be effective, it must incorporate many trending and emerging tactics moving forward. As the world continues to adopt new technologies and incorporate them, it is instrumental to evolve yet keep customers the focal point of marketing efforts.

Resources 134

Resources B2B Marketing Planning B2B 134

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. In B2B, your audience will most often be those individuals who make or have a say in the company’s purchasing decisions.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Contently

OCTOBER 24, 2017

Judging by the headlines, the mobile revolution is well underway. Last year, Adobe ran a story on CMO.com titled, “ The Moment Is Now: Brands Must Embrace A Mobile-First World.” ” Think With Google wants to show us “ How to Drive Growth in a Mobile-First World.”

Emarketing 95

Emarketing B2B Forrester Mobile Marketing 95