Circle Studio

JUNE 23, 2022

B2B firms are investing a great deal of time and resources on content marketing to attract and engage prospects and leads. In fact, 70% of B2B marketers plan to create even more content in 2017. Simply promoting a blog post or white paper on your social channels once isn’t sufficient.

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

KoMarketing Associates

MAY 15, 2018

Today’s B2B buyers, like most of us, spend a lot of time online. In fact, data shows that “89% of B2B researchers use the internet in their research process and they conduct 12 searches prior to engaging on a specific brand’s site.”. But, how do you create a B2B case study that supports your content marketing strategy ?

Case Study 152

Case Study Case Studies Studies Effectiveness 152

KoMarketing Associates

NOVEMBER 8, 2018

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. This seems crazy low, as marketing research studies from 2015 and 2016 ranked generating high-quality leads as the top goal for close to 70% of B2B marketers.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

KoMarketing Associates

SEPTEMBER 29, 2014

Earlier this year, we released findings from a survey we ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. First, B2B buyers need pricing and marketing collateral and they expect to qualify their vendors in a straight-forward process.

Customer Surveys 120

Customer Surveys Marketing Websites B2B Vendors 120

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Content Standard

APRIL 4, 2019

So time is of the essence for marketers hoping to make an impact with B2B video marketing in this rapidly evolving landscape. Why B2B Video Is Already Essential to Your Marketing Strategy. B2B tech brands particularly benefit from video’s unique capability to communicate complicated concepts to potential buyers.

Creativity 111

Creativity Video Marketing B2B Marketing Planning 111

NuSpark Consulting

MARCH 29, 2015

Here are some examples: Retarget white paper A (top funnel content) for visitors of landing page B who did not convert. Retarget white paper C (mid funnel content) for visitors of landing page B who did convert. Retarget converters of white paper E with case study A for 30 days, then a free demo for 30-60 days later.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. Social Media Plays a Key Role in B2B Event Marketing. We did say planning, a step which can’t be skipped.)

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Launch Marketing

OCTOBER 31, 2018

We’ve shared why your B2B company should be on social media and how to use Twitter in previous blog posts. industry news, blog posts, white papers, etc.) Additional Social Media Engagement Tips. Tune in next week for more marketing strategies and advice on Launch’s B2B Marketing Blog.

Social Media 61

Social Media Linkedin Media Peer-to-peer 61

Marketing Craftmanship

JUNE 11, 2015

White Paper…check. LinkedIn and Twitter Accounts…check / check. To wean our B2B clients off their shoe fetish, we apply a “Marketing Diagnostic” planning tool, consisting of 10 simple questions. Does your firm have a written marketing plan? Client Newsletter…check. Trade Show…check. Blog…check.

Planning 100

Planning Trade Show Paper Marketing & Strategy 100

Exo B2B

AUGUST 11, 2021

But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? They tend to prove that yes, content marketing and its association with networks and social media would be dominant in business practices. There are still, as we will see, small differences between B2B and B2C. That of Statista.

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

Marketing Insider Group

SEPTEMBER 1, 2015

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. However, it can be done with some simple best practices and some strategic planning. Create the content – whether it be blog posts, white papers, etc.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Pam Didner

MARCH 17, 2021

All these elements need to be addressed in your global content marketing plan and on-going execution! Before you create your marketing plan. Working with many clients, I’ve come to realize that the best way to prepare your plan is to gather feedback from your internal stakeholders and conduct a content analysis of your competitors.

Template 97

Template Top of Funnel Planning Enterprise Management 97

Rev

MAY 10, 2019

In a social media-driven world where Tweets and Instagram posts are the most prominent and rewarding social currency, B2B whitepapers can seem like a marketing strategy of the past. B2B Whitepapers Don’t Have to Be Boring. Without further ado, let’s get started with our Best Practices for B2B Whitepapers.

Practices 113

Practices Best Practices Top of Funnel Trigger Marketing 113

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. worldwide growth for all social media ad spend in 2014. Twitter finally made the jump last year and offered their ad service to the public without the need for an invitation.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

NuSpark Consulting

JULY 13, 2016

B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. Only five years ago, almost half of B2B executives still thought social media was irrelevant to their company, and this attitude has definitely had an influence on slower adoption.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. But even if last year was a dramatic success, performance metrics from the past should only create part of the picture when planning for the future. 76 percent of B2B buyers use three or more marketing channels for research. source ). >.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Marketing Insider Group

AUGUST 30, 2019

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. How Are They Doing It?

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Navigate the Channel

AUGUST 10, 2017

Even in an increasingly digitized marketing world, a well-executed trade show presence is an indispensable part of a solid marketing strategy for any B2B company. Social Media Plays a Key Role in B2B Marketing. A well-executed social media campaign can dramatically change that.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

Integrated B2B

APRIL 23, 2020

In the midst of uncertain times, growing numbers of B2B companies are amping up their digital content strategies and seeing positive results. What is the ultimate digital B2B buyer experience and how can you achieve it? The ultimate digital B2B buyer experience. Step 1: Define your digital B2B experience goals and activities.

Account Based Marketing 52

Account Based Marketing Buyer's Journey B2B B2B Thought Leadership 52

Integrated B2B

APRIL 23, 2020

In the midst of uncertain times, growing numbers of B2B companies are amping up their digital content strategies and seeing positive results. What is the ultimate digital B2B buyer experience and how can you achieve it? The ultimate digital B2B buyer experience. Step 1: Define your digital B2B experience goals and activities.

Buyer's Journey 52

Buyer's Journey B2B Account Based Marketing B2B Thought Leadership 52

KEO Marketing

JUNE 10, 2016

These millennials are now in the B2B world. More than one in three American workers are now millennials and they do not respond to B2B marketing the same way their Baby Boomer predecessors did. This purchase process presents a lot of opportunities for an integrated B2B marketing plan to reach out to them. White Papers.

Enterprise Management 48

Enterprise Management Work Management Marketing Management B2B Marketing 48

Ambal's Amusings

JULY 22, 2010

B2B Marketing has become multi-faceted in this digital era. We asked our panel of B2B marketing experts " How can companies maintain branding and messaging consistency across various marketing vehicles that they use? For example, how can trade show marketing strategy be consistent with blogging and other social media strategy?

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Marketing Insider Group

JULY 13, 2010

And despite any reservations you may have, social media can help you get ahead. As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Vision Edge Marketing

JANUARY 18, 2018

While we work with firms of all types in all industries around the world, for this experiment we focused on our sweet spot of mid-Market global US-based B2B companies. Over the course of 2017 we put our ABM strategy and plan into place. As with all well-planned initiatives, we began by gaining insight into what the effort would entail.

Account Based Marketing 131

Account Based Marketing Research Planning ABM 131

Porch Group Media

APRIL 22, 2021

Social media is firmly entrenched as part of our everyday lives. As with all marketing channels, social media is continually evolving. Before diving into social media today, did you know that the first recognizable social media site, Six Degrees, was created in 1997? Social media is a way of life today.

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

Launch Marketing

AUGUST 10, 2017

Marketers know both the importance of Return on Investment (ROI) and a well-executed social media plan. But when it comes to social media ROI, how do you calculate the return on all of your efforts? If your B2B organization is new to social media , it may be difficult to come up with a measurable goal for each metric or channel.

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48

KEO Marketing

MAY 24, 2017

As a business to business (B2B) company, lead generation is an essential part of your marketing and sales strategy. After you have determined your target market, and have a plan to fulfill their needs, it is important to build segmented content that will resonate with your target audiences. Use the appropriate social media channels.

Paid Search Agency 48

Paid Search Agency Marketing Strategy Marketing & Strategy B2B Marketing 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2010

Any successful B2B social media plan includes strategies and tactics to forge relationships and build a brand. This holds true when marketers consider building a presence on Twitter – only marketers who use the right strategies build and contribute to lasting social engagements. ReTweeting. Original content.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Launch Marketing

NOVEMBER 21, 2018

Author’s Note: the following blog post was inspired from Launch Marketing’s 2018 Digital Marketing Guide: In-Depth Digital Strategy for B2B Marketers. To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices. Test, measure, optimize and repeat.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. For most B2B marketers, it isn’t nearly enough. With that, here are 22 opportunities to incorporate content distribution into your paid media or advertising programs. And they’re right.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

NuSpark Consulting

DECEMBER 30, 2012

That, coupled with the continued role of social media, remains a challenge to most. . It sounds like a broken record; we need to generate more traffic, enhance our brand, improve content, increase conversions, target better, figure out this social media thing, prove ROI, and more. Social Media. Think about it. Content Strategy.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

The Marketing Blender

APRIL 5, 2022

The Basics of B2B Digital Marketing. B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. What Is B2B Digital Marketing? B2B Vs. B2C Digital Marketing: How Do They Differ? How Does Digital Marketing Work for a B2B Company?

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

B2B Marketing Traction

DECEMBER 9, 2014

I’ve written about this topic before when I described how I got results for a startup that contacted me three weeks before launch (read my previous post, Why Product Launch Plans Need to Include Social Networking ). Connect with industry thought leaders, editors at publications, potential partners on appropriate social media.

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100