Observations from the 2017 Marketo Summit
APRIL 26, 2017
This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. Marketo has their mojo back. It’s been a tumultuous year for Marketo since being acquired by Vista Equity Partners in late 2016. The last two decades have seen a sea change in B2B marketing, much of it driven by data, analytics, and advances in marketing technology. Email may be losing its B2B dominance.