B2B, Marketing Mix, MQL and Sales Cycle

Report: Why Demand Marketers Should Expand their Focus Beyond the Lead

The Point

JUNE 23, 2020

B2B marketing has seen a dramatic change in the last decade, driven by radical advances in marketing technology and the emergence of new channels. Content marketing is dead. * The MQL is dead. Content marketing is dead. * The MQL is dead. Change in marketing is an evolution, not a coup.

Lead Ranking

Lead Ranking Enterprise Management Marketing Qualified Leads Account Based Marketing

Sales Follow-up of the MQLs – Overlooked Part of Marketing Analytics

B2B Marketing Analytics

DECEMBER 14, 2020

Whether it is lead scoring , database management, or reporting around the performance of the MQLs, marketing teams spend a lot of time and energy at continuously optimizing the performance of MQLs with the sole purposes of driving higher MQL to opportunity conversion. the leading indicator for driving pipeline growth.

Lead Ranking

Lead Ranking Marketing Qualified Leads Analytics Top of Funnel

the-how-and-why-of-your-marketing-roi/

The Marketing Blender

MAY 4, 2021

Cost-per-marketing qualified lead (MQL). Once you have this information locked down, you can determine where to spend your marketing dollars: Strategy or branding. Content marketing. Digital marketing. Sales & marketing alignment. Need help working through your marketing metrics?

ROI

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Conversation Ready Leads

B2B Marketing Analytics

JUNE 6, 2019

The main question that we wanted to tackle was: Even though a lead has been qualified by marketing (MQL) via lead scoring algorithm, how and when marketing can call that lead as being “Conversation Ready” for sales teams? These trends are putting tremendous pressure on sales efficiency.

Lead Ranking

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads

The How and Why of Your Marketing ROI

The Marketing Blender

MARCH 15, 2021

Cost-per-marketing qualified lead (MQL). Once you have this information locked down, you can determine where to spend your marketing dollars: Strategy or branding. Content marketing. Digital marketing. Sales & marketing alignment. Need help working through your marketing metrics?

Marketing Qualified Leads

Marketing Qualified Leads ROI Sales Qualified Leads Lead Ranking

The Beautiful Game: A Guide to Attribution Reports with Salesforce

SmartBug Media

NOVEMBER 3, 2020

For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. Yet within all these touches is the holy grail of B2B KPIs: campaign ROI. So you will need to do some work with your report filters.

Multi-Touch Attribution

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights

Why a Single Source of Truth Is a Huge Deal

Full Circle Insights

FEBRUARY 28, 2021

That’s why the company was built from the ground up on the principle that marketing data should reside in the CRM. We’ve seen what a difference it can make when sales and marketing share a single source of truth. Velocity & Shortening Your Sales Cycle. Optimizing Marketing Outcomes Over Time.

Lead Ranking

Lead Ranking Sales Management Marketing Attribution Full Circle Insights

The Marketing Revenue Accountability Roadmap

Ledger Bennett

DECEMBER 28, 2020

As much as this notion of Sales and Marketing Alignment has been pushed, accept it as demand era thinking that at best creates a scenario yielding little more than efficient, contextualized MQL hand-offs, and Marketing still left haggling for revenue attribution. Is the sales cycle shortening?

Lead Ranking

Lead Ranking Top of Funnel Ideal Customer Profiles Advertising Agencies

B2B Lead Generation

Inbox Insight

NOVEMBER 23, 2022

What is B2B lead generation? Lead generation isn’t just about generating leads; it’s about generating quality leads – an essential activity for B2B marketing and sales teams. In the world of B2B marketing, lead generation encompasses much more than simply identifying prospective customers.

Lead Ranking

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles

We’re All Re-planning our B2B Marketing Budgets Now

Full Circle Insights

JULY 9, 2020

With no future current participation, we’re seeing a lot of restructuring and planning going on in B2B marketing organizations, where marketing teams are thinking about ways to allocate more of their budget to reinvestments in digital marketing. But what’s the best way to re-plan our B2B marketing budgets?

Marketing Budget Creation

Marketing Budget Creation Marketing Budget Lead Ranking Planning

Top 3 B2B Marketing Metrics: Individual vs. Account Based Marketing

Full Circle Insights

JULY 8, 2022

Funnel Metrics from Full Circle Insights provides full visibility into the marketing and sales funnel, and B2B marketers who use it are able to align their activities more closely with sales around CRM data and significantly improve process efficiency. Funnel metrics are essential to achieve marketing efficiency.

Account Based Marketing

Account Based Marketing Sales Management Marketing Attribution Lead Ranking

Three Ways to Prepare Your Marketing Team for the Next Global Disruption

Full Circle Insights

JANUARY 28, 2021

For marketing, a “measurement sprint” that takes place concurrently and spans the sales cycle can be a key to agile marketing success. The scrum master running the marketing sprint will establish goals for the project and align them with company objectives. Velocity & Shortening Your Sales Cycle.

Sales Management

Sales Management Marketing Attribution Lead Ranking Planning

Agile Marketing and the Measurement Sprint

Full Circle Insights

NOVEMBER 24, 2020

The timeframe around measurement is usually constrained by the sales cycle, which can be longer than the length of the work sprint especially in the B2B world. But regardless of whether you are on a B2B or B2C team, either type of agile marketing team can benefit from a separate measurement sprint.

Planning

Planning Sales Management Lead Ranking Marketing Attribution

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer.

Paid Content

Paid Content Sales Management B2B Sales Top of Funnel

Interested in Leveraging Predictive Analytics? You’ll Need to Get Marketing Attribution and Funnel Metrics Right First.

Full Circle Insights

MAY 20, 2022

There is a steady interest in predictive analytics from B2B marketers – possibly related to the popularity of account-based marketing (ABM). Gartner estimates that a complex B2B purchase decision involves from six to 10 people. Marketing Attribution and Funnel Metrics Are Still the Key. And who wouldn’t want that?

Marketing Attribution

Marketing Attribution Sales Management Top of Funnel Lead Ranking

The Elements of Great B2B Lead Management

Full Circle Insights

DECEMBER 15, 2020

What are the qualities of great B2B lead management? B2B lead generation operations experienced a seismic shift when the pandemic took in-person events, which so many companies rely, off the table. Some B2B marketers took a major budget hit, while many marketing departments redirected dollars to digital programs.

Sales Management

Sales Management Lead Ranking Lead Management Enterprise Management

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer.

Paid Content

Paid Content Sales Management Top of Funnel B2B Sales

How to Avoid the Digital Transformation Trap

Full Circle Insights

MAY 10, 2021

B2B companies that shifted lead gen from customer-facing activities and events to digital channels are now starting to think about how they can add in-person meetings and gatherings back into the mix. The time is fast approaching for marketers and their sales colleagues to reevaluate these new ways of doing business.

Digital Transformation

Digital Transformation Lead Ranking Sales Management Marketing Attribution

Full Circle University SEO Series: Defining B2B Lead Generation

Full Circle Insights

JUNE 30, 2020

If you’re not generating leads, the sales team isn’t closing deals, and if the sales team isn’t closing deals, the company isn’t making money. For B2B companies especially, lead generation is where everything starts, so let’s take a moment to examine what it is, how it works and how you can make it work better.

Lead Ranking

Lead Ranking Sales Management Lead Generation Marketing Qualified Leads

Three Agile Marketing Tips for the Post-Pandemic Economy

Full Circle Insights

JANUARY 26, 2021

Analytics are essential at every stage of the Agile Marketing process. In B2B marketing, defining success in terms of revenue requires a completed sales cycle (and the ability to accurately attribute revenue to campaigns). Velocity & Shortening Your Sales Cycle. Rethinking B2B Marketing Outreach?

Planning

Planning Sales Management Lead Ranking Marketing Attribution

CMOs and CIOs: Stronger Together in the Digital Age

Full Circle Insights

NOVEMBER 26, 2020

Martech spending increased in 2020 and is expected to remain strong in 2021, as businesses continue to rely on digital channels, especially B2B companies that can’t hold in-person events. Data Integration Inside the CRM Already Drives Marketing Efficiency. Data integration already plays a huge role in driving marketing efficiency.

Lead Ranking

Lead Ranking Sales Management Marketing Attribution Top of Funnel

Digital Source Tracker from Full Circle Insights Wins Product of the Year

Full Circle Insights

JULY 27, 2021

About Full Circle Insights Full Circle Insights delivers marketing and sales performance measurement solutions to optimize a company’s marketing mix and drive more revenue. Built 100% on the Salesforce Platform, Full Circle Insights products complement leading marketing automation solutions.

Full Circle Insights

Full Circle Insights Lead Ranking Sales Management Marketing Attribution

Full Circle Insights Innovates Again with Full Circle ABM

Full Circle Insights

SEPTEMBER 20, 2022

Responding to customer demand, Full Circle rolls out the first B2B marketing measurement application that provides comprehensive ABM metrics inside a CRM. Full Circle ABM addresses the reality that nearly all modern B2B companies sell to buying groups rather than individuals. SAN MATEO, Calif., SAN MATEO, Calif.,

Full Circle Insights

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management

Press Release: Full Circle Insights Continues to Innovate in 2020, Receiving Two Patents and Rolling Out New Product Dashboards to Support Digital Marketing

Full Circle Insights

NOVEMBER 24, 2020

Velocity & Shortening Your Sales Cycle. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. Top 10 Reports Your CMO Wants from Digital Marketing. Top 10 Signs You Have A Marketing Data Problem. Top 5 Reports Finance Wants from Marketing. ABM Success Metrics.

Full Circle Insights

Full Circle Insights Lead Ranking Sales Management Marketing Attribution

Full Circle University SEO Series: Defining Digital Marketing Metrics

Full Circle Insights

JUNE 16, 2020

Defining Digital Marketing Metrics. B2B marketers: are you doing more digital campaigns lately? If so, you’ve got company: many businesses have shifted spend from in-person events like lunch-and-learn gatherings to digital marketing campaigns due to lingering public health concerns. MQL vs Revenue-Based Demand Planning.

Lead Ranking

Lead Ranking Marketing Attribution Sales Management Enterprise Management

Full Circle Insights Builds Strong Momentum in First Half of 2021

Full Circle Insights

JULY 12, 2021

In February 2021 , Digital Source Tracker was a Bronze Stevie® Winner in the “Marketing Solutions – New” category, gaining additional recognition for Digital Source Tracker, which helps bridge the disconnect between digital B2B marketing sources and CRM systems. Velocity & Shortening Your Sales Cycle.

Full Circle Insights

Full Circle Insights Sales Management Lead Ranking Marketing Attribution

Press Release: Scaleworks Acquires Marketing Technology Leader Full Circle Insights, Appoints New CEO

Full Circle Insights

JULY 13, 2023

SAN ANTONIO, Texas,  July 13, 2023 — Scaleworks, the B2B SaaS-focused venture equity firm, today announced its acquisition of Full Circle Insights, known for helping companies drive pipeline growth through their marketing attribution and campaign measurement platform.

Full Circle Insights

Full Circle Insights Marketing Attribution Lead Ranking Sales Management

Why Marketing Is Here to Stay

Full Circle Insights

SEPTEMBER 8, 2021

But it’s also true that the pandemic has dragged on longer than people expected, especially factoring in the initial surge of optimism around vaccine distribution, and it’s important to recognize the role events play in marketing budgets, particularly in the B2B space. Marketing — and Measurement — Remain Essential.

Sales Management

Sales Management Lead Ranking Planning Marketing Attribution

Press Release: Full Circle Insights Partners with Bombora on Integration That Allows Full Circle ABM Users To Identify and Track Accounts Through the Sales Funnel

Full Circle Insights

JANUARY 24, 2023

Integration Empowers B2B Marketers to Measure the Impact of Their Account-Based Marketing (ABM) Strategy Inside the CRM SAN MATEO, Calif. , Jan. Integration Empowers B2B Marketers to Measure the Impact of Their Account-Based Marketing (ABM) Strategy Inside the CRM SAN MATEO, Calif. , Jan.

Full Circle Insights

Full Circle Insights Sales Management Bombora Top of Funnel

Women’s Equality Day: 4 Ways to Develop Women’s Leadership Skills

Full Circle Insights

AUGUST 26, 2021

Velocity & Shortening Your Sales Cycle. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. Top 10 Reports Your CMO Wants from Digital Marketing. Top 10 Signs You Have A Marketing Data Problem. Top 5 Reports Finance Wants from Marketing. ABM Success Metrics.

Lead Ranking

Lead Ranking Sales Management Marketing Attribution Full Circle Insights

Getting Buy-In for Agile Marketing

Full Circle Insights

JUNE 22, 2021

Velocity & Shortening Your Sales Cycle. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. Top 10 Reports Your CMO Wants from Digital Marketing. Top 10 Signs You Have A Marketing Data Problem. Top 5 Reports Finance Wants from Marketing. ABM Success Metrics.

Planning

Planning Lead Ranking Sales Management Marketing Attribution

Giving Back to Celebrate National Nonprofit Day

Full Circle Insights

AUGUST 16, 2021

Velocity & Shortening Your Sales Cycle. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. Top 10 Reports Your CMO Wants from Digital Marketing. Top 10 Signs You Have A Marketing Data Problem. Top 5 Reports Finance Wants from Marketing. ABM Success Metrics.

Lead Ranking

Lead Ranking Sales Management Marketing Attribution Top of Funnel

Get Clarity on Your Customer’s Journey

Full Circle Insights

AUGUST 8, 2021

Velocity & Shortening Your Sales Cycle. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. Top 10 Reports Your CMO Wants from Digital Marketing. Top 10 Signs You Have A Marketing Data Problem. Top 5 Reports Finance Wants from Marketing. ABM Success Metrics.

Lead Ranking

Lead Ranking Sales Management Marketing Attribution Multi-Touch Attribution

Diversity, equity and inclusion (DEI): less talk, more action.

Full Circle Insights

JULY 20, 2021

Velocity & Shortening Your Sales Cycle. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. Top 10 Reports Your CMO Wants from Digital Marketing. Top 10 Signs You Have A Marketing Data Problem. Top 5 Reports Finance Wants from Marketing. ABM Success Metrics.

Lead Ranking

Lead Ranking Sales Management Marketing Attribution Top of Funnel

The Importance of Thriving, Learning and Experimenting in Your Career

Full Circle Insights

NOVEMBER 25, 2020

In your industry, where do you see the future of marketing going? Consumers of any sort still love clever and fun marketing. While the internet has made it easier to research products and allow you to run your own sales cycle, engaging consumers on the internet is big business and it works. Full Circle Insights Overview.

Sales Management

Sales Management Marketing Attribution Lead Ranking Full Circle Insights

Full Circle University SEO Series: Campaign Attribution for Digital Marketing

Full Circle Insights

AUGUST 7, 2020

If you’re a B2B marketer, you probably relied, at least in part, on in-person events to generate leads before the pandemic. You may have noticed that the pandemic has lengthened sales cycles since purchasing decision-makers aren’t in the office. Velocity & Shortening Your Sales Cycle.

Lead Ranking

Lead Ranking Marketing Attribution Sales Management Multi-Touch Attribution

What Moms Really Want for Mother’s Day: Equal Pay

Full Circle Insights

MAY 5, 2021

Velocity & Shortening Your Sales Cycle. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. Top 10 Reports Your CMO Wants from Digital Marketing. Top 10 Signs You Have A Marketing Data Problem. Top 5 Reports Finance Wants from Marketing. ABM Success Metrics.

Lead Ranking

Lead Ranking Sales Management Marketing Attribution Top of Funnel

Press Release: Full Circle Insights Partners with 6sense on Integration that Empowers Marketers to Measure the Impact of ABM Strategies Inside the CRM

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business. .”

Full Circle Insights

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management

5 Do’s and Don’ts to Address Zoom Anxiety and Fatigue

Full Circle Insights

JULY 12, 2021

Velocity & Shortening Your Sales Cycle. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. Top 10 Reports Your CMO Wants from Digital Marketing. Top 10 Signs You Have A Marketing Data Problem. Top 5 Reports Finance Wants from Marketing. ABM Success Metrics.

Lead Ranking

Lead Ranking Sales Management Marketing Attribution Multi-Touch Attribution

The business case for a strong CMO-CIO partnership: A guide

Full Circle Insights

FEBRUARY 8, 2021

In B2B marketing shops, there’s existing evidence of how transformational data integration can be: the CRM. Many B2B marketers already use the company’s CRM to track leads through the marketing and sales funnel and create reports. Velocity & Shortening Your Sales Cycle.

Lead Ranking

Lead Ranking Sales Management CMO Marketing Attribution

Full Circle Insights’ Digital Source Tracker Wins 2021 BIG Innovation Award

Full Circle Insights

JANUARY 13, 2021

Full Circle Insights delivers marketing and sales performance measurement solutions to optimize a company’s marketing mix and drive more revenue. Built 100% on the Salesforce Platform, Full Circle Insights products complement leading marketing automation solutions. Velocity & Shortening Your Sales Cycle.

Full Circle Insights

Full Circle Insights Lead Ranking Sales Management Marketing Attribution

End-of-Year Marketing Predictions: How to Plan for Success

Full Circle Insights

SEPTEMBER 30, 2020

The old school view was that marketing is more art than science, so it’s hard to measure. . We have the tools we need now to measure marketing’s performance across multiple channels. Velocity & Shortening Your Sales Cycle. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce.

Lead Ranking

Lead Ranking Planning Sales Management Marketing Attribution

Good to Great: 3 Traits that Make a Great Marketing Leader

Full Circle Insights

MARCH 19, 2021

This is a challenging time for marketing departments everywhere. The pandemic brought in-person events to a screeching halt, which was especially jarring for B2B teams that rely on tradeshows and conferences to generate leads. There were marketing budget cuts at many companies. Velocity & Shortening Your Sales Cycle.

Lead Ranking

Lead Ranking Sales Management Marketing Attribution Planning

Digital Transformation: When CMOs and CIOs Team Up, Everyone Wins

Full Circle Insights

JANUARY 27, 2021

This was true in the B2B and B2C space: The pandemic may have fast-forwarded digital transformation roadmaps by up to six years. Many marketing departments have taken a budget hit, but spending on martech products remains strong: Nearly 70% intend to increase martech spending in the next 12 months. MQL vs Revenue-Based Demand Planning.

Digital Transformation

Digital Transformation Lead Ranking Sales Management Marketing Attribution

Report: Why Demand Marketers Should Expand their Focus Beyond the Lead

Sales Follow-up of the MQLs – Overlooked Part of Marketing Analytics

Webinars

Trending Sources

the-how-and-why-of-your-marketing-roi/

Webinars

Conversation Ready Leads

The How and Why of Your Marketing ROI

The Beautiful Game: A Guide to Attribution Reports with Salesforce

Why a Single Source of Truth Is a Huge Deal

The Marketing Revenue Accountability Roadmap

B2B Lead Generation

We’re All Re-planning our B2B Marketing Budgets Now

Top 3 B2B Marketing Metrics: Individual vs. Account Based Marketing

Three Ways to Prepare Your Marketing Team for the Next Global Disruption

Agile Marketing and the Measurement Sprint

B2B Sales and Marketing Terms: A Complete Glossary

Interested in Leveraging Predictive Analytics? You’ll Need to Get Marketing Attribution and Funnel Metrics Right First.

The Elements of Great B2B Lead Management

B2B Sales and Marketing Terms: A Complete Glossary

How to Avoid the Digital Transformation Trap

Full Circle University SEO Series: Defining B2B Lead Generation

Three Agile Marketing Tips for the Post-Pandemic Economy

CMOs and CIOs: Stronger Together in the Digital Age

Digital Source Tracker from Full Circle Insights Wins Product of the Year

Full Circle Insights Innovates Again with Full Circle ABM

Press Release: Full Circle Insights Continues to Innovate in 2020, Receiving Two Patents and Rolling Out New Product Dashboards to Support Digital Marketing

Full Circle University SEO Series: Defining Digital Marketing Metrics

Full Circle Insights Builds Strong Momentum in First Half of 2021

Press Release: Scaleworks Acquires Marketing Technology Leader Full Circle Insights, Appoints New CEO

Why Marketing Is Here to Stay

Press Release: Full Circle Insights Partners with Bombora on Integration That Allows Full Circle ABM Users To Identify and Track Accounts Through the Sales Funnel

Women’s Equality Day: 4 Ways to Develop Women’s Leadership Skills

Getting Buy-In for Agile Marketing

Giving Back to Celebrate National Nonprofit Day

Get Clarity on Your Customer’s Journey

Diversity, equity and inclusion (DEI): less talk, more action.

The Importance of Thriving, Learning and Experimenting in Your Career

Full Circle University SEO Series: Campaign Attribution for Digital Marketing

What Moms Really Want for Mother’s Day: Equal Pay

Press Release: Full Circle Insights Partners with 6sense on Integration that Empowers Marketers to Measure the Impact of ABM Strategies Inside the CRM

5 Do’s and Don’ts to Address Zoom Anxiety and Fatigue

The business case for a strong CMO-CIO partnership: A guide

Full Circle Insights’ Digital Source Tracker Wins 2021 BIG Innovation Award

End-of-Year Marketing Predictions: How to Plan for Success

Good to Great: 3 Traits that Make a Great Marketing Leader

Digital Transformation: When CMOs and CIOs Team Up, Everyone Wins

Stay Connected