the-how-and-why-of-your-marketing-roi/
The Marketing Blender
MAY 4, 2021
One action involves a prospect researching a need; thus, they sign up for a webinar or download a piece of content as an example. These are called “marketing qualified leads” or MQLs. Examine what the prospect experience is and where you can improve. Cost-per-marketing qualified lead (MQL). Advertising.
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