Act-On
APRIL 10, 2024
Luckily for marketers, lead scoring exists. Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. Score those strong purchase indicators highly and send these white-hot leads to sales.
The Lead Agency
MARCH 17, 2024
But what comes first is the lead. Website lead generation forms are one of the most critical touchpoints in the B2B landscape. They are the front lines of engagement, meticulously designed to convert casual browsers into leads. In B2B services specifically, that goes up to 2.2%.
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PureB2B
DECEMBER 14, 2023
Discover how AI transforms B2B lead generation & lead scoring. Harness the power of AI for precision targeting, personalization, and automation.
Act-On
FEBRUARY 16, 2024
Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. We’ve shared our favorite five lead nurturing examples and strategies. The second is figuring out how to make those lead nurturing campaigns work harder. Lead scoring allows you to master the follow-up.
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As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. In this whitepaper, you’ll see real-world examples from leading B2B businesses and learn new ways of using data to: Improve lead quality.
Belkins
JANUARY 24, 2021
Indeed, lead scoring is essential since it helps businesses to identify the most promising prospects and detect the ones that aren’t prone to conversions at early stages. We’ve prepared a few tips for you to master the art of reading your leads’ minds using progressive strategies and state-of-the-art technologies.
Zoominfo
JULY 25, 2023
In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.
Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group
Chances are, you’re under the gun to convert more leads from your website. And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? You'll walk away with insights and examples from effective B2B websites, including: What “customer-centric” really means (and what it doesn’t!).
Advertiser: ZoomInfo
However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. Why is this so essential?
Speaker: Candyce Edelen, CEO, PropelGrowth
Used properly, LinkedIn is the ultimate prospecting tool for B2B sales. You will receive far more positive replies from this than from any other outbound lead generation strategy. 35% of engaged leads book initial sales calls. How Sales can build a network of high-value relationships and book sales calls.
Speaker: Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales”
It’s a fatally flawed approach that leads to lackluster results. We use Personas for messaging but then lose steam and focus regarding the segmentation part of our strategy. We rely on titles, company size and industry to define personas – but there is so much more!
Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo
Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects. The modern era of MarTech is great, isn't it? and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Wait a second - that wasn't part of the plan. Since when did a 1.5%
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
As a B2B marketer in 2020, you are constantly asked to fight for attention in crowded markets with limited resources. Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads.
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Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act. Get the free guide.
Speaker: Dawn Colossi, CMO, FocusVision
A shift is occurring for B2B Marketers. We were measured by the number of leads we generate. Over time, we’ve become much better at measuring conversion rates and lead quality. But as a B2B Marketer, what does engagement mean? How do you show value to the business? Where does lead gen and lead quality fit in?
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