Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Vidyard

DECEMBER 10, 2019

Some of the brightest minds in B2B marketing have turned their attention to creating videos that inspire, thrill, educate, and yes, build pipeline and revenue. And take note: Most of them know that view counts no longer count —they’re focused on engagement data and how their investments in video impact lead and pipeline generation.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

markempa

MARCH 2, 2017

At this stage, you’re moving them from being a lead to a sales qualified opportunity. This is where the hand-off from marketing to sales takes place and where people ultimately make the buying decision. The goal of lead nurturing is to help progress leads from initial interest toward purchase intent.

Lead Nurturing 120

Lead Nurturing Top of Funnel Sales Qualified Leads Tactics 120

Marketing Insider Group

JANUARY 9, 2024

Value is imperative in today’s B2B marketplace. Current marketing practices take customer needs into consideration when producing content for lead generation programs. This same practice needs to be considered for B2B lead generation strategies. Or doing random acts of nurturing. Can we afford it? It’s about progression.

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150

Zoominfo

NOVEMBER 9, 2020

What Tools Do People Use for Sales Funnels? Marketing Funnel vs. Sales Funnel Resources. What is a Sales Funnel? The traditional sales funnel is a stage-based approach to turning prospective leads into buyers. Think about how much contact and account data your sales team needs just to prospect.

Sales Management 246

Sales Management Top of Funnel Sales Qualified Leads Work Management 246

Markempa

APRIL 30, 2019

Lead nurturing is one of those things that’s easy to talk about but hard to do. In this post, I’m going to share how to apply lead nurturing to help advance leads through three stages of your demand generation funnel to get more sales qualified opportunities.

Lead Nurturing 70

Lead Nurturing Sales Qualified Leads Top of Funnel Lead Scoring 70