LeadSloth

OCTOBER 15, 2010

At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. Marketo University. Global Marketo Roll-Out.

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Valasys

SEPTEMBER 24, 2018

Adobe will be acquiring privately-held cloud marketing software group Marketo from Vista Equity Partners for a whopping $4.75bn (£3.6bn)! The common and unwavering belief in the power of content and data to drive business results has brought these two magnets together according to Steve Lucas the CEO of Marketo.

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Marketo Enterprise Management Marketing Automation Services Marketing Management 40

LeadSloth

AUGUST 17, 2009

Earlier this year I downloaded Silverpop’s lead management workbook , and I planned to write about it. Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. Both books show how you can increase sales by nurturing all leads, from inquiry to opportunity.

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SmarkLabs

JUNE 12, 2023

When it comes to B2B companies, the story isn’t any different. Marketing tasks are increasingly complex, and the need for B2B marketing automation is more critical than ever. Let’s break down what B2B marketing automation is, why it’s crucial, and how it can transform your business operations.

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Marketing Automation Services Marketing Automation Automation Work Management 52

Televerde

MARCH 16, 2020

Marketo Engage supports Televerde’s consultative and managed services approach by helping prospects and clients better understand how to utilize the technology within their existing marketing and sales processes. Demand Gen Report highlights this partnership. Read the article. >>>

Cold Calling 40

Cold Calling Marketing Management Lead Management Product 40

Customer Experience Matrix

AUGUST 3, 2010

Summary: Marketo continues to follow its own path. Revenue Cycle Management blazes an important new trail for others to follow. I finally caught up with Marketo for a briefing on their Enterprise Edition (announced in March) and Revenue Cycle Analytics (announced in May). It seems that Marketo disagrees.

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Enterprise Management Marketo Marketing Management Marketing Automation Services 120

Biznology

AUGUST 8, 2019

I was teaching B2B digital marketing to master’s degree students at San Andres University in Buenos Aires again this summer. So, I decided to look into what’s going on in B2B marketing in Argentina. Ruth: How do B2B marketers in Argentina approach new customer prospecting these days? Frias , who filled me in. First, technology.

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Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Develop a lead nurturing program designed to resuscitate “rotting leads” – leads that haven’t shown any activity in 6 weeks. Marketo has more than 300 content assets on offer on its Website.).

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Customer Experience Matrix

FEBRUARY 24, 2009

I’m going to diverge just slightly from my current obsession with usability to talk about a conversation I had today with Marketo President and CEO Phil Fernandez, who previewed the 3.0 Although I actually think that quite a few demand generation vendors share the Marketo philosophy, it’s still helpful to hear the distinction made clearly.

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Marketo Marketing Automation Services Marketing Management Vtrenz 120

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using ( Marketo , Eloqua , HubSpot , Act-on , Autopilot , etc.) Data management.

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Lead Management Lead Ranking De-duplication Lead Scoring 40

ANNUITAS

MAY 24, 2011

We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). B2B buying today is much different than it was 15 years ago.

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Marketo Marketing Automation Services Work Management Marketing Management 100

Heinz Marketing

SEPTEMBER 9, 2021

Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Marketo Engage. Features/functionality: Lead Nurturing & Management: Nurture potential customers from inquiry to close by managing leads and strategic accounts with automated journey flows and CRM integrations. Let me know!

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Marketing Automation Services Marketing Automation Automation Work Management 111

The Point

AUGUST 8, 2013

Salespeople will always pay attention to lead scoring if implemented correctly, at the very least because it allows them to prioritize their time following up on those leads that truly merit their attention. Here’s Part 2 of our discussion of the most common B2B lead scoring mistakes.

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KoMarketing Associates

APRIL 25, 2013

Lead generation is at the top of almost every B2B marketer’s responsibility list. Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. Marketo is considered a leader in the lead management / marketing automation industry.

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Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

LeanData

APRIL 11, 2017

April 11, 2017 /PRNewswire/ — A survey of 527 B2B sales and marketing professionals found that a majority have serious reservations about the effectiveness of the lead routing process at their companies. Businesses invest heavily in lead generation and enrichment. SUNNYVALE, Calif., “That should be terrifying. .

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Lead Management Enterprise Management Customer Surveys Work Management 40

LeanData

APRIL 11, 2017

April 11, 2017 /PRNewswire/ — A survey of 527 B2B sales and marketing professionals found that a majority have serious reservations about the effectiveness of the lead routing process at their companies. Businesses invest heavily in lead generation and enrichment. SUNNYVALE, Calif., “That should be terrifying. .

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Lead Management Enterprise Management Customer Surveys Work Management 40

LeanData

APRIL 11, 2017

April 11, 2017 /PRNewswire/ — A survey of 527 B2B sales and marketing professionals found that a majority have serious reservations about the effectiveness of the lead routing process at their companies. Businesses invest heavily in lead generation and enrichment. SUNNYVALE, Calif., “That should be terrifying. .

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Lead Management Enterprise Management Customer Surveys Work Management 40

LeanData

APRIL 11, 2017

April 11, 2017 /PRNewswire/ — A survey of 527 B2B sales and marketing professionals found that a majority have serious reservations about the effectiveness of the lead routing process at their companies. Businesses invest heavily in lead generation and enrichment. SUNNYVALE, Calif., “That should be terrifying. .

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Lead Management Enterprise Management Customer Surveys Work Management 40

The Point

AUGUST 1, 2013

In our firm’s work with marketing automation clients , lead scoring optimization is a critical part of ensuring that companies reap the greatest benefit from the investment in marketing technology. Drawn from that experience, here are 10 examples of the most common scoring mistakes we see B2B companies make: 1.

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The Mx Group

MAY 5, 2017

At the Marketo Marketing Nation Summit! The event was full of great insights, but as a marketing automation specialist, I was most interested in the keynote by Marketo CEO Steve Lucas. The B2B purchase journey can be long and complex. Were you at the Marketo Summit? Where was I, you ask? Yes, I really met Fabio.

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Marketo Marketing Automation Services Lead Scoring Marketing Automation 63

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Jay Famico. Co-Founder and Editor.

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Lead Management De-duplication Lead Ranking Lead Scoring 40

The Point

FEBRUARY 18, 2020

Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation. Not in the least, according to a recent UK survey , which reported, amongst other findings, that just 2% of B2B marketers use marketing automation to its full capacity.

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Marketing Automation Services Marketing Management Marketing Automation Automation 147

Lead Liaison

DECEMBER 30, 2020

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. Games have been updated to launch in optional “no lead capture” mode. s robust lead management solutions. 1: DATASPRING™ B2B CONTACT & COMPANY DATABASE [details] [web page].

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Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. She has a proven track record in integrated marketing, especially with establishing digital presence through SEO optimization, lead generation process, and website optimization. No, leads are pushed down the funnel.

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Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Jay Famico. Co-Founder and Editor.

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

Customer Experience Matrix

FEBRUARY 4, 2014

I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. This may be because the previous mid-market leaders, Marketo and Pardot in particular, have been focusing more on enterprise sales. lots of new vendors.

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Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

The Point

SEPTEMBER 17, 2014

In support of the company’s aggressive growth plans, the marketing team set out to focus energy on increasing the rate at which raw inquiries converted to qualified sales leads, opportunities and deals. Design, build and launch a nurture campaign targeted to “Mid Stage” leads. Spear is a Marketo agency partner.) “A

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Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

Adobe Experience Cloud Blog

APRIL 12, 2013

by Dayna Rothman Lead management is the ability to capture, respond, and manage incoming leads. When spending so much time and money on creating the perfect campaign, you want to make sure you have numerous best practices in place to manage your leads throughout the entire lifecycle. So how do you do it?

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Lead Management Lead Scoring Lead Ranking Work Management 48

Adobe Experience Cloud Blog

APRIL 10, 2011

The three things Carlos Hidalgo recommends to someone getting started with lead management include: Conducting an audit. Go though your lead management steps and determine where you are with you data, lead planning, metrics, etc. Where are you today as an organization? To learn more, watch the video below.

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Lead Management Lead Ranking Marketing Management Marketing Qualified Leads 48

Schubert B2B

FEBRUARY 5, 2019

Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. Here are a few of the metrics every B2B business should be looking out for. Marketing qualified leads. Everyone loves hearing about an increase in leads. Sales qualified leads.

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Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

Adobe Experience Cloud Blog

NOVEMBER 18, 2011

It is not enough for a company to want to increase leads. In other words, businesses need a lead management strategy that kicks arse! At its most basic level, lead management is a game with winners and losers. How to Make Sure Your Lead Management Strategy is Kick Arse!

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Work Management Lead Management Marketing Management Lead Scoring 48

Only B2B

SEPTEMBER 18, 2023

In this comprehensive guide, we will explore the intricacies of Automated Lead Qualification, demystifying its key components, benefits, and challenges. By the end of this journey, you’ll have a profound understanding of how automation can supercharge your lead management strategy.

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Lead Qualification Lead Ranking Marketing Qualified Leads Lead Scoring 62

LeadSloth

OCTOBER 4, 2009

Monday and Tuesday I’m attending the Boston MarketingSherpa B2B Marketing Summit. Having seen many of the presentations in San Francisco, I found it useful to classify them in three main categories: Lead Generation. Lead Management. Silverpop Engage B2B (booth 4). Marketo (booth 6). Lead Management.

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Manticore B2B Marketing Marketing Management Marketing Automation Services 100

The Point

AUGUST 22, 2014

That might suggest that the adoption rate for marketing automation is lagging, but revenues for the leading companies are climbing at a torrid 50-60 percent per year. Even then, however, the vast majority of B2B marketers have yet to take the plunge. Which begs the question: is marketing automation right for every company?

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The Point

APRIL 1, 2014

One of the reasons for this under-utilization, and the inability of some marketers to deploy, for example, automated lead nurturing at every stage of the selling process, is resistance from the sales organization, and in particular, Inside Sales. Marketo sends first follow-up email. Marketo sends second follow-up email.

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TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. These blogs offer plenty of useful content that can help you get started or advance your skills in your B2B company. B2B Personal and Consulting Blogs. Anyone in the B2B community can learn something from Patel.

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Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Adobe Experience Cloud Blog

JULY 29, 2011

by Carol Fox CSO Insights just released the results of its annual Lead Management Optimization (LMO) Study. This will present a challenge for marketing organizations to step up their games and deliver more leads for less.

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