Customer Experience Matrix
JULY 28, 2010
Summary: Manticore Technology released some modest enhancements to its demand generation platform today. Manticore Technology today released the latest version of its marketing automation system. Each of these makes Manticore a bit more useful but none breaks new ground for the industry. Manticore doesn’t see it this way.
LeadSloth
OCTOBER 4, 2009
Monday and Tuesday I’m attending the Boston MarketingSherpa B2B Marketing Summit. Having seen many of the presentations in San Francisco, I found it useful to classify them in three main categories: Lead Generation. Lead Management. Manticore Technology (booth 2). Silverpop Engage B2B (booth 4).
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The Point
AUGUST 14, 2009
You can download a complete copy of the report, sponsored by Manticore, here.) Tags: B2B Marketing Lead Management Lead Nurturing Marketing Automation demand gen report manticore. Some of the survey’s conclusions are fairly predictable. Companies are showing strong [.].
LeadSloth
AUGUST 25, 2010
With a solid nurturing strategy you’ll find new sales opportunities from leads who you thought were not interested. But how do you create a solid lead nurturing plan? In Manticore’s Quintessential Marketing Automation GuideBook I’ve written a chapter on how to find untapped revenue in your marketing database.
Customer Experience Matrix
MARCH 4, 2009
Marketo gets a half point because it can direct leads to lists, which in turn feed campaigns, but not to campaigns directly. Explicitly direct leads from one campaign to another Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 0.5 Multiple scores per lead.
Customer Experience Matrix
MARCH 3, 2009
Build a campaign as a list of stages Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 1 0 1 Build linear campaigns outside of a larger campaign structure. The flow of leads among these independent campaigns may be managed either through explicit routing (i.e.,
Customer Experience Matrix
MARCH 2, 2009
Select marketing assets from shared libraries Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 1 1 1 Text search for assets. Live templates for asset frames Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 0 1 1.5
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