• B2B MARKETING ZONE POSTS  |  WEDNESDAY, SEPTEMBER 8, 2010
    [B2B, Lead Management] Top 37 B2B Marketing Posts and Hot Topics August 2010
    So, here are the Best of B2B Marketing for August 2010 based on on social signals. quot; That advice holds true today for B2B marketing content. Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. In both these scenarios, emails emerge as the most popular lead nurturing channel. My focus is on B2B, rather than B2C.
  • LEADSLOTH  |  WEDNESDAY, AUGUST 25, 2010
    [B2B, Lead Management] Finding Untapped Revenue in Your Marketing Database
    Lead Nurturing takes a lot of effort, but it’ll pay itself back ten times over. With a solid nurturing strategy you’ll find new sales opportunities from leads who you thought were not interested. But how do you create a solid lead nurturing plan? In Manticore’s Quintessential Marketing Automation GuideBook I’ve written a chapter on how to find untapped revenue in your marketing database.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 28, 2010
    [B2B, Lead Management] Manticore Technology Sees Expertise as Key to Success as a Demand Generation Vendor
    Summary: Manticore Technology released some modest enhancements to its demand generation platform today. Manticore Technology today released the latest version of its marketing automation system. Each of these makes Manticore a bit more useful but none breaks new ground for the industry. Manticore launched its B2B marketing automation system in 2003, making it one of the older vendors in the industry. Manticore doesn’t see it this way.
  • LEADSLOTH  |  TUESDAY, JANUARY 12, 2010
    [B2B, Lead Management] Marketing Automation Trends for 2010
    Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. 1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3)
  • LEADSLOTH  |  SUNDAY, OCTOBER 4, 2009
    [B2B, Lead Management] MarketingSherpa B2B Marketing Summit Boston
    Monday and Tuesday I’m attending the Boston MarketingSherpa B2B Marketing Summit. Having seen many of the presentations in San Francisco, I found it useful to classify them in three main categories: Lead Generation. Lead Management. The first is obviously focused on getting more leads into your database, while the second topic focuses on nurturing those leads. Manticore Technology (booth 2). Silverpop Engage B2B (booth 4).
  • THE POINT  |  FRIDAY, AUGUST 14, 2009
    [B2B, Lead Management] Implementing Marketing Automation: 2 Biggest Regrets
    You can download a complete copy of the report, sponsored by Manticore, here.) Tags: B2B Marketing Lead Management Lead Nurturing Marketing Automation demand gen report manticore DemandGen Report just released a report detailing the results of a survey in which they heard from more than 50 executives at organizations who have implemented marketing automation solutions. Some of the survey’s conclusions are fairly predictable.
  • DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [B2B, Lead Management] B2B Lead Management Market Heats Up
    Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. Lead farming?
  • DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [B2B, Lead Management] Demandbase: A New Twist In The Lead Management Automation Market
    Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. Just makes it easier to manage all the stuff.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2009
    [B2B, Lead Management] Multi-Step Campaign Interfaces: A Quick Vendor Survey
    Unica, Teradata Relationship Manager, SAS Marketing Automation, Siebel Marketing, Alterian, Aprimo, SmartFocus). flow list Act-On Software x ActiveConversion x Eloqua x Infusionsoft x LeadLife x LoopFuse x Manticore Technology x Market2Lead (1) x Marketbright (1) x Marketo x Neolane x OfficeAutoPilot x Pardot x Silverpop Engage B2B x Treehouse Interactive x True Influence x (1) embeds simple list- based campaign in a larger flow chart.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 5, 2009
    [B2B, Lead Management] Demand Generation Usability Scores - Part 4
    The main result of the conversations so far has been to clarify the items related to lead routing. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Specialized features to manage those campaigns are available from several vendors, but they're not necessarily the ones with the highest scores for all campaign management features combined. Content Management 0.5
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 4, 2009
    [B2B, Lead Management] Demand Generation Usability Scores - Part 3
    Explicitly direct leads from one campaign to another. Users can directly send leads from one stage in a campaign to a different campaign. Marketo gets a half point because it can direct leads to lists, which in turn feed campaigns, but not to campaigns directly. Explicitly direct leads from one campaign to another Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 0.5 Multiple scores per lead.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 3, 2009
    [B2B, Lead Management] Demand Generation Usability Scores - Part 2
    Build a campaign as a list of stages Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 1 0 1 Build linear campaigns outside of a larger campaign structure. The flow of leads among these independent campaigns may be managed either through explicit routing (i.e., one campaign directly sends leads to another campaign) or implicitly (i.e.,
  • WEBMARKETCENTRAL  |  TUESDAY, MARCH 3, 2009
    [B2B, Lead Management] Marketo Releases Marketo Lead Management 3.0
    Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. Marketo competes with products such as Eloqua , Silverpop Engage B2B (formerly Vtrenz), Marketbright and Manticore in the marketing automation / demand generation space.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 2, 2009
    [B2B, Lead Management] Demand Generation Usability Scores - Part 1
    In both cases, I see the basic flow as an outbound email, landing page, multi-step nurturing campaign, lead scoring, and transfer to a CRM system for sales followup. They relate primarily to creation of marketing assets such as emails and landing pages, and to execution of lead scoring. Select marketing assets from shared libraries Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 1 1 1 Text search for assets.