KoMarketing Associates

JUNE 12, 2018

Marketing measurement remains a priority among B2B marketers, but new research shows there is room for improvement. Recently, Demand Gen Report conducted the “2018 Marketing Measurement and Attribution Benchmark Survey” to gauge how B2B marketers, in particular, are measuring their marketing tactics.

Customer Surveys 120

Customer Surveys B2B Marketing InsideView B2B 120

Zoominfo

APRIL 19, 2018

Thankfully, B2B sales expert Jill Konrath has solved this problem in her book SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers. . SNAP—a B2B sales framework aimed at selling to the modern buyer—is a loose acronym explained below: S – Keep it simple. A – Always align. Talk Strategic Value.

B2B Sales 165

B2B Sales InsideView B2B Zoominfo 165

Zoominfo

AUGUST 5, 2020

Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Thankfully, B2B sales expert Jill Konrath has solved this problem in her book SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers. Stay relevant to what your prospects do, need, and hope to achieve.

B2B Sales 100

B2B Sales InsideView B2B Work Management 100

KoMarketing Associates

JANUARY 22, 2019

These individuals are 13 percent more likely to say they work “very closely” or “closely” with marketers in prospecting efforts than their counterparts. In addition, top sales professionals appear to have a stronger relationship with their marketing team members. About 41 percent of their counterparts say the same.

Marketing Report 147

Marketing Report InsideView B2B Sales Statistics 147

Engagio

AUGUST 17, 2021

How can I better understand my prospects’ and clients’ day-to-day? As the VP of Alliances and Business Development at InsideView, a Demandbase company, Heidi is in charge of managing InsideView’s OEM partnerships and strategic alliances. You don’t need InsideView to sell. Sales intelligence! Today’s guest: Heidi Bamburg.

InsideView 71

InsideView DemandBase First-Mover Advantage B2B Thought Leadership 71

SalesIntel

NOVEMBER 16, 2021

ABS initiatives outperform other marketing efforts, according to 85% of B2B marketers. . ABS is a B2B sales model that identifies which organizations are ready and likely to buy using an account-based approach rather than a lead-based or contact-based strategy. SalesIntel helps you find and use the contact B2B data you need.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Automation Services Lead Ranking Tools 98

KoMarketing Associates

JUNE 13, 2019

The creative team is not the only one that marketers have struggled to work with in the past – the sales team has found difficulty aligning with marketers as well, according to previous research.

Creativity 120

Creativity Marketing Report InsideView Work Management 120

DealSignal

OCTOBER 26, 2022

With so many B2B data platforms providers available today, how do you know you’re choosing the right vendor for your business? B2B Data Platforms Providers: Essential Differences. How B2B data is sourced and verified has a direct effect on the outcome of your team’s performance.

Marketing AI 52

Marketing AI B2B Aggregators InsideView 52

Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. ” He further stated, “This is an intentional step for us beyond being solely an ABM leader and into broader B2B go-to-market.

DemandBase 52

DemandBase Account Based Marketing Acquisitions ABM 52

Martech

OCTOBER 1, 2021

But there does seem to be a growing chorus singing the tune that the CRM should be a minor part of the B2B marketing stack, not the hub where everything happens. But when budgets are tight, as they are now with the economic uncertainty brought about by the COVID-19 pandemic, the prospect of eliminating waste is especially resonant.

Marketing Attribution 105

Marketing Attribution Marketing Automation Services Allocation InsideView 105

Engagio

MAY 3, 2021

Data in B2B go-to-market (Sales and Marketing). Bringing together the best B2B data. All this amazing data comes together as the new Demandbase Data Cloud, a ‘one-stop-shop’ solution for all five critical components of B2B data — firmographics, technographics, intent, account identification, and contacts. lead scoring).

DemandBase 71

DemandBase InsideView Lead Ranking Account Based Marketing 71

KoMarketing Associates

MARCH 28, 2018

However, alignment is not always easy to achieve.

Marketing Report 149

Marketing Report Top of Funnel InsideView Forecasting 149

Customer Experience Matrix

AUGUST 29, 2013

My discussion last week of Infer , Mintigo , and Lattice Engines raised the question of what other B2B data vendors might be considered Customer Data Platforms. It’s easy to exclude companies that provide basic B2B lists ( D&B , Data.com , Netprospex , ZoomInfo , etc.) LeadSpace provides both prospect lists (i.e.,

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Valasys

SEPTEMBER 11, 2019

On the 10 th of September 2019, B2B marketing platform provider FORCAS USA, LLC (“FORCAS”) unveiled a collaborative platform to equip the marketers with scenario-based targeting. InsideView & Kyndi will supplement the endeavors of FORCAS as the first partner & test user respectively.

Marketing Automation Services 40

Marketing Automation Services Marketing AI InsideView Analytics 40

Engagio

OCTOBER 29, 2018

TOPO recommends that the simplest way to get started is with basic SDR prospecting paired with marketing error cover. ” Joe Andrews , VP of Marketing, InsideView. “As B2B companies have high expectations for ABM, marketers are sometimes impatient to be successful right away. ” Peter Herbert , CMO of FullStory.

Account Based Marketing 97

Account Based Marketing ABM Ideal Customer Profiles InsideView 97

InsideView

OCTOBER 16, 2019

InsideView is delighted to have been named a top five leader in the Top 20 Global Vendors for 2019 market report. . InsideView received impressive scores for both its ability to execute along with its solid product strategy. . Compare your TAM to your current prospect list and fill the “whitespace.” . Where InsideView fits in.

Account Based Marketing 40

Account Based Marketing Enterprise Management Ideal Customer Profiles Work Management 40

Biznology

JANUARY 23, 2013

To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Plus, the Internet has made possible the introduction of some excellent new opportunities for identifying prospects at various stages of the buying cycle. A new direction in B2B lists.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Customer Experience Matrix

FEBRUARY 25, 2015

For some reason, I suddenly saw a connection of this to external data: if vendors like NetProspex and InsideView could provide sales people with prospects and vendors like MDC provide tools to nurture those prospects, then sales people really don’t need marketing to do either of those things.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Marketing Funnels Marketing Automation 120

markempa

SEPTEMBER 28, 2010

But what about sales prospecting? No, we’ve given it more pedestrian names, like “sales prospecting” or “cold calling.” Efficient sales teams spend 10 percent of their time prospecting. They leverage LinkedIn and InsideView. But sales teams for many companies spend 20 to 30 percent of their time prospecting.

Demand Generation 120

Demand Generation Demand Cold Calling Allocation 120

Televerde

MAY 22, 2019

It’s become like one big B2B family reunion where I get to reconnect with old friends, open the door to new partnerships and share best practices. They best way to build your fan base and find potential prospects is to align the conversations you have to the event concept. Think of your prospects as real people.

Tips 63

Tips InsideView Case Study Case Studies 63

The Point

OCTOBER 3, 2012

Even while fewer than 30 percent of contacts on average actually change companies (your numbers may be higher depending on the industries you serve, or even target geographies), one thing is certain: the data you have in your CRM database on an individual customer or prospect is likely to be outdated after a mere 12 months.

InsideView 100

InsideView Zoominfo Content Landing Pages 100

EveryoneSocial

JUNE 11, 2019

Televerde is a global company that helps B2B organizations accelerate their demand generation and sales pipeline. They generate revenue for B2B clients like SAP, Microsoft, Adobe/Marketo, InsideView, and many more. And they do this with a very focused mission: to provide education, skills, and jobs to incarcerated women.

B2B Thought Leadership 79

B2B Thought Leadership InsideView Thought Leadership Work Management 79

The Point

SEPTEMBER 4, 2012

Over at Marketing Experiments , Daniel Burstein posted recently on how what he calls “friction” on landing pages can reduce or increase conversion rates by making it easier or more difficult for prospects to complete a form. And furthermore, so what if some prospects aren’t yet ready to buy?

Landing Pages 100

Landing Pages Conversion Rate Lead Qualification Peer-to-peer 100

Televerde

MAY 22, 2019

It’s become like one big B2B family reunion where I get to reconnect with old friends, open the door to new partnerships and share best practices. They best way to build your fan base and find potential prospects is to align the conversations you have to the event concept. Think of your prospects as real people.

Tips 40

Tips InsideView Case Study Case Studies 40

The Point

DECEMBER 16, 2011

It’s clear that you need to include more proactive outreach to the type of prospects most likely to have a need for your new solution, even if they don’t know such a solution exists. You decide that you want to email those prospects with an offer to download a white paper about the business problem your product solves.

De-duping 100

De-duping Buy InsideView Broadcasting 100

Adobe Experience Cloud Blog

NOVEMBER 13, 2012

The below Twitter stream between myself ( @RickGrind ), sales intelligence and social selling tool, InsideView ( @insideview ), and their Director of Social Media Strategy, Koka Sexton ( @kokasexton ) will let you know what’s up. Go find some good vendors, and start providing useful engagement with prospects and customers!

InsideView 48

InsideView Marketo Marketing & Strategy B2B Sales 48

Engagio

APRIL 23, 2018

Thus, account profiling significantly lowers the number of “prospects” you target. You cannot afford such an approach with thousands of prospects. Companies like Bombora and TechTarget provide B2B intent data based on individual and company activities aggregated from across the web. How to Create Account Profiles.

Account Based Marketing 59

Account Based Marketing Ideal Customer Profiles Profiling Top of Funnel 59

Adobe Experience Cloud Blog

JANUARY 28, 2014

Shine a laser on the prospects who are most likely to buy your product, and give up on the batch-and-blast emails. Example Solutions: InsideView , FirstRain , DiscoverOrg. B2B buyers are acting more and more like B2C buyers. According to Influitive, 47% of all referrals to tech B2B websites begin with a product review.

CMO 48

CMO InsideView Lead Ranking Top of Funnel 48

Adobe Experience Cloud Blog

NOVEMBER 28, 2011

by Maria Pergolino So you bought into social media as a B2B demand generation channel. You built your company Facebook page, LinkedIn and Twitter accounts and you sat back and waited for the prospects to bang down your door. Your keywords are the unique footprints prospects can follow to your brand. What went wrong?

Demand Generation 48

Demand Generation Social Media Demand Generation 48

Funnelholic

DECEMBER 17, 2015

Outbound Prospecting. We start by using data from InsideView, ZoomInfo, SalesLoft, and other firmographic, technographic and demographic signals to score our entire universe of accounts. The key to effective outbound sales and account-based marketing is to focus on the right group of target accounts.

Lead Ranking 57

Lead Ranking Lead Scoring Account Based Marketing InsideView 57

chiefmartech

APRIL 11, 2016

Here are the major ABM trends that emerged: Vendors that provide contact and account data (sometimes called prospecting tools, data vendors, or sales intelligence solutions) are positioning themselves as the foundation for alignment between marketing & sales teams. Background: What is Account-Based Marketing (ABM)?

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Engagio

APRIL 20, 2020

We asked them two pressing questions: What tactic should B2B marketers be doing right now to hit their goals during the COVID-19 crisis? How should B2B marketers be planning their programs and strategies for the rest of 2020 and beyond? What tactic should B2B marketers be doing right now to hit their goals during the COVID-19 crisis?

Work Management 131

Work Management Tactics Account Based Marketing Marketing Management 131

Adobe Experience Cloud Blog

MAY 13, 2009

The next interview in the B2B Marketing thought leader interview series is with Jill Konrath, Chief Sales Officer and Author of Selling to Big Companies. This interview with Jill provides great insight and best practices to improve sales and marketing alignment and shorten the sales cycle for B2B companies. sales leads for their team?

Thought Leadership 48

Thought Leadership B2B Thought Leadership Work Management Marketing Management 48

Engagio

OCTOBER 1, 2021

With the way that we’ve been screaming it from the rooftops, you’ve probably heard that InsideView and DemandMatrix are Demandbase companies now. By using data and insights to target and engage your best prospects (read more about sales intelligence and how technology can help you increase sales velocity here ). Why do I need SI?

InsideView 71

InsideView DemandBase B2B Thought Leadership Mobile Advertising 71

Televerde

JANUARY 28, 2020

That being said, I recently took over sales for a new B2B data analytics platform, and my tried-and-true cold-calling tactics just aren’t cutting it. Sales Director at B2B firm, Sacramento, CA. Since you’re new to B2B, allow me introduce you to the Sales Development Representative (SDR). InsideView. We’ve got you.

Account Based Marketing 10

Account Based Marketing Demand Generation Allocation InsideView 10

Engagio

APRIL 20, 2020

We asked them two pressing questions: What tactic should B2B marketers be doing right now to hit their goals during the COVID-19 crisis? How should B2B marketers be planning their programs and strategies for the rest of 2020 and beyond? What tactic should B2B marketers be doing right now to hit their goals during the COVID-19 crisis?

Work Management 87

Work Management Tactics Account Based Marketing Marketing Management 87

Terminus

AUGUST 15, 2017

Leverage the data you already have at your fingertips to find prospects, opportunities, and even current customers that offer the best revenue potential. Most B2B companies find that a 3-tiered system works best. You can also use predictive tools to determine which accounts are in-market and when they’re likely to make a purchase.

Account Based Marketing 20

Account Based Marketing Ideal Customer Profiles Paid Search Agency Marketing Automation Services 20