10 Infographics to Inform Your 2018 B2B Content Marketing Strategy

KoMarketing Associates

There are a number of B2B content marketing infographics available to help adopters and those looking to implement a strategy understand its importance. With this in mind, we’ve put together a short list of graphics that can help inform your content strategy as it launches and matures. In this graphic, Contently compares across the B2B, finance, and tech industries. It can be argued that content marketing is the most important digital marketing strategy available today.

B2B Customers Consult About Five Information Sources During Buying Journey

KoMarketing Associates

As marketers strive to deliver content that best suits their customers’ needs, new research indicates that B2B customers still prefer to consult a wide array of assets during the buying process. According to the “2018 B2B Buying Disconnect” report from TrustRadius, B2B buyers consult 4.9 different information sources on average during the buying journey. B2B Marketing News Industry News B2B Marketing digital marketing

B2B competitor research – 8 free sources of information

The B2B Research Blog

Here are eight free sources of competitor information for those operating in B2B markets: Companies House. So the trade-off is that the company needs to make certain pieces of financial information publicly available so that others can judge their health. If a competitor is publicly listed on a stock exchange, they disclose even more information. But in B2B markets this kind of customer review information isn’t usually available.

B2B competitor research – 8 free sources of information

The B2B Research Blog

Here are eight free sources of competitor information for those operating in B2B markets: Companies House. So the trade-off is that the company needs to make certain pieces of financial information publicly available so that others can judge their health. If a competitor is publicly listed on a stock exchange, they disclose even more information. But in B2B markets this kind of customer review information isn’t usually available.

How B2B Marketing is Changing in 2018

1How B2B Marketing. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. The top priorities for B2B marketers this year are generating more high-quality leads and. First, B2B marketers are.

Survey: 40 Percent of Customers Prefer Informational Marketing Emails

KoMarketing Associates

However, 40 percent said they prefer marketing emails to be less promotional and more informational. Email Marketing Industry News B2B Marketing digital marketing email marketingAs new research shows, customers are interested in being contacted by marketers via email, but they have certain preferences when it comes to content. The “Consumer Email Survey Report 2017” from Adobe has found that 61 percent of customers would like to be contacted by brands through email.

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How Content Performance Informs Your Marketing Strategy

Marketing Interactions

With that said, what I see most is that B2B marketers tend to stick to traditional vanity metrics rather than doing the work to rethink what we’re measuring—and why. It’s hard to inform anything about your content marketing strategy with such low results.

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5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events.

How to Create B2B Personas that Inform Content Marketing Strategy

Kapost

While 89% of B2B marketers have embraced content marketing, only 37% have a documented content marketing strategy, and only 22% say they are extremely successful with their overall approach to content.

Best Practices for Selling to Government Agencies

explained how B2B purchasing decisions have. Some government websites will provide contact information. some information is better than having none. Providing this information to them will help put. You should have this information ready at all.

Information Kits: Packaging Offer Content for Higher Response

The Point

For most B2B marketers, information offers like white papers, case studies, and analyst reports strike an effective balance between response rate and lead qualification. You can expand the appeal of content like these by packaging them into information kits.

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How to Market to Chief Information Officers (CIOs)

B2B Marketing Traction

It is often a lengthy process, requiring a lot of information. For more information, read my previous post about this. ). Ask for a minimum of contact information when CIOs download your materials.

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The Ultimate Social Media Information Destination: Social Media Informer Launches

Webbiquity

Now you can, at Social Media Informer , a social media content hub launched today. SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal. Tags: Social Media Marketing b2b marketing zone browse my stuff leading social media bloggers social media hub social media informer social media news

The B2B marketing ironies of our time

Biznology

I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. Even Hubspot realizes that you can’t get all the B2B business you deserve using inbound marketing alone. The post The B2B marketing ironies of our time appeared first on Biznology.

The Sales Enablement Handbook

to have more informed conversations with buyers. information. the B2B world, the sales cycle can be a long drawn out process - making b2b sales. inform the sales enablement process. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.

The Biggest Gap in Marketing Software Selection Isn't Product Information

Customer Experience Matrix

Suffice it to say that Raab Associates'' B2B Marketing Automation Vendor Selection Tool (VEST) is written by a professional analyst (me) who has assembled 200 rigorously defined points of comparison on 25 marketing automation systems, allowing buyers to quickly find vendors who meet their needs.

Deepening B2B customer relationships with “the funnel beyond the funnel”

Biznology

I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits lie. When asked, the typical B2B marketer will say that 80-85% of their effort goes to customer acquisition.

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B2B Buyers Need Insights, Not Just Information

KEO Marketing

In an effort to demonstrate thought leadership, B2B marketers produce a substantial volume of educational content. They’ve got loads of information on which to draw. That’s why you need to go beyond just providing information and start delivering insights.

Six powerful B2B marketing tactics you may be missing

Biznology

There are so many great new techniques in B2B marketing today, it’s hard to keep up. A technique unavailable to consumer marketers, this one’s extremely valuable for B2B. In B2B, it’s about quality, not quantity.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy. With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products.

New Features Added to B2B Marketing Zone and Social Media Informer

Webbiquity

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Topics on B2B Marketing Zone include social media , inbound marketing and business blogging.

Use Information Interview Approach for Sales Prospecting Conversations

Avitage

B2B sales organizations with a complex, “platform,” or value sales process face some of their biggest challenges in the initial prospecting stage. If you truly belief this, then my essential question is, “what is the minimal information you need, to know how to conduct a value-creating conversation, in an early stage engagement with your key stakeholder, in […].

The Who, What, Why & How of Sharing Information [Infographic]

Crimson Marketing

They share informative content via social networks as well as by email. Boomerangs: These sharers share information to get a reaction and to feel validated. B2B Infographics ). The post The Who, What, Why & How of Sharing Information [Infographic] appeared first on.

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B2B marketing lessons from Michael Brenner

Biznology

I listened to Michael Brenner recently give a keynote talk to B2B marketers at the MeritDirect Coop client conference, and picked up scads of great insights, tips, and strategic wisdom I’d like to share. The post B2B marketing lessons from Michael Brenner appeared first on Biznology.

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The state of B2B marketing in Asia—moving toward digital

Biznology

A standout in the B2B marketing field is David Ketchum , CEO of the demand generation agency Current Asia , and author of Big M, little m Marketing: New Strategies for a New Asia. He kindly agreed to share his perspective on B2B developments in Asia.

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How CEOs And CMOs Can Tell The Difference Between Information And Insights

Marketing Insider Group

When, in fact, they represent customer information and intelligence gathering organizations have to be good at just to compete. Carrying this thought a little further, sales often is in the act of gathering information on the strategic initiatives of a corporation.

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

It’s a goldmine of information for the direction of marketers’ mobile strategies and determining where mobile fits in as both a sales channel and marketing medium. 5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two.

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Modeling B2B video content on micro-learning

Biznology

You might begin to think differently about designing video content if you think about your viewers and what they want to learn from your B2B video content. The idea is that you can reduce cognitive overload and increase retention by chunking information.

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How to Display Author Information in Organic Search Results

KoMarketing Associates

From a search engine results perspective, an image of the author will appear alongside applicable web information. At the very least, the following information should be entered when creating a complete Google+ Profile.

Data, Information, and Knowledge: Knowledge

Sales Intelligence View

Sales Data Sales Intelligence b2b sales CRM sales knowledge social intelligence Note: Today’s guest post is just one in a series provid […]. CRM Intelligence customer intelligence Data Sales 2.0

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80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing

bizible

Tracking how many times that gets clicked is useful information, but to really understand our content path, we need to know more. We can’t get that information with CTA tracking. Pipeline provides similar information, but opens it up to what we can expect in the near future.

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Data, Information and Knowledge (And What It Means For B2B Marketers)

Lattice

The big data revolution has performed a valuable service in bringing our collective attention to data’s value and the need to manage it properly — especially the customer generated kind

Content Metrics: How to Assess Your Content to Inform Your Marketing Strategy

Kapost

With that said, what I see most is that B2B marketers. The post Content Metrics: How to Assess Your Content to Inform Your Marketing Strategy appeared first on Kapost Content Marketing Blog.

The 10 most fascinating people in B2B marketing in 2017

Biznology

My list is about the most interesting people that I came across in B2B marketing during 2017. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. Top 10 lists are everywhere this year.

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Nailing Down Target Account Selection: How Chorus.ai Informs Their ABM Strategy

Engagio

In this post, we’ll learn how a marketing leader at a B2B SaaS company relies on data to do Account Based Marketing right. creates conversation intelligence software for B2B sales teams. The next step was to find the key people at those accounts and their contact information.

The crisis of buyer information in B2B and how to fix it

Chris Koch

Obviously, this is less of an issue in B2B than B2C. Cookies help us learn more about our website visitors, but you won’t learn nearly as much about the spending patterns of B2B executives through web cookies as you do with B2C buyers. Privacy is a concern in B2B, too.

5 reasons B2B firms should invest in social media

Biznology

They’re going to the internet, search engines and social media, and this is driving B2B firms in a variety of industries to realize that if they don’t change the way they approach new business efforts, they could be kissing a lot of their best opportunities goodbye.

3 Tips to Inform Your Content Marketing Strategy (Courtesy of Skyword/Outbrain)

KoMarketing Associates

Soliciting this type of information allows us to deliver the type of content we know our clients’ audience is looking for , which ultimately allows us to craft personalized SEO and social media marketing programs.

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5 Tips for Executing a B2B Tech Content Marketing Strategy

KoMarketing Associates

At KoMarketing, we work with a variety of clients that offer products and services spanning the B2B spectrum. With the digital age continuing to boom , it should come as no surprise that many of our clients are in the B2B tech space.

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