B2B Marketing Directions

APRIL 20, 2024

Source: Edelman and LinkedIn (This month's Research Round-Up discusses the sixth edition of the B2B thought leadership impact study by Edelman and LinkedIn. This research has consistently provided valuable insights about the impact of thought leadership content on the perceptions and behaviors of business decision-makers.)

B2B Thought Leadership 59

B2B Thought Leadership Thought Leadership Studies Research 59

Webbiquity

OCTOBER 17, 2023

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. LinkedIn is, of course, the top social media platform for B2B marketers. Per the report, “across all industries, social marketers were far more likely to be kept than cut.”

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

The Marketing Blender

APRIL 17, 2024

From mining and transportation to construction and manufacturing industries, industrial companies have high-ticket sales and LONG sales cycles with many stakeholders. Consider this: your sales team may be unable to make much progress in the “bust” times that impact your customers’ ability to buy industrial products.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

Heinz Marketing

JANUARY 26, 2023

Some try to carve a niche in their category and one of the best ways to generate interesting and relevant content is by regularly doing industry research. How does industry research fuel category leadership? For example, you can release tenants of research to gather initial feedback. How do I get started?

Research 79

Research B2B Thought Leadership Thought Leadership Cold Calling 79

Webbiquity

MAY 3, 2022

The past couple of years have been devastating for those in the live events industry. What’s clear though is that the industry will never return to 2019. The live events industry will rebound, but with new processes and priorities. Here are key findings from 10 research reports released since the beginning of April, 2022.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Marketing Insider Group

JANUARY 2, 2024

For businesses, understanding the nuances of B2B SEO is essential, as it significantly differs from B2C SEO. The Distinct Focus of B2B SEO B2B SEO operates within a distinct paradigm, primarily due to the nature of the target audience. Content tailored for B2B audiences.

SEO 245

SEO B2B Work Management Long Tail Marketing 245

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. My personal thoughts and experiences as an industrial marketer and consultant. I’ve witnessed countless industrial companies’ challenges and frustrations firsthand. But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Marketing Insider Group

JANUARY 8, 2024

Artificial intelligence has evolved from a buzzword to a remarkable force, reshaping how B2B businesses connect with their audience, analyze data, and craft strategies. According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation.

Marketing AI 260

Marketing AI B2B Marketing Planning Allocation 260

Top Rank Marketing

OCTOBER 17, 2023

A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. During the digital transformation of marketing and the shift to digital channels for communications since COVID, webinars have become a cornerstone for many B2B marketers.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Let’s get into it! It’s free!

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes. Don’t be afraid to get creative and lean into the unknown.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Webbiquity

FEBRUARY 16, 2023

According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% This would make the industry worth $18.7 Image credit: Pexels Part of the field’s growth can be attributed to innovations and changes being made within B2B marketing. over a five-year period.

Trends 308

Trends B2B Marketing B2B Thought Leadership B2B 308

Only B2B

DECEMBER 10, 2020

We will learn more about content marketing strategies in our next blog, till then let’s know about Content marketing and how useful it is to the B2B industry. . The definition of B2B content marketing in simple terms is engaging, educating, informing, and nurturing the prospects and turning them into qualified leads.

B2B Marketing 133

B2B Marketing Content Marketing B2B Marketing Management 133

Contently

NOVEMBER 22, 2021

The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. All industries had to change the way they used technology — and content marketing was no different. LinkedIn reins supreme for B2B marketers.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

KoMarketing Associates

JUNE 1, 2023

As B2B marketers look for new ways to resonate with their customers and prospects, new research suggests that they may find success by focusing on providing positive experiences. Furthermore, 76% stated that after having a great experience, it increases their expectations for customer service across other industries.

Marketing Report 218

Marketing Report B2B Marketing Service B2B 218

Webbiquity

JULY 14, 2020

Studies early in the pandemic showed the tech sector (along with healthcare) holding up better than most industries in this coronavirus-induced economic slowdown. And how has the tech industry responded to COVID-driven changes? The latest research from TrustRadius answers reveals some interesting insights.

Research 332

Research Paid Search Agency Case Studies Planning 332

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. In this regard, they are often the best kind of material to use when making a video ad.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

KoMarketing Associates

JUNE 14, 2023

B2B marketers have been focused on making customer experience (CX) improvements, but new research suggests that they are still having difficulty tying their performance to business outcomes. However, the researchers behind the report note that they are working to resolve these pain points. “As

B2B Marketing 227

B2B Marketing B2B Business Advertising Agencies 227

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 trillion during the same period.”

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Marketing Insider Group

FEBRUARY 24, 2021

But is your industry saturated? In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise. 91 percent of B2B marketers use content marketing. Competitive Research.

Lead Ranking 290

Lead Ranking Lead Scoring CMS Development Content Marketing 290

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! What Is B2B Digital Marketing?

B2B Marketing 311

B2B Marketing B2B Buyer Personas Mobile Advertising 311

The Forward Observer

MARCH 29, 2024

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. Thought leadership can span across almost any industry, and companies big and small.

Thought Leadership 356

Thought Leadership B2B Thought Leadership Research Practices 356

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? Source ) Generative AI (GenAI) tools offer a helping hand, but creating industrial content that resonates with your technical audience needs human expertise. You are not alone, 62% of manufacturing content marketers struggle with the same problem.

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

Content Marketing Institute

SEPTEMBER 30, 2020

In its 11th year, the annual Content Marketing Institute B2B research delves into industry benchmarks, budgets, and trends. Continue reading → The post 2021 B2B Content Marketing: What Now? New Research] appeared first on Content Marketing Institute.

Peer-to-peer 145

Peer-to-peer Research B2B Marketing Planning 145

B2B Marketing Directions

NOVEMBER 12, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the Fall 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008 and consistently provides a wealth of valuable information about marketing trends, spending, and practices.)

CMO 70

CMO Customer Surveys Research B2B 70

Only B2B

JUNE 8, 2021

Email Marketing is the most effective and undisputed king of B2B marketing. What Are The Advantages Of B2B Email Marketing For Your B2B Business? . Strategic email campaigns are all about personalization and relevant content, produced on interior platforms, with a perfect email body, and the market research and analysis details.

Email Marketing 127

Email Marketing B2B Marketing Work Management Marketing Management 127

Modern B2B

MARCH 28, 2024

The Rise of AI in Marketing Research Artificial Intelligence has emerged as a game-changer in marketing research. With the AI industry expected to grow 120% year on year, around 48% of businesses are already using some form of AI to utilise big data effectively.

Marketing AI 52

Marketing AI Research Ethics Correlation 52

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 124

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 124

Hinge Marketing

DECEMBER 11, 2019

When going through various stages of the buyer journey, purchasers of B2B and professional services have a list of criteria they use to evaluate service providers and vendors. . According to a major study by Google, Gartner and Motista , B2B buyers are more emotionally connected to the brands they purchase than B2C consumers.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

B2B Marketing Directions

MAY 7, 2023

(This month's Research Round-Up discusses the latest B2B content consumption report from NetLine Corporation. Source: NetLine Corporation Virtually all B2B companies now use content marketing in some form. The NetLine research is particularly valuable for two reasons. since the 2019 edition of the research.

Research 52

Research B2B Paper Content 52

Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. Yet, content creation is still a top priority for most B2B marketers. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Source: Hinge Research Institute. So, where does research fit it?

Research 118

Research Co-Registration Brand Identity Branding 118

Top Rank Marketing

FEBRUARY 12, 2024

You’ve probably heard about B2B influencer marketing. The strategy has exploded in adoption, with a 2023 Ogilvy study finding that 75% of B2B businesses are leveraging influencers in their campaigns. Even if you have a general idea of how and why B2B influencer marketing works , you still might wonder how it plays out in practice.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

B2B Marketing 119

B2B Marketing B2B Planning B2B Thought Leadership 119