InsightSquared

JUNE 16, 2020

While the term is not new, Guided Selling has recently gained momentum in the B2B selling world due to its ability to adapt on demand and scale coaching across an entire sales team. SiriusDecisions likens dynamic guided selling to using GPS navigation while driving. It is a must-have for every organization’s sales stack.

Practices 177

Practices Best Practices Data Hygiene Buying Cycle 177

Valasys

JANUARY 17, 2024

In B2B marketing’s era of hyper-personalization, Data-Driven ABM campaigns are the laser-guided rockets you need. Fuel your B2B success with data-driven ABM – it’s time to rewrite the marketing rulebook. Traditional B2B targeting, like throwing darts on a map, is replaced by the surgical precision of data-driven ABM.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles B2B Marketing 40

Only B2B

FEBRUARY 28, 2024

Intent data paints a panoramic picture of the B2B arena -revealing current interests, challenges, and needs of target audiences, resulting in increased conversions and accelerated pipeline. In the fiercely competitive B2B sales landscape, where businesses are vying to paint in lime green, standing out can be daunting.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Martech

MARCH 12, 2024

Your ICP is ABM’s GPS Your ICP is a broad-stroke profile of your best customers. Let’s not forget that B2B has always been, and always will be, personal. This is where separating the wheat from the chaff in your TAM begins. It is the model that ABM prospecting will begin pursuing. Then, we engage and have real conversations.

Ideal Customer Profiles 98

Ideal Customer Profiles Account Based Marketing ABM SME 98

DiscoverOrg

JANUARY 2, 2019

Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level. B2B big data wasn’t quite there. We expect major gains in the sophistication – and volume – of B2B data in 2019.

Intent Data 198

Intent Data Work Management Marketing Management Bombora 198

Engagio

OCTOBER 1, 2021

If you have any trouble remembering their names, here’s a hint: GPS. Not only do these levels make the perfect acronym, but much like the countless GPS devices and services out there that empower you to choose from voice guidance options, list directions vs. live map, etc., Need more support?

Account Based Marketing 71

Account Based Marketing Paid Search Agency ABM DemandBase 71

Kaon

FEBRUARY 7, 2017

While many marketers see these changes as incremental; requiring only minor tactical adjustments, the truth is that succeeding in B2B marketing depends on how well and how rapidly companies understand the systemic changes that are now imperative in engaging prospects and retaining customers. Most B2B companies are selling change.

B2B Marketing 100

B2B Marketing Lead Ranking B2B B2B Sales 100

Webbiquity

OCTOBER 15, 2019

Just as you probably wouldn’t try to drive to an unfamiliar location without using GPS, it’s best not to jump into marketing without a plan. The post How to Market a Startup, Part 2: Planning, Staffing, and Measuring appeared first on B2B Marketing Blog | Webbiquity. Here are three key steps.

Startups 216

Startups Planning Ideal Customer Profiles Marketing Analytics Tools 216

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. Best Video to Support a VIB Awards Nomination: GPS Insight So here’s the thing. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness.

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Vidyard

NOVEMBER 6, 2018

Here’s an example of the video personalized for an individual named Marta Uceda (note that the video was personalized for each individual recipient to boost engagement): The runners-up exhibited an incredible knack for storytelling in the B2B space. Best Video to Support a VIB Awards Nomination: GPS Insight So here’s the thing.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

B2B Marketing Traction

JULY 1, 2010

As a B2B marketing consultant, I am often asked to figure out the one marketing tactic that is going to break open a market for a client. There is no magic bullet in B2B marketing. It becomes your road map – no, your GPS system – for integrated marketing success. They are looking for a magic bullet.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. Add location data and GPS coordinates to the location schema in your listing. What Are SERP features? Local Pack. Get more reviews. Aim for at least 10, though more is better.

SERP 295

SERP Features Google Top of Funnel 295

NetLine

MARCH 6, 2024

Intent data is a powerful tool that can transform the way we approach B2B marketing strategies. Over the past two years, we delved into what marketers need to make the most of B2B intent data. We highly recommend B2B marketers use Audience Explorer to do this, in fact. Ready to take your B2B marketing strategy to the next level?

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Buyer Need Intent 52

Tony Zambito

NOVEMBER 2, 2016

For instance, GPS navigation initially became widespread in the consumer auto market, as well as, in the business markets of logistic and transportation. GPS companies such as Garmin and Tom Tom began to shrink considerably. GPS companies such as Garmin and Tom Tom began to shrink considerably.

Organization 100

Organization Enterprise Management Marketing & Strategy Marketing Strategy 100

B2B Marketing Directions

NOVEMBER 27, 2022

Chapter 7 describes the Writing GPS , a 17-step process that Ann recommends marketers use when creating "longer" content pieces. Ann explains that seven of the steps in the Writing GPS framework are the "required minimum" for writing content.

Paid Search Agency 52

Paid Search Agency Ethics Rules Amazon 52

Champion Communications

JULY 12, 2022

How to Grow a CMO: Building the modern B2B growth engine . With over 20 years of marketing experience, Catriona Walkerden, VP of Global Marketing at Logicalis, shares her best B2B marketing tips on the How to Grow a CMO podcast. Read all about the key stories in June’s Coverage Highlights:? . . Logicalis .

Multi-Channel 62

Multi-Channel CMO Digital Transformation Paid Search Agency 62

Valasys

FEBRUARY 22, 2024

This article explores how professionals in B2B settings at the level can utilize these technologies to rejuvenate their presence in the market and attract visitors. Geofencing Campaigns Geofencing uses GPS or RFID technology to create virtual boundaries, triggering an action when a mobile device enters or exits the predetermined area.

Traffic 40

Traffic Marketing & Strategy Business Mobile Advertising 40

Kaon

AUGUST 2, 2017

The digital object is simply triggered by some event or data (such as a GPS coordinate.) Often, an object is placed using GPS coordinates (as in the case of Pokémon Go) or it’s triggered via some sort of visual cue, such as a QR code or a special image placed on a card. VR for complex B2B solutions.

Work Management 100

Work Management Marketing Management Trade Show Trigger Marketing 100

Velocity Partners

NOVEMBER 22, 2023

We already had smartphones, apps, maps, GPS, messaging, booking, ratings/reviews, CRM and content merchandising software. Cool examples of B2B business model innovation Not sure why, but we’ve had a lot of clients whose differentiation comes down to a new business model. They’ve been business model innovations. Yeah right.

Lead Ranking 94

Lead Ranking Differentiation Work Management Marketing Management 94

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. Best Video to Support a VIB Awards Nomination: GPS Insight So here’s the thing. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness.

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

Adobe Experience Cloud Blog

SEPTEMBER 5, 2018

Near-field communication, low-cost beacon emitters, augmented reality, GPS-tracking, the current technological options open up all sorts of possibilities for creative marketers. When they were standing at the right GPS coordinates, Angry Birds loaded a special game mode “courtesy of McDonald’s.”. 5) Geo-Based Promotions.

Mobile Marketing 126

Mobile Marketing Campaigns Paid Search Agency Planning 126

The Point

DECEMBER 17, 2010

Most B2B companies will readily acknowledge how much the Web has transformed the way they market their product or service, most visibly in the form of vehicles like search, content marketing, social media, and lead management. HS) What’s different about the B2B selling process compared to say, 5 or 10 years ago? (HS)

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B 100

Kaon

MARCH 30, 2017

Pretend AR is the superimposition of digital objects into a real-time video stream of a live environment, such that the digital object is not linked to the scale of the physical world, and the digital object is simply triggered by some event or data (such as a GPS coordinate.)

Interactive Marketing 100

Interactive Marketing User-Generated Content Trigger Marketing Video Marketing 100

Valasys

JUNE 18, 2019

Delivering hyper-personalized content to the geo-targeted users, in-turn is used to optimize their experiences which help the B2B marketers in achieving their bottom-line goal of optimizing their Return on Investment (ROI). Customers are targeted based on their GPS, Bluetooth & Beacons.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Navigate the Channel

NOVEMBER 1, 2021

When coupled with most standard fleet management apps, the chatbot can provide a map of the employee’s location based on the GPS sensor in their vehicle. Depending on whether your company is B2B or B2C, you might offer an option where they can check current billing status via a chatbot on your website. Billing and Invoicing.

Marketing AI 65

Marketing AI Cable Marketing Management Social Media 65

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. Best Video to Support a VIB Awards Nomination: GPS Insight. The post How Top B2B Video Sellers Use Video to Book More Revenue appeared first on Vidyard. So here’s the thing.

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Vidyard

NOVEMBER 6, 2018

Here’s an example of the video personalized for an individual named Marta Uceda (note that the video was personalized for each individual recipient to boost engagement): The runners-up exhibited an incredible knack for storytelling in the B2B space. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch).

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Stevens & Tate

AUGUST 10, 2020

Google exemplifies spyware as GPS trackers, cameras/recorders marketed for spying purposes, and software that monitors someone else’s texts and phone calls, with the exception of parents tracking underage children. 5 Ways to Improve Your B2B Marketing Strategy. Free Digital Marketing Tools To Cope With COVID-19.

Trends 64

Trends Spyware Work Management Paid Search Agency 64

Convince & Convert

MAY 27, 2014

To date, there haven’t been many great examples of humor in B2B. Imagine a portable GPS with an identity crisis in the wake of mobile apps that render it obsolete. These conversations are something every B2B company can do. Start Somewhere, Even if it’s Small B2B marketing needs a human touch if it is to stand out.

Work Management 167

Work Management Marketing Management Conversion Generation 167

Convince & Convert

JANUARY 6, 2016

Here, she shares her unique perspective on the confluence of comedy and business storytelling, while propelling the professional service world to humanize B2B marketing. How to use your business GPS. After listening to this episode, you’ll be able to connect with your audience like you’ve never connected before. In This Episode.

Storytelling 83

Storytelling Business Youtube Consulting 83

MKT1

FEBRUARY 27, 2023

Fund overview MKT1 Capital is an early-stage B2B fund started by former marketing leaders Emily Kramer (Asana, Carta) and Kathleen Estreich (Box, Intercom, Scalyr). Marketing is now the differentiator. But most founders and investors don’t have marketing expertise. That’s where MKT1 Capital comes in.

Marketing Analytics Tools 40

Marketing Analytics Tools Startups B2B Thought Leadership Thought Leadership 40

ClearVoice

JANUARY 26, 2024

Potential customers do most of their research online before entering the sales funnel, and while the exact percentage varies from research study to research study, somewhere between 71% and 92% of B2B buyers start with a generic search. In B2B, this looks like an industry leader calling out a recent article or post from your company.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Vidyard

NOVEMBER 6, 2018

Here’s an example of the video personalized for an individual named Marta Uceda (note that the video was personalized for each individual recipient to boost engagement): The runners-up exhibited an incredible knack for storytelling in the B2B space. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch).

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Heinz Marketing

NOVEMBER 8, 2018

We regularly feature a new B2B sales, marketing or business leader on Thursdays. Love the Heart Monitor GPS and notifications… Pretty awesome device! Our own “How I Work” series was inspired by one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series.

CMO 69

CMO Work Management Salesforce.com Marketing Management 69

BenchmarkONE

SEPTEMBER 22, 2021

Meteora uses geofencing for retargeting ads — this is the process of targeting ads based on a user’s geographical location, using data like cellphone GPS or Wi-Fi. Image Source: AdRoll. This makes Meteora a great choice for small businesses looking to target local prospects, or any business looking to target a location-based demographic.

Paid Search Agency 64

Paid Search Agency Ads Tools Adwords 64

Content Standard

JULY 25, 2016

There’s a name for these sessions—mobile micro-moments—and they can no longer be ignored by B2B mobile marketing experts. That’s easier said than done, though, because traditional B2B mobile marketing isn’t built for such small windows of opportunity. But that’s not the only question to wrestle with.

Mobile Marketing 40

Mobile Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Vidyard

NOVEMBER 6, 2018

Here’s an example of the video personalized for an individual named Marta Uceda (note that the video was personalized for each individual recipient to boost engagement): The runners-up exhibited an incredible knack for storytelling in the B2B space. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch).

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50