Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. VisitorTrack was the first entrant, and is the leading application in the B2B web Visitor tracking space.