Bionic

OCTOBER 21, 2023

In a 30-day experiment, we pitted LinkedIn Ads against Google Ads to see which platform offers the best value for our advertising spend. Given the B2B nature of this campaign, it seems LinkedIn would be a good platform for advertising. I was curious to know how LinkedIn Advertising performs against Google Ads.

Paid Search Agency 85

Paid Search Agency Linkedin Analysis Ads 85

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. A pixel to track campaign efficiency. Get MarTech!

Campaigns 105

Campaigns Account Based Marketing B2B DemandBase 105

KoMarketing Associates

JANUARY 3, 2017

SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. So what tactics do B2B marketers use to execute a SEO program ? Enter Google Search Console’s Search Analytics Report. Google Search Console Search Analytics Report.

Analytics 243

Analytics CTR Google Reachforce 243

BOP Design

OCTOBER 30, 2023

In the ever-evolving world of B2B marketing , your website takes center stage as the virtual representation of your business. In this digital era, where first impressions are paramount, the design and functionality of your website play a crucial role in captivating and engaging prospects.

Marketing Websites 108

Marketing Websites Conversion B2B Impressions 108

Webbiquity

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. And so, Twitter makes its way to the top B2B social networking platforms for implementing content marketing strategies.”

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

KoMarketing Associates

APRIL 10, 2020

So what can B2B digital marketers do to demonstrate impact in such a scenario? In certain cases, we’re seeing keyword positional improvements but realizing the overall impressions in organic search results for these keywords are down period over period. How do you demonstrate digital marketing impact when performance is down?

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

KoMarketing Associates

JANUARY 3, 2017

SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. So what tactics do B2B marketers use to execute a SEO program ? Enter Google Search Console’s Search Analytics Report. Google Search Console Search Analytics Report.

Analytics 201

Analytics CTR Google Reachforce 201

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Enough with the negativity and cliches.

Marketing Budget 356

Marketing Budget Marketing Budget Creation Budget Programs Research 356

Martech

MARCH 20, 2024

Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. The post Transform your B2B brand: 7 strategic insights appeared first on MarTech. Start with soul searching What is your why? Microsoft).

Enterprise Management 102

Enterprise Management Work Management Marketing Management Brand Identity 102

Biznology

JUNE 23, 2017

Google and Facebook accounted for almost 100% of all the growth in U.S. Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords. billion. (

Adwords 175

Adwords Top of Funnel Cost Per Click Facebook 175

Trade Press Services Newsletter

MARCH 2, 2023

Your website is often the first impression prospects have of your business. Google’s Page Speed Insights is a free tool that evaluates a website’s speed and even makes recommendations for improvement. Email marketing is the go-to channel for many B2B marketers. How will it make my life better?

B2B 130

B2B CAN-SPAM Press Click Rate 130

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. In 2023, B2B firms saw trends shift to adapt to a post-pandemic world. Let’s have a look at the trends shaping the future of B2B web design in 2024. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

KoMarketing Associates

APRIL 3, 2018

At the beginning of the year, Google announced the beta release of a new Search Console experience. For search marketers, the most significant part of this announcement was that 16 months of data would be available in Google Search Console’s Search Performance report. This is Google’s search performance reporting.

Search Marketing 177

Search Marketing Marketing Report B2B Marketing B2B 177

Marketing Insider Group

APRIL 19, 2021

In fact, studies show that targeted content marketing builds positive feelings about B2B SaaS companies in at least 82% of your prospects. But, we’re a B2B company,” you protest. You might be surprised to discover that a Google study revealed that B2C brands had emotional connections with 10 to 40 percent of their customers.

Startups 344

Startups B2B Marketing Buyer Personas Advertising Agencies 344

Marketing Insider Group

APRIL 11, 2023

Website Design & Development Remember, your company’s website is an opportunity to make a good first impression on your audience. Not only does your site need an impressive design, but also a user-friendly, functional layout. Perfecting your website should always be your first step towards improving your digital marketing strategy.

Marketing Automation Services 329

Marketing Automation Services Marketing Budget Paid Search Agency Service 329

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. Results are what impress B2B marketing clients. Here’s where social media reports come in.

Social Media 95

Social Media Impressions Media Paid Search Agency 95

Only B2B

OCTOBER 26, 2023

In today’s rapidly evolving B2B marketing landscape, the key to unlocking success lies in the strategic harnessing of your B2B list. This blog serves as your comprehensive roadmap, equipping you with the knowledge and strategies required to master the intricate art of generating B2B leads from B2B list.

Sales Qualified Leads 62

Sales Qualified Leads B2B Sales Lead Ranking Top of Funnel 62

Walker Sands

MAY 18, 2023

In fact, according to Integrate’s 2023 State of B2B Marketing survey , 22% of B2B marketers plan on cutting Demand Gen spend in 2023, while 25% plan on cutting ABM spend. Reallocate Budget to High-Performance Campaigns The great thing about running ads in Google, Bing, Linkedin, etc., Let’s see what they had to say.

Budget Programs 119

Budget Programs Demand Multi-Touch Attribution CPL 119

Golden Spiral

MAY 2, 2019

Google your own company, without the domain. Google says that 82% of people use search engines to find local businesses, and that’s not just restaurants and dry cleaners. But there’s another way to separate yourself from every other company bidding on your keywords or scrambling to rank for your keywords: Google My Business.

Paid Search Agency 86

Paid Search Agency Paid Content Google B2B Marketing 86

Webbiquity

JULY 13, 2021

Here are 12 more interesting findings from this impressive research effort. Google dominates the browser world much as it does in search. of all web page access is through Google Chrome. Finally, not a shock, Google is the world’s most popular website. It’s a young world.

Internet Marketing 317

Internet Marketing Mobile Marketing Social Media Google 317

Biznology

MARCH 23, 2018

I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. Which is true, but it’s gotten to the point where some marketers have gotten the impression that outbound marketing is bad, inferior, old-fashioned, or maybe even immoral. When the common wisdom is one thing, but the reality is another.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Navigate the Channel

DECEMBER 11, 2023

Many B2B companies don’t have a brick-and-mortar location for clients to visit, so having an online version is crucial. Creating an Impactful Website You need a site, but just throwing up any old B2B website isn’t enough. Create Excellent Content Content is still king when it comes to B2B marketing.

Design 65

Design Marketing Websites B2B Content 65

KoMarketing Associates

JUNE 26, 2018

While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. Obviously ensure that Google can crawl main navigation menus and emphasize key pages and website sections as needed.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

NuSpark Consulting

APRIL 3, 2018

If so, then using Google AdWords is an ideal solution. You pay for everyone Google AdWords sends to your landing page. Learn to Play by Google’s Rules. It becomes more difficult because two masters control your ad’s success — Google and your potential customer. Let’s start with Google. How does Google make money?

Adwords 169

Adwords Paid Search Agency Lead Scoring Lead Ranking 169

KoMarketing Associates

JULY 31, 2018

When it comes to B2B marketing, we are often so focused on the personal approach and difficulty of getting leads, that it’s easy to forget about the basic pillars of best practices. Bing Places is similar to Google, but for the Bing search engine. B2B & Local Directories. Claim Review Pages.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

MARCH 29, 2018

At the same time, having targeted and relevant organic visibility is vital to the overall success of a B2B organization. When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Google Analytics.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

BOP Design

AUGUST 29, 2022

If you have an online presence and are serious about your B2B website , you need to pay attention to WordPress security best practices. Your WordPress hosting service has the most important role in the security of your B2B website, as there is web server-level security for which it is responsible. Use Secure WordPress Hosting.

Marketing Websites 137

Marketing Websites Tips CMS Development B2B 137

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. B2B companies tend to prefer a product-centric approach – they create their products and then market them to their audience.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Webbiquity

FEBRUARY 6, 2024

Both Google and Bing search engine result pages (SERPs) are becoming more visual. For a few years now, Google has shown image thumbnails in mobile search results. Beyond that, there is often an image inside Google’s featured snippet, which appears on top of Google’s organic search results in the most prominent place.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Martech

SEPTEMBER 7, 2022

B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns. Read next: How B2B marketers can leverage the metaverse. To get to the heart of what enterprise B2B marketers need to care about when it comes to the metaverse, we need to follow the money. “How?

Enterprise Management 105

Enterprise Management B2B Marketing B2B Marketing Management 105

KoMarketing Associates

JULY 26, 2018

When done successfully, B2B content writing can drive some impressive business results like increased search traffic, boosted social media engagement, and more importantly, conversions. There are numerous tips and strategies that can help B2B content writers be more effective and efficient. Know Your Audiences.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

Webbiquity

OCTOBER 22, 2021

Use tools like Google Keyword Planner and SEMrush to identify variations, popularity, and optimization difficulty. Conduct a Google search using those words to see how often your site shows up on the first page, then refine your list. Return to Google for competitive analysis.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Only B2B

MARCH 30, 2022

Appointment setting is used by B2B companies to attract new clients and develop their reputation. ?. B2B sales is a highly competitive environment that differs significantly from traditional B2C interactions. According to Statista , over 25% of all e-commerce sales in the United States are for B2B products or services.

Tips 118

Tips Marketing & Strategy B2B Cold Calling 118

KoMarketing Associates

AUGUST 16, 2018

During the Google Marketing Live conference a few weeks ago, Google once again shook up the paid search world with the announcement of Responsive Search Ads. With these ads, Google will automatically mix, match and test combinations of ad copy provided by the advertiser. What are Responsive Search Ads? 2 to 4 descriptions.

Ads 157

Ads Google Effectiveness Advertisements 157

KoMarketing Associates

AUGUST 30, 2018

When it comes to content marketing, blogging efforts are often a critical part of a B2B organization’s strategy and lead generation efforts—a point emphasized by the fact that an average of 3 million new blog posts will have been published by the time you’ve gone to bed. Google Search Console.

Tools 144

Tools Lead Scoring Lead Ranking B2B Thought Leadership 144