Trending Sources

B2B Paid Content Distribution: Facebook vs. LinkedIn

Contently

A couple of weeks ago, I was sitting down with a prospective client from a large financial institution, trying to help the marketing team craft its 2017 content strategy. “ Oh, we’re B2B,” someone said. LinkedIn has incredible ad targeting for B2B brands.

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook.

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The 10 most fascinating people in B2B marketing in 2016

Biznology

Here’s my fresh list of ten innovative thinkers and doers in the world—and I mean the wide world—of B2B marketing which, for most companies, involves a global scope. Gary Skidmore founded one of the more effective B2B call center operations in the pre-modern B2B marketing days.

A B2B Reaction to Facebook Reactions

Social Media B2B

Facebook updated their like buttons to now include five more emotions, so instead of just liking your B2B posts, your customers and prospects can more fully express themselves. But what does this mean for B2B companies? And now they can love you on Facebook.

B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. B2B marketers will embrace in the coming year.

Marketers Need to Focus on Prospects' Behaviors, Not Demographics

It's All About Revenue

Marketing is often about treating the largest groups of prospects and customers the same. We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent. Paying attention to prospect intent is key to that transformation.

3 Steps To Highly Targeted B2B Facebook Ads With Predictive

Radius

How do you make a digital B2B marketer’s dreams come true? Enter Facebook + Radius. Building A Highly Targeted B2B Facebook Ad Campaign. 80 percent of B2B marketers indicated that their organizations will use digital advertising within the next 12 months.

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How to Use Social Selling for Pre-Call Research in B2B Inside Sales

Sales Prospecting Perspectives

What is B2B social selling? There are many definitions, such as using social media outlets like Facebook, Twitter, Pinterest, etc., To me, social selling for B2B inside sales is using your resources to your advantage.

Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

One of the great things about the Facebook is that it provides you access to a large audience of over 550 Million people worldwide at a very low cost so why not take advantage of it. So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers.

B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. B2B marketers will embrace in the coming year.

Sales Prospecting Perspectives Weekly Recap - Week of February 28, 2014

Sales Prospecting Perspectives

Happy Friday, Sales Prospecting Perspectives readers! Social Selling: How to Use Social Media for B2B Sales is available now for free. Home in on the customer journey using big data to really know your customer or prospect. Facebook, Google +, and Twitter are just a few of them.

35 experts weigh-in: How we create influence on Facebook

grow - Practical Marketing Solutions

So I asked a few of my friends … What do you think it takes to become powerful on Facebook? Facebook forces companies and people to compete for attention pixel-by-pixel. To create real influence on Facebook, community managers need to be present when the fans are ready to talk.

Sales Prospecting Perspectives Weekly Recap - Week of January 31, 2014

Sales Prospecting Perspectives

Here are a few of our favorite articles in sales and marketing this week: Data is at the heart of every B2B marketers'' daily tasks: email campaigns, webinar invitations, whitepaper downloads, etc. Steve Kemish explains why at Marketing B2B.

Four overlooked B2B marketing ideas you can use now

grow - Practical Marketing Solutions

So what new B2B marketing ideas should you focus on next? In my experience, these are not yet widely used technologies, and the un-tapped potential is vast for most B2B marketing organizations. Ok, I’ll say it: Facebook Advertising! Ok, I'll say it: Facebook Advertising!

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B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. B2B marketers will embrace in the coming year.

The Past And Future Of sCRM In Prospecting And Selling

Sales Prospecting Perspectives

Sales Prospecting Perspective is pleased to bring you a guest post from Jon Ferrara, CEO of Nimble , a social CRM solution. Five years ago, few people thought social networks or social channels like Twitter and Facebook and LinkedIn should be on their business radar screens, and now “Social” is the business buzzword of the day. The places your prospects hang out in the social stream are opportunities to lay the groundwork for a relationship of trust.

Do B2B Companies Really Need to Be on Facebook?

Social Media B2B

Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. Step 2: Facebook. And marketers wonder if they should even be on all these platforms, especially Facebook, as organic reach has deteriorated.

9 Ways To Get More Prospects To Discover Your B2B Blog

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Great blog content alone is not enough to get more readers, links, shares and conversions. In the not-to-distant marketing past, a B2B company’s marketing arsenal included a relatively small number of weapons.

The 9 Circles of B2B Marketing Hell

bizible

B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. Below, read about the 9 circles of B2B marketing hell and what you can do to avoid them. Think about why prospects aren’t converting. Patience is key in B2B marketing.

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The Basics of B2B Social Media Marketing Strategy

Webbiquity

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy.

Redefining sales prospecting in an era where no one wants to talk to you

Sales Engine

If you’ve been prospecting for sales recently, you may have noticed some differences in our culture—most importantly the fact that disruptive marketing and sales is out. The Internet is crushing a sales rep’s ability to get in front of prospects. Demand More From Today's B2B Marketer.

How to reach your customers at work or at home

Biznology

StiristaLINK’s files are pretty sizable: 20 million B2B profiles are enhanced with consumer information, and 55 million consumer emails are linked to a B2B profile. He explained that Stirista already had a massive database of B2B and consumer records.

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5 Ways B2B Companies Can Use Facebook Timeline

Social Media B2B

Facebook rolled out its new timeline for B2B Business Pages, so these Pages now have a similar look to personal profiles where content is organized and viewable by date. The cover photo is huge opportunity to create an impression about your B2B company.

Daily Social Media Usage Includes B2B Customers and Prospects

Social Media B2B

Many B2B companies complain that their customers and prospects don’t use social media. And your B2B customers and prospects are likely among them. Here are some of the relavent stats to B2B marketers: 1 out of every 7 minutes spent online is spent on Facebook.

What are the Best Social Networks for B2B Marketing? (Research)

Webbiquity

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content.

Does Facebook Work for B2B Lead Generation? Hell Yes!

Modern B2B Marketing

by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. In the data below you can see that in August I ran only standard Facebook ads along with a few promoted posts.

The Pros of LinkedIn vs. Facebook for Professionals

Writing on the Web

You’re probably already on Facebook , sharing photos of your kid’s first birthday party and links to your favorite articles , recipes and videos. After all, Facebook is a great way to keep in touch with friends and family. Facebook Fan Page: Top 5 Reasons to Have One.

Five Awesome B2B Social Media Statistics

PWB Marketing Blog

Do you think social media isn’t for B2B organizations? It’s true B2B tends to be slower to adopt new trends. But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. Top B2B Social Media Statistics.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

If you need convincing, here are 32 B2B digital marketing case studies that prove the potental ROI. has four Facebook pages, four Twitter feeds and two LinkedIn accounts. It listens to more than 5000 social mentions a day on Facebook, Twitter, and other social channels.

5 Ways B2B Companies Can Take Advantage of Facebook

Social Media B2B

Facebook is a platform used by brands to reach millions of consumers, but don’t discount it for B2B companies. The most commonly used social networking site for many B2B companies is LinkedIn, but Facebook is an easy-to-use option as well.

8 B2B Facebook Landing Pages

Social Media B2B

B2B marketers see the growing numbers of Facebook users and join the ranks of businesses who set up outposts on the world’s largest social network. These Pages are now fully functional web pages hosted within the Facebook environment. Other Facebook Call to Action: No.

5 B2B Social Media Tips to Drive Prospect Engagement

Hinge Marketing

Here’s the good news: B2B social media is making it easier than ever before to engage with clients and prospects through multiple channels for two-way communication. The key to using B2B social media effectively is to respond to every comment quickly.

B2B Content Marketing: How To Get Your Prospects To Love You

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer B2B marketers who develop marketing content that is solution-based, properly mapped and more than just text can increase their conversion rates, sales and customer loyalty.

Facebook Works for B2B Too

Sazbean

facebook engancha (Photo credit: Wikipedia) As a Business-to-Business (B2B) company, you may feel like you have to uphold a very professional image, so Facebook doesn’t make sense for you. People want to buy from people, and there are a lot of people on Facebook.

Sales Prospecting Perspectives Weekly Recap – Week of June 14, 2013

Sales Prospecting Perspectives

Find pictures and more about this event on our Facebook. While most companies identify prospects using a CRM system, many do not also create a list for what she calls “strategic referral partners,” or people who refer and champion your business and its content. The other two lists are “Prospects” and “Current and Past Customers.” Teleprospectors qualify a potential opportunity for a B2B company through the telephone. This week was a busy one at AG Salesworks.

4 Ways All Marketers Can Use Facebook’s Offline Conversions API to Optimize Campaigns

Modern B2B Marketing

Author: Mike Stocker Facebook’s recent announcement of their new Offline Conversions API generated a lot of buzz and excitement among marketers and for good reason. As a Facebook marketing partner, Marketo was excited to be a part of their launch announcement.

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An Editorial Calendar for Facebook? Absolutely.

Modern B2B Marketing

My job was to optimize and grow that presence with an emphasis on Facebook. I thought to myself, well we have an editorial calendar for our blog which plans out topics and an overarching theme throughout each quarter, why not apply that same philosophy to our Facebook?

How WebMD Has Changed B2B Marketing Forever

Marketing Craftmanship

Many B2B companies, and professional services firms in particular, do not succeed at marketing for two major reasons: Failure to understand that the vendor selection process has fundamentally changed.

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36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity

It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Facebook Marketing Tips and Guides. 2: My New Favorite Facebook Page by Inkling Media.

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