B2B Paid Content Distribution: Facebook vs. LinkedIn

Contently

A couple of weeks ago, I was sitting down with a prospective client from a large financial institution, trying to help the marketing team craft its 2017 content strategy. “ Oh, we’re B2B,” someone said. LinkedIn has incredible ad targeting for B2B brands.

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook.

Trending Sources

Marketers Need to Focus on Prospects' Behaviors, Not Demographics

Modern Marketing

Marketing is often about treating the largest groups of prospects and customers the same. We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent. Paying attention to prospect intent is key to that transformation.

The 10 most fascinating people in B2B marketing in 2016

Biznology

Here’s my fresh list of ten innovative thinkers and doers in the world—and I mean the wide world—of B2B marketing which, for most companies, involves a global scope. Gary Skidmore founded one of the more effective B2B call center operations in the pre-modern B2B marketing days.

3 Steps To Highly Targeted B2B Facebook Ads With Predictive

Radius

How do you make a digital B2B marketer’s dreams come true? Enter Facebook + Radius. Building A Highly Targeted B2B Facebook Ad Campaign. 80 percent of B2B marketers indicated that their organizations will use digital advertising within the next 12 months.

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9 Ways To Get More Prospects To Discover Your B2B Blog

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Great blog content alone is not enough to get more readers, links, shares and conversions. In the not-to-distant marketing past, a B2B company’s marketing arsenal included a relatively small number of weapons.

Four overlooked B2B marketing ideas you can use now

grow - Practical Marketing Solutions

So what new B2B marketing ideas should you focus on next? In my experience, these are not yet widely used technologies, and the un-tapped potential is vast for most B2B marketing organizations. Ok, I’ll say it: Facebook Advertising! Ok, I'll say it: Facebook Advertising!

What We Learned From Spending $100k On Facebook Ads

Hubspot

For a three-person digital marketing team like ours, the prospect of having a big ad budget seemed like a distant dream. So when we were suddenly given $100K to spend on Facebook ads, we were positively giddy. In May of 2016, we had the honor of working with Facebook Canada.

Redefining sales prospecting in an era where no one wants to talk to you

Sales Engine

If you’ve been prospecting for sales recently, you may have noticed some differences in our culture—most importantly the fact that disruptive marketing and sales is out. The Internet is crushing a sales rep’s ability to get in front of prospects. Demand More From Today's B2B Marketer.

Microsoft, Marketo and Facebook’s 5 Tips for Focused, Effective Marketing

Leadspace

That’s a question all B2B marketers grapple with daily — and there’s no better way of finding the answers than by hearing from industry leaders who’ve proven they know how to do it best in practice. Of course, even the likes of Facebook and co.

5 B2B Social Media Tips to Drive Prospect Engagement

Hinge Marketing

Here’s the good news: B2B social media is making it easier than ever before to engage with clients and prospects through multiple channels for two-way communication. The key to using B2B social media effectively is to respond to every comment quickly.

B2B Content Marketing: How To Get Your Prospects To Love You

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer B2B marketers who develop marketing content that is solution-based, properly mapped and more than just text can increase their conversion rates, sales and customer loyalty.

The Basics of B2B Social Media Marketing Strategy

Webbiquity

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy.

The 9 Circles of B2B Marketing Hell

bizible

B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. Below, read about the 9 circles of B2B marketing hell and what you can do to avoid them. Think about why prospects aren’t converting. Patience is key in B2B marketing.

The Pros of LinkedIn vs. Facebook for Professionals

Writing on the Web

You’re probably already on Facebook , sharing photos of your kid’s first birthday party and links to your favorite articles , recipes and videos. After all, Facebook is a great way to keep in touch with friends and family. Facebook Fan Page: Top 5 Reasons to Have One.

What are the Best Social Networks for B2B Marketing? (Research)

Webbiquity

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content.

Does Facebook Work for B2B Lead Generation? Hell Yes!

Modern B2B Marketing

by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. In the data below you can see that in August I ran only standard Facebook ads along with a few promoted posts.

How to reach your customers at work or at home

Biznology

StiristaLINK’s files are pretty sizable: 20 million B2B profiles are enhanced with consumer information, and 55 million consumer emails are linked to a B2B profile. He explained that Stirista already had a massive database of B2B and consumer records.

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33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

If you need convincing, here are 32 B2B digital marketing case studies that prove the potental ROI. has four Facebook pages, four Twitter feeds and two LinkedIn accounts. It listens to more than 5000 social mentions a day on Facebook, Twitter, and other social channels.

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity

It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Facebook Marketing Tips and Guides. 2: My New Favorite Facebook Page by Inkling Media.

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Why Agencies Should be Using Custom Facebook Audiences

ActiveDEMAND

Custom Facebook Audiences Is a Powerful Feature for Agencies and Marketers. In the past marketers had two basic campaign choices – targeted email campaigns with a specific list or broader audience efforts with ad campaigns – like Facebook Ads.

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4 Ways All Marketers Can Use Facebook’s Offline Conversions API to Optimize Campaigns

Modern B2B Marketing

Author: Mike Stocker Facebook’s recent announcement of their new Offline Conversions API generated a lot of buzz and excitement among marketers and for good reason. As a Facebook marketing partner, Marketo was excited to be a part of their launch announcement.

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An Editorial Calendar for Facebook? Absolutely.

Modern B2B Marketing

My job was to optimize and grow that presence with an emphasis on Facebook. I thought to myself, well we have an editorial calendar for our blog which plans out topics and an overarching theme throughout each quarter, why not apply that same philosophy to our Facebook?

How WebMD Has Changed B2B Marketing Forever

Marketing Craftmanship

Many B2B companies, and professional services firms in particular, do not succeed at marketing for two major reasons: Failure to understand that the vendor selection process has fundamentally changed.

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Social Media: How Motorola Solutions uses Facebook to generate more engagement

B2B Lead Generation Blog

Tweet If you think Facebook is no place for B2B marketers, think again. Facebook was one of the first places we started engaging on social media,” Belinda Hudmon, Senior Director, Global Digital Strategy and Operations, Motorola Solutions, said.

The Ultimate Facebook Marketing Cheat Sheet

Hubspot

Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it.

3 Demand Generation Dangers in a B2B Blog Redesign

Reachforce

And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Your B2B Lead Generation can be hit – hard — if you can’t analyze your content.

B2B Sales and Marketing Trends for 2015

Great B2B Marketing

At the beginning of each year, my team and I publish a report on significant trends in B2B sales and marketing. This report is based on our experience with our B2B clients as well as relevant industry research. This is why nurturing your prospect database is such a valuable activity.

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8 Content Ideas for Your B2B Facebook Page Posts

B2B Marketing Traction

More businesses recognize a need to have a presence on Facebook, but a common question is, “What should we post on our Facebook wall?” Kim cares about his customers and prospects and works hard to bring growth opportunities to them. Tweet.

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Facebook EdgeRank and What It Means to B2B Marketing

MLT Creative

The Facebook EdgeRank has been the topic of most discussions in the social media world lately. An important algorithm, EdgeRank can affect the way your prospects and followers interact with you. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics

7 Stages of B2B Marketing Sophistication [Which Level Are You?]

bizible

B2B marketing is no easy task. There are, we believe, seven stages to B2B marketing sophistication. 7-Stage B2B Marketing Sophistication Framework. Any and every B2B organization can find themselves on this chart.

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Marketo and Facebook—Delivering The Right Message at The Right Time

Modern B2B Marketing

But today, Marketo and Facebook have started to make this goal a reality for social advertising channels. I am excited today to announce that we have teamed up with Facebook to unveil new solutions that make multi-channel marketing a lot easier.

Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. And, yes, this does work for B2B marketing! b2b marketing social media

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6 Reasons Why Your Company’s Facebook Page is Unattractive

Modern B2B Marketing

She enjoys helping businesses create content their customers and prospects will love. Can you believe that Facebook’s Timeline feature is nearly a year old? First impressions matter on social media, and your cover photo is the first chance your company has to impress a prospect.

B2B Conversion Tracking Best Practices

bizible

Through digital ad tracking and website tracking, we have the opportunity to understand quite a bit about our prospects and customers before a word is even spoken. Of course, it’s never quite as easy as we’d like to measure our prospect’s journey in the era of big data.

Facebook Updates Cover Photo Guidelines to Allow Calls-to-Action

Hubspot

I've always considered myself quite the sneak when it comes to marketing on Facebook. But today, I learned that Facebook has been keeping secrets from me, too. So now, Facebook is making it even easier for businesses to take advantage of this growing visual platform to generate some.

Increasing Customer Engagement …Do You Matter to Your Prospects and Customers?

LEADership

As a B2B marketer, however, this is perhaps one of the key behaviours one should pay attention to. We see “leads”, “prospects”, “customers”, “lists”, “data”—do we see people somewhere in all this? Your prospects and customers are already doing it informally.

12 Noteworthy Examples of B2B Companies on Instagram

KoMarketing Associates

Twitter, Facebook and Pinterest) allow users to include detailed bio descriptions with multiple links in their profile and each update, Instagram does not. So, what does this mean for B2B companies? Instagram is a social media platform unlike any other.

B2B Marketers: How Much Time Should You Spend On Facebook?

B2B Marketing Traction

I’m still getting a lot of questions about whether or not B2B marketing should include a presence on Facebook. How much time does it take to get results from Facebook? Convert prospects to customers? You can do all of these on Facebook.

What Is B2B Social Media Marketing?

KoMarketing Associates

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. When thinking about what social networks are most popular, a few sites come to mind, including: Facebook. Like all online marketing strategies, social media presents a certain set of challenges, particularly for B2B marketers.