BOP Design

SEPTEMBER 7, 2021

As we currently face the great resignation , one factor to consider to retain and attract top talent is adopting a hybrid work environment. We’ve found that a hybrid work environment is a valuable benefit to our team members, so we are sharing our insights so your organization can save thousands of dollars going forward.

Work Management 100

Work Management B2B Marketing Management Copywriting 100

Marketing Insider Group

JANUARY 2, 2024

For businesses, understanding the nuances of B2B SEO is essential, as it significantly differs from B2C SEO. The Distinct Focus of B2B SEO B2B SEO operates within a distinct paradigm, primarily due to the nature of the target audience. Content tailored for B2B audiences. Relationship building and lead generation.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

Martech

MARCH 28, 2023

Whether we’re talking about B2B buyers or consumers, customers need you to know who they are, whichever channel or device they’re meeting you on,” said Kim Davis, MarTech’s editorial director. “At Is the industry prepared for this privacy-driven environment? At the same time, they expect you to respect their privacy. Get MarTech!

Privacy 67

Privacy Conference Marketing Management B2B 67

Webbiquity

JANUARY 16, 2024

Stuck on how to make your B2B marketing videos stand out ? In this post, we’ve rounded up 10 easy and creative ways to boost your B2B marketing strategy using videos. Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. Guest post by Jean-Christophe Bouglé. No worries!

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

Webbiquity

FEBRUARY 16, 2023

According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% Image credit: Pexels Part of the field’s growth can be attributed to innovations and changes being made within B2B marketing. Here are three key B2B marketing trends for 2023 worth watching.

Trends 308

Trends B2B Marketing B2B Thought Leadership B2B 308

SWZD

SEPTEMBER 10, 2021

In this hybrid environment, tech buyer behavior is changing and the B2B buying process is more complex. Find out how B2B marketers can thrive using hybrid marketing models.

B2B Marketing 62

B2B Marketing B2B Buy Marketing 62

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Customer testimonials tap into the deep-rooted psychological principle of social proof.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Webbiquity

JUNE 14, 2022

Effective face-to-face client sales meetings, whether online or in person, are critical to your B2B operation. With that in mind, what’s the best way to plan a successful B2B client sales meeting? Plan for time to answer questions and create an environment that feels personal. Plan Your Next Successful B2B Sales Meeting.

B2B Sales 312

B2B Sales Planning Tips B2B 312

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers. 10 Key Differences Between B2B and B2C Marketing 1.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Tony Zambito

MARCH 4, 2022

For many years, activism centered on the environment. B2B buyers seemed to be on the sidelines. B2B buyer activism will be on the rise. We have not seen this dynamic of activism in B2B. For the first time in decades and since the Cold War, there are real questions and choices confronting B2B buyers.

Activities 231

Activities B2B Buyer Personas B2B Marketing 231

Hinge Marketing

MARCH 14, 2023

When instability is coming from every direction—the economy, political environment, wars, and the job market—how do consulting firms survive and thrive? Focusing on what you can control in an uncertain environment will help consulting firms like yours develop a marketing system that delivers powerful results year after year.

Consulting 66

Consulting Peer-to-peer Marketing Budget Digital Transformation 66

The Lead Agency

APRIL 7, 2020

Ultimately, your business must look at new ways of developing your B2B marketing plan to adapt to new conditions. Our top marketing trends of 2020 may be a useful starting point, as well as the following helpful tips and tricks for developing your B2B marketing plan while operating in a volatile environment.

Planning 62

Planning Marketing Plans B2B Marketing B2B 62

PureB2B

MAY 20, 2021

In today’s current sales and marketing environment, proactively reaching out to prospective clients and leads can feel like a daunting task. The post Interruption Marketing – How it Works in Today’s B2B Environment appeared first on DemandScience. Interested in reading more strategy-based content like this?

B2B Marketing 62

B2B Marketing Cold Calling Planning Ideal Customer Profiles 62

PureB2B

MAY 20, 2021

In today’s current sales and marketing environment, proactively reaching out to prospective clients and leads can feel like a daunting task. The post Interruption Marketing – How it Works in Today’s B2B Environment appeared first on PureB2B. Interested in reading more strategy-based content like this? Pardot Newsletter.

B2B Marketing 62

B2B Marketing Planning Cold Calling Paid Search Agency 62

Webbiquity

JANUARY 12, 2022

Being a charitable B2B company can benefit your brand, your customers, partners, and most importantly, your community. First, it’s essential to understand why it’s necessary for B2B businesses to give back. The trend for giving among B2C is nothing new, but for B2B companies, it’s growing.

Paid Search Agency 302

Paid Search Agency Companies Advertising Agencies B2B 302

Tony Zambito

NOVEMBER 1, 2020

We are in that moment of hesitation when it comes to the future of how B2B buyers will engage in buying. The coronavirus pandemic has become the fuel of the forthcoming future of the B2B buyer-seller dynamic. Just as the moment of hesitation mentioned above can be unsettling, so can the current environment for CROs and CSOs.

Buy 309

Buy B2B Buyer Personas Buyer's Journey 309

Webbiquity

OCTOBER 5, 2021

The 2022 IT spending forecast is bright for B2B technology marketers. Among the top factors driving growth in IT budgets are digital transformation and the need to replace or extend older technology platforms; the continuing shift to cloud-based services; and the need to support a hybrid work environment over the long term.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

Top Rank Marketing

NOVEMBER 8, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes such as our recently-launched 2023 B2B Influencer Marketing Report.

B2B Marketing 119

B2B Marketing Paid Search Agency B2B Demand Generation Agencies 119

Adobe Experience Cloud Blog

MARCH 14, 2018

When I think about the strong and powerful people who have paved the way for me, I am determined to ensure that those who come after me in the workforce have an equal work environment. In this blog, I’ll cover how we can best work together to create an equal work environment as well as advice from several influential industry experts.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Marketo Digital Marketing Funnels 134

Zoominfo

OCTOBER 28, 2020

Women are changing the demographics of this profession and helping to shape the bright future of B2B sales. . What’s It Like Being A Woman In B2B Sales? Think of this: Women make up about half of the college-educated workforce, yet they make up only one third of B2B sales jobs. Redefining The Future Of B2B Sales, Together.

B2B Sales 246

B2B Sales Zoominfo B2B B2B Thought Leadership 246

KoMarketing Associates

JULY 2, 2020

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. A great deal of B2B marketers do use LinkedIn ads, for sure.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Marketing Insider Group

SEPTEMBER 1, 2021

But in this post, I’d like to focus on employee advocacy in B2B marketing specifically, because it comes with its own unique challenges. Yes, B2B can make it harder to connect directly with the right audience, it’s more specific, less generalized. The Challenges of B2B Marketing in the Current Digital Environment.

B2B Marketing 288

B2B Marketing B2B Thought Leadership B2B Thought Leadership 288

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. In B2B, your audience will most often be those individuals who make or have a say in the company’s purchasing decisions.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Martech

MARCH 18, 2024

Of course, neither of these is in great supply in this environment. Only about 5% of B2B buyers are in-market at any given time, so focusing marketing efforts on those active is an incredibly alluring idea. The signals and surges become the dopamine metric hit that B2B marketing loves. Only it won’t be able to save it.

Intent Data 100

Intent Data Intent B2B Peer-to-peer 100

Tony Zambito

FEBRUARY 19, 2022

B2B Buyers Will Endure Ongoing Challenges Ahead. In engaged B2B buyer research I have been conducting, there appear to be strong headwinds ahead for buyers to contend with. Inflation will only exacerbate the headwinds facing b2b buyers. . Inflation will only exacerbate the headwinds facing b2b buyers. .

B2B 195

B2B Digital Transformation Forecasting Research 195

xiQ

DECEMBER 7, 2023

Transforming B2B Sales with Generative AI: The xiQ Revolution Generative AI will Create $1.2 The B2B sales and marketing landscape is rapidly evolving, and the key to success lies in embracing transformative technologies. One such technology revolutionizing B2B sales is generative AI. Trillion in Sales Productivity Annually.

B2B Sales 126

B2B Sales Generation Psychographics B2B 126

Webbiquity

SEPTEMBER 22, 2020

The good news for B2B tech vendors outside those specific areas is that nearly half of all IT spending is now targeted towards more general business needs. For B2B technology marketers, in-person events are pretty much out for the moment. And 80% of businesses plan to keep flexible work arrangements in place post-pandemic.

Enterprise Management 254

Enterprise Management Work Management Purchase Marketing Management 254

Televerde

APRIL 19, 2024

With the 2024 Forrester B2B Summit right around the corner, I’m looking forward to learning more about how the industry is evolving. Gathering the Innovators and Thinkers The Forrester B2B Summit has always been a hub for cutting-edge technology and innovative processes.

Forrester 59

Forrester Marketing AI B2B Conference 59

Webbiquity

JULY 11, 2023

Today, they have transcended those glittering confines and entered the lofty corridors of the B2B realm, bestowing their unique brand of persuasive charm on industry segments that have traditionally taken a more reserved marketing approach. But how do you go about creating and managing such partnerships?

Marketing Management 191

Marketing Management B2B Marketing Planning B2B 191

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Enough with the negativity and cliches.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Marketri

APRIL 4, 2024

Why One Tactician Won’t Work The solo marketer was a sub-optimal but feasible structure in the 1980s and 1990s for mid-sized B2B businesses. Experienced marketing leadership in the form of a CMO is only one of the many key roles needed to effectively market a B2B company today.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Forrester B2B

JANUARY 23, 2024

In a challenging B2B environment, Forrester’s B2B Summit North America will equip marketing, sales, and product professionals with strategies and tools to chart a course to growth.

B2B 70

B2B B2B Sales B2B Marketing Course 70