Engagement and Eloqua Experience


For the Eloqua Experience preparation webinar sponsored by Televerde, I was asked to speak to the topic of Engagement. This is one of six topics that comprise the agenda for Eloqua Experience.

Email Critique: Oracle/Eloqua Webcast Invite Needs Help

The Point

The impact that Oracle’s acquisition of Eloqua will have on that company’s ability to compete effectively in the marketing automation space is fodder for debate. One hopes, for Eloqua’s sake, that their new home at Oracle affords them a brighter future for their technology.

Trending Sources

3 Innovations that Deliver Connected Cross-Channel Experiences with Oracle Eloqua

Modern Marketing

As few as 11% of CMOs state that they have successfully implemented a sophisticated omni-channel strategy, resulting in only 1 out of 3 buyers feeling that they are understood by the vendors or brands with whom they interact. Oracle Eloqua enables marketers to unlock the value of over 1.8

How 100+ Brands Use Video with Oracle Eloqua to Connect with More Buyers


In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. Did you expect to hear a B2B marketing leader at Lenovo, the world’s largest PC manufacturer, talk about making people laugh and cry?

Nutritious and Delicious: Eloqua’s Grande Guide to B2B Content Marketing

Modern Marketing

Fortunately, three of the industry’s fittest content marketing experts – Joe Pulizzi, CC Chapman and Ann Handley – helped me cook up today’s Grande Guide to B2B Content Marketing , a resource we hope will be delicious and nutritious. Grande Guide to B2B Content Marketing.

Marketing Automation is Not Marketing Strategy


Too often, these days, I am hearing B2B marketers mouth claims like, ”We got this new [fill in the brand] automation tool, so now we can reduce headcount.” In other words, marketing automation doesn’t work without strategy.

Will Content Strategy Save Marketing?

B2B Marketing Insider

The media habits of today’s B2B buyer have changed dramatically in just the past few years, and yet B2B Marketing departments are struggling to keep up. For many organizations, the answer lies in a content strategy… Why Do We Need Content Strategy?

6 Lead Nurturing Strategies for Beginners

Modern Marketing

by Jesse Noyes | Tweet this This article comes courtesy of Joe Cordo , Chief Marketing Officer at Extraprise , an Eloqua partner and lead generation services firm. Here are six strategies to review before you launch into lead nurturing. Build Toward a Comprehensive Strategy. 6 Lead Nurturing Strategies for Beginners is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Survey: Marketing Automation Users Score a “C” in Maturity

The Point

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey asked marketing operations managers and other B2B marketing executives to rank their current deployment of marketing automation software in 33 separate categories relating to either key software functionality or generally accepted best practice.

Seven Ways to Humanize B2B Marketing


While B2C and B2B marketing practices are distinct in many ways, they both ultimately involve making your message resonate with people—meaning emotions a significant role. Certainly, practicality plays a large role in B2B procurement. HubSpot , Marketo , Eloqua , Pardot , Genoo , etc.).

8 Examples of B2B Businesses Managing Powerful LinkedIn Pages

KoMarketing Associates

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. On the other hand, many B2B brands still struggle to engage their audience on the platform.

6 Forgotten Content Strategies to Implement Now

Modern Marketing

However, when you drill down into organizational processes, oftentimes content efforts are duplicated because there aren’t clearly defined content strategies. In fact, only 44% of B2B marketers claim to have a documented content strategy.

How Marketers Are Managing The Buyer Journey [Infographic]

Modern Marketing

There’s no denying it—today’s B2B marketers have their work cut out for them. As you’ll see from our latest infographic done in partnership with Oracle Eloqua, there are plenty of opportunities. Branding does indeed matter in the B2B buying process.

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup


Steve Woods , Eloqua. A common issue for B2B vendors: how do you sell “boring stuff&# online? Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • 92% of b2b buying cycles start with search.

Introducing the Oracle Marketing Cloud

Modern Marketing

Oracle Marketing Cloud combines the capabilities of Eloqua, BlueKai, Compendium, and Responsys with the social relationship management components of Oracle Social Cloud. by Kevin Akeroyd | Tweet this We all want to be customer-centric with our marketing.

B2B Blogging and Video Takes Off

Modern Marketing

by Jesse Noyes | Tweet this Some might say 2011 was the year of social media in b2b. The survey found that blogs saw an 27% increase as b2b content marketing usage tactic this year over 2010, with 65% of respondents claiming they use blogs as part of their content marketing strategy.

Video 106

Transforming Marketing From Social Media to Social Business

Modern Marketing

by Erick Mott | Tweet this We’re passionate about customer success at Oracle Eloqua. And if you’ve been reading our blog, scanning Eloqua tweets , or participating in the Topliners community – you likely have heard about the Five Tenets of and journey to modern marketing.

Spin A Story That Stands Above The Noise: Content Marketing Tips From ?Ardath Albee

Modern Marketing

Join Ardath Albee , author of eMarketing Strategies for the Complex Sale , and our community of modern marketers at Eloqua Experience 2013 at the Hilton Union Square in San Francisco. Join Ardath and the Eloqua community at Eloqua Experience October 23-25 in San Francisco.

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

Who are the top B2B Marketing influencers on twitter? Earlier this month, I released the 20 B2B Marketing Blogs you need to read. I hope you find this to be a valuable resource for your B2B Marketing efforts. Top B2B Marketing Influencers – Companies.

10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year

KoMarketing Associates

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. The B2B Buyer is in Control. B2B Buyer Behavior: Timing is Everything.

How Do You Produce More Interesting Content? [CHART]

Modern Marketing

A simple glance at the chart below from the “ 2014 B2B Marketing Trends-North America: Content Marketing Institute/MarketingProfs ” report by Content Marketing Institute shows that 73% of marketers are creating more content than they were a year ago.

What B2B Marketers Need To Know About Video

Modern Marketing

Meanwhile, 72 percent of B2B buyers now watch video content throughout their entire path to purchase with nearly half of those viewing 30 minutes or more while researching a company. This was a key step to building a data-driven video marketing strategy.

Eloqua 104

Marketing Automation Skills are Scarce: Strategies to Close the Gap

Customer Experience Matrix

I've seen four distinct strategies: training. This is the traditional strategy for B2C marketing automation and at B2B firms large enough to afford substantial pre-deployment investments. Among B2B vendors, Eloqua is the poster child for this approach.

Why Advocates Should Be Part Of The Modern Marketer’s Strategy

Modern Marketing

Take five minutes to think about the contrast between your life as a consumer and that as a B2B marketer. Why Advocates Should Be Part Of The Modern Marketer’s Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

5 Tips for Planning Your Eloqua Experience Agenda

Modern Marketing

Eloqua Experience 2012 is just days away. Plus, you’ll meet new people and that’s half the fun and benefit of attending Eloqua Experience. Eloqua Experience is taking a familiar tack. If you’re a big picture strategy thinker, I encourage you to check out the Imagine It tracks which feature sessions by industry analysts and Eloqua customer strategists. All of these sessions assume you’re comfortable using Eloqua and you’re looking for new geeky ideas to try.

B2B 6

3 Strategies Pro Golfers Could Teach Sales and Marketing

Modern Marketing

Below I highlight 3 sales and marketing strategies gleaned from competitive sport of golf. Emulating the competition in certain facets may be good strategy, while in others it’s a losing proposition. 3 Strategies Pro Golfers Could Teach Sales and Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sheldon Buytenhuys | Tweet this Ben Hogan famously said golf is 20% talent and 80% management.

8 Elements to Successfully Scaling Your Global Social Media Strategy

Modern Marketing

by Jesse Noyes | Tweet this No social media strategy, if done thoughtfully, is easy. In other words, if you want your social media strategy to scale across the company, you need support from the very top down to the people who manage your communities day-to-day.

5 Social Media Enhancements That Benefit B2B Marketers

Modern Marketing

by Amanda Batista | Tweet this Remember that time when B2B marketers sought a way to cultivate a presence on social because B2C had all the ‘fun’? Then there was that other time, when B2B marketers realized that social business is a reality.

Content Strategy Visualized – The Blog Tree Sprouts New Growth

B2B Marketing Insider

The most popular article I’ve written thus far posed the question: “ will content strategy save marketing? When I speak about content strategy, I often see eyes glaze over. So why are the Content Grid and The Blog Tree great examples of Content Strategy? B2B Bloggers.

Link 83

14 SXSWi Sessions for B2B Marketers

Modern Marketing

We pored through the hundreds of SXSWi sessions and identified the 14 you’ll want to hit up if you’re in B2B marketing. Jeremy Sanchez of Global Strategies and Robert John Davis of Oglivy. Copy Matters: Content Strategy for the Interface – Let’s be real; copy still rules. The State of Social Marketing – Social was the biggest word in marketing in 2011, and many in B2B marketing are still trying to understand it. How can it be used for B2B?

Media 35

11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Keyword Strategy. Keyword Strategy.

6 Reasons To Check Out Bizo’s B2B Funnelmentals Tour

Modern Marketing

Bizo’s B2B Funnelmentals Tour is a unique series of digital marketing industry events. Grab insight into best practices of leading edge B2B marketers. Learn strategies to help you become a “full-funnel” marketer. Get more out of your Eloqua marketing automation system.

How to Start Your Company’s Discussion About Marketing Automation

Modern Marketing

It can be hard to start the discussion about integrating marketing technology into your company’s strategy. How to Start Your Company’s Discussion About Marketing Automation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Is “social media campaign” an oxymoron?

Chris Koch

I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me. One was that a sweepstakes drove 43% of the traffic to Eloqua’s Facebook page, far more than other sources.

Why Your CMO Doesn’t Like You

Modern Marketing

Stick to the Strategy. Strategy is about what we’re not going to do. People should be able to describe to me how what they’re doing is on strategy and how that connects to business goals for the organization.”.

CMO 80

5 Tips for Creating Effective B2B Marketing Videos

Modern Marketing

by contributor | Tweet this Today’s blog post comes courtesy of Phil Donaldson , Director of Marketing at PropelGrowth , a B2B financial services marketing firm in Princeton, NJ.

Video 100

Infusionsoft Helps Clients Map Their Marketing Strategy

Customer Experience Matrix

You may I recently pointed out that Eloqua , Marketo and Pardot all have about half of their clients with under $20 million revenue (but I suspect very few under $5 million). If micro- and non-micro-marketing automation vendors are converging on features and strategy training, will the micro-business focus on process automation also be duplicated at larger companies? marketing execution marketing process optimization demand generation b2b marketing automation

Help 40

How to Get Started with Social CRM

Modern Marketing

Develop a “Customer First” Strategy. Once you know what your customers want, you can develop a strategy that balances their wants with what you can realistically do and the channels you can use.

CRM 80

The Top 25 Posts of 2012

Modern Marketing

by Jesse Noyes | Tweet this It was a busy year here on the Eloqua blog. A History of Disruptions in B2B Marketing Speaking of infographics, our collaboration with JESS3 on the biggest disruptions to the B2B marketing world caught the attention of many.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017


As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. Strategy. You need a solid social media strategy.