PathFactory
DECEMBER 17, 2018
Hello, fellow B2B marketing nerds! Today, I’d like to share some of the cool things the PathFactory marketing team is doing in the B2B digital marketing space. The importance of enabling content bingeing in B2B. Netflix binge-watching and B2B content bingeing aren’t all that different from each other.
SnapApp
APRIL 4, 2018
This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Now, you’d think this would make measuring B2B metrics easier. The Top 10 B2B Marketing Metrics to Measure in 2018. . Edwards Deming. .
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The Point
JANUARY 13, 2015
Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. MQLs/Cost Per MQL. Only a few years ago, measuring campaign ROI was a pipe dream for most B2B marketers. SQLs/Cost Per SQL.
ANNUITAS
NOVEMBER 10, 2010
We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. Steve is also deeply involved with the Eloqua user community, with whom he regularly interacts through the discussions on his Eloqua Artisan blog. There are two dimensions that make up an MQL, fit and engagement.
Markempa
NOVEMBER 13, 2018
Even though our tools have become smarter with AI and machine learning, connecting and building B2B relationships has never been harder. The question is: How can we connect better and build relationships with B2B customers? The question is: How can we connect better and build relationships with B2B customers? Sure thing.
Ledger Bennett
MAY 29, 2018
If you want to learn more about building audiences for each stage of the funnel check out our Cross Channel B2B Audience Strategy blog ). Nailing Down A Cross Channel B2B Audience Strategy May 15, 2018 As anyone in marketing knows nailing down a cross-channel B2B audience strategy has never been more critical.
Industrial Marketing Today
MAY 11, 2010
The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. So the waterfall concept is Inquiry > MQL > SAL > SQO > Close. The success of outbound marketing does make sense in this context.
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