Writing on the Web

Data Plus MarTech: HubSpot and Demandbase Join the Race

Customer Experience Matrix

The second was Demandbase ’s acquisition of data-as-a-service vendor WhoToo , which offers its own set of 250 million profiles relating to 70 million business processionals. This is a nice extension of Demandbase’s existing account-based marketing capabilities.

Peter Isaacson, CMO of Demandbase: Why You Have a Bad Relationship with Sales—and What to Do About It [Podcast]

Crimson Marketing

That is the question that Peter Isaacson, CMO of B2B marketing technology company Demandbase, posed to some of the 400 digital marketers at a recent GE marketing summit. Peter applies some facts and figures to these overwhelming problems facing B2B Marketers.

Trending Sources

Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

I had a fascinating chat earlier this week with a client who described his vision for using DemandBase to tailor messages to Web site visitors from target accounts, using Bizo to further tailor messages to individuals by title, using all this data to synch inbound and outbound campaigns in Eloqua , and eventually driving everything with predictive model scores from a tool like Lattice Engines. Let’s start with DemandBase.

How Demandbase Uses LeanData

LeanData

Account-Based Marketing has emerged as the smart strategy for companies to navigate the complex B2B sales journey. And Demandbase is establishing itself as one of the trend leaders in the growing industry space. That’s why Demandbase uses LeanData to enable its own internal Account-Based Marketing strategy. LeanData makes sure that leads coming into Demandbase always are routed to the correct sales representative.

6 Ways B2B Marketers Are Falling Short Today

Digital B2B Marketing

As I came back from the B2B Marketing Innovation Summit, put on by Demandbase, I couldn’t shake the feeling that we aren’t doing enough. But they are places many B2B marketers, including myself, should be doing so much more.

LinkedIn Now Tracks You Across The Web [And Flaunts It]

Digital B2B Marketing

The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages. Although tracking isn’t unusual, most companies don’t make tracking nearly this obvious and it raises a number of questions for LinkedIn users and for B2B marketers: How will LinkedIn’s audience react when tracking is this visible?

7 B2B Advertising Opportunities You Are Probably Missing

Digital B2B Marketing

B2B advertisers generally target smaller, harder to define audiences than consumer advertisers, which puts a major premium on effective targeting in B2B advertising. Today, B2B marketers have many new options available. Providers: Bizo, Demandbase, Neustar.

B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

You can even make comparisons to the display advertising offered by Internet darling LinkedIn , through whom B2B marketers can also target prospects by industry, company size, even job title.

How Account Based Advertising Really Works

Digital B2B Marketing

According to a 2015 survey from Demand Metric and Demandbase, 45% of B2B marketers are testing or have adopted account-based marketing and more than 75% of those plan to increase their use of ABM in the next year.

The Real Reasons Programmatic Ad Buys Fail in B2B Marketing

Digital B2B Marketing

But it isn’t ready yet for today’s B2B marketer. B2B demand generation marketers face challenge here their branding and B2C peers do not: you have a complex message to deliver. Putting Programmatic Buying In Its B2B Place.

Buy 62

B2B Online Advertising: Improve Targeting by 10x (or more!)

Digital B2B Marketing

B2B advertising begins with the target audience. Here are a couple examples of how B2B target audiences are generalized for advertising: Juniper targets companies with large data centers. Disclosure: Demandbase is a Babcock & Jenkins client.

Time to abandon spray-and-pray lead generation

Biznology

B2B publishing houses have long relied upon their subscriber lists for the generation. Once the domain of only the largest companies, account-based marketing is now becoming accessible to everyone through cloud platforms like Engagio and Demandbase.

B2B Marketing: Top 100 Twitter Influencers

Onalytica B2B

70% of B2B marketers are creating more content than they did one year ago. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. B2B Marketing.

Bad Advertising Advice: Go Where Your Audience Is

Digital B2B Marketing

It sounds obvious, on point, and innocent, but the oft-told advice to “go where your audience is” is one of the worst pieces of advice B2B marketers receive. This advice leaves B2B marketers looking at what their audience does. Both Bizo and Demandbase offer this solution.

14 Brilliant B2B Marketing Strategy Guides

Webbiquity

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

Account-Based Marketing … and Billy Beane … in San Francisco

ANNUITAS

When I worked at Demandbase I was particularly inspired by the book and applied the cornerstone trigger event, Oakland A’s loss of player Jason Giambi to the Yankees, to B2B marketing and sales. Blog account-based marketing Billy Beane Demand Generation Strategy Demandbase optimizatio

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

Are you holding back on Facebook marketing just because you’re in B2B? And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. Cause that’s where B2B people get results, right? Plenty of B2B marketers are using Facebook.

3 Steps to Using Data in an Imperfect Data World

Digital B2B Marketing

This isn’t just a consumer advertising trend, increasingly B2B advertising is being driven by data as well. For B2B marketing organizations, Bizo continues to develop more robust data. Marketing Technology Media bizo BlueKai d&b data Demandbase madison logic

Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). Here are a few features to consider when comparing Terminus with other B2B advertising solutions: - self-service.

How Account-Based Marketing is Changing the Role of B2B Marketers, and Why It Should

Act-On

Not long ago there was a media drumbeat of “B2C and B2B marketing techniques are merging.” Or you might have read that “B2B and B2C are passé, marketing today has to be P2P” (person to person). You might even say we’re putting the “B” back in B2B.

Programmatic Ad Buying: What Does It Mean for B2B Marketers?

The Point

You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying.

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Top 25 B2B Influencers Share Revenue Driving Tips

Radius

There is one common goal that all B2B marketers share: the need to drive revenue. To kick it off we compiled a list of the top B2B marketing industry influencers and asked them to tweet out their revenue driving tips. RevenueDriver tip #1: B2B firms thrive when focused obsessively on customers – use account-based marketing to get more obsessed. RevenueDriver tip: There is no more "B2B" / "B2C" We are all C2B. Peter Isaacson, CMO, Demandbase.

Marketers Frustrated With Digital Advertising ROI

Marketing Insider Group

89% of marketers do not think their digital marketing efforts are working, according to the latest study from Demandbase and Wakefield Research, which surveyed 500 managerial and executive-level B2B marketers.

Using New Data for Marketing that is “Just Right”

Digital B2B Marketing

For B2B Marketing For B2B marketers, Bizo provides information on the likely role and level of seniority of a visitor as well as industry and company size. Demandbase provides the specific company and company information.

15 B2B case studies show how content marketing drives ROI

Biznology

Content marketing is more important to B2B businesses. Here are 15 B2B case studies. They show how content marketing drives ROI with B2B businesses who: Know their audience. Do these case studies convince you of the value for content marketing for B2B businesses?

How B2B is Using AI

Navigate the Channel

This is no reason for you to hold off on its study or implementation – AI is about to change the B2B world as we know it forever. 80% of your competitors are expecting to incorporate AI into their marketing by 2020, according to Demandbase. Uncategorized AI B2B Social Media

Demandbase vs ReachForce SmartForms – Eloqua Topliners Discussion

Reachforce

Recently on Topliners, marketers weighed in on lead scoring solutions in a discussion of the merits of ReachForce SmartForm vs Demandbase. Ease of use, match capabilities, and cost were all mentioned by users as selling points for SmartForms and the boon to B2B lead scoring and B2B lead nurturing. Don’t want to spoil the surprise – but, you can jump over to the Demandbase vs. ReachForce discussion to find out who was the universal favorite (aw, shucks).

RSS 2

Demandbase vs ReachForce SmartForms – Eloqua Topliners Discussion

Reachforce

Recently on Topliners, marketers weighed in on lead scoring solutions in a discussion of the merits of ReachForce SmartForm vs Demandbase. Ease of use, match capabilities, and cost were all mentioned by users as selling points for SmartForms and the boon to B2B lead scoring and B2B lead nurturing. Don’t want to spoil the surprise – but, you can jump over to the Demandbase vs. ReachForce discussion to find out who was the universal favorite (aw, shucks).

New Report: Improve The B2B Buying Process With Social Proof Marketing

Influitive b2b

In the B2B software world, it’s a buyer’s market. With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal.

Demandbase API vs ReachForce Form Appending Solutions

Reachforce

Demandbase or ReachForce? Landing page and web form optimization for B2B isn’t just about conversions, it’s about speeding up marketing nurture and generating more revenue. SmartForms appends a survey’s worth of B2B data to leads at the moment of acquisition.

Demandbase API vs ReachForce Form Appending Solutions

Reachforce

Demandbase or ReachForce? Landing page and web form optimization for B2B isn’t just about conversions, it’s about speeding up marketing nurture and generating more revenue. SmartForms appends a survey’s worth of B2B data to leads at the moment of acquisition.

12 Days of B2B Marketing: Account-Based Marketing (Day 4)

Heinz Marketing

Probably, now that 93% of B2B sales and marketing professionals claim it as very or extremely important to their business ( 2017 State of ABM by SiriusDecisions). B2B marketing and sales organizations are no “testing the waters” with ABM. The good folks at Demandbase provide quintessential advice you should consider when moving your ABM program from test to full rollout mode. Why ABM has become a critical strategy for B2B marketers.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. B2B buyers are people too, just like you.

3 Seismic B2B Marketing Trends Seen At Dreamforce 2016

Radius

Digging a bit deeper into the details, though, three key themes emerged from the year’s biggest technology event that are relevant for B2B marketers: 1) Artificial intelligence = Predictive analytics. The post 3 Seismic B2B Marketing Trends Seen At Dreamforce 2016 appeared first on Radius.

3 Seismic B2B Marketing Trends Seen At Dreamforce 2016

Radius

Digging a bit deeper into the details, though, three key themes emerged from the year’s biggest technology event that are relevant for B2B marketers: 1) Artificial intelligence = Predictive analytics. The post 3 Seismic B2B Marketing Trends Seen At Dreamforce 2016 appeared first on Radius.

How Demandbase Uses LeanData

LeanData

Account-Based Marketing has emerged as the smart strategy for companies to navigate the complex B2B sales journey. And Demandbase is establishing itself as one of the trend leaders in the growing industry space. That’s why Demandbase uses LeanData to enable its own internal Account-Based Marketing strategy. LeanData makes sure that leads coming into Demandbase always are routed to the correct sales representative.

How Demandbase Uses LeanData

LeanData

Account-Based Marketing has emerged as the smart strategy for companies to navigate the complex B2B sales journey. And Demandbase is establishing itself as one of the trend leaders in the growing industry space. That’s why Demandbase uses LeanData to enable its own internal Account-Based Marketing strategy. LeanData makes sure that leads coming into Demandbase always are routed to the correct sales representative.

4 Ways to Make Your Website More Personal

Modern Marketing

Plenty, according to the The 2011 National Website Demand Generation Study conducted by Focus.com and Eloqua AppCloud partner DemandBase. Clearly, the website remains a crucial aspect of your B2B online marketing strategy. B2B marketers clearly need to adapt to this trend, and work to engage buyers through more personalized Web experiences with custom messages and landing pages in order to engage buyers every step of the way.”.

New Digital Trend: Account-Based Marketing – What B2B Companies Need to Know

Fathom

Just last week, DemandBase (a San Francisco-based B2B marketing software company) announced that they received $30 million in additional funding by Sageview Capital. But to B2B marketers, this IS a big deal. DemandBase Demo. B2B Technology / Saas Manufacturing

Understanding the Modern B2B Sales Process

SnapApp

It's been a dramatic last 10 years for B2B sales teams. B2B sales cycles have changed. So the B2B sales process often looked a bit like this: Prospecting. The Modern B2B Sales Process. Today, however, B2B buyers are taking the lead in the sales process.