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5 Common Stages of B2B Lead Nurturing

Modern Marketing

by Jesse Noyes | Tweet this If you work in the complex b2b marketing industry, you know just how long the journey from prospect to closed deal can take.

Marketing Automation: Like Bringing a Gun to a Knife Fight


One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities.

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How to do Lead Nurturing Right


Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. Digg this!

Lead Nurturing – How to Develop a Solid Process for B2B Lead Management


Effective lead nurturing is crucial to successful b2b marketing. Typically, a lead nurturing program uses these communication mechanisms: emails, case studies, articles, events, podcasts, white papers, social media messages and webinars. Digg this!

Book Review: eMarketing Strategies for the Complex Sale


The brilliant Ardath Albee provides the missing piece, a reliable recipe marketing automation, demand generation and content marketing success in her new book, eMarketing Strategies for the Complex Sale. Digg this!