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How to turn a good white paper into a great lead generation piece

Fearless Competitor

B2B Lead Generation : Is a White Paper just great content or a great lead generation tool. In this post, we explain how to turn that great new white paper you just published into a superb lead generation tool — using the best-practice approach of one of our favorite companies, Kinaxis. What are current best practices on white paper marketing? Our white paper experience.

5 Common Stages of B2B Lead Nurturing

It's All About Revenue

by Jesse Noyes | Tweet this If you work in the complex b2b marketing industry, you know just how long the journey from prospect to closed deal can take.

How to Do Great Marketing with (Almost) Zero Money

Fearless Competitor

Make it really easy for prospective customers to find by posting to social networks like LinkedIn, Twitter, Facebook as well as Digg, Delicious, StumbleUpon, SlideShare (presentations), YouTube (video). We were featured in a white paper on B2B blogging.

Purchases are fun, but…….they don’t move the business needle

Fearless Competitor

Too often we confuse business purchases with what is truly required to generate business results, especially quality sales leads for salespeople. Sales lead generation takes a lot more. So what is the B2B marketer to do?

How to Do Great Marketing with (Almost) Zero Money

Fearless Competitor

He has won awards from Marketing Sherpa and HubSpot and is an in-demand keynote speaker. We were featured in a white paper on B2B blogging. Jeff is also known in the B2B demand generation world for his blog The Fearless Competitor.

How to Do Great Marketing with (Almost) Zero Money

Fearless Competitor

Make it really easy for prospective customers to find by posting to social networks like LinkedIn , Twitter , Facebook as well as Digg , Delicious , StumbleUpon , SlideShare (presentations), YouTube (video). We were featured in a white paper on B2B blogging.

Book Review: eMarketing Strategies for the Complex Sale

Webbiquity

The brilliant Ardath Albee provides the missing piece, a reliable recipe marketing automation, demand generation and content marketing success in her new book, eMarketing Strategies for the Complex Sale. Digg this!

Tips for using online video to engage prospective buyers

Fearless Competitor

Twitter, Facebook, Linkedin, Delicious, Digg, StumbleUpon, Reddit, etc. Looking for the simple guide to B2B Marketing? Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. Lead Generation Made Simple.”

Random acts of marketing (Why you need outside help)

Fearless Competitor

Random acts plaque B2B marketers all over the world. This is why an outside service like Find New Customers “ Lead Generation made Simple &# plays such a critical role for B2B sellers. You need outside help to become great, not just good, in lead generation.

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Best of B2B Marketing. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. A Simple B2B Marketing Framework - Everything Technology Marketing , July 10, 2010 We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. Content is not just about an email send, or a blog post, or a white paper, or a Tweet. Digg this!