Rev

FEBRUARY 15, 2023

Before Revenue Operations ( RevOps ) became an emerging function in the B2B world, things could get… confusing. In this blog post, we’re going to give you an overview of 27 RevOps best practices that can help drive growth for B2B companies. Do you remember? Consider implementing new solutions as appropriate.

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

Zoominfo

FEBRUARY 12, 2019

For more lead nurturing best practices, read the following post: The B2B Marketer’s Lead Nurturing Guide. Here are a few tips to avoid dirty data throwing off your lead management process: Identify duplicate records: 15% of leads contain duplicated data ( source ). Establish a service-level agreement for lead routing.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Strategic-IC

SEPTEMBER 10, 2019

Strategists Heidi and Jack joined 26,000 marketing and sales professionals in Boston to find out why removing friction, disrupting experiences and facing fear will be core to B2B marketing and sales success in the next 12 months. Contact de-duplication, drag-and-drop editors, and easier workflow management. Friction Fighting?.

De-duplication 63

De-duplication Trends Advertising Agencies Account Based Marketing 63

Only B2B

NOVEMBER 28, 2019

But then if it were, every B2B marketer would be driving full-funnel results remarkably. The top B2B marketing players are cutting down the complexities of demand generation strategies that cover different marketing targets, channels, and lead sources. Creating a successful demand generation plan is not easy. We don’t think so!

Top of Funnel 120

Top of Funnel Demand Generation Demand Planning 120

Televerde

FEBRUARY 20, 2020

Marketing Executive at B2B firm, Redondo Beach, CA. A successful data strategy consists of de-duplication, cleansing, and appending. De-duplication will recognize any duplicates already in your database, prevent more from being entered, and merge any existing duplicates. Waiting on your response!

De-duplication 52

De-duplication Marketing Automation Services Marketing Automation Sales Qualified Leads 52

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates. Which of the duplicate CRM records does the marketing automation platform update?

Lead Management 40

Lead Management Lead Ranking De-duplication Lead Scoring 40

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. Data management: Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates. This impacts productivity.

Lead Management 40

Lead Management De-duplication Lead Ranking Lead Scoring 40

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. Data management: Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates. This impacts productivity.

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

Only B2B

NOVEMBER 28, 2019

But then again, if it were that easy, every marketer of a B2B company would be driving full-funnel results remarkably. The top B2B marketing players are cutting down the complexities of demand generation strategies that covers different marketing targets, channels and lead sources. We don’t think so. Problem #4: Lead Quality Ignorance.

Top of Funnel 62

Top of Funnel Demand Generation Demand Planning 62

DealSignal

MARCH 11, 2019

Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay. Let’s assume that today your B2B contact database is 90% accurate. The math behind data decay.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

6sense

AUGUST 27, 2021

I’ve long believed there is a tremendous opportunity to solve this problem and move the sales and marketing technology world away from outdated tools, and usher in a new era of B2B platforms that will fundamentally change the way companies go to market. 6sense = the B2B go-to-market platform that makes it possible.

Marketing Automation Services 48

Marketing Automation Services De-duplication Advertising Agencies Lead Ranking 48

Televerde

SEPTEMBER 11, 2019

A successful data strategy consists of de-duplication, cleansing, and appending. De-duplication will recognize any duplicates already in your database, prevent more from being entered, and merge any existing duplicates.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation De-duplication Automation 40

Valasys

MARCH 5, 2020

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM). Read more on How to Incorporate Geofencing in B2B Content Strategy.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Adobe Experience Cloud Blog

FEBRUARY 26, 2016

If so, think about what that means for your data as a B2B marketer. De-duplication. The database can get cluttered with duplicate data fields, and it becomes almost impossible to remember what the data is, where it came from, or how to leverage it. Author: Ed King Does your MarTech stack look like your kitchen drawer?

De-duplication 48

De-duplication Work Management Marketing Management Marketing Automation Services 48

Marketing Insider Group

MAY 26, 2011

I have explained already that I think the biggest B2B marketing mistake is putting your company and not your customers first. For example, many marketing organizations assume that in order to best target the needs of each buyer segment they serve, that they need to de-centralize marketing plans. And content strategy. Looking for more?

Activities 100

Activities De-duplication Planning Telemarketing 100

Hubspot

JULY 27, 2023

The average win rate for B2B companies in early 2023 fell between 17-20%. These tools keep the need for manual data handling at a bare minimum, de-duplicate records, and automatically update prospect information. This is a significant drop from just a year before when sales success reached around 26%. The good news?

Marketing AI 47

Marketing AI Lead Ranking Budget Programs Work Management 47

Pam Didner

SEPTEMBER 16, 2020

Many of us don’t have full visibility into how many emails our prospects receive from us when email campaigns are de-centralized and your CRM or marketing automation tools may not capture all the email sent by your marketing and sales teams. In the B2B world, sales see social media as the top of the funnel. Event Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

LeanData

JUNE 24, 2014

B2B marketing used to be easy. Understanding duplicate leads: De-duping and merging leads is a necessary top-of-funnel activity and most tools are very good at catching duplicates when the email address is an exact match. However, a duplicate merge represents a repeat action or engagement with marketing material.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40

LeanData

JUNE 24, 2014

B2B marketing used to be easy. Understanding duplicate leads: De-duping and merging leads is a necessary top-of-funnel activity and most tools are very good at catching duplicates when the email address is an exact match. However, a duplicate merge represents a repeat action or engagement with marketing material.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40

LeanData

MARCH 25, 2014

LeanData simplifies the B2B sales process, enables sales and marketing to close deals faster. Data Quality – For continuous de-duplication, filtering, matching, and lead conversion to contacts and accounts. We’re passionate about simplifying the B2B sales process so sales and marketing will close deals faster.

Enterprise Management 40

Enterprise Management De-duplication Work Management Marketing Management 40

LeanData

MARCH 25, 2014

LeanData simplifies the B2B sales process, enables sales and marketing to close deals faster. Data Quality – For continuous de-duplication, filtering, matching, and lead conversion to contacts and accounts. We’re passionate about simplifying the B2B sales process so sales and marketing will close deals faster.

Enterprise Management 40

Enterprise Management De-duplication Work Management Marketing Management 40

ConvertKit

OCTOBER 30, 2018

I think we can all agree that gets tiresome after the 100th duplicate email! Audiences for many B2B industries likely already have an understanding of affiliate marketing so they’ll understand why you’re able to offer bonuses and such. And then there’s the sea of identical swipe copy…Never mind.

Product 93

Product De-duping Budget Programs De-duplication 93

Adobe Experience Cloud Blog

MAY 8, 2015

In order to remove the excess, first get all of your data in one place and then carry out these simple tasks: De-duplicate: Duplicate contacts muddy your database and irritate your recipients. So go ahead—grab that metaphorical scrub brush!

De-duplication 48

De-duplication Sales Qualified Leads Marketing Automation Services Marketing Qualified Leads 48

ANNUITAS

SEPTEMBER 7, 2010

  What I mean is that in today’s B2B market, you need someone who knows marketing strategy, understands the buyer, and thinks about marketing and sales as a process.   In other words, you need a B2B marketing expert, not just a marketing staffer who knows which buttons to click. .    You Have No Process.

Work Management 100

Work Management Marketing Automation Services Marketing Management De-duplication 100

B2B Marketing Zone Posts

DECEMBER 9, 2009

It’s always fun at this time of the year to look back at what’s happened in the world of B2B Marketing. This technique was also used to generate the Hot Trends in B2B Marketing for 2009. 10 Tips for Using Twitter And Email Marketing for B2B - Anything Goes Marketing , December 21, 2008. Need Content?

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

ANNUITAS

OCTOBER 6, 2010

It seems that most of my recent conversations with prospects, customers and others in the B2B marketing industry are centered on lead nurturing. To make matters worse, the company’s solution to cleaning data was to have the sales team delete duplicate records, leaving just one. Lead nurturing is a hot topic right now.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

Zoominfo

APRIL 27, 2022

For B2B businesses using data to fuel successful sales and marketing efforts, having access to clean data is paramount. Just like duplicate records exist in various places within your database, multiple versions of the same data elements can exist across different records in your system. How do duplicates happen?

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Heinz Marketing

AUGUST 5, 2021

Welcome to the sixth installment of The B2B Marketer’s Quick Start Guide. To put it simply, ABM is a B2B marketing approach that targets accounts instead of individual contacts. Advertise to your target accounts with the only DSP that delivers the precision and scale that B2B requires. Today’s post is about ABM Orchestration.

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

Televerde

NOVEMBER 4, 2019

This is especially true with something as fickle as B2B companies’ monthly sales predictions. Develop & enforce data quality standards, including de-duplication. A successful data strategy consists of de-duplication, cleansing, and appending. You work hard for your leads! Ready for next steps?

Forecasting 40

Forecasting De-duplication Lead Management Lead Ranking 40

Zoominfo

APRIL 23, 2020

But B2B intelligence gets more intelligent by the day (that would be machine learning, predictive intelligence , and other dimensions) – in addition to simply growing the database. Uniqueness : Are there duplicate records? This is data too. How Do You Measure Data Quality? Can records be combined? Timeliness : Is the data fresh?

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

Martech Advisor

DECEMBER 27, 2019

In some cases, initiatives can be scaled back or de-prioritized when they do not have the necessary statistics and measurements required to verify their value. Avoid Duplicated Efforts. Duplications of effort, misalignment, and inefficiencies are common occurrences in any organization. This was reduced by 5% in Year 1, 7.5%

ROI 61

ROI De-duplication Marketing Management Lead Ranking 61

markempa

JULY 22, 2012

What does it mean to “enrich data” and “merge/de-dupe”? It also makes it easy to identify duplicates and merge information – that is literally what is meant by the term “merge/de-dupe.”. Learn more about the importance of data: “ B2B Marketing: Building a quality list.” ” What is a persona?

Lead Scoring 120

Lead Scoring Lead Ranking De-duping Optimization 120

Content4Demand

SEPTEMBER 8, 2021

Today, we speak with Latané Conant, CMO of 6sense and author of No Forms, No Spam, No Cold Calls —a must-read for marketers learning how B2B brands can deliver personalized messaging. Do you see opportunities for more B2B brands to use intent data intelligence at the foundational stage to formulate their content strategies?

Intent Data 84

Intent Data Intent Content De-duplication 84

Adobe Experience Cloud Blog

OCTOBER 9, 2015

It contains duplicate records, incomplete addresses, and limited segmentation. De-duplicate records. Marketers often hesitate to automate de-duplication (the process of removing duplicate leads ) and prefer to eyeball duplicates and merge records manually due to fear of eliminating the wrong records.

De-duplication 48

De-duplication Marketing Management Marketing Automation Services Lead Scoring 48

DiscoverOrg

MAY 7, 2019

Uniqueness : Are there duplicate records? Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. It helps B2B sales, marketing, and recruiting professionals make an informed, well-timed approach to solve a real buyer problem. vs. “avenue”).

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

6sense

DECEMBER 10, 2021

Built a foundation for a personalized customer journey (reduced duplicated CRM accounts by 36%, increased contact-to-account associate by 28%). And its web personalization efforts relied heavily on form-fills … and because of that, only 3% of its web traffic was de-anonymized and received personalized content. Impressive Results.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

LeanData

MAY 15, 2014

Typically this involves updating it, standardizing it, and de-duplicating records to create a single view of the data, even if it is stored in multiple disparate systems. De-Duplication – The process of identifying, verifying, and merging duplicate records from a database or list.

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Management 40