Zoominfo

JANUARY 12, 2021

While the path to CRM data quality can feel daunting, don’t worry—we’re here to help you through transforming your CRM from a burden into an asset that your sales and marketing teams will not only rely on—but love. Read more of our content on the value of quality CRM data: B2B Growth. B2B Growth.

Data Hygiene 238

Data Hygiene Zoominfo CRM B2B Sales 238

Zoominfo

DECEMBER 23, 2020

B2B Database New Year’s Resolutions. As the heart of any data-driven company, your database helps sales and marketing professionals understand prospects in-depth, improve segmentation, pinpoint audiences,, and convert more leads. Remember: data comes first in a database strategy. Improve Your Data Quality.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Zoominfo

JULY 12, 2021

And while you can set up automated requests for your API to update your data regularly, there is an easier, more efficient solution: webhooks. Imagine that you have searched, found, and enriched data on all C-level leaders at ZoomInfo. Introducing ZoomInfo Webhooks. ZoomInfo Webhooks API Python Example Request.

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Zoominfo Ideal Customer Profiles Enterprise Management API 130

DealSignal

FEBRUARY 1, 2024

In a Nutshell When it comes to picking the right B2B data platform for handling business data, it’s a tough call. You’ve probably heard of DealSignal , ZoomInfo, and Apollo, right? A notable shortcoming of ZoomInfo is the static nature of its database.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

DealSignal

MARCH 17, 2023

While ZoomInfo tops out at max 70% data accuracy, DealSignal offers fresher, more accurate, dynamic data at a market-leading 97% + thanks to our dynamic, multi-step verification process that uses AI and machine learning algorithms, robots, and human researchers to reverify your data just before it’s delivered to you.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Zoominfo

AUGUST 2, 2020

Many B2B data providers claim to have the “best” data. But have you ever stopped to think about where these companies get their data and what makes it better than the rest? Data is a big investment – and as a buyer, you should never trust a data provider without first understanding where that information comes from.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Zoominfo

OCTOBER 14, 2018

Yet, cold calling is still a key component of B2B sales. The Problem with B2B Cold Calling. 62% of organizations rely on marketing or prospect data that is 20%-40% incomplete or inaccurate ( source ). 94% of businesses suspect that their customer data is inaccurate ( source ). Inaccurate B2B contact data wastes 27.3%

Cold Calling 198

Cold Calling Statistics B2B Data Hygiene 198

Zoominfo

OCTOBER 26, 2020

When it comes to data, this process is considerably speedier. Because of this, many organizations are working with a B2B database that is outdated, invalid, or incomplete. Dirty data impacts all areas of an organization, making it critical to regularly clean your data. What is Data Decay?

Data Hygiene 100

Data Hygiene Zoominfo B2B B2B Sales 100

Zoominfo

DECEMBER 16, 2018

“Organizations must shift their focus from one-time data cleansing to ongoing data maintenance to turn the tide.” B2B data isn’t glamorous. Unfortunately, even if you invest in high quality data—it decays rapidly as people change jobs, companies go out of business, and mergers occur. . SiriusDecsions.

Data Hygiene 182

Data Hygiene Automation Zoominfo Buyer Personas 182

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. 4 Lessons ZoomInfo Learned From Their Own ABM Campaign. So, like many companies, ZoomInfo decided to give ABM a shot. 4 Reasons Why CRM Data Hygiene is Critical to ABM Success.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Zoominfo

MAY 7, 2021

When Andy Lyon started at ZoomInfo, people called him “Andy Cub.” Fast forward seven years later, and Lyon has just closed the biggest deal in ZoomInfo history: an eight figure deal. Within this time frame, both companies had signed separate contracts with ZoomInfo. Now Lyon was faced with consolidating the contracts.

RFP 246

RFP Zoominfo Work Management Data Hygiene 246

Zoominfo

DECEMBER 12, 2019

While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. In most cases, this happens as a result of the sender’s lack of data hygiene , and the consequences can be severe. Contact ZoomInfo today to learn more about improving your B2B marketing efforts.

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Zoominfo

FEBRUARY 28, 2018

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Here are five important ways technology has permanently changed B2B selling.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Zoominfo

JULY 5, 2018

We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. 6 Ways to Be a Better B2B Designer. Today we make the critical distinction between B2C design and B2B design. Then, we give you tips and tricks to make you a better B2B designer. Let’s get into it! Continue reading.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Zoominfo

JULY 2, 2020

BLOG] What Sales Reps Must Know About Marketing Automation: [link] #martech #salestips pic.twitter.com/qdnKf6gbEp — ZoomInfo (@ZoomInfo) August 22, 2018. Prioritize Data Hygiene. As we said earlier, data hygiene can be one of the biggest obstacles to success when it comes to automation.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

FEBRUARY 5, 2019

Welcome back to our B2B Blog Post Round-Up series. We use this monthly post to highlight the great work the ZoomInfo team has contributed to outside publications. Here are some steps you can take to ensure optimal data hygiene: Audit your existing database: Regularly audit your database of candidate and new hire information.

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

Zoominfo

MAY 3, 2018

What Is B2B Data? B2B data is insightful information used to help drive sales and marketing efforts. It’s clear data is a critical business resource. For 54% of B2B businesses , their biggest challenge to achieving success is the absence of data quality. What is Data Maintenance? Choose wisely.

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Data Hygiene Marketing Management Zoominfo B2B 100

Zoominfo

MARCH 4, 2018

Technological advancements can transform any industry or job function overnight — including B2B sales. What Is The B2B Selling Process? The goal of B2B selling is to reach prospects and form meaningful connections with them. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

Process 130

Process Enterprise Management Work Management Marketing Management 130

Zoominfo

AUGUST 9, 2018

The experts at ZoomInfo have scoured the internet to put together the following list of marketing productivity statistics. On average, 49% of companies are currently using marketing automation, with more than half of B2B companies (55%) adopting the technology ( source ). A massive part of B2B marketing is content creation.

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Zoominfo

JUNE 26, 2018

In modern business, data is a hot commodity. Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene , and so on. Data is a critical component of business success—no matter the industry, the size of the business, or how the business operates.

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147

Zoominfo

AUGUST 5, 2018

Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment. Although contact data is most commonly discussed in sales and marketing circles, data hygiene has a huge impact on recruiting and hiring.

Work Management 157

Work Management Marketing Management Data Hygiene Zoominfo 157

Zoominfo

OCTOBER 14, 2018

Yet, cold calling is still a key component of B2B sales. The Problem with B2B Cold Calling But the reality is—whether you’re a seasoned veteran or it’s your first day on the job—you probably don’t enjoy making cold calls. Inaccurate B2B contact data wastes 27.3% Bad data costs U.S. Here’s how: Perform a data audit.

Cold Calling 100

Cold Calling Statistics B2B Data Hygiene 100

Zoominfo

MAY 3, 2018

Consider these statistics ( source ): 94% of businesses suspect that their customer and prospect data is inaccurate. 40% of business objectives fail due to inaccurate data. Up to 25% of B2B database contacts contain critical errors. 62% of organizations rely on marketing data that’s up to 40% inaccurate. Keep reading.

B2B 100

B2B Marketing Management Data Hygiene B2B Sales 100

Zoominfo

FEBRUARY 12, 2019

If you’ve read the ZoomInfo blog in the past you’re familiar with buyer personas. These profiles are constructed using a combination of existing customer data, anecdotal observation, and quantitative research. For more lead nurturing best practices, read the following post: The B2B Marketer’s Lead Nurturing Guide.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

JANUARY 12, 2021

Read more of our content on maintaining quality CRM data: B2B Growth. 7 Simple Steps to Improve Your CRM’s Data Quality [Infographic]. In this infographic, ZoomInfo provides seven steps for improving CRM data quality. Learn about CRM data quality best practices and how to maintain data integrity.

CRM 221

CRM Zoominfo B2B Sales ROI 221

Zoominfo

JUNE 28, 2018

3. ZoomInfo. Recommended reading : Data Hygiene and The Future of Recruiting. Send us a tweet: @zoominfo ! Contact ZoomInfo today to learn how our contact database can drastically improve your recruiting efforts! The post 10 Recruiting Blogs to Bookmark Today appeared first on ZoomInfo Blog.

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

Zoominfo

JULY 12, 2021

When layers of data are tightly integrated with software, sales reps and marketers have the most effective way to successfully engage with prospects and find their next buyers. In sales , this technology forms a system that tracks customer profiles, transactions, communications, financial data, and related information.

Work Management 147

Work Management Marketing Management Zoominfo Ad Building 147

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

SalesIntel

FEBRUARY 8, 2023

Because of mismatched, inconsistent data across your organization, your revenue-generating departments can only respond partially to client demands. This B2B data buyer’s guide will help you to make the most out of B2B data and choose the right sales intelligence platform to boost your revenue.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

Zoominfo

MARCH 4, 2021

The B2B selling process is slow but steady. More than half (56%) of B2B buyers have four or more people involved in a purchase decision, while 21% have seven or more — so you’ll have to convince more than one person. Practice data hygiene in all data systems. Shorten Your B2B Sales Cycle with a Stage Strategy.

Sales Cycle 246

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 246

Zoominfo

SEPTEMBER 18, 2018

If your database is full of outdated or incorrect data, your personalization efforts will backfire completely. If you want to execute a successful personalized marketing campaign, data hygiene must be a priority. The post The Risks of Personalization: When Marketers Cross the Line appeared first on ZoomInfo Blog.

Personalization 206

Personalization Marketing Automation Services Paid Search Agency Zoominfo 206

Zoominfo

SEPTEMBER 5, 2018

Market intelligence involves collecting and processing a large amount of data– and, if that data is inaccurate or incomplete, it will do little to improve your marketing efforts. Unfortunately, many B2B organizations make decisions based on low-quality or inaccurate data. 25% of the average B2B database is inaccurate.

Planning 140

Planning Zoominfo Data Hygiene Multi-Channel 140

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? None of it would be possible without data. Click to tweet.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

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Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Zoominfo

DECEMBER 5, 2017

Whether you conduct your sales outreach by phone, social media, or email—it’s undeniably an essential aspect of B2B sales. B2B Sales Follow Up Statistics Sales Follow Up Productivity 1. For B2B companies, subject lines that contained the words “alert” and “breaking” perform well ( source ). of sales reps’ time.

Statistics 100

Statistics Cold Calling Peer-to-peer Marketing Qualified Leads 100

Zoominfo

MARCH 3, 2021

The B2B selling process is slow but steady. More than half (56%) of B2B buyers have four or more people involved in a purchase decision, while 21% have seven or more — so you’ll have to convince more than one person. Practice data hygiene in all data systems. Maintain transparency on pricing.

Sales Cycle 100

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 100

Zoominfo

OCTOBER 5, 2021

Prioritize Data Quality Market intelligence involves collecting and processing a large amount of data. data is inaccurate or incomplete, it will do little to improve your marketing efforts. Unfortunately, many B2B organizations make decisions based on low-quality or inaccurate data. economy an estimated $3.1

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Planning Work Management Marketing Management Data Hygiene 130