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Lenny's Newsletter
SEPTEMBER 5, 2023
In B2B, it always starts with hand-to-hand combat. Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. Each week I tackle reader questions about building product, driving growth, and accelerating your career. Art by Natalie Harney.
Engagio
JANUARY 27, 2021
Needless to say, he has some serious street cred in B2B tech.). In just five short months, he’s led the integration of the B2B, DSP, intent data, and machine learning technology of Demandbase with the marketing automation-based platform of Engagio. The result: Demandbase One , the most comprehensive ABM platform in the industry.
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Mereo
JANUARY 27, 2021
While B2B product management teams around the globe are convening to refresh their solution strategy for the next two to five years, most will never actually succeed. And a third-party partner like Mereo takes validation a step further with our Decision Maker Network. A major lack of validation.
Lenny's Newsletter
AUGUST 15, 2023
Subscribe now Welcome to part two of kickstarting and scaling a B2B business. Here’s how some of today’s biggest B2B startups began: Retool started as Venmo for the U.K. Each week I tackle reader questions about building product, driving growth, and accelerating your career. Art by Natalie Harney. total crap?
Webbiquity
JUNE 6, 2011
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Social Networking: Like Falling In Love. CMO at EuroSpaClub International.
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