Cost Per Click Reduction Strategy in Google AdWords


We’ve seen click costs for many IT clients to be over $50 per click to be within the top 4 positions. The click costs, coupled with perhaps an average conversion rate landing page, and a long lead-to-sale process, can lead to a paid search ROI less than ideal.

Facebook ads vs Google adwords: 7 key criteria to decide


Google and Facebook accounted for almost 100% of all the growth in U.S. Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. Google now processes over 40,000 search queries every second on average.

Better Manage Your Metrics

Navigate the Channel

Understanding Cost-Per-Click in Your B2B Paid Search Campaign. There are a variety of important metrics to consider when optimizing your B2B paid search campaign, each with its own meaning and optimization techniques. The Elements of CPC in your B2B Campaign.

Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. Google / Bing & MSN / Second Tier Engines? At what cost?

8 Best Practices for Using Google AdWords


Afterall, using the term “Google” as a verb didn’t become part of our everyday vernacular for nothing! Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords.

Three Key Insights on How B2B Marketing is Changing


What content marketing channel do B2B marketers pretty much all agree is highly effective? And what potentially powerful B2B marketing strategy is perhaps the most overlooked? The (Almost) Universal B2B Marketing Channel.

Google Removes Sidebar Ads: What It Means for Advertisers

KoMarketing Associates

On Monday, February 22 nd , Google dropped a bombshell on the world of both paid and social advertising. Effective immediately, Google will no longer be showing ads on the right hand sidebar. The sidebar is now reserved for only the Google Knowledge Graph and Product Listing Ads.

Is Quora’s New Ad Program Really Good for B2B Marketers?

Navigate the Channel

However, the scale of the platform limited its use initially for B2B marketers, although the low Cost Per Clicks and new target base made it highly tempting for businesses of all sizes. This is even when Quora is compared to industry giants, Facebook and Google.

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Want Powerful B2B Content? You Need These Tools

B2B PR Sense

Every industry has its own tools of the trade -- carpenters, hair stylists, and yes, even B2B content marketers. These tools are specifically designed to help you create killer content to reach your B2B content marekting strategy goals. Google Keyword Planner.

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Baidu PPC Versus Google AdWords: 8 Key Differences

KoMarketing Associates

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. They share many of similarities, such as text and display ads, a cost-per-click (CPC) price system is based on the market bids, and similar account architecture. However there are key differences between Baidu PPC and Google AdWords as well. At face value, Baidu is very similar to Google AdWords.

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How to Optimize Your Google Ads Budget From KPI Metrics

Directive Agency

How much should you be spending on Google Ads? What Is the Average B2B Budget for Ads? 78% of those surveyed specifically planned to increase their Google Ads budget. spent on Google Ads. That’s because Google Ads work better for specific industries over others.

Quick Ways to Make Your Google Ads Stand Out from the Competition


Google Ads amounts to billions of dollars in revenue for the search engine giant, but what about your revenue? Google made their standard text ads larger by introducing expanded text ads (ETAs) in 2016. Google introduced the first extension—sitelinks—way back in 2009.

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How To Illustrate Popular B2B PPC Performance Metrics

KoMarketing Associates

The extended sales cycle we face in B2B online marketing adds to the confusion. METRIC 1: CLICKS. Clicks to site measure how many visitors paid search drove to the client’s landing page. B2B Ecommerce sites as the easiest and most straight forward to track.

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Custom Reports: Measuring Lead Generation Conversions with Google Analytics


Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. Pay-Per-Click Analytics.

How to Reassess Your Google AdWords Budget [VIDEO]

Directive Agency

Today, we’re going to talk about how to reassess your Google AdWords budget. [ Pssst. Click on it… You’re able to scroll through any specific point of the video that way. What there isn’t a lot of information on is how to reassess your Google AdWords budget.

Should CTR be a Key Performance Indicator for B2B Advertisers?

KoMarketing Associates

Click-through rate (CTR), very simply, is the number of clicks your ads have received divided by the number of total impressions. Specific keywords as well as ad creative variations will all have individual click-through rates. CTR on Google search partners does not.

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The Complete Display Ads Overview For B2B Marketers


You’re paying for impressions and clicks on sites you don’t own. But this doesn’t have to be the case with display ads in B2B marketing. Display Ad Basics For B2B Marketers. Interest Layer : Google has identified specific groups of people based on their site viewing behavior.

A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

As B2B entry into Programmatic advertising continues to evolve and gather momentum, we’ll be keeping pace by regularly updating this glossary. Click-Through Rate (CTR) – the % of users who were delivered an ad, and then clicked on that ad.

What B2C Strategies Can You Use in B2B Marketing?

KoMarketing Associates

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns. However, some of the challenges specific to B2B can be tackled with some of the most successful ways that B2C companies reach their audience. B2B Email Marketing.

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5 B2B Marketing Strategies to Show Up on the First Page of Google without Ranking Organically

Directive Agency

You just need to change your B2B marketing strategy. There are ways you can rank on Google’s first page (just maybe not with all that organic, natural, gluten-free traffic you were hoping for). It’s MailChimp, one of the biggest B2B email marketing companies out there.

5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Google also defines the key factors through which an advertiser can improve that landing page experience.

Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. Average Cost Per Click decreased by more than 60 percent.

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Top 3 Chinese Search Engines: What B2B Marketers Need to Know

KoMarketing Associates

The goal of this article is to give B2B marketers an idea of why search engine marketing is important in China and why Chinese search engines are different from Google or Bing, or other Western search engines. Not Google, But Baidu, Qihoo 360 & Sogou. B2B Marketing Takeaway.

Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

These changes will have lasting implications for B2B marketers. Take a look at the new layout of Baidu’s search engine results page: Implications for B2B Marketers. With a dramatic decrease in ad space, advertising space is now at a premium and the cost per click could increase.

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What Google’s New Algorithm Means For You

Marketing Insider Group

I will outline the announcements in simple terms and provide some tips for the B2B Marketer to ensure all your hard work pays off in the form of inbound traffic to your personal blog or company website. You may have heard that Google recently changed its search engine algorithm. The change seeks to downplay those websites that used so-called “black hat&# techniques such as “content scraping&# or “keyword stuffing&# to game the Google system.

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Failing at Paid Search? Maybe You’re Just Measuring It Wrong.

The Point

The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. how much each desired action is costing in the aggregate, and. For a free copy, click here.

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Will the Google Chrome ad blocker depress your display campaigns?


Google finally came through with what it had announced in mid-2017: Starting Feb 15 its new Chrome ad blocker will automatically block a dozen ad types it deems intrusive from Chrome for desktop and Android mobile OS. The post Will the Google Chrome ad blocker depress your display campaigns?

The Truth About Intent Data


What Google, Facebook, and B2B Media Companies Don’t Want You to Know. Companies like Bombora and The Big Willow have arrangements with numerous B2B publisher sites to license this same behavioral data on those sites. Just Ask Google.

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PPC Advertising for B2B Organizations: Foundational Considerations

Launch Marketing

Pay-per-click (PPC) advertising for B2B can be a highly effective marketing tactic when done correctly. Follow these fundamental PPC advertising considerations when getting your B2B organization started or to help audit your existing efforts.

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Should You Use the Same Landing Page for Email and Online Ads?

The Point

Click To Tweet. Someone responding to a Google text ad, or a LinkedIn sponsored post may be only curious, or intrigued by your offer, but likely isn’t “sold” yet.

61 B2B Lead Generation Strategies and Tactics for 2019


Lead generation for B2B businesses isn’t a one-size-fits-all affair. What works for a drug testing company may not work for a B2B SaaS company. When you market for B2B, you have to go where your ideal clients or customers are. But, what about B2B? for Google Adwords.

Why You Should be Using Quora for B2B Demand Gen


While it may seem a bit of a jump from business branding, B2B lead generation through Quora is not only possible, but in use today by many top B2B brands. Building a presence for your B2B brand on Quora is easy. Cost per click.

42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

Some days B2B marketing discussions seem more like a reading of alphabet soup. If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation. The Basics B2B : Business to business.

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How Should B2B’s Spend PPC Dollars?

EMagine B2B Blog

All too often we hear from B2B companies who are either unsatisfied with PPC campaigns or have decided that PPC just doesn’t work for them. Online ad campaigns fail for several reasons, but the most common reason a B2B company throws in the PPC towel is because of poor lead generation.

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Complete Guide to B2B Marketing

Directive Agency

B2B marketing is no easy task. The reality is that generating demand for your B2B service or product has become a juggling act of meshing different tactics across different mediums to increase marketing qualified leads (MQLs) and fill up your pipeline. Part 6: Pay Per Click Advertising.

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Billion with Google in 2013.

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How To Increase B2B Sales Leads With Paid SEO [VIDEO]

Directive Agency

Today we’re going to be talking about how to increase qualified B2B sales leads with paid SEO. Now, the reality is — in 2018 and the years to come — individual websites are no longer the best answer for queries at the bottom of the funnel in Google’s mind.

Why You Should be Using Quora for B2B Demand Gen


While it may seem a bit of a jump from business branding, B2B lead generation through Quora is not only possible, but in use today by many top B2B brands. Building a presence for your B2B brand on Quora is easy. Cost per click.

Why You Should be Using Quora for B2B Demand Gen


While it may seem a bit of a jump from business branding, B2B lead generation through Quora is not only possible, but in use today by many top B2B brands. Building a presence for your B2B brand on Quora is easy. Cost per click.

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Why Improving Failed AdWords Campaigns Creates the Best B2B Advertising Campaigns

Directive Agency

Improving your ad, rather than creating a new one every time, will usually result in a higher click-through rate, lower cost-per-click, and increased revenue generation. Google defines these as the moments that your customers or prospects are ready to take action.

B2B SEO Hacks That Won’t Break the Bank in 2019

Directive Agency

In the world of B2B SEO, strategies are constantly changing. Factors that play a role in our ever-changing industry include Google’s algorithm, user behavior, new platforms, and new features! For B2B marketing organizations looking to get started with a tight budget, I’m here to help!

B2B Advertising Insights For Your Funnel [VIDEO]

Directive Agency

Today, we’re going to talk about B2B advertising insights for your funnel. As B2B marketers and advertisers, we tend to be focused solely on one part of the funnel. B2B Advertising: Top of the Funnel. Google Display ads. B2B Advertising: Bottom of the Funnel.

A Detailed Guide to Building a B2B PPC Report

Directive Agency

It syncs right with your Google Adwords and Google Analytics, and visually represents the data that you choose (you can customize metrics to track as well). Lower Cost per Acquisition (CPA). Check all keyword’s cost per click. B2B PPC

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