Cost Per Click Reduction Strategy in Google AdWords


We’ve seen click costs for many IT clients to be over $50 per click to be within the top 4 positions. The click costs, coupled with perhaps an average conversion rate landing page, and a long lead-to-sale process, can lead to a paid search ROI less than ideal.

Better Manage Your Metrics

Navigate the Channel

Understanding Cost-Per-Click in Your B2B Paid Search Campaign. There are a variety of important metrics to consider when optimizing your B2B paid search campaign, each with its own meaning and optimization techniques. The Elements of CPC in your B2B Campaign.

Facebook ads vs Google adwords: 7 key criteria to decide


Google and Facebook accounted for almost 100% of all the growth in U.S. Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. Google now processes over 40,000 search queries every second on average.

Is Quora’s New Ad Program Really Good for B2B Marketers?

Navigate the Channel

However, the scale of the platform limited its use initially for B2B marketers, although the low Cost Per Clicks and new target base made it highly tempting for businesses of all sizes. This is even when Quora is compared to industry giants, Facebook and Google.

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8 Best Practices for Using Google AdWords


Afterall, using the term “Google” as a verb didn’t become part of our everyday vernacular for nothing! Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords.

Google Removes Sidebar Ads: What It Means for Advertisers

KoMarketing Associates

On Monday, February 22 nd , Google dropped a bombshell on the world of both paid and social advertising. Effective immediately, Google will no longer be showing ads on the right hand sidebar. The sidebar is now reserved for only the Google Knowledge Graph and Product Listing Ads.

Baidu PPC Versus Google AdWords: 8 Key Differences

KoMarketing Associates

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. They share many of similarities, such as text and display ads, a cost-per-click (CPC) price system is based on the market bids, and similar account architecture. However there are key differences between Baidu PPC and Google AdWords as well. At face value, Baidu is very similar to Google AdWords.

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5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Google also defines the key factors through which an advertiser can improve that landing page experience.

PPC Advertising for B2B Organizations: Foundational Considerations

Launch Marketing

Pay-per-click (PPC) advertising for B2B can be a highly effective marketing tactic when done correctly. Follow these fundamental PPC advertising considerations when getting your B2B organization started or to help audit your existing efforts.

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Failing at Paid Search? Maybe You’re Just Measuring It Wrong.

The Point

The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. how much each desired action is costing in the aggregate, and. For a free copy, click here.

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Custom Reports: Measuring Lead Generation Conversions with Google Analytics


Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. Pay-Per-Click Analytics.

What B2C Strategies Can You Use in B2B Marketing?

KoMarketing Associates

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns. However, some of the challenges specific to B2B can be tackled with some of the most successful ways that B2C companies reach their audience. B2B Email Marketing.

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What Google’s New Algorithm Means For You

Marketing Insider Group

I will outline the announcements in simple terms and provide some tips for the B2B Marketer to ensure all your hard work pays off in the form of inbound traffic to your personal blog or company website. You may have heard that Google recently changed its search engine algorithm. The change seeks to downplay those websites that used so-called “black hat&# techniques such as “content scraping&# or “keyword stuffing&# to game the Google system.

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Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

These changes will have lasting implications for B2B marketers. Take a look at the new layout of Baidu’s search engine results page: Implications for B2B Marketers. With a dramatic decrease in ad space, advertising space is now at a premium and the cost per click could increase.

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Are Amazon 'Sponsored Products' Ads Worth It?


Google, right? According to a 2016 survey of 2,000 consumers , 55% of people actually skip Google altogether and start their online shopping searches directly on Amazon. Need help getting started with inbound ads on Amazon, Google, LinkedIn, or Facebook? Clicks.

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The Complete Display Ads Overview For B2B Marketers


You’re paying for impressions and clicks on sites you don’t own. But this doesn’t have to be the case with display ads in B2B marketing. Display Ad Basics For B2B Marketers. Interest Layer : Google has identified specific groups of people based on their site viewing behavior.

How To Illustrate Popular B2B PPC Performance Metrics

KoMarketing Associates

The extended sales cycle we face in B2B online marketing adds to the confusion. METRIC 1: CLICKS. Clicks to site measure how many visitors paid search drove to the client’s landing page. B2B Ecommerce sites as the easiest and most straight forward to track.

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Should CTR be a Key Performance Indicator for B2B Advertisers?

KoMarketing Associates

Click-through rate (CTR), very simply, is the number of clicks your ads have received divided by the number of total impressions. Specific keywords as well as ad creative variations will all have individual click-through rates. CTR on Google search partners does not.

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Top 3 Chinese Search Engines: What B2B Marketers Need to Know

KoMarketing Associates

The goal of this article is to give B2B marketers an idea of why search engine marketing is important in China and why Chinese search engines are different from Google or Bing, or other Western search engines. Not Google, But Baidu, Qihoo 360 & Sogou. B2B Marketing Takeaway.

42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

Some days B2B marketing discussions seem more like a reading of alphabet soup. If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation. The Basics B2B : Business to business.

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Billion with Google in 2013.

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How Should B2B’s Spend PPC Dollars?

EMagine B2B Blog

All too often we hear from B2B companies who are either unsatisfied with PPC campaigns or have decided that PPC just doesn’t work for them. Online ad campaigns fail for several reasons, but the most common reason a B2B company throws in the PPC towel is because of poor lead generation.

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How to Select Your B2B Channel Mix


How can you look at information you have on hand to optimize your B2B channel mix? Brian Carroll, marketing consultant and author of Lead Generation for the Complex Sale , lays out a three part program for analyzing your channel mix, then selecting the combination that works best for your B2B demand generation program. B2B Channel Mix Analysis – Prerequisites. B2B Channel Mix Analysis – Three Essential Approaches. Top-Down Funnel Analysis.

How to Upgrade Your B2B Marketing Strategy with AdWords


Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. If the keywords in an ad group aren’t related, you won’t be able to create ads relevant to each of them, which will lead to poor click-through rates and low conversion rates.

9 Search Marketing Tips for Effective B2B Lead Generation


“Average B2B Buyer’s Attention Span Is 8 Seconds” – REALLY? 9 Search Marketing Tips for Effective B2B Lead Generation. So I decided to focus next on search marketing as Part Three in the Back-to-School B2B Primer series. UNDERSTAND THE ANIMALS IN THE GOOGLE ZOO.

AdWords Device Bidding Update: 4 Questions to Ask Before Optimizing

KoMarketing Associates

In August, Google started rolling out a new and exciting update that the PPC world has been waiting for a long time. Like previously discussed in my Google’s Summit post , AdWords will be giving advertisers the ability to bid on all three devices individually. Cost Per Click.

An SEO’s Guide to Bottom-of-Funnel Keywords


At each phase of the buyer’s journey, people use specific modifiers and common words when they search using Google, Bing, or other search engines. Comparisons, cost, and pricing terms. Lastly, examine Cost-Per-Click (CPC) if you’re using a system that shares that information.

An SEO?s Guide to Bottom-of-Funnel Keywords


At each phase of the buyer’s journey, people use specific modifiers and common words when they search using Google, Bing, or other search engines. Comparisons, cost, and pricing terms. Lastly, examine Cost-Per-Click (CPC) if you’re using a system that shares that information.

3 BIG AdWord Mistakes To Avoid

EMagine B2B Blog

Google Adwords is not what you call an easily navigable interface. One of the most costly mistakes you can make is to choose the default setting during step 1 – Creating a new campaign. It’s sad that Google tries to trick novice marketers by claiming it’s the “best opportunity.”.

Does mobile search work for your business?


With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need , marketers have increasingly turned to mobile search as a major component of their pay-per-click ad campaigns. Track click-to-call conversions.

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SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)


The report, which surveyed hundreds of B2B manufacturing marketers across North America, ranked search engine marketing (also referred to as PPC , SEM and search advertising ) as the most effective advertising method for manufacturers.

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Why B2B Marketers Might Want to Cozy Up to LinkedIn Ads


When it comes to pay-per-click (PPC) ads , Google is the undisputed heavyweight champion. In Q2 2012, Google racked up a 42% year-over-year increase in paid clicks. That’s powerful stuff compared to Google’s increasingly crowded, more expensive PPC landscape.

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Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. Optimize Your Site for Google Answer Box. Google’s AMP Is Speeding Up the Web By Changing How It Works.

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Facebook’s Relevancy Score: What You Need to Know

Modern B2B Marketing

Think of it as Facebook’s version of Google AdWords’ quality score. To quote Facebook: “Put simply, the higher an ad’s relevance score is, the less it will cost to deliver.”. A lower cost is a definite benefit, but there are additional advantages to have a high relevance score.

Video ads: Facebook or YouTube?


A staggering amount of the population uses Google for search, and showing up against strategic keywords can be an extremely efficient strategy for acquiring new customers. Video ads, however, are still pretty advantageous cost-wise.

8 Actionable Tips to Optimize Your AdWords Performance Today

Modern B2B Marketing

The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. To boost quality score, reduce cost-per-click (CPC) and, ultimately, increase ROI. Digital Marketing b2b Consumer

Decision 2012: Should Your B2B Firm Choose SEO or PPC?


In speaking with clients and colleagues recently, I’ve realized that many marketers and B2B professionals are staunch in their defense of SEO over PPC, or vice versa. Pay-Per-Click Advertising (PPC) refers to the practice of buying space on the first page of search engine results.

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From Scratch: Three (More) List Building Strategies for Agencies (and Others)


Here are three pay-to-play models for list building strategies: Paid media (Google AdWords, LinkedIn sponsored content, banner ads, etc.). Paid Media – Google AdWords, LinkedIn Sponsored Content, Mobile Ads, etc. Most people think of Google AdWords when they think of paid ads.

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Four Unique Features Found In Baidu Paid Search Management

KoMarketing Associates

In my previous post , we discussed eight ways that Baidu advertising differs from Google AdWords from an account and setting perspective. With Google AdWords, an easy way to set keyword bids is to set a maximum cost per click to cover all keywords at the ad group level. B2B marketers can also put the same keywords with different match types in one ad group, and set a single bid for all of them.

Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. Optimize Your Site for Google Answer Box. As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. Google’s AMP Is Speeding Up the Web By Changing How It Works. We Analyzed 1 Million Google Search Results.

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