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The Two Core Elements of B2B Social Media Marketing Success


There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Content is like singing a song. Content can be produced in a wide variety of formats: • White papers.

The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Marketers are slaving over content today, but almost no one sees that content. For most B2B marketers, it isn’t nearly enough.

Trending Sources

15 B2B case studies show how content marketing drives ROI


70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses.

Demand more from today’s B2B marketer

Sales Engine

When it comes to B2B marketing—whether it be social media, email marketing, blogs, white papers or attending trade shows—it has to be about lead generation. It’s great when content shows up in one of our prospect's Twitter feed because of a targeted hashtag.

Content Marketing Trend: “Micro-Content”

Marketing Insider Group

Now, he runs VaynerMedia, a company that produces content and marketing campaigns for big brands. Vaynerchuk and his 250-person team have recently shifted their focus to micro-content on social media platforms, as well Vine videos , to spread their clients’ branding messages.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Who are the top B2B Marketing influencers on twitter? Earlier this month, I released the 20 B2B Marketing Blogs you need to read. I hope you find this to be a valuable resource for your B2B Marketing efforts. Top B2B Marketing Influencers – Companies.

Content That Rules the Roost: 5 Practical Strategies for Making Your Content More Brand-Centric

Modern B2B Marketing

Author: Jonathan John According to Content Marketing Institute , 47% of B2B marketers say that their biggest content marketing problem is creating content that allows their brands to engage with readers. Ask yourself: Does your brand content fall into this category?

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50 Things We Learnt About Content Marketing This Year


2015 was a bumper year for people like us with the publication of over 20 new content marketing research reports. Research is important as it can provide insights into content trends and how we can improve our content to generate better results. Content marketing strategies.

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Social Media For B2B Explained

EMagine B2B Blog

Many B2B marketers are still weary of the social media world. However, the savvy B2B marketers know that although social media may not be their biggest “money maker”, it is crucial for brand awareness and thought leadership. Mix it up by posting new blog updates, white papers and press.

How Does Social Selling Tie Into B2B Marketing?

KoMarketing Associates

Social media can give businesses a deeper look into contacts, so they are able to better gauge and anticipate what contacts are looking for a B2B product or service. According to a study done by eMarketer and referenced in the above Hootsuite article, 39 percent of B2B professionals found that social selling reduced contact research time, 33 percent found that it increased the number of incoming leads, and 31 percent found that it leads to deeper relationships with clients.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017


As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. Interactive content and visual storytelling.

10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

That topic is Twitter and how best to use this tool for your B2B marketing efforts. Let me know what you think and if you have additional tips (let's see if Darren Rowse from Twitip is listening) 10 Tips for Using Twitter And Email Marketing for B2B 1. For example if you have a Twitter post such as "New white paper on how to increase ROI". Use Twitter content in your email newsletters. This goes back to being an Eco-Marketer and reusing content that you have.

33 Problems You Probably Have if You’re a B2B Marketer


When you work in B2B marketing, either knowingly or not, you join a certain community. B2B marketing is tough, and when you’re in the trenches, it’s good to have some comrades to remind you that we’re all in this together. That white paper we worked on all quarter was published.

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Social Listening for B2B Sales: How to Ignite Sales and Buyer Engagement


Translate into the context of B2B sales – and it is clear why listening is so important. Being part of communities, conversations and networks, with real-time and relevant content is necessary to demonstrate expertise and build credibility and trust. In this age, for B2B Sales there are New Rules of Engagement: Your online personal brand is more important than ever. Finding niche highly relevant content is important to break through the noise.

How to Leverage Weibo for B2B Marketing in China

KoMarketing Associates

Facing such fierce competition, how can B2B marketers effectively leverage Sina Weibo to further marketing efforts in China? Additionally , the primary purposes users open Weibo are for reading news, following interesting content, and learning useful information. To effectively speak to a target audience, B2B marketers need to understand where they are and what their interests are. Creating Engaging Content. Using Hashtags.

9 Personality Quiz Examples For Content Marketing


Get ready to be inspired to create your own interactive content ! . Takeaway: You can easily incorporate sponsors while offering high-engagement content — this assessment yielded a 78% app completion rate ! EMC engaged B2B buyers with a personality assessment about technology adoption.

Get Social at Your Next Trade Show: How to Use Social Media to Boost Your Event Marketing

Navigate the Channel

Even in an increasingly digitized marketing world, a well-executed trade show presence is an indispensable part of a solid marketing strategy for any B2B company. Social Media Plays a Key Role in B2B Marketing. According to the Content Marketing Institute’s 2017 B2B report, 68% of B2B marketers incorporate trade shows and similar in-person events as part of their marketing plan—but just 36% report that their events are effective.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)


How does social media use differ in B2B vs. B2C companies? Which content marketing tactics and formats are gaining or losing favor? B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. Just 38% of b2b marketers say they have a defined social media strategy.

43 Execs Explain How Millennials Impact B2B Buying Committees


For B2B marketing and sales teams to continue finding success, they must be able to identify, acknowledge, and respond to the generational differences of today’s new buying committees. . Millennials value educational content without heavy company or product mentions.

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How Do Live Events and B2B Digital Marketing Work Together?

KoMarketing Associates

Repurposing a live event into digital content can keep it fresh in users’ minds, leading to more conversations, engagement, and even sales. Below are some of the areas where live events and digital marketing can work together to create a cohesive presence for B2B brands. Part of doing both B2B digital marketing and live events is to get your brand in front of more people. Even though Casper is a B2C brand, their SXSW presence offers a few lessons for B2B marketers.

Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010


The pieces presented here range from an extensive list of marketing cliches to avoid and tips to shorten the B2B buying cycle to guidance on branding, presentation skills, freelancing, job hunting and more. B2B Marketing Tips, Insights and Resources. 101 B2B Marketing Cliches.

101 Ridiculously Effective Ways to Use Interactive Content in Your Marketing Today


Interactive content has endless possibilities. But the results from interactive content are impossible to ignore: 81% of marketers agree that interactive content is more effective than typical, passive content. . Why aren’t we all using interactive content? .

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Twitter and even Facebook have shown more limited success, but both can be a good fit for certain B2B companies whose target markets align well with specific interests or keywords.

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20 Twitter Tricks for B2Bers Who Want to Up Their Game


Twitter is pretty key for B2B content marketers, too. We use it a hair more than Facebook (just barely) to distribute content, according to the Content Marketing Institute 2017 Benchmarks, Budgets, and Trends—North America. A hashtag. Adding a hashtag helps even more. Bonus: If you’re sharing someone else’s content, include their Twitter handle, too. Use IFTTT to create lists of people who have used a specific hashtag.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. B2B Lead Blog ). and 23% share content on SlideShare.

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The Fundamentals of Increasing Web Traffic from Social Media

Modern B2B Marketing

Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. Thus, social traffic is something that B2B marketers need to get right. Here are some ways to make that happen: Use social sharing buttons on your blog content.

10 Tips for Better Event Marketing

Marketing Action

But while cross-channel marketing plays such a critical role for B2B companies, just 29% of companies say their event marketing initiatives are very integrated with their other marketing campaigns.

21 Fantastic Facebook Marketing Guides


On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. Many (most?)

What’s the Word? New Additions to the Digital Marketing Glossary

Marketing Action

For example, hashtag , selfie , and big data were all added to the Merriam-Webster’s Collegiate Dictionary in 2014, and more novel terms are being generated all the time. Online: By identifying a web visitor’s location, you can serve up content specific to that location.

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Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

Do I Really Need a Content Strategy? Vital statistics for every B2B marketer - Earnest about B2B , March 16, 2010. Save Time & Stress – Blog Editorial Calendar Template - Savvy B2B Marketing , March 18, 2010. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010. Meaningful Metrics for B2B Blogging - Proteus B2B Marketing , April 20, 2010. B2B Marketing Online , September 20, 2010. B2B (2706).

Get Found: How to Incorporate SEO into Your Editorial Calendar

Hinge Marketing

To be successful with content marketing, you need to start with strategy. Your content strategy broadly defines the subjects related to your offering that you’ll address to meet your potential clients’ information needs. These might include e-books, white papers and guides.

How A Small Business Can Automate Social Media And PR

Marketing Insider Group

Brainstorm content ideas that will resonate with your segment. Come up with content that is about them – not your product. Understanding your audience will provide valuable, sticky, and memorable content that will make them come back for more.

8 Ways to Maximize the Value of Online and In-Person Events


Helping to build and cement relationships, human contact in the form of in-person or online events is a critical part of any B2B marketing plan. What’s more, according to the Content Marketing Institute, 81% of trade show attendees have buying authority. Clearly, events provide B2B marketers with great opportunities to connect and sell. They also give you a chance to engage in personalized communications with each attendee and to extend other content or product offers.

Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance

Modern Marketing

Marketers are too focused on the notion of creating content, and must better allocate their energy to developing a more focused strategy that aligns with content. “ If you think about strategy as defining the job of the content, then content published without a strategy has no job to do,” warns Ardath Albee , marketing expert and author of the book Digital Relevance. Just publishing content on its own doesn’t accomplish this."

Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance

Modern Marketing

Marketers are too focused on the notion of creating content, and must better allocate their energy to developing a more focused strategy that aligns with content. “This reality is reflected in the high percentages of marketers who say their content marketing is ineffective.

12 Tips For B2B Marketers to Excel in Twitter

Modern B2B Marketing

Any successful B2B social media plan includes strategies and tactics to forge relationships and build a brand. To understand which strategies attract followers and boost lead generation, consider the following 12 tips for B2B marketers to excel in Twitter: 1. When news breaks in the B2B arena, consider sending out updates and insightful information to followers and encourage them to share it with their audience. Original content. Hashtags.

An Introduction to 7 of the Most Popular Social Networks for Business


People expect different type of content on each social media network. Not only does that mean the content you post to each network needs to be unique; it might also mean that you shouldn't be hopping on every single social network out there to meet your company's business goals.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)


How does social media use differ in B2B vs. B2C companies? Which content marketing tactics and formats are gaining or losing favor? B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. Just 38% of b2b marketers say they have a defined social media strategy.


Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. Original content.

Does Facebook’s Live Video Announcement Mean Live Stream Is Here to Stay?

Content Standard

Moreover, live content could be an entrée to reignite the interest of younger users who make up a sizable chunk of those apps’ user base. As users grow more comfortable consuming and creating live-stream content, expect more engagement when celebrity influencers go live.