Remove B2B Remove Content Remove Facebook Remove Lead Capture

25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent

Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Isn’t it great when you know which way content marketing is heading in the next few years and which areas to focus your efforts on? 2) Interactive Content.

Using content-related quizzes to generate leads

grow - Practical Marketing Solutions

With a demand for content that actually converts, a well-produced quiz can obtain opt-in rates north of 50% and enhanced lead generation. Let’s go over three practical ways to generate leads using quizzes. Personalize your website and ask for a lead in return.

Trending Sources

Social Media Marketing Tools For B2B Marketers

Tomorrow People

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Lead Capture.

B2B 50

Interesting Infographics: 11 Ways to Drive Sales With Content Marketing

LEADership

If you’re skilled at content marketing, your efforts can yield up to three times as many leads as traditional outbound marketing. Brand content can be a pretty powerful force. This infographic designed by Clearvoice offers 11 tips for building a robust and holistic content marketing strategy that is more likely to earn you conversions. Make sure to include testimonials in content aimed at leads that are in the “consideration” stage of your funnel.

Social Media Marketing Tools For B2B Marketers

Tomorrow People

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Lead Capture.

B2B 40

9 Lead Generation Mistakes Marketers Need to Stop Making

Hubspot

For many businesses, the key to making sales is to first generate leads. But leads don't grow on trees. Some marketers have trouble generating enough leads to feed their sales team. Others just have no idea where their leads are coming from.

The Eight Best Social CRM Tools

Webbiquity

Both capture prospect and customer contact data, organizational structure, and interaction history. According to Data2CRM , “the dynamic engagement with the leads and prospects, instead of uninvolved messages, is the striking difference of social CRM” compared to traditional CRM.

CRM 79

How to Use Quizzes to Ramp Up Your Lead Database

Modern B2B Marketing

Author: Josh Haynam How do you capture the attention of a demand generation marketer? Tell them you have a new way of generating quality leads! They are visual, fun to take, and can be a great lead generation tool. Drive Traffic and Leads from Events.

11 Conferences for B2B Marketers to Attend in the Second Half of 2013

KoMarketing Associates

The conference roadmap is one of those planning initiatives and as I have been reviewing the conference opportunities in the second half of 2013, there is no shortage of impressive events to attend for B2B marketers. Content Marketing World. Marketingsherpa Lead Gen Summit.

B2B 24

Top 10 Tools for B2B Marketers

KoMarketing Associates

In the ever-changing world of B2B marketing, we are constantly bombarded with hundreds of new options for how to best achieve lead generation, conversion rates, brand awareness, and site optimization. These insights can then be incorporated into the content strategy.

B2B 8

26 Ways to Promote Your Blog Post

Marketing Action

Sure, we might do a few things to promote them (write a Facebook update, tweet a few times, send it to our email list), but often that’s about it. We’ve done a fine job on the content creation , but left most of the content promotion untouched. Facebook groups.

The 4 L's of a Successful Lead Generation Strategy

Hubspot

This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets. The first step in this evolution is to create compelling content, and the second is to use that content to convert visitors into leads.

5 Hidden Tricks for Better B2B Lead Generation

Hubspot

Marketers will use these strategies to help generate leads for their sales teams, watching their secret tools or methods mature over time and finding ways to improve them or get a little more out of them. More leads! Make Sure Your Social Media Presence Leverages Lead-Capture Forms.

B2B 9

The Eight Best Online Tools for Sales Professionals

Webbiquity

It’s hardly news that B2B sales and marketing teams aren’t always on the same page. And it’s not just arguments over lead quality. Receive real-time reports on high-potential leads. 3: The Nine Best Facebook Marketing Tools. #4:

Tools 29

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. 4) B2B (Business-to-Business). For example, Google and Oracle are primarily B2B companies. 18) Content. 19) Content Management System (CMS).

5 Major Challenges Marketers Face (And How to Solve Them)

Hubspot

Although we typically share similar goals, some marketers are stuck on lead generation , while others are having trouble converting leads into customers, and some just aren’t generating the traffic to their site they need in the first place. Top Challenges for B2B vs. B2C.

4 Ways to Get Better ROI on Every Marketing Campaign

SnapApp

At SnapApp, we expand and extend our campaigns by layering in interactive experiences alongside static content, enticing our audience to keep opening our emails and engaging with our content. . Set Up Lead Capture Opportunities . tweets and Facebook posts .

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

In order to satisfy the demands of the C-suite, the marketing department usually provides easy-to-measure metrics like traffic, page views, time spent and number of leads captured. They want better qualified and sales-ready leads.

B2B 2

6 Steps to a Killer Brand Awareness Campaign

Kapost

Related: How Personas Keep B2B Marketers from Playing Guess Who with Content. Don’t advertise everywhere—Facebook, Pinterest, Snapchat, et al.—if Do you want lead captures and email addresses? “If you build it, they will come.”

Why Landing Pages Are an Indispensable Part of Marketing

Hubspot

Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Furthermore, of the B2B companies that are using landing pages, 62% have six or fewer total landing pages.

4 Tried and True Marketing Automation Recipes for Better Email Nurturing

Hubspot

Research from MarketingSherpa shows that the email marketing strategy for most B2B marketers still predominantly revolves around sending mass emails to a marketer’s entire mailing list. But even for those who have the software, finding the right lead nurturing strategy is a tough one.

12 Simple Ways Marketers Can Humanize Their Brand

Hubspot

Or do you elicit more personal feelings from your leads and customers? That makes it far easier for leads to determine whether he's someone they want to do business with, and you can bet the ones with whom this page resonates are going to be extremely eager leads.

7 Reasons You're Not Generating Leads From Social Media

Hubspot

Social media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads. And a good chunk of B2B marketers are on top of this: According to BtoB Magazine , 48.9%

The Ultimate Cheat Sheet for Creating Awesome Landing Pages

Hubspot

Landing pages are an extremely critical component of lead generation in inbound marketing. Are your landing pages optimized to their best visitor-to-lead conversion potential? In our example above, visitors discover that landing pages are effective for 94% of B2B and B2C companies.

The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

Bad Leads. Leads that are unlikely to become paying customers -- and a sales rep''s worst nightmare, because they are a waste of time. A tough challenge for most marketers is how you separate good, high-quality leads from the people who are just poking around your site. Lead.

BANT 48

MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. Of those, about 10,471 are fairly well-targeted into our niche of B2B marketing.

10 Data Points You Need to Convert More Customers

Hubspot

There's a dangerous misconception flying around that inbound marketing stops once you generate leads. This means that your leads are definitely in need of a little TLC, and that's why lead nurturing is such a valuable asset in your inbound marketing toolbox.

MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. Of those, about 10,471 are fairly well-targeted into our niche of B2B marketing.