Remove B2B Remove Content Remove Facebook Remove Hubspot

The 23 Best Content Ideation Tools

Webbiquity

Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. ” — B2B PR Sense Blog.

Tools 103

How HubSpot, Moz, Buffer, and TrackMaven Staff Their Content Teams

Hubspot

When we read in 2016 that BuzzFeed was changing the entire way its content creation team was structured , it made us curious about how we were creating our own content. Were we dedicating enough resources to video content? How 4 Content Marketing Shops Staff Their Content Teams.

Trending Sources

Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

For a little over a week, I have been thinking about writing this post, but haven’t gotten around to it, and just a few days ago HubSpot’s Pamela Vaughan posted a blog that is literally the same thing I was planning to write. Help your reader out and link to that great content!

Best 92

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. How can Facebook be used to support an SEO strategy? Facebook Marketing Tips & Techniques. by HubSpot Blog.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms.

B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity

HubSpot last week released the Marketing Data Box , a 3.4 Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Content aggregation ?). Slide 25: Google use is still higher than Facebook.

How HubSpot Customers Grow: The Key Technologies Used by 19,000 Marketers

Hubspot

Here at HubSpot, we've been giving a lot of thought to the concept of a growth stack -- the set of tools that marketers and sales teams use to drive growth. Together, we set out to determine what technologies HubSpot customers have enabled on their websites.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

Reachforce

List segmentation and nurture are critical functions of B2B lead routing – and ongoing email campaigns are an outgrowth of that. As you map your content plans for the next few months, ReachForce highlights some of the best B2B email in the business.

Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like

Hubspot

Here’s a real life example of one of HubSpot’s compounding blog posts. An Analysis of HubSpot’s Compounding Posts. Now that we’ve defined compounding posts, we can share what we found when we reviewed the archives of HubSpot’s own blog.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

If you need convincing, here are 32 B2B digital marketing case studies that prove the potental ROI. In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars.

10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy

KoMarketing Associates

With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your efforts. At KoMarketing, we have seen the most success when using video on Facebook. Content Management Inefficiency Abounds.

The 15 Best Special-Purpose SEO Tools

Webbiquity

Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. The higher they are the easier it is to rank for content.”

Tools 118

The 24 Best Visual Content Creation Tools

Webbiquity

More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. But content won’t simply be produced in greater volumes, it will also become increasingly visual. ” — B2B PR Sense Blog.

Tools 93

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day. 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. 26% are on LinkedIn, 8% have a Facebook page and just 4% use Twitter.

Stats 142

The 14 Best Content Planning and Research Tools

Webbiquity

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. 4 Best Content Planning Tools. 10 Best Content Research Tools. HubSpot.

3 Demand Generation Dangers in a B2B Blog Redesign

Reachforce

A big part of lead gen is content, and the simplest content machine on the web is a blog. And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel.

25 Key B2B Content Marketing Stats

LEADership

With 91% of B2B marketers now relying on online content marketing, it’s important to take the time to step back and really look at the strategies your business uses to capture its customers. Content marketing can help your web conversion rate soar nearly 6x higher.

Stats 42

10 Ways to Boost Your B2B Content Shares

BuzzSumo

How shareable is your B2B content? Our friends at Uberflip set us the challenge of analyzing 100 of the most popular B2B Marketing and Technology sites and blogs (listed at the end of this post) to identify the content that works. Social shares of 100 popular B2B sites.

5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]

Hubspot

What I do remember is that some smart person presented about the difference between B2B and B2C marketing. Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). 1) You Don''t Need a Facebook Strategy. You Need a Content Strategy.

P2P 40

The 24 Best Online Writing Tools and Apps

Webbiquity

The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” And though video and other video content forms are growing in importance, text remains the dominant for of content for marketing and sales.

An SEO Guru's Thoughts on Google, Tips to Improve Facebook Lead Gen, and More in HubSpot Content This Week

Hubspot

Enter some content from the past week. Trying to come up with a way to make your content more enjoyable for your audience? 10 Ways to Make Your Content More Fun to Read. If you''re looking to jazz up your content, check out 10 ways we think can help.

Ask a Content Strategist: How Do You Use Articles to Influence B2B Leads?

Contently

Welcome to a special Fourth of July edition of Ask a Content Strategist, where I finally answer the question: What’s the ROI of wearing an American Flag romper all weekend in the Hamptons? So, how do you—or others—use article content to influence leads in the B2B process?

24 More of the Best Facebook Guides, Stats and Rants of 2012

Webbiquity

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Will Facebook lose ground to Google+? what are the secrets to Facebook advertising success?

Six Expert Guides to Measuring Content Marketing Results

Webbiquity

Seth Godin proclaimed back in 2008, “Content marketing is all the marketing that’s left!” ” Seven years later, that message clearly seems to have resonated, as 93% of marketers now say they do content marketing. Image credit: B2B Marketing Insider. Yet the question remains: can the results from content marketing be measured? But is it really possible to quantify the ROI or business value of content marketing efforts?

The Ultimate Facebook Marketing Cheat Sheet

Hubspot

Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it. Connect with HubSpot

How To Create B2B Website Content That Sells

B2B Marketing Insider

For B2B Internet marketing and websites, the axiom is “content is king.”. Content is what people – and search engines – are looking for. Without great content, you’ve got a cannon with no cannonballs. Quality – Earlier I mentioned that content is king.

How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn

BuzzSumo

This is why copying a viral headline format that worked on BuzzFeed or Facebook is a bad idea, particularly if you write for a B2B audience. Our latest research reveals the headlines that resonate with B2B audiences including: The top phrases that start B2B headlines.

56 Reasons Why Content Marketing Works

B2B Marketing Insider

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. The following SlideShare will demonstrate the value of Content Marketing and how it can help build your business.

Work 128

6 Best Tactics for B2B Lead Generation

Digital B2B Marketing

If you are a B2B marketer, particularly one focused on making a complex sale in a large enterprise, the answer is almost certainly a resounding yes. The B2B lead generation landscape has changed tremendously in the last decade. The B2B Lead Generation List.

Announcing the Next Generation of HubSpot's Inbound Marketing Platform

Hubspot

We founded HubSpot with a basic observation -- that people navigate to content, products, and companies they find interesting. We made a major stride last year when HubSpot introduced the first version of its Inbound Database, which included detailed contact profiles.

10 B2B Companies That Create Exceptional Content

Hubspot

One of the biggest concerns we hear from B2B companies when we explain the importance of content creation in inbound marketing is that their focus is somehow not interesting enough to sustain a blog or other creative content. Blogs and Written Content. Visual Content.

22 Free Content Marketing Tools To Drive Your Content Marketing Plans

B2B Marketing Insider

One of the content marketing questions I get asked most often is how a small business or even a large business can get started with content marketing with very little or no funding. And finally, I have listed out the free content marketing tools I use for sharing content.

Plan 151

9 B2B Marketing (and Life) Lessons from #Inbound15

KoMarketing Associates

By the end of the week, I found myself filled with information and ideas, and excited to share some of the most valuable B2B marketing takeaways from Inbound15 with you. and “ What can she teach us about B2B marketing? ”. – Jessica Gioglio (Head of Content Lab at Sprinklr ).

Mail 142

Top 20 Content Marketing Blogs You Should Read Every Day

B2B Marketing Insider

What are the top content marketing blogs you read every day? And while there is a long list of blogs and media sites I browse , a bunch of great B2B Marketing blog sites , and many, many more sites I could mention, this is my go-to list of top content marketing blogs I read every day.

The One Effective Use of Facebook for B2B Marketing

Webbiquity

You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&#

Digg 12

5 Ways to Modernize Your B2B Branding and Marketing Online

KoMarketing Associates

Oftentimes, B2B organizations get the stigma of being out-of-date and slow to respond to what’s popular in technology and today’s market. A good example of this is Zuora (which was first referenced in a Hubspot article about great B2B logos), which offers subscription billing.

Online 132

10 Most Popular B2B Lead Blog Posts of 2016

B2B Lead Generation Blog

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+.

Lead 82

The 14 Best Marketing Automation Tools

Webbiquity

Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. 2) HubSpot. HubSpot handles inbound holistically. 3: The Nine Best Facebook Marketing Tools. #4: 4: The 14 Best Content Planning and Research Tools. #5:

Tools 48

Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion

B2B Marketing Insider

If an amazing piece of content falls in the woods and no one is there to hear it, it does not make an impact. But how often should you publish new content for your business? How many pieces of content do you need to publish to meet your traffic and lead gen goals? But if you’re looking for more solid proof, we can look to the annual study by Hubspot on article volume and frequency. In their study, Hubspot found that 90% of their leads came from old blog posts.

How To Create Lovable B2B Marketing with HubSpot 3

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Companies who create marketing that their prospects and customers love can sell more, keep their customers longer and be less reliant on price competition. But the stakes for lovable B2B marketing continue to rise.