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Drawn-Out Sales Cycles: What to Do When Selling Stalls

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This often leads to larger buying committees, more avenues for approval, and elongated buying cycles. Vendr, a SaaS buying platform, recently found that sales cycles for software have settled at about 46 days, a 40% increase since 2020. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

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How ZoomInfo Helped Three Customers Propel Their GTM Strategies

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At the recent Forrester B2B Summit North America, ZoomInfo founder and CEO Henry Schuck sat down with leaders from Smartsheet, Sendoso, and BlueOcean to talk about the practical ways ZoomInfo has helped them optimize productivity and align their sales and marketing goals.

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How to Conduct Effective Sales Cold Calls with ZoomInfo Insights

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At ZoomInfo, we care about the sales numbers, but we know to get there we must: Always. When you rush to close a sale, you don’t have the time to harness key insights about your prospects — leaving you high and dry during your sales calls. What Sales Intelligence Do I Need for an Effective Cold Call?

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GTM-Ready Data: the Backbone of B2B Generative AI

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According to ZoomInfo founder and CEO Henry Schuck, ensuring data accuracy is one of the greatest challenges faced by companies evaluating generative AI technologies. At ZoomInfo, we’re watching these developments closely because data quality is core to our business. Businesses in every sector and vertical are overwhelmed by data.

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4 Signs Your Customer and Contact Database Needs Help

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Here are four sure signs your B2B database could use a little help. The skeletons of old contacts keep piling up and cluttering your operations. These inactive contacts are hurting your campaigns and skewing your results. When a lead comes in, the name automatically gets entered into your contact database. Duplicates.

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Top 10 Sales Intelligence Tools to Use for Your 2021 Campaigns

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Let’s take a look at our top 10 sales intelligence tools for your sales and marketing teams: 1. ZoomInfo is a cloud-based suite of numerous solutions for sales and go-to market teams. It gets you to the right leads with an ever-growing contact database and tools to automate workflows. LinkedIn Sales Navigator.

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5 B2B Marketing Metrics That Matter

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Today we explain the five most important B2B marketing metrics. The natural way to calculate this marketing metric is to divide the number of sales made in a specific time period, by the number of leads generated within that same time period. However, the average sales cycle can take weeks or even months. Keep reading.