Webbiquity

APRIL 14, 2020

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. Those differences are one area explored in How COVID-19 is Impacting B2B Marketing , a research report just published by B2B Marketing Zone and Webbiquity LLC.

Marketing Budget Creation 336

Marketing Budget Creation Paid Content Planning Peer-to-peer 336

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Here are eight B2B marketing strategies that can make a big difference today. With B2B marketing, it’s all about value.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation.

Demand Generation Agencies 146

Demand Generation Agencies Demand Generation Lead Generation Paid Content 146

Martech

FEBRUARY 8, 2024

SiriusDecisions, the analyst firm now part of Forrester, had entered the conversation, pioneering the marketing funnel that became a staple of B2B marketing for the next 15 years. For a while, all was well in B2B marketing. Professionals trust search engine results and comparison websites less. MQLs (Marketing Qualified Leads).

Marketing AI 113

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 113

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. In a B2B context, marketers need to reach specific, targeted accounts and understand the impact of channels on sales pipeline and deals. Get MarTech! In your inbox.

Campaigns 105

Campaigns Account Based Marketing B2B DemandBase 105

Webbiquity

FEBRUARY 5, 2021

Six Effective Tips To Increase Your B2B Sales Conversions. Frame concise and actionable content, comparisons and advantages on top of clear distinctions that matter more than features and tangible value. Customers can raise questions on pricing, policies, and features, along with comparisons with competing products. Conclusion.

B2B Sales 258

B2B Sales Top of Funnel Conversion Peer-to-peer 258

Biznology

DECEMBER 15, 2021

But now I am back, with a list of 10 trends that B2B marketers should watch as we enter 2022. So, B2B marketers must develop a renewed focus on building trust with clients and prospects. Try building your strategy around Forrester’s 7 dimensions to building B2B trust. Permanent COVID-19. The trusted relationship. A smart move.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Marketing Insider Group

JULY 20, 2021

Can you believe that 80% of B2B companies feel their pricing strategy needs improvement? Read on for a complete guide to B2B pricing. Value-based, competitive, and cost-plus are the three most common B2B pricing strategies. Common B2B Pricing Strategies. There are three common pricing strategies used in B2B sales.

Pricing 360

Pricing Price B2B Buyer Personas 360

Marketing Insider Group

APRIL 27, 2020

Brand awareness allows B2B companies and marketers to understand how well their target audience and potential customers know their brand and their specific products or services. Share of Voice refers to the percentage of the market your brand owns in comparison to your competitors. Share of Voice.

Brand Identity 306

Brand Identity Branding Best Practices B2B 306

Directive Agency

FEBRUARY 28, 2022

B2B SEO and B2C SEO have one major commonality: the ability to be seen and found in online search results. Is B2B SEO really that different from B2C SEO? We will also outline the most impactful B2B vs B2C marketing strategies for both businesses and consumers that are common in today’s SaaS world. . What is B2B SEO .

SEO 52

SEO Lead Ranking Ideal Customer Profiles Comparison 52

B2B Digital Marketer

MARCH 28, 2024

Insights From a Google Insider Mastering B2B Paid Advertising In the fast-evolving digital landscape, mastering the art of B2B paid advertising has never been more critical. In this episode, you’ll learn: The myths surrounding B2B paid ads and the truths that dispel them.

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

KoMarketing Associates

JULY 6, 2020

B2B content marketers are constantly producing new assets to resonate with their target audience. NetLine recently released its “2020 State of B2B Content Consumption and Demand Report for Marketers,” and the data showed that the eBook was the top type of content requested from B2B content marketers.

Marketing Report 156

Marketing Report B2B Marketing Content Marketing B2B 156

KoMarketing Associates

MAY 14, 2020

B2B marketers now offer a wide array of content, and new research shows that this may be helping customers and prospects make decisions during the buying process. This suggests that customers are still heavily engaging with the content produced by B2B marketers. B2B Marketers and the Customer Experience.

Customer Surveys 156

Customer Surveys B2B Marketing B2B Comparison 156

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Quick Takeaways: If you’re not tracking B2B marketing metrics, you are playing a guessing game, with a likelihood of more losses than hits.

Cost per Lead 260

Cost per Lead ROMI CPL Churn Rate 260

Webbiquity

MARCH 28, 2023

Comparison Posts Image credit: Jeroen den Otter on Unsplash For blog content, the comparison post is a valuable format to consider using. As an example, this Skype vs. Slack comparison post by Pumble provides an in-depth, detailed analysis of the benefits and drawbacks of these two apps.

Top of Funnel 306

Top of Funnel Marketing Strategy Marketing & Strategy Planning 306

Launch Marketing

APRIL 19, 2023

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make. 79% of B2B marketers find email to be the most effective way to distribute content.

Top of Funnel 117

Top of Funnel Tactics B2B Marketing Work Management 117

Top Rank Marketing

SEPTEMBER 11, 2023

Welcome back to our captivating journey through the full range of emotions in B2B marketing featured in our “Feeling B2B” series with MarketingProfs. Today, we’re excited to introduce our next luminary in the B2B marketing world and see if Wil Reynolds is “feeling B2B!?” to 9:15 a.m.

B2B Marketing 96

B2B Marketing B2B Lead Ranking Marketing Qualified Leads 96

Top Rank Marketing

SEPTEMBER 22, 2023

B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4 percent using Twitter/X having — an 18.6

B2B Marketing 119

B2B Marketing B2B Planning Brand Identity 119

Biznology

OCTOBER 27, 2017

There are so many great new techniques in B2B marketing today, it’s hard to keep up. A technique unavailable to consumer marketers, this one’s extremely valuable for B2B. The Content Marketing Institute tells us that a developing a sound content strategy is still a challenge for B2B marketers. IP address identification.

Account Based Marketing 207

Account Based Marketing Tactics B2B Marketing Lead Qualification 207

Customer Experience Matrix

JANUARY 17, 2011

set their own weights for the different scoring categories and do detailed, side-by-side comparisons of vendors they select. I decided to make it an interactive document that lets users (viewers? The Chosen?) This gives the document vastly more play value than a simple report.

Marketing Automation Services 120

Marketing Automation Services Sample Comparison Vendors 120

Martech

FEBRUARY 8, 2024

In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. So, why start from the bottom in B2B? But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. Think case studies, comparisons, and expert guides.

Top of Funnel 112

Top of Funnel SEO B2B Paid Search Agency 112

Launch Marketing

JUNE 15, 2022

But, it is first important to establish your B2B buyer personas before looking ahead to marketing activities. Download our free B2B Buyer Personas eBook filled with everything you need to know to craft and utilize buyer personas. Almost 90% of B2B marketers use content marketing because it works. Outreach & Sales Efforts.

Buyer Personas 117

Buyer Personas B2B Marketing B2B Paid Search Agency 117

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. Your digital-savvy B2B prospect is researching the product they think they need. In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. What Is a B2B Sales Funnel?

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. Understanding their journey is where B2B customer insights come in. In this post, we cover the basics and then move on to the advanced insight strategies for B2B buyer personas that are now possible with AI. What are B2B Buyer Personas?

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

BOP Design

SEPTEMBER 7, 2022

Many elements go into an effective B2B website – UI/UX design, content strategy, copywriting, SEO, development, and hosting. It may be overwhelming going through a B2B website redesign , and you may ask yourself if the final product is effective when it’s done. Read more: A 3-step guide to evaluating your B2B website leads.

Design 110

Design Sales Qualified Leads Effectiveness B2B 110

Engagio

OCTOBER 11, 2023

And with buying centers more fragmented and buyer journeys more complex than ever, B2B data must go beyond mere lists of contacts and companies to include things like buying intent and existing tech stacks. Conduct apples-to-apples comparisons with the accounts and buying groups you know best.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

SalesGrape

OCTOBER 10, 2023

Telemarketing vs. Digital Marketing: Which Drives Better B2B Leads? In today’s competitive business landscape, generating high-quality leads is crucial for the success of any B2B company. With the rise of digital marketing strategies, many businesses have shifted their focus towards online lead generation techniques.

Telemarketing 86

Telemarketing Paid Content Sales Qualified Leads B2B Marketing 86

Martech

OCTOBER 31, 2022

Very little growth in B2B marketing budgets this year, with 57% of marketers saying their budget was the same as or less than 2021, according to a new report. Via 2022 State of B2B Marketing Budgets report from Demand Metric and Integrate. Dig deeper: B2B marketing confidence survives budget pressures. Why we care.

Marketing Budget 84

Marketing Budget Budget Programs B2B Marketing B2B 84

Trade Press Services

MARCH 4, 2024

Three Types of Content for the B2B Buyer’s Journey There’s no question that different types of content serve different purposes for organizations and their diverse audiences. B2B evergreen content focuses on valuable expertise that’s built to last. Current and Trending Content Evergreen content is a powerful long-term asset.

Top of Funnel 82

Top of Funnel Trends B2B Thought Leadership Buyer Personas 82

DealSignal

JULY 17, 2023

In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to go-to-market across multiple market segments, multiple industries, and international geographies. Why B2B Data Engines Matter Data has become one of the most valuable assets for many companies.

B2B 52

B2B Ideal Customer Profiles Budget Programs Zoominfo 52

Navigate the Channel

MAY 18, 2023

And even if B2B isn’t in the title, don’t worry. The concepts within each of these books are relevant right now for the B2B industry. Most importantly, Miller includes a story point that’s key in B2B: Avoidance of failure. Your job is to find exactly what’s applicable to your business or company. Read the book to learn more.

Brand Identity 123

Brand Identity Branding B2B B2B Thought Leadership 123

DealSignal

JULY 19, 2023

In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to go-to-market across multiple market segments, multiple industries, and international geographies. Why B2B Data Engines Matter Data has become one of the most valuable assets for many companies.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

DealSignal

JULY 19, 2023

In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to go-to-market across multiple market segments, multiple industries, and international geographies. Why B2B Data Engines Matter Data has become one of the most valuable assets for many companies.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

Inbox Insight

OCTOBER 27, 2023

In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data.

Buyer Intent 102

Buyer Intent Intent Data Intent Demand Generation 102

Heinz Marketing

OCTOBER 28, 2022

For more than 15 years, leading B2B marketers have gathered at B2B Forum for insights, networking, and good times. This year, the B2B Forum was back with Marketing Profs’ first in-person meeting since 2019! B2B marketers should make deliberate choices to show the customer experience that aligns with your target audience’s goals.

Work Management 107

Work Management Marketing Management B2B Marketing Planning 107

KoMarketing Associates

APRIL 3, 2018

What this means for B2B marketers is that more information about how an organization’s web pages perform in Google search results can be realized and evaluated. Now that marketers have access to an even larger set of keyword data, this post outlines four key areas of Google search performance report that B2B marketers should leverage.

Search Marketing 177

Search Marketing Marketing Report B2B Marketing B2B 177

Martech

AUGUST 16, 2023

Modern B2B customers aren’t just expecting more these days — they’re downright demanding it. They expect ease in their interactions In the B2B environment , customers are often dealing with complex products and services, and that’s after dealing with difficult buying journeys. And why shouldn’t they?

Ideal Customer Profiles 94

Ideal Customer Profiles Work Management Marketing Management B2B 94