Lattice

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B2B Demand Generation: Feast or Famine?

Lattice

Growing companies run in feast or famine mode. Either there’s so much work that it’s hard to …

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Account-based Marketing: It’s Time to Flip

Lattice

“Ever stop and wonder if everything you know about B2B marketing is wrong?” Sangram is the CMO of Terminus , a software company in business to help marketers use ABM to grow revenue. ABM is the hot topic among B2B marketers right now. As B2B marketers, we are all very familiar with the traditional funnel.

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Our Funnel is Flipped: ABM Takes Over #FlipMyFunnel

Lattice

How do you know two B2B marketers are talking about account-based marketing? All jokes aside, get ready for account-based marketing to explode. More and more marketers are considering abandoning lead-based marketing tactics to focus on account-based marketing. Their lips are moving. –

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Predictive Marketing: What Really Matters

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And for good reason – well over $100 Million in venture capital have been invested in predictive marketing companies and some of the smartest minds in marketing are investing time into this area. Claudia Hoeffner – Senior Director Demand Generation and Channel Strategy, Acquia @claudiahoeffner.

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One Size Does Not Fit All

Lattice

Predictive vendors can seduce you with the promise of needing only one model to optimize your demand generation process. Outbound leads should be modeled using intent data and company fit, as they do not have any behavioral information to include in a model. *Image via CastABiggerNet. What’s not to like?