Cintell

FEBRUARY 9, 2016

If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than those who miss their targets. (Or Related reading: Why Personas Fail.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Cintell

MARCH 3, 2016

but it was also the week of our most recent live webinar event on B2B Personas. I spoke alongside David Pereira, President of GET LIFT Agency and Pat McAnally, Research Director at B2B sales and marketing advisory firm SiriusDecisions. B2B Personas: The How, the Why, and the What Next? Happy Birthday to me!

Demand Generation Agencies 100

Demand Generation Agencies Webinar Metrics Demand Sales Qualified Leads 100

Cintell

MARCH 10, 2016

Focuses messaging; increases precision of targeting. 90% of companies using Personas have been able to create a clearer understanding of who buyers are. 82% of companies using Personas have managed to create an improved value proposition. Demand Generation: Companies who exceed lead and revenue goals were 2.4X

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Cintell

JANUARY 27, 2016

If your personas are wasting away at the bottom of a desk drawer, gathering dust up on the wall of your office, or sitting ignored on the company intranet, it’s time to reimagine their potential. Additionally, they leveraged them for sales training and demand generation to inform campaign decisions. Surprisingly, only 8.2%

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100

Cintell

NOVEMBER 9, 2015

In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. Erika has over 15 years of B2B marketing, public relations and demand generation expertise. Here’s one of their stories: .

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Cintell

FEBRUARY 15, 2016

In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. Donna is a senior demand generation strategist and practitioner with more than 20 years of experience in B2B marketing. Buyer personas at my company are a passion.

Buyer Personas 100

Buyer Personas Buyer's Journey Marketing Qualified Leads Lead Ranking 100

Cintell

DECEMBER 19, 2018

B2B Marketing Leaders, Can You Brief Your Consultants on Your Buyers? We come to the table with best practices for demand generation, funnel optimization, and content development, but moving forward without buyer persona insights is a constant uphill battle. You hire specialists. Objections in the words of your buyers?

Consulting 120

Consulting Demand Generation Agencies Top of Funnel Buyer Personas 120